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Jun 01, 2024

An interview with INI's Nishi Kouto FANDOM about the behind-the-scenes story of FD management and birthday projects! What is the charm of Nishi Kouto, who never stops to love?

INI「西洸人FANDOM」にFD運営&誕生日企画の裏側について取材!愛して止まない西洸人の魅力とは?

INI's Hiroto Nishi will celebrate his 27th birthday on June 1st.🍰🌟

This time, in commemoration of Nishi Koto's birthday,Japanese fandom “Saikoto FANDOM”I interviewed🎤💖

As of May 2024, the SNS account operated by Nishikoto FANDOM is here👇📲

  • ⭐️X
  • ✅Nishikoto 𝐅𝐀𝐍𝐃𝐎𝐌 (@hiroto_nishi61)
  • ✅Nishikoto BIRTHDAY2024 (@hirotofd_2024)
  • ⭐️Instagram
  • ✅ini_nishihiroto_19970601
  • ✅nishihiroto_happybirthday

Saikoto FANDOM's activities are

Through X, Instagram, and open chat, we will disseminate information such as INI and Nishi Koto-kun's activities, and on his birthday,BirthdayEvent planning and management, etc.

wide variety✨

In addition, every month “Onishi (24) day” also includes a unique project of deciding a theme and disseminating it on X.😍

Anyway, I can't stop loving Saikoto-san...💓It's a fandom♪

In the second half of this article, we will introduce the project by Nishikoto FANDOM.Birthdayadvertising,BirthdayWe will also introduce events, so please take a look.📢

After reading this interview,I also want to support Nishi Koto’s activities!」「I want to try promoting INI!If you think this is the case, please feel free to contact us⭐

At our companyFavorite advertisement (Birthday/ support advertisement)We help you submit💡

「I'm interested in advertising, but I don't know how to put it out...」「I'm concerned about the cost...”, we also offer free consultation on LINE, so please register as a friend first.♪

Table of contents
  1. What kind of fandom is “Nishikoto FANDOM”?
  2. The new management members have devised a popular project, “Western Day”!
  3. Management members gathered with an emphasis on personality
  4. What did you gain from your fandom activities?
  5. Deep sea level... How did you get hooked on the Saikoto swamp?
  6. Can't talk about it? ! What is the charm of Saikoto?
  7. A collection of recommended content from my beloved Saikoto!
  8. Planned by Nishikoto FANDOM!BirthdayEvent/BirthdayIntroducing advertisements
    1. 2023 “𝑯𝒊𝒓𝒐𝒕𝒐’𝒔 𝒃𝒊𝒓𝒕𝒉𝒅𝒂𝒚 𝒑𝒓𝒐𝒋𝒆𝒄𝒕 𝟐𝟎𝟐𝟑”
    2. 2024 “~🎉special🎉West Day! ~”
  9. BirthdayBehind-the-scenes story of the project
  10. Summary
  11. BirthdayLeave it to JAPAN!
  12. ★BirthdayJAPAN SNS information★

What kind of fandom is “Nishikoto FANDOM”?

Birthdaystaff:What kind of activities do you do as a fandom? ?

Saikoto FANDOMSan: Currently, we are disseminating information about INI and Nishi Koto-kun's daily activities through X, Instagram, and open chat.

Also, this will be an account that we support together with our fans!

When it's your birthday,BirthdayI plan and manage events.

Birthdaystaff:Is the current management run by the five people who are here this time? ?

Saikoto FANDOMMr.:There are people who help us by sharing information in open chats and information about the next day's appearances, but the five members of this group handle planning and other meetings.

On birthdays, the number of helpers increases and there are now 9 people working!

Birthdaystaff:How do you all divide up your roles?

Saikoto FANDOMMr.: The five members of the management team are considering and discussing various things and moving forward with plans.

We also disseminate information on Instagram and X.

The members of the 2nd management group are asked to post about things related to Nishi Koto every day on the Nishi Kouto FANDOM open chat.

During birthdays, we split into three groups: the advertising group, the cup holder group, and the reward group.

Birthdaystaff: How do you differentiate between X and Instagram?

Saikoto FANDOM:I started using Instagram around January last year.

Since there are some people who don't play X, I decided to actively use Instagram in the hope of visually appealing to Saikoto-kun.

Over the past year, I've gained 2,900 followers (as of the time of the interview, 3,400 as of May 2024), so I'm thinking of continuing like this.

Birthdaystaff: It's amazing to have nearly 3,000 followers in one year! !

When did the fandom itself start up?

Saikoto FANDOMMr.: This account itself was launched in October 2020.

It seems that it was originally started by people who have been supporting Saikoto-kun since the beginning of ``PRODUCE 101 SEASON 2''.

Birthdaystaff: Have there been any changes in the original members? ?

Saikoto FANDOMsan: That's right.

Birthdaystaff: What made you decide to become a fandom administrator?

Saikoto FANDOMMs.: Myself,BirthdayI didn't know much about the project, but withBirthdayI saw that they were planning something and once I got involved, I found out that I had a lot of fun planning the advertisements and cup holders.

This is the first time I have learned that there is such a way to support others.

There was a time when we were looking for new management members because the management was resigning.

At that time, I thought it would be painful if there were no more people to do big projects like before, and Nishi Koto-kun's fandom would be the only one unable to communicate anything.

I myself have a job and a family, so I thought I wouldn't be able to do much, but I wanted to do something for Nishi Koto-kun and Nishi MINI-chan, so I decided to try running it.

The new management members have devised a popular project, “Western Day”!

Birthdaystaff: How did you consult with your predecessors about management policies and other matters? ?

Saikoto FANDOMMr.: Last year, one of my predecessors stayed on, and he taught me the flow of the year.

In the midst of all this, we all consulted and managed the project, thinking, ``Let's start something new.''

Birthdaystaff: Have you actually started anything new? ?

Saikoto FANDOMMs.: Yes! 24th of every month"Onishi (24) Day"We decide a theme every month and send it out on X. ​​

🖤Western day🖤

🌸Cherry blossom viewing report session with Koto-kun🌸

It's spring, isn't it?
Were you able to go see the cherry blossoms?
Dango is better than flowers
Hiro-kun over flowers👱🏻‍♂️💕

Bloom to the world, Saikojin❤️‍🔥❤️‍🔥
#INI_Nishikoto#Western day #Cherry blossom viewing with Koto-kun pic.twitter.com/BiR313Axiq

— Hiroto 𝐅𝐀𝐍𝐃𝐎𝐌 (@hiroto_nishi61) April 23, 2024

Birthdaystaff: That's interesting! Will “Western Day” be exciting?

Saikoto FANDOM: I think it's exciting!

When I was able to meet Kouto-kun in person, I told him to ``react to Onishihi'' and his reactions on SNS increased.

Birthdaystaff:For example, what kind of theme will you have on the day of the west? ?

Saikoto FANDOMSan: For example, Nishi Koto-kun is a regular on NHK's program, and April 2024 will be his second year as a regular, so we celebrated.

Since it's an English conversation program, the theme was "Let's express our feelings in English."

🖤Western day🖤
Let's show off the results of studying English for a year with Koto-kun here.☺️

"Let's express our love to him in English!"

Let's express our feelings to Koto-kun in English👾#INI_Nishikoto#Western day#Congratulations on your second year of Feeling Lish Kouto

one touch🏷️https://t.co/VRqDdj1h69 pic.twitter.com/r47y6P2N7X

— Hiroto 𝐅𝐀𝐍𝐃𝐎𝐌 (@hiroto_nishi61) March 23, 2024

Birthdaystaff: It's wonderful that fans are sharing what Nishi-san is doing!

Management members gathered with an emphasis on personality

Birthdaystaff: Do you have any tips or tricks for managing your fandom?

Saikoto FANDOMMr.:First of all, when selecting management members, we focused on their personalities.

Currently, there are three second-year management members, and when it came time to bring in a new member, I wanted to choose someone I had met and talked to and could trust, so I approached them.

I think the key to running it smoothly is that we chose our management members in this way.

Birthdaystaff: You were a scout! Did you know each other before?

Saikoto FANDOMsan: That's right. It spread from X and we even met on site.

I also hope that everyone (management members) and fans can work in the same direction.

Birthdaystaff:It's important, isn't it? Next, please tell us what you are careful about when disseminating information!

Saikoto FANDOMMr.: “Please do not violate the rules.”Is that so?

When I upload photos, I try to use ones taken from official sources.

The rest is ``timing”. We try not to overlap the timing with official announcements.

If it coincides with the official announcement, the post will get lost.

Then “word usage” is also careful. Everyone is checking and making adjustments down to the smallest details.

What did you gain from your fandom activities?

Birthdaystaff: Is there anything that makes you feel glad about being part of a fandom?

Saikoto FANDOM:Personally, from X I was able to make friends all over the country! The rest is rejuvenation. lol

I think you will definitely rejuvenate by doing Oshikatsu.

Thanks to Saikoto-kun, my friends who I haven't seen in a long time have said to me, ``You look younger now.''

Last year, when I told Nishi Koto-kun at Yotonton that ``I put out a vision advertisement in Times Square,'' he was really surprised and seemed happy.

When he saw our message, he said, ``I wanted to go see it too. It was amazing.''

As a fandom, we were able to put out one big advertisement, and I was quite happy when I realized that it reached the person in question.

Birthdaystaff: It was delivered to the person in question! That makes me happy.

Saikoto FANDOMMr.: (Another management member) On the other hand, until I became the management side,BirthdayI've never participated in a festival like Onishi Hi.

However, since I became the organizer, I have come to understand the difficulty of planning and events and the feelings of the organizers, and I hope that I can spread the word to people who have never participated before.

(Another management member said) It can be tough at times, but I feel a sense of accomplishment afterward. The rest is about connections with everyone.

Even when it's tough, I think we're able to work hard for Kouto and support each other to get through it.

Birthdaystaff:This is an experience that comes from managing a fandom.

Deep sea level... How did you get hooked on the Saikoto swamp?

Birthdaystaff: Let's move on to the next question! When and how did you all fall in love with Nishi Koto-san? ?

Saikoto FANDOMMs.: When my daughter asked me to watch Nippu 2, I was hooked because the dancing was really good!

Not only that, I fell in love with Saikoto-kun's good personality.

Birthdaystaff: How would you describe your personality? ?

Saikoto FANDOM: I think it's a hot feeling. I may be trying to be cool or shy, but I have something very passionate inside.

(Another management member)

I was the same way, when my daughter was watching Nippon 2, I just looked at her sideways at first.

But on the last day, when I came in 12th place and I was thinking, ``Nishi Kouto-kun won't make his debut,'' I started to realize that ``Maybe I'm a Nishi Kouto-kun fan.''

I think I like her passionate voice and passion.

Birthdaystaff: I was so excited when I heard it! (Laughs) That's wonderful.

Saikoto FANDOMMr.: (Another management member) I started watching ``PRODUCE 101 JAPAN SEASON 1'' and thought, ``Maybe I'll watch it when Japan Season 2 starts.''

My first impression was that she was a dancer, so I thought she looked frivolous, but when I looked at her, I was surprised to find out that she wasn't that much of a dancer!

When Nishikoto-kun is with his family, he's the youngest member, and when his friends fail (at the audition), he cries a lot...

When I saw scenes like that, I thought that it was different from the ska style I had seen, and I fell in love with it.

(Another management member)

I've never endorsed an idol before, so this is my first time doing so.

I happened to see Nippon 2 in an advertisement and found it interesting!

There was a kid at work who liked Korea, so when I told him that I was watching Nippon TV 2, he said, ``Please choose your favorite!'' The first person I chose was Koto Nishi.

I had no interest in idols at all, so I chose the person who looked the least like an idol.

When the first ranking was 4th, Nishi Kouto-kun's reaction was, ``I'm not number 1.'' I thought, ``He's looking at me from above.''

However, as I watched him, I realized that he had surprisingly low self-esteem, and was extremely frustrated... But seeing him persevere despite this, I became interested in him!

Even now, there are parts of her that aren't able to fully become idols, but I think there are gaps in those parts as well, which makes her cute.

(Another management member)

I also watched Nippu 2 during the coronavirus pandemic, and I started paying attention to their dancing and singing from a very early stage.

I thought her face, body, and everything else was cool!

Even during the audition, I worked hard to write lyrics that I had no experience with.

Even now, after a show, even though I'm supposed to be working hard, people send me emails like, "I'm going to try harder, so please watch."

That kind of ambition is something I really respect and love.

Can't talk about it? ! What is the charm of Saikoto?

Birthdaystaff:What do you think is the charm of Saikoto-kun? ?

Saikoto FANDOMMs.: I have paid private email, so I don't receive emails very often, but each email is a huge blow. lol

I usually send them around midnight, and it feels like the Nishi MINI-chans are in their graves every time (lol)

You're going to have trouble sleeping, guys. lol

Usually, I send them a minimum number of characters, but when a live performance ends or when there's a break, I send them extremely long texts.

They don't look like idols, they show a real side.

Looks like a boyfriend!

Birthdaystaff: Just listening to it, you can tell that Saikoto-kun is in a deep swamp! (lol)

Saikoto FANDOM:It goes beyond the swamp to the deep sea. lol

I think it's nice that there's a gap, and the fact that she's pretty indecisive despite her appearance is also appealing.

Also, because of her appearance, she likes gummies and sweets!

He's calm when he's talking, but he's at ease when he's performing.

She usually looks at me with her curly eyes like a puppy and is so cute!

Also, it's a stylish place!

Everyone imitates and buys their favorite personal clothes, but most of Nishi Kouto's personal clothes are expensive, so you can't buy them casually!

View this post on Instagram

Posts shared by INI(@official__ini)

Birthdaystaff: That's right! Where can I see private clothes? ?

Saikoto FANDOM:It's radio recordings and private emails.

Everyone is desperately looking for the brand of clothing in the photo! (lol)

A collection of recommended content from my beloved Saikoto!

Introducing content that conveys the charm of Saikoto, carefully selected by Saikoto FANDOM.♪

Please check it out and get addicted to Saikoto's swamp 🫠❤️

Instagram

View this post on Instagram

Posts shared by INI(@official__ini)

'LEGIT' Official MV

'DROP' Choreography Video

WEDDING RECEPTION PARTY #Nishikoto #INI

[INI folder] EP.80 Year-end settlement! 2023 omnibus🎥 ~Part 2~①

[INI folder] EP.80 Year-end settlement! 2023 omnibus🎥 ~Part 2~②

Planned by Nishikoto FANDOM!BirthdayEvent/BirthdayIntroducing advertisements

2023 “𝑯𝒊𝒓𝒐𝒕𝒐’𝒔 𝒃𝒊𝒓𝒕𝒉𝒅𝒂𝒚 𝒑𝒓𝒐𝒋𝒆𝒄𝒕 𝟐𝟎𝟐𝟑”

aeon morley fantasy

[Advertisement notice]📢】

Signage advertisements will be aired inside 540 Aeon Morley stores nationwide!
There are two types of signage advertisements, so please enjoy both in-store and in-store.🖤
When viewing, please be considerate so as not to disturb other customers.#Saikoto #INI #Koto Nishibirthdayproject2023 pic.twitter.com/Ux5TfUDcw5

— Nishikoto BIRTHDAY2024 (@hirotofd_2024) May 28, 2023

Signage advertisements by Kouto Nishi will be aired inside 540 Aeon Morley stores nationwide.✨

As a first attempt, it was held on my birthday in 2023.😍

cafe event

☕️𝐜𝐚𝐟𝐞 𝐞𝐯𝐞𝐧𝐭 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧☕️

We will be holding a cafe event to celebrate INI Nishikoto's 26th birthday!

🧀 Scheduled to be held at 20 stores nationwide
🧀Cup holder and clear postcard distribution
🧀First-come, first-served benefits available at some stores#Koto Nishibirthdayproject2023#kaphol pic.twitter.com/qqixGSbeGX

— Nishikoto BIRTHDAY2024 (@hirotofd_2024) May 10, 2023

Cafe events held at 20 stores nationwide♪

We also have special benefits that fans will want to get, such as cup holders and clear postcard distribution.

Some stores have original menus.🍰💓

BirthdayAdvertisement

[First advertisement notice]📢】
Station Poster Yurikamome Station Vision

Advertising starts today!
Let's celebrate Saikoto-kun's birthday all over the country.🖤

Please be considerate so as not to cause any inconvenience to those around you.
Please refrain from making inquiries to station staff.#Saikoto #INI #Koto Nishibirthdayproject2023 pic.twitter.com/jfEnuem2N4

— Nishikoto BIRTHDAY2024 (@hirotofd_2024) May 29, 2023

Furthermore,BirthdayCelebrating Koto Nishi's birthday in a big way with an ad🥳

Poster advertisements, in-car signage advertisements, and advertisements were also carried out in my hometown of Kagoshima.♪

[Second domestic advertising notice]📢】
Domestic large-scale vision advertisement starts on June 1st!

If you are nearby, please come and see it.🖤Let's celebrate Saikoto-kun's 26th birthday grandly all over the country.🎉

If you take a photo of the project, please tag us for authentication!
Authentication🏷️#Koto Nishibirthdayproject2023#Saikoto #INI pic.twitter.com/AJUcplNBv7

— Nishikoto BIRTHDAY2024 (@hirotofd_2024) May 31, 2023

Furthermore, vision advertisements were held in 7 locations nationwide.👏

It seems like all of Japan is filled with Saikoto-san 🤭🌈

light up advertising

[Notice of light-up project]📢】
 
In commemoration of Saikoto-kun's birthday
Light-up will be held in two cities on the same day, June 1st (Thursday).💡

・Oasis 21 (Aichi Prefecture)
・Sapporo TV Tower (Hokkaido)

Avoid disturbing people around you
Thank you for your consideration.#Saikoto #INI #Koto Nishibirthdayproject2023 pic.twitter.com/h3lDwGoJEs

— Nishikoto BIRTHDAY2024 (@hirotofd_2024) May 30, 2023

On your birthday, there will be light-up events in Aichi Prefecture and Hokkaido.🌟

The scale of the celebration is huge.😳

times square advertising

🟰🟰🟰🟰🟰🟰
times square
Large vision broadcast
It has been decided🎉
🟰🟰🟰🟰🟰🟰

You can watch with live camera🎥🖤

▼Official linkhttps://t.co/sNAhhpiA9j
▼YouTubehttps://t.co/NyGCQjkh83
(Although you cannot see the entire screen, you can also check the surrounding scenery.)#Saikoto #INI #Koto Nishibirthdayproject2023 pic.twitter.com/V01kEGV4VN

— Nishikoto BIRTHDAY2024 (@hirotofd_2024) May 31, 2023

At the first New York Times SquareBirthdayRun an advertisement🇺🇸

The day's events could be seen on a live camera.♪ He seemed to be very happy as well.💓

Situation of the day🔻

[Times Square Advertisement🇺🇸✨】
It's starting to air❤️‍🔥
We will deliver the situation at 1 o'clock!

It will be played every hour until 12 noon tomorrow.
If you haven't seen it yet, please check it out on the live camera!#Nishikoto_Knock the door to 26 years old 4 #HAPPYHIROTODAY#Koto Nishibirthdayproject2023 pic.twitter.com/iWc9bn75o2

— Nishikoto BIRTHDAY2024 (@hirotofd_2024) May 31, 2023

Dotonbori River Many Lantern Festival

🏮Dotonbori River Many Lantern Festival 2023🏮

Manto Festival begins on July 1st🖤
At the lantern offering place, there were many lanterns dedicated to INI by other MINIs.🖤
Please take a look when you are in the area.#Koto Nishibirthdayproject#Dotonbori River Many Lantern Festival 2023 #Saikoto #INI

One-touch authentication🏷️https://t.co/PpjtDnZpH3 https://t.co/r5J87sl2PD pic.twitter.com/4eKP3NsgGS

— Nishikoto BIRTHDAY2024 (@hirotofd_2024) July 2, 2023

There is also a plan to present lanterns at the Dotonbori River Manto Festival, expressing thoughts of Koto Nishi's future success.🏮

They were able to put their names on the lanterns, and they arranged three lanterns so that it read "INI Saikojin."♪

2024 “~🎉special🎉West Day! ~”

〜🎉special🎉West Day! ~
👾Event planning summary👾
birthday concept
"Koto x hiroto x Hiro-kun"
10 cities nationwide + 2 cities overseas
Total 10 items 24 types

Let's celebrate grandly this year too 🥂
Details will be announced from time to time.
Please check the post! !

Authentication🏷️#Koto Nishibirthdayproject2024#SpecialOnishiDay pic.twitter.com/rB9rtQRMXS

— Nishikoto BIRTHDAY2024 (@hirotofd_2024) May 28, 2024

Kaphol planning

〜🎉special🎉West Day! ~
👾Kaphol planning👾
Scheduled to be held at 12 stores in 10 cities nationwide

⭐️Holding store
⭐️Event period
⭐️Target menu
⭐️First-come, first-served benefits for each store
 
⚠️For inquiries, please contact this DM.
Please refrain from making inquiries to the store.#Koto Nishibirthdayproject2024#SpecialOnishiay#kaphol pic.twitter.com/U9F37X6XXG

— Nishikoto BIRTHDAY2024 (@hirotofd_2024) May 17, 2024

The annual cafe event will be held again this year🥤

It will be held at 12 stores in 10 cities across the country, so please come and visit us!✨

Check the post for holding stores and period.✍️💓 ​​

Don't worry if you can't go in person.♪

Print Kaphol with online print,BirthdayWhy not have a party?

〜🎉special🎉West Day! ~
👾Kaphol Neppuri Project👾
We will also be distributing Kaphol at Neppuri!

Let's celebrate Koto-kun's birthday together with the MINI-chans who can't go to the store.☺️

🗓️5/26 (Sun) ~ 6/3 (Mon)
🏪Lawson Family Mart
⚠️Secondary distribution/resale prohibited#Koto Nishibirthdayproject2024#SpecialOnishiDay pic.twitter.com/Ues8oSR22m

— Nishikoto BIRTHDAY2024 (@hirotofd_2024) May 26, 2024

BirthdayAdvertisement

〜🎉special🎉West Day! ~
👾Advertising planning👾
⭐️Poster Advertisement
Posted in 7 locations in 6 cities nationwide
⭐️Large vision advertisement
Broadcast in 5 cities nationwide + 2 cities overseas
⭐️SNS advertising
Posted on X・Instagram

If you saw Koto-kun's advertisement,
Authentication tag🏷Please add ️ and spread/share!#Koto Nishibirthdayproject2024#SpecialOnishiDay pic.twitter.com/Tz6WAPM1oE

— Nishikoto BIRTHDAY2024 (@hirotofd_2024) May 26, 2024
  • ⭐️Poster Advertisement
  • Posted in 7 locations in 6 cities nationwide
  • ⭐️Large vision advertisement
  • Broadcast in 5 cities nationwide + 2 cities overseas
  • ⭐️SNS advertising
  • Published on X・Instagram・YouTube

This year, Nishi Koto will be jacking up Japan, overseas, and SNS.😳❣️

As expected of a worldwide idol! !

If you see it, please tag it for authentication and don't forget to spread the word on social media.😍

Here is the new tag!
Please spread the word🙇‍♂️ pic.twitter.com/r0QllUWHm0

— Nishikoto BIRTHDAY2024 (@hirotofd_2024) May 26, 2024

Click here for details🔻

⭐️Shinsaibashi Station/Nagoya Station

〜🎉special🎉West Day! ~
👾Station advertising planning👾
Posting starts today!
Let's celebrate Koto-kun's birthday all over the country.♥
Please be considerate so as not to cause any inconvenience to those around you.
Please refrain from making inquiries to station staff.#INI #Koto Nishibirthdayproject2024#SpecialOnishiDay pic.twitter.com/AQzbggkWQU

— Nishikoto BIRTHDAY2024 (@hirotofd_2024) May 27, 2024

⭐️Shimokitazawa Station

〜🎉special🎉West Day! ~
👾Station advertising planning👾
🚃Odakyu Line Shimokitazawa Station
Posting starts from May 27th (Monday)
This is a limited edition design only available at Shimokitazawa Station!
Look forward to it☺️

Please be considerate so as not to disturb the people around you.
Please refrain from making inquiries to station staff.#INI #Koto Nishibirthdayproject2024#SpecialOnishiDay pic.twitter.com/0iFj6NTJGy

— Nishikoto BIRTHDAY2024 (@hirotofd_2024) May 27, 2024

⭐️Niigata Station, Kagoshima Chuo Station, Kencho-mae Station

〜🎉special🎉West Day! ~
👾Station advertising planning👾
Posting starts from 5/27 (Monday)!
Let's celebrate Koto-kun's birthday all over the country.♥
Please be considerate so as not to cause any inconvenience to those around you.
Please refrain from making inquiries to station staff.#INI #Koto Nishibirthdayproject2024#SpecialOnishiDay pic.twitter.com/yUiCjU5HYP

— Nishikoto BIRTHDAY2024 (@hirotofd_2024) May 27, 2024

⭐️Shibuya Station

〜🎉special🎉West Day! ~
👾Station advertising planning👾
🚃Tokyu Toyoko Line Shibuya Station
Posting starts from May 27th (Monday)
This is a limited edition design only available at Shibuya Station!
Look forward to it☺️

Please be considerate so as not to disturb the people around you.
Please refrain from making inquiries to station staff.#INI #Koto Nishibirthdayproject2024#SpecialOnishiDay pic.twitter.com/eQBpxVe6GO

— Nishikoto BIRTHDAY2024 (@hirotofd_2024) May 27, 2024

⭐️Japan Street Vision Advertisement

〜🎉special🎉West Day! ~
👾Large-scale vision planning👾
Large-scale vision advertisements will start airing in 5 cities nationwide from Saturday, June 1st! !
If you live nearby, please come and see it.☺️
Please be considerate so as not to cause any inconvenience to those around you.#INI #Koto Nishibirthdayproject2024#SpecialOnishiDay pic.twitter.com/bViuSlgl0C

— Nishikoto BIRTHDAY2024 (@hirotofd_2024) May 27, 2024

⭐️NY/Korea Vision Advertisement

〜🎉special🎉West Day! ~
👾Overseas vision planning👾
🇺🇸NY
6/1 (Sat) 0:00~ (Japan time)
🎬 Times Square
Manhattan, NY
10036

🇰🇷South Korea
5/30 (Thursday) ~
🚃Seoul Subway Line 6 Hapjeong Station
Basement 1st floor machine 1#INI #Koto Nishibirthdayproject2024#SpecialOnishiDay pic.twitter.com/CPMEA0uJrZ

— Nishikoto BIRTHDAY2024 (@hirotofd_2024) May 29, 2024

BirthdayBehind-the-scenes story of the project

Birthdaystaff:Originally “BirthdayDid you know what "advertising" is?

Saikoto FANDOMsan: I didn't know!

Birthdaystaff:BirthdayWhen you decided to do advertising, what kind of preparation did you do first? ?

Saikoto FANDOM:First of all, we decided on the theme and concept!

The theme for 2024 is Koto-kun, who is cool, cute, and shows off various expressions and gaps!

``Koto'' has an idol feel, ``hiroto'' has a creative and stylish feel, and ``Hiro-kun'' has a cute feel.✖️hiroto✖️Hiro-kun” and decided on the theme color!

〜🎉special🎉Onishi Day! ~

We are looking for Onishi-no-kai members (investors) who would like to join us in making Saikoto-kun's 27th birthday a wonderful day.👾

Application start: 2/4 (Sun) 10:00~
Application deadline: February 9th (Friday) 23:59

↓Application form
🔗https://t.co/ptzFhSupFm#Koto Nishibirthdayproject2024 pic.twitter.com/c82V0zjoJt

— Nishikoto BIRTHDAY2024 (@hirotofd_2024) February 4, 2024

Birthdaystaff:BirthdayWhat are the criteria for selecting events and advertisements?

Saikoto FANDOMMr.: After collecting money from everyone, we decided, ``This is how much I want Capho, this is how much I want to get rewards,'' and I use the rest to run advertisements!

I look for advertisements that are cheap and fit within my budget, and then I choose advertisements that will catch Nishi-kun's attention!

Although we often present them in major cities, we also try to think of projects that anyone can participate in (even people from rural areas).

Last year, it was Aeon Morley Fantasy, which is located all over the country.

Birthdaystaff:Aeon can be found anywhere in Japan! What has gotten the most reaction so far?

Saikoto FANDOM: Times Square was great.

You can watch it on YouTube, and someone from overseas even took a video and shared it with X!

Aeon Morley Fantasy was also enjoyed.

People with small children may not be able to go far, but they were happy to know that Aeon was nearby.

Birthdaystaff: What kind of motivationBirthdayAre you making any plans?

Saikoto FANDOMsan: I think it's just that I want Nishi-kun to be happy!

Birthdaystaff:Your birthday is in June, so in what month do you start preparing? ?

Saikoto FANDOM:I think it will be around the end of January. This time, considering the selection of management members, it took about six months.

Birthdaystaff: Half a year! It takes half of the year to prepare each year. Lastly, is there anything you would like to do as a fandom in the future?

Saikoto FANDOMSan: There are some difficult parts about it as a fandom, but I'd love to get together at Nishi MINI!

I hope we can all get together on my birthday!

EveryoneBirthdayGo look at advertisements,BirthdayTry a tour!

Birthdaystaff: That's really interesting!

Saikoto FANDOMMs.: There might be too many people! (Laughs) I have dreams like that!

Birthdaystaff: What a wonderful dream! I hope I can make it happen someday.

Thank you very much for your cooperation in this interview!

Summary

This time, we spoke to INI Nishikoto's fandom "Nishikoto FANDOM"!

 「Beyond the swamp to the deep sea」「I have something very hot in my heart” His love for Nishi Koto-san can be felt from his words in the interview.😍

I was really impressed by the ingenuity and consideration that goes into planning and disseminating information when running a fandom.💓

Nishikoto FANDOM will be holding a birthday project this year as well.〜🎉special🎉West Day! ~” is being held!

Please check out the progress of the project on the X account.🌟

We will continue to wholeheartedly support INI and Nishikojin's activities, as well as Nishikojin FANDOM's activities.😊

Thank you very much, Nishikoto FANDOM, for giving us this interview!

BirthdayLeave it to JAPAN!

After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪

If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to contact JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!

First of all, please try registering as a LINE friend ^^

★BirthdayJAPAN SNS information★

BirthdayIn JAPAN, “X」「Instagram」「TikTokWe are also distributing SNS on ``♪

Birthday/Not only information on support advertisements, but also information on actors and idols, and great deals, so please be sure to follow us ^^ 

X (@birthday_ad_jp)

「BirthdayI want to get information about JAPAN as soon as possible!”, please follow X♪

Make dreams come true...! #crowdfunding Thorough explanation of the mechanism from the beginning 🫡

We will introduce 5 recommended crowdfunding sites based on our track record.❤️

Birthday/Our company specializing in support advertising #BirthdayClafan Don't miss out on✍️https://t.co/ze37sUzoWx

— BirthdayAdvertising Agency JAPAN (@birthday_ad_jp) February 15, 2023

In X, theBirthday/We will quickly send you information about support advertisements and blogs about idols, actors, etc. that we update every week ^^

We also distribute campaign information, so don't miss it!

Instagram (@birthday.ad.jp)

「I want to get information in an easy-to-understand manner with images!”, please follow us on Instagram!

View this post on Instagram

A post shared by BirthdayAdvertising Agency JAPAN|SAJ (@birthday.ad.jp)

On Instagram, we provide easy-to-understand images of key points from blogs about actors and idols that we publish every week.♪

carried outBirthday/ We also introduce support advertisements, so if you are considering it, please refer to it!

You can "save" your favorite posts and revisit them anytime ^^

TikTok (@birthday.ad.jp)

「Focus on saving time! I want to get information quickly through videos!”, we recommend following you on TikTok♪

@birthday.ad.jp This is our thoughts on our promotion.😄I'm looking forward to connecting with everyone who has the same thoughts!#Oshikatsu #KPOP #Otakatsu #BirthdayAdvertisement #Birthdayadvertising agency japan #Korea #Japan #Korea information ♬ POP! - NAYEON

On TikTok,Birthday/We explain information about support advertisements and blog information in an easy-to-understand manner with videos ^^

It's a short video, so you can watch it in your morning time.♪

We plan to continue disseminating various information through SNS!

Please follow us so you don't miss out on the latest information ^^

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