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  • "Favorite Crafan" will be released in as little as 5 business days
    • Favorite crowdfan details & application
    • Projects being recruited
    • About return products
  • [Search by area / price] List of advertising media
    • Complete guide to favourite ads! List of media manual materials
    • New media of attention
    • Recommended advertising jack plan
    • [Japan] Receipt Advertising
    • [Japan] Street vision advertisement
    • [Japan] Transportation advertising
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      • 【交通広告】デザインテンプレ&注意点
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Jan 18, 2024

[Japan and Korea] A thorough explanation of idol copyrights and portrait rights! What is Korea's unique way of supporting the grey area?

【日本と韓国】アイドルの著作権・肖像権を徹底解説!グレーゾーンが生む韓国独自の応援方法とは?

Everyone,Idols' awareness of copyright, portrait rights and publicity rights differ between Japan and Korea.Did you know that?

This difference has led to the difference in how idols cheer.

So this time,Awareness of rights in Japan and KoreaorThe difference in cheering methodsWe'll introduce you to this!

Read this article and click "I want to experience the livelihood that originated in Korea!」「I want to post a favourite ad!If you have any questions like this, please feel free to contact us.😊

Senil JAPAN also offers free consultations via LINE, so please register as a friend first.♪

table of contents
  1. Do Japan and Korea think differently? ! About the intellectual property rights of celebrities
    1. Is Japan super tough? About portrait rights, copyrights and publicity rights of celebrities
    2. Is it true that Korea is lax? About portrait rights, copyrights and publicity rights of celebrities
  2. Copyright and portrait rights are related? What is the difference in how Japan and Korea support them?
    1. It's impossible in Japan! ? Master's merchandise sales
    2. Fans' homemade goods! It is common to Japan and Korea, but there are differences too! ?
    3. The way Korea supports is super flashy! ? Popular advertising is also attracting attention in Japan
  3. Favorite ads (BirthdayWhat are the differences in Japan-Korea office's response to (supporting advertisements)?
    1. Favorite ads (Birthday/ Supporting Advertisement) What is the response of Japanese agencies?
    2. Favorite ads (Birthday/ Support Advertisement) What is the response of Korean offices?
  4. summary
  5. Leave it to Senil JAPAN!
  6. ★SNS information for Senil JAPAN★

Do Japan and Korea think differently? ! About the intellectual property rights of celebrities

Favorite ads Support adsBirthdayAdvertisement Korea, Japan Copyright Portrait rights

In conclusion, Japan and Korea have different views on intellectual property rights.

in the first place,Intellectual Property RightsWhat isRights granted to those who created "intellectual property"is.

In this regard, "intellectual property" refers to ideas and creations created by human intellectual activities.

Celebrity photos and materials includeCopyright, portrait rights, publicity rightsThere are, but they are related to intellectual property rights.

Right name Who's? What rights?
Copyright Author (the person who created ideas/creative works) The right to not use copyrighted works without permission
Portrait rights People (both ordinary people and famous people)

The right to not be photographed or used without permission

Publicity rights Famous people The right to use photos of famous people without permission by third parties and not profitable

Here, Japanese and Korean celebrities agenciesWhat kind of awareness do you have about rights?I will explain about😊

Is Japan super tough? About portrait rights, copyrights and publicity rights of celebrities

Favorite ads Support adsBirthdayAdvertisement Korea, Japan Copyright Portrait rights 

Source

Conclusion,Japan is strict about portrait rights, copyright and publicity rights of celebritiesis.

Like the followingActs that ignore intellectual property rightscould be charged by the office😵‍💫

  • Post videos and images on social media without permission
  • Submit magazine covers and photo books to social media without permission
  • Edit and post videos and images without permission
  • Use materials to sell goods without permission

Furthermore, it is not illegal to show each other photos and videos with family or friends.

If you want to use photos or videos in public, such as social media, make sure you clearly understand the source of your quote.Let's do that!

Examples of LDH

for example,LDH JAPAN Co., Ltd.Here's a clear explanation of intellectual property rights!

It seems that they are trying to provide fun support while protecting intellectual property rights.👼🏻

"Request for portrait rights and copyright" LDH JAPAN Co., Ltd.

Is it true that Korea is lax? About portrait rights, copyrights and publicity rights of celebrities

Source

Of course, copyright, portrait rights and publicity rights exist in Korea as well.

but,Compared to Japan, we have a relaxed awareness of intellectual property rights.It can be said that.

for example,In Korea, fans often film celebrities during live shows and events.

Of course it depends on the officeSome agencies have acquiesced to filming at live shows and events.I'll do it😳

In recent years, there has been a tendency for Korean idols/artists to expand into the world.

In particular, Europe, the United States, Japan and other countries are strict about intellectual property rights, and there is a gap between how Korea and overseas support methods are supported.

Therefore, when it comes to activities around the world,There is a great chance that the way office is cracking down on can change.It must be.

Copyright and portrait rights are related? What is the difference in how Japan and Korea support them?

In Japan and Korea, celebrities have different perceptions of copyright, portrait rights and publicity rights, so the way they enjoy their favorites is also different!

Here we will introduce the differences in how Japan and Korea support them!

It's impossible in Japan! ? Master's merchandise sales

𝗡𝗖𝗧𝗧𝗜𝗢𝗡 𝗶𝗻 𝗔𝗣𝗡, 𝗧𝗼𝗸𝘆𝗼#태용 𝗖𝗵𝗲𝗿𝗶𝗻𝗴 𝗞𝗜𝗧

Slogans will be on sale locally!
Please wait for the same-day sale notification pic.twitter.com/YtKzk0PZAT

— 타이런트 (@TyrantSyndrome) September 15, 2023

Master's merchandise salesis a unique way of supporting Korea!

in the first placeMasterWhat isFans who film their favorite live shows and events and post them on social mediais.

Furthermore, the masterThey even sell goods using materials they photographed themselves.Or something!

Korean idols/artists have a certain number of masters, so there is a huge variety of merchandise!

Of course, in Japan, people are prosecuted from the perspective of intellectual property rights (particularly publicity rights)...😱

but,Masters' activities in Korea areEntertainment agencies have been acquiesced to the point that it will lead to promotions from celebrities.That's it.

Indeed,Korea's unique way of supporting the grey areaIt must be!

Fans' homemade goods! It is common to Japan and Korea, but there are differences too! ?

View this post on Instagram

Posts shared by Pochi (@0417r___)

Fan's homemade goodsis a common support method for Japan and Korea.

For example, there are:

  • Fan
  • slogan
  • Trading card
  • Acrylic stand
  • key ring ...

Homemade goods from Japan and Korea areDo you use or not use a photo of your face?There is a difference.

For example, in Japan, intellectual property rights are strict,Don't include a photo of your face in your fan or slogan、Enter your favorite nameOften there😌

There are also many official merchandise with decorations.

It's popular in Japan recently「My favorite name plate」It's one of my own products that doesn't use photos!

View this post on Instagram

A post shared by Shiipero (@shiiperooo)

on the other hand,In Korea, add photos of your face to your fans or slogansThat's often the case.

This is not only due to the looseness of intellectual property rights, but also the fact that a large amount of material is circulated online.

Therefore,Homemade goods made using unofficial materialsYou can also see a lot!

However, depending on the talent agency,To the live venueDo not bring homemade goods,orGoods regulationsis provided.

When participating in a live performance, be sure to read all the precautions carefully.😊

The way Korea supports is super flashy! ? Popular advertising is also attracting attention in Japan

Korea, Japan Copyright, portrait rights, favourite ads, support adsBirthdayadvertisement

As a unique way to support Korea,Favorite ads (Birthday/ Supporting ads)There is😊

A favorite ad is an ad that fans put out on their favorite birthday or anniversary.

It's a flashy medium for advertisingStreet VisionIt's a standard advertiserTransportation Advertising, do not limit the locationAd TrackThere are also:

Every medium can catch the eye of many people and contribute to the missionary of idols/artists!

The reason why favourite ads have become popular in Korea isn't just because of their laxness in intellectual property rights.

More than other ways to cheerStrong influence and advertisingPerhaps that's the reason.

It is also said that more and more people are posting favourite advertisements in Japan recently!

Of course, it is certain that Japan is difficult to advertise due to differences in perception of intellectual property rights... (Details will be explained later!)

If you're interested in favourite ads, click here🔻

[Easy even for first-time users] Highly recommended ads for beginners (BirthdayIntroducing Advertising! We also provide a list of advertisements, costs, and media.♪

Korea, Japan Support ads, Favorite adsBirthdayAdvertisement Copyright Portrait rights

Favorite ads (BirthdayWhat are the differences in Japan-Korea office's response to (supporting advertisements)?

In favourite ads, intellectual property rights are involved as they use idol/artist materials.

Without understanding about rights, you may be "involved illegal activities without your knowledge."😭

Here,What are the differences in Japan-Korea offices' responses to favourite advertisements?Let me introduce you to it!

Favorite ads (Birthday/ Supporting Advertisement) What is the response of Japanese agencies?

Korea, Japan Support AdvertisementBirthdayAdvertisement Advertisement Copyright Portrait rights

When posting ads for Japanese idols/artists, the following procedures are required:

  • By the officeAdvertising permission
  • By the officePermission to use materials

Japanese entertainment agencies are generally strict about copyright, portrait rights and publicity rights.

Therefore,Get permission from the office for all materials usedIt must be.

Recently, favourite ads have become popular,An agency that establishes guidelines for advertisingis increasing.

If that's the case, create your ads in line with the guidelines!

If you would like to know more about your favourite ads, click here🔻

Favorite ads (Birthday/Support Advertisement) What is the difference between the license application form and certificate? We also introduce application templates!

Favorite ads (Birthday/Support Advertisement) What is the difference between the license application form and certificate? We also introduce application templates!

Favorite ads (Birthday/ Support Advertisement) What is the response of Korean offices?

Korea, JapanBirthdayAdvertisement Support Advertisement Advertisement Copyright Portrait rights

In Korea,Due to the culture of favourite advertising, it is relatively easy to post advertisements.It must be.

When posting a favourite ad, you will need to follow the steps below.

  • Application for advertising to the office

Most often, no permission to use the material is requiredis.

however,Paid releaseorFan club exclusive materialsDon't use it in your favourite ads!

Depending on the office, you may specify the materials used, so be sure to check the website.😊

summary

This time, we have compared the rights related to idols and how to support them, while comparing them between Japan and Korea!

In Japan, although it is strict about rights, we are working hard to support them.

In Korea, there are quite a lot of freedom and there are many flashy ways to cheer!

Recently, methods of support have been imported from Korea to Japan, so we hope that our favourite activities will continue to become more active in the future!

Leave it to Senil JAPAN!

Senil JAPAN logo

Looking at the example I introduced this time, I also said, "I tooBirthdayI want to post an ad! I'm sure many people have felt this way.♪

If you are worried about "I don't have the courage to post an ad..." or "Is the procedure not difficult?", pleaseBirthdayPlease feel free to consult with JAPAN ^^

Register Senil JAPAN's official LINE to seeAuto-answer chat will solve your concerns about support ads!

Senil JAPAN LINE

You can chat with staff as well as by phone, so you can feel safe.♪

From consultations to media arrangements to design and advertising implementation reports, you can complete everything from LINE to LINE!

First of all, please try registering as a LINE friend ^^

 

★SNS information for Senil JAPAN★

At Senil JAPAN, "Twitter」「Instagram」「TikTokWe also provide social media streaming on "♪

Birthday/We also provide information on supporting advertisements, as well as information on actors and idols, as well as great deals, so please follow us ^^ 

Twitter (@birthday_ad_jp)

「I want to get the information about Senil JAPAN as soon as possible!If you're saying this, please follow us on Twitter.♪

Make your dreams come true...! #Crowdfunding A thorough explanation of how it works from the beginning 🫡

Based on our track record, we will introduce 5 recommended crowdfunding sites.❤️

Birthday/Our specialised in supporting advertising #BirthdayCrafan Don't miss out on the following✍️https://t.co/ze37sUzoWx

— BirthdayAdvertising Agency JAPAN (@birthday_ad_jp) February 15, 2023

On Twitter, it's currently being heldBirthday/We will deliver the latest updates of support ads and information about blogs such as idols and actors that our company updates every week^^

We also provide information about the campaign, so don't miss out!

Instagram (@birthday.ad.jp)

「I want to get easy-to-understand information from images!If you're saying this, please follow us on Instagram!

View this post on Instagram

A post shared by BirthdayAdvertising Agency JAPAN | SAJ (@birthday.ad.jp)

Instagram delivers easy-to-understand images of the key points of actors and idols' blogs that we broadcast every week.♪

It was implementedBirthday/We also introduce support ads, so please refer to them if you are considering this!

You can always re-view your favorite posts by "saving" them ^^

TikTok (@birthday.ad.jp)

「Emphasis on saving time! Get quick information through videos!If you're saying this, we recommend following TikTok.♪

@birthday.ad.jp It's our thoughts on our favourite activities😄I look forward to being able to connect with everyone who shares the same feelings!#Favourite activities #KPOP #Otaku #Birthdayadvertisement #BirthdayAdvertising Agency Japan #South Korea #Japan #Korea information ♬ POP! - NAYEON

On TikTok,Birthday/We provide easy-to-understand explanations of information about support ads and blog information in videos ^^

It's a short video so you can watch it in a short time in the morning.♪

We plan to continue to provide a variety of information through social media!

Please follow us so that you don't miss out on the latest information ^^

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