[2024] Make the history of the activity! The latest recommended marketing market and future transition forecasts

"When has the word nerd turned into" pushing "?"

"What is the difference between nerds and otaku?"

Many people have such questions.🔎🤔

In this article,The reasons for the fact that "pushing" and "recommended life" became popular and the reasons for the extensionExplains📣😝

Also,Current status of the recommended marketPlease take a look at the information as well.💓

"I want to support my push more!", Fans are increasingly working on supporting and posting advertisements, and we recommend advertisements.BirthdayWe are helping to post a support advertisement)💡💘

「I want to support idols, Vtuber, voice actors, etc. with all my might!」

「I want to tell you that you are looking forward to your debut! !"and,

We have received many recommended advertising requests from fans who support the push♪

We also provide free consultation on LINE, so please register your friend first.♪

History of recommended activity

 

Promoting is to support and recommend your own.So, in the last few years, it has become established in people's lives.🙌😉

It is used as a word that expresses a wider range of activities than nerds and otaku activities, and is known as an act that everyone can do regardless of the young generation, regardless of the youth.💖😘

The excitement of the activity is linked to the spread of social media such as X and Instagram, and it is used as a place for fans to exchange information in real time and express love for pushing.

Connected with friends who have a common hobby and enjoyed the activities more, so the understanding of otaku culture has been deepened.😝！

Recently,"I want to support my pushing more!", Fans are also working on supporting advertisements by raising support by crowdfunding.💡💕

What is the beginning of "recommended life"?

"Progressive" is an activity that supports your own, and to do your own polishing and creative activities for pushing.Is💕🥰

In the first place, "pushing" is a word that expresses the favorite things and people that you are actively supporting!

Originally, in Japan, people who were familiar with what they liked were called "nerds", but they were often accused of claiming themselves as geeks even though they had a short knowledge and fan history.😥

Therefore, mainly for the youth generation

"I don't know much but I like it", and in the casual meaning, I started using it.😋

"Progressive" was nominated for a new language and buzzword award in 2021, and in 2020, "Churu Yu (Rin Usami Rin)" won the Akutagawa Prize, which gained attention at a stretch.📣💓

Currently, the recommended activity is for a wide range of genres.😉💡

From "otaku culture" to "recommended culture"

In the TV drama "Train Man" in the 2000s, the content on the theme of geeks became a hot topic in Japan.💕🙌

The image of the geek at that time was Akiba with a check shirt, denim and backpack like the main character of the train man.💡😵‍💫

After that, the image begins to change around 2010, mainly in the youth generation!

The so -called ordinary fashion people claimed to be geeks in a casual sense,The words that I started using instead of geeks are "pushing" because of criticism and rebound.👗👠

Furthermore, the concept of pushing is diversified, and in addition to real people, all of the things that are loved and enthusiastic, such as two -dimensional characters, railway, architecture, and Buddha statues, are all subject to "pushing" and "recommended". It is😘💓

Why is the extended activity?

The word "push" began to be used because the idol group AKB48 became very popular around 2010, and the favorite members in the fan community were called "push men".💕

After that, the word push is used frequently among idol fans.

Currently regardless of gender age"Express your liking", "recognize, respect, respect each other's liking"In that sense, the word "prominent" became the mainstream 🥰🙌

The following four points have become popular.

In addition, since 2022, the media has been featured in the media as a theme, and the number of people who enjoy hobbies like themselves has increased, which has led to improving nerds in society.💕

Utilization of SNS

With the development of SNS,Unlike existing communities such as schools and workplaces, you can connect with people with what you likeNow💓😉

Utilizing various SNSs such as X (former Twitter), Instagram, and Tiktok to form a community on the Internet 🥰

Feel free to receive and transmit your favorite, and boost your personal recommendation.✨😍

Society of society

It is said that the aspect of self -expression is strong because it expresses and transmits your own thoughts and likes.🎀

With the development of SNS, it has changed to a world that is easy to express, regardless of gender.💕

It seems that the fact that a society that can live freely and the foundation of accepting diversity has begun to be established is also related to the spread of activities.🙌🪄

Enhancement of content

The AKB Group, the former Johnny's, and the K-POP group became popular in the 2010s, and the idol business developed.💡

In addition, the number of women's groups has increased at a stretch for nerds because of the increase in content, such as a girl -targeted maiden game, 2.5 -dimensional musicals, and idol voice actors.😍

With the large amount of content supply and the two -dimensional and 3D borderless,

"Choose your favorite (pushing) from many content and members"Because the value was found,"Training type" and "audition type" content that supports your own recommendations and watch the growth appearedI did📣💘

Break of dramas and anime works

"Ama -chan", which was broadcast on NHK in 2013, was a work depicting the hero who struggles as a local idol, causing a big boom.💓

It can be said that idol content has increased for a wide range of ages on the broadcast in the NHK morning drama frame.😉✨

Recently, "Children's Child" has a big break, and the words "pushing" in Japan and the word "push" are spreading overseas.😘💖

Through video works such as anime"Progress" and "promotion" will become more overseas as Japanese culture.Maybe

[2024] The actual situation of the latest recommended market size

 

Marketing Research CampAccording to the surveyApproximately 50 % of the recognition of recommended activity is about 20 % who is actually pushing now.💕💡

By age, they are in their teens (37.7%), 20s (26.3%), 30s (13.1%), and 40s (8.5%), and one in four young people is promoting.😝📝

The genre is idols, animation, music groups, games, and manga.📣

What is the reality of the recommended market in 2024?

With the trend of the new colon virus in 2020, the living environment of people has changed dramatically, and the establishment of video distribution services and e -books as entertainment has increased consumption for whatever you like.💰🔎

Currently, the recommended culture is showing even more among the young Z generation, which is a younger generation.Nikkei ResearchAccording to the surveyApproximately 30 % of the Z generation is pushingThere is data📝

Users who are active have a high heat of wanting to spend money on other things.

Cultural Broadcasting Media NaviAccording to the surveyAmong the Z generation, the monthly consumption amount for recommended activities is 5,000 to 30,000 yenIs the most😯📣

In addition, the cycle of forming a community on SNS, gathering information about pushing, transmitting the state of your own activities, and spreading the market.💓

RecentlyProgress advertisement (Birthday/Support advertisements) are pushed by live users to purchase and create consumption behavior to push.💡😘

Which genre is large?

Otaku market survey of Yano Economic Research Institute Co., Ltd.According to the market size in 2022It is an animation (285 billion yen) and an idol (165 billion yen), which is the main genre of recommended activity, and a total of about 450 billion yen.We have announced that🔎📝

The categories, such as K-POP and voice actors, are branching and continuing to grow, so it will actually be a larger market size.💰💕

In addition, the market size of doujinshi, plastic models, and cosplay is expanding, and we will pay attention to future trends.👀🩵

What will happen to the future live market?

 

Survey conducted by Neomarketing Co., Ltd. in March 2024According toThe percentage of real people is 70%or more in any ageIt can be seen that it is not uncommon for people to support someone enthusiastically even as they age.💡😘

75.3%of those who have a positive feeling of collaborating with other content, products, and companies, and it seems to be a nice news for fans, with more exposure and new aspects.💕🔎

Not only transportation expenses, accommodation expenses, and meals to participate in concerts from afarThe economic effects will continue to increase in the future due to "recommended marketing", which links their products with their best.💰👀

summary

This time, we introduced the history of the recommended and the latest recommended market.🔎😘

"Progressive activity" is an understanding, "expressing your liking" by doing your own and creative activities to support your own recommendations, "express your liking", "recognize and respect each other's liking. It is used to mean "💓🤗

The marketing market is actively moving around the Z generation, and the number of companies will increase the economic effects by linking their own products and services.👀🧡

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