A classic Korean comeva! Introducing the meaning, effects, and announcement period of "teaser"♪

If you're a Korean lover, you've heard of it at least once."Teaser"This time we will explain!

"What is a teaser?"

"What does teaser mean?

In fact, I can have a vague idea of ​​what "teaser" is, but I don't know the details! I'm sure there are many people who say this!

This article will help you learn more about the Teaser!

Read this article,「I want to advertise my favourites in line with the Korean comeva!」「I want to post a favourite ad!」If you have any questions, please feel free to contact us.😊

Senil JAPAN also offers free consultations via LINE, so please register as a friend first.♪

What is a teaser?

Source

While supporting Korean idols, I have heard of the teaser (How much do you know about "teaser"?

first,The original meaning of the teaser is "Teasing, difficult questionsIt has meanings such as ".

Instead of revealing all the information at once,Fragmented informationBy publishing the book little by little, you will be able to develop interest and curiosity.✨

Also, since it is fragmented, you can also adjust your course later!

The teaser alone is also highly diversifying and popular, making it an effective method to create a hot topic even before the new song is released.😊

It is often used in the US as an effective advertising marketing tool.

A classic comeva! What is the teaser for K-POP idols?

Teasers used as marketing techniques are used in a variety of ways in K-POP!

Here we will explain in detail the K-POP teaser.♪

A classic Korean idol! What is a teaser?

TWICE 13TH MINI ALBUM
"With YOU-th"

Trailer Preview

+*:ꔫ:* 𝑊𝑖𝑡ℎ 𝑌𝑂𝑈-𝑡ℎ *:ꔫ:*+
𝑃𝑟𝑒-𝑆𝑎𝑣𝑒 & 𝑃𝑟𝑒-𝑂𝑟𝑑𝑒𝑟https://t.co/2KeYPceV54

Pre-Release Single Release on
2024.02.02 FRI 2PM KST/0AM EST

Full Album Release on
2024.02.23 FRI 2PM KST/0AM EST#TWICE… pic.twitter.com/ofkMcFJSra

— TWICE (@JYPETWICE) January 21, 2024

When it comes to classic Korean idols, "comeback" (hereafter "comeback") is the standard!

Please take a look at the article that introduces you to comeva in detail.♪

Click here for more information about Korean comeva!

During such a comeback,The essential thing is"Teaser"It is calledPreview of shortening the MVis✨

Even before a comeback, techniques are often used to unlock fragmentary information and raise the intellectual curiosity of fans.

In the past, the person who inspired K-POP teasers, which were just to publish group photos, to be divided into pieces, was in charge of marketing at JYP Entertainment.It's Jung Byunggi😮

It started in 2008 when Jung Byung-gi released a new promotion in which he gradually released concept photos of individual members when the Wonder Girls album So hot.

This led to the teaser being divided into differentiated offices.😊

And these days, not just when it comes to comebacks,It is also increasingly used during concerts and seasonal greetings (hereinafter referred to as "Siegli".

TREASURE "Concert Teaser"

Until now, many concerts were announced using only images, but by making them an announcement of videos, it makes me even more excited.✨

It looks like more agencies will be offering concert teasers in the future!

Stray Kids "Season Greeting Teaser"

It's amazing that Segri also has a teaser!

Watching teaser footage will increase your desire to buy😮

If you're not familiar with Cegri, please take a look at this article that provides detailed explanations!

What is the effect of teaser?

ITZY "UNTOUCHABLE" M/V Teaser 2
🎬 https://t.co/gfWeziTH7g

📌 ALBUM RELEASE
2024.01.08 MON 6PM (KST) | 4AM (EST)#ITZY #MIDZY @ITZYofficial#ITZYComeback#ITZY_BORNTOBE#ITZY_UNTOUCHABLE pic.twitter.com/p5K037bXgr

— ITZY (@ITZYofficial) January 4, 2024

By releasing teasers, you can also increase your expectations and become a trend in X (formerly Twitter)!

Originally, most of the music videos were released,Teasers add value to your promotions.

And recently, teaser schedules have been made public as teasers.

That is, by the date of the new song releaseWe will raise expectations even further by publishing images with a schedule that says, "When, what, and when."

Source

The release of the schedule will raise excitement and anticipation✨

The teaser will increase expectations and allow you to further enhance your new song!

To make the comeva even more exciting, there is an article that explains Korean music charts in detail, so please take a look.♪

Click here for more information on how to improve your Korean music performance!

When will the teaser be released?

Source

K-POP teasers are mostly published one month or a few days in advance.

MV teaser 5 to 3 days ago, teaser images 1 month agoIt tends to be publicly available to each member.

Each agency has released teasers that are attracting attention, including debuts and new songs, so I look forward to it in the future😊

And mostly teasers are published on social media (X and Instagram).

X is particularly effective because it has a strong diffusion power.

Teasers are rarely made public only by fan clubs, and are generally made public on social media to increase public awareness.

Recently, comeva announcements have increased during concerts and events, and the diversification has progressed.👏

1. After the first day of ATEEZ's Seoul Announcement performance, a sign suddenly appears outside to announce a comeva.
②After the second day of ATEEZ's Seoul Ancon, the sign outside was destroyed by HALATEEZ.

...This is the group called ATEEZ. On the first day of Ilcon Ancon, I was scared to be in a hurry when my first arena standing ticket was issued. pic.twitter.com/OhXDAEuRs6

— Kaoru🌙.* (@KAORU24920188) April 29, 2023

By predicting a comeva during an event, the fan's heat is also high, so it has a great spread on social media.♪

It's like a scene from a movie! Introducing the hottest teaser videos♪

Between 2023 and January this yearMany artists have come up, but we have carefully selected them.ThreeWe'll bring you some of the most talked about teasers♪

Red Velvet "Chill Kill"

Red Velvet has its own unique atmosphere and concept!

Chill Kill, released in 2023, is a reversal idea that goes backwards in teaser play is probably the correct answer... It's a reversal idea that matches the eerie nature of the concept!

I'll actually hear the music when I play it backwards😮😮 

EVNNE "UGLY"

A group of six men who debuted from Jellyfish Entertainment for the first time in about four years!

It became a hot topic as a high-speed comeback!

It's a song that's exciting from the start, so I'm excited!

New Jeans "ASAP"

Despite being a teaser, the number of views has been increased by over 9 million times.New JeansIt's the latest song！

Their five people have a 5-color atmosphere and fleeting nature, making them a hot topic!

summary

This time, we introduced the word "teaser" that Korean lovers should remember.♪

I hope you will take this opportunity to pay more attention to the teaser.♪

Be sure to release favourite ads at the time of your comeback and make your comeback even more exciting!

Leave it to Senil JAPAN!

Looking at the example I introduced this time, I also said, "I tooBirthdayI want to post an ad! I'm sure many people have felt this way.♪

If you are worried about "I don't have the courage to post an ad..." or "Is the procedure not difficult?", pleaseBirthdayPlease feel free to consult with JAPAN ^^

Register Senil JAPAN's official LINE to seeAuto-answer chat will solve your concerns about support ads!

You can chat with staff as well as by phone, so you can feel safe.♪

From consultations to media arrangements to design and advertising implementation reports, you can complete everything from LINE to LINE!

First of all, please try registering as a LINE friend ^^

 

★SNS information for Senil JAPAN★