Explaining the mechanism and types of Rakidro! How do you enjoy the popular Korean otaku "opening ceremony"? Where is the recommended opening location?

Recently, I've been supporting K-POP idols and when a new album was released"Rakidro" "Unpacking"You often hear the word💡　 　　

Rakidoro is not only when the album is released,
Live merchandise,BirthdayEven at cafe events
There's Rakidro!

And when an otaku releases an album, it's an "opening ceremony"😏

This time, what is Rakidro?Rakidoro is an actual idol album bonus,BirthdayAbout Rakidoro at the cafe, along with videos and imagesI'll introduce you to you♪

Furthermore, how to enjoy the album opening ceremony,
We will deliver recommended locations and other videos with a video (＾∀＾)

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What is Rakidro?
Introducing the types of Rakidro♪

First of all, what is "Rakidro"?Abbreviation for "Lucky Draw"!

In Japan, the meaning is random lottery and prize lottery.I think that applies to this!

When a new album is released, a Rakidoro event will be held in a brick-and-mortar store or online as a store perk♪

The main prizes for Rakidro to commemorate the release of the album are
As shown in the image below, this is a trading card for each retailer! 

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Depending on the idolNot just trading cards,There is also a gorgeous Rakidro that says that Yongton (video call) is a prize✨

Furthermore, there are many prizes available recently, such as Rakidoro, which is only available at concert venues ^ ^

next,BirthdayRakidoro at the cafe isAt a cafe where events are held, it costs 200 yen per session.Favorite merchandise created by fansYou can draw the lottery! 

Now, from here on, Rakidro from the album.BirthdayWe will provide you with detailed information about the cafe's Rakidoro, including images and videos.♪

SEVENTEEN's Rakidro

 Cebuchi's latest albumFMLHowever, as a store bonus, a Rakidoro event was held.♪

Previously, it was only available at Korean sites and retailers, but for a few years, trading card Rakidoro events have also been held on Japanese Tower Records and HMV!

It looks like all idols, but as shown in the image below,In the announcement image that each store will perform a Rakidro, the design will be announced in a blurry state.It will be done!

This system allows fans who get trading cards after release to post them on social media to see clear trading cards (￣▽￣)!

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Rakidro in Korea isThe number of trading cards will vary depending on the number of albums you purchase!

Click the button on the machine where the trading card appears in the image below to get the Rakidoro bonus trading cardI'll do it✌︎('ω'✌︎ )

There is a staff member next to the machine, so you can press the buttons for as many tickets as you buy.👍❤️

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This is the FML comedy that a fan visited.
This is what happens at the Rakidoro store♪

When Rakidoro is held, it's fun because the store also has panel displays of the idols.😆

05:04〜Check out Rakidro from here♪( ´▽｀)

StrayKids' Rakidro

Next, this year's first sale of K-POP albumsWith 4.61 million copies, the number one in historyStray Kids' latest album, which has won5-STAR'Rakidro!

This time,Rakidoro is being held, and the third Rakidoro will be held on soundwave alone.It was done😳

 

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In the trading card version shown in the image below,
There's a cute, sorry version lol!

It's so interesting, isn't it? (￣▽￣)♡

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In one store, not only the first one, but also a different photo.
It's often held as the second installment...

In addition to Rakidoro, the store benefits continue to increase!

The image below is a list of store bonus trading cards, including Korea and Japan, which were featured in the Skiz comeva this time!

It's surprising that there are so many, but it's all cute trading cards, so you can't stop collecting them ･:*+.\(( °ω° ))/.:+

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ZEROBASEONE's Rakidoro

ZEROBASEONE (hereinafter: Zebe One) just debuted on July 10th, 2023.

The first mini album released this timeYOUTH IN THE SHADEofWe'll bring you information about Rakidro♪

This image shows you how to get a special deal in Korea and store.
Here is a list of the second installment ٩( 'ω' )و

Every store has a second installment ^ ^

 Trading card with close-ups, dog ears, and panda headwearAs Zebe One is their debut album, Zebe One fans are very busy collecting.😂

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 Here is the image of the up trading card that Zeros was particularly paying attention to.♪( ´▽｀)

The face of my favorite with a lot of cards is so cute 🫠💛

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 In this video, you can see Korean fans visiting Rakidoro stores ^ ^

02:02〜Please check it out♪

BirthdayRakidoro at the cafe

From here on, not the Rakidro when the album was released,BirthdayIntroducing Rakidoro at the cafe😆

BirthdayRakidoro at the cafe is closer to a Japanese prize lottery than Rakidoro on the album!

Basically, you can participate in one session for 100 to several hundred yen.

The images below are the first and second images of Zebewan's JianhaoBirthdayHere is a list of Rakidoro prizes at the cafe ^ ^

Prizes vary depending on the fans who organize it!

This is a hand mirror, a picture framed photo, a film camera, a trading card collect book, a record, an acrylic key ringIt's gorgeous, isn't it?😳

A luxurious, cute perkBirthdayCafe's
This is the characteristic of Rakidro♪( ´θ｀)ノ

Love O' clock
I'm not a fan of it,

Lucky Draw#장하오_너를_사랑할_시간 #2023HAPPYZHDAY pic.twitter.com/fJoFWF2BYq

— Love O' clock (@LoveOclock_zh) July 21, 2023

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 The video below is from a Stray Kids Hyunjin fan.BirthdayThis is what happens at the cafe ^ ^

02:05〜You can see how Rakidro is from here!

It's so cute, so be sure to check it out♪( ´▽｀)

Finally, I have written about Rakidoro at a cafe in the past, so please see more details.HerePlease check it out too♪

What is the album opening ceremony, which is a huge hit among otakus?

First, an opening ceremony is when an idol releases an album, and the album is opened (trade cards, posters, stickers, etc.) when the artist releases an album.😊

It can also be said that he is buying the album, looking forward to the excitement of opening up, hoping that his favorite character will come out (￣▽￣)!

So,Recommended locations for opening ceremonies and how to enjoy opening ceremonies, including videosI'll deliver it😊

What are the recommended places to hold an open ceremonies?

When you buy an album, you want to open it right away!

We will introduce recommended locations for both Japan and Korea♪

First of all, opening the book in Japanese stores or near stores that sell albums is basically considered taboo.⚠️

There are also places that say that trading activities such as trading cards are prohibited.

Therefore, the recommended location for opening ceremony in Japan isBirthdayCafe, Korean cafe.

Or if you want to make all your heart fuss when you open it, I think the best place to go is a house (lol)

BirthdayIn cafes, there is a high possibility that the staff and customers are otaku!

So, you can enjoy it without worrying about the people around you, rather than opening it in a regular cafe!

However, don't forget to take into consideration the people around you, such as the busy situation of the store!

Next, the recommended location for opening ceremony in Korea is the opposite of Japan, and open it in a store.😳！

In Korea, fans line up in stores to buy albums on the day of release!

And what's different from Japan is as shown in the image below.The album is in a cardboard box lol 

Many fans will be there on the release date.
It seems that it's not numerically enough to be available in store...

Take the album you want from cardboard to the register and buy it, then open it near the store, so it's easy to find a replacement, so it's recommended 🤩

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How do otaku enjoy opening ceremonies?
Introducing with video♪

Next, we'll show you how to enjoy opening an album ٩( 'ω' )و

Over the past few years,It's popular to post about your favorite activities on YouTube ^ ^

I think there are about half of the people who open the package with friends or half of the people who open it alone at home.☺️

When you open the package at home, you can make your heart fuss as much as you want.
It's a good point♪

Even if you open the book on YouTube by yourself, there are many fans who are good at talking and have fun 🤣!

 The video below is an unboxing video from a SEVENTEEN fan!
It's interesting so I recommend it ( ´∀｀)

 
Next, we will be looking at the opening ceremony for Korean fans ٩( 'ω' )و

In Korea,After purchasing the album, if there is space, immediately open it in the store or outside the store, and then a trading card exchange event will be held between fans there.It'll be done lol

In the video below, you can see how the fans exchange trading cards from the opening ceremony and the opening ceremony immediately after purchase (´∀｀)♡

Fans near the store line up the trading cards they want to exchange, write down who they are looking for on their iPad, and find a partner to exchange!

09:25〜Check out the real exchange sites in Korea.😆

BirthdayIntroducing the example of ADYA's Rakidro conducted by advertising agency JAPAN♪

 In fact, in 2023,BirthdayAs the first attempt at advertising agency JAPAN, we held the Rakidoro event!

From fans who purchased the album10 people will receive a autographed Polaroid and album by lottery.That's what it was like♪( ´▽｀)

／
★Limited to first 100 people★#ADYA Lucky Draw Event💖
＼

To celebrate ADYA's first single album release #Lucky Draw I'll do it 🤗

Of the 100 people, 10 people will be entered into a lottery to receive a Polaroid or an album with autographs from the members!🎁

🔽Purchase herehttps://t.co/2uk9w0juu6
✔️Until 23:59 on Friday, June 16th, 2023 pic.twitter.com/TCOzdF7M4u

— BirthdayAdvertising Agency JAPAN (@birthday_ad_jp) June 12, 2023

Korean new girl group ADYAWe performed Rakidoro from the album trading card.👏❤️

What's more, this timeBirthdayAdvertising Agency JAPAN exclusive to a selca and Japanese message on the backThat was 🤩

#에이디야 Is it true? 📸 (birthdayadjp) pic.twitter.com/VyYKP9sodz

— 하루 (@haruS2___) July 14, 2023

Aidya has a trading card for Japan, so I secretly bought it.😁

There's a message in Japanese behind the scenes😱
This is aiming to make it Japan debut 🤔
We look forward to your visit to Japan♥️#ADYA #에이디야 #Aidya pic.twitter.com/ohSD2BfnAw

— Shibasan/시바상 (@sibasan_kp) July 9, 2023

In the future, we may not only be celebrating the release of the album, but we may also be holding a Rakidoro event!BirthdayBe sure to check out the social media of the advertising agency JAPAN😊！

summary

This time, we have brought you the Rakidoro and the opening ceremony, but what did you think?♪( ´▽｀)

Along with the momentum of K-POP idols these days, the scale and passion of fans' otaku activities have increased dramatically.🔥

The real Korea is the best place to enjoy in real time, including album sales and opening ceremonies!

Please try "Cumba" ( ´ ▽ ` )♡

BirthdayLeave it to advertising agency JAPAN!

Looking at the example I introduced this time, I also said, "I tooBirthdayI want to post an ad! I'm sure many people have felt this way.♪

If you are worried about "I don't have the courage to post an ad..." or "Is the procedure not difficult?", pleaseBirthdayPlease feel free to consult with the advertising agency JAPAN ^^

BirthdayRegister the official LINE of the advertising agency JAPAN, andAuto-answer chat will solve your concerns about support ads!

You can chat with staff as well as by phone, so you can feel safe.♪

From consultations to media arrangements to design and advertising implementation reports, you can complete everything from LINE to LINE!

First of all, please try registering as a LINE friend ^^

 

★BirthdayAdvertising Agency JAPAN SNS information★