Make it a reality with love for "McCain"! Behind the scenes and copyright considerations for celebration ads made into anime

In July 2024, the long-awaited anime adaptation was made into aLight novel "Too many heroines losing! (McCain)。

This is a hot topic for the laughter and tearful youth story of the "losing heroines" who shine even when they are defeated by love.

My heart was taken away by the charmFans gather to commemorate the anime adaptation"Favorite Advertising® (Support Advertising)" will be aired at Toyohashi, the setting of the film.I did it!

*Please note that the "McCain Celebration Advertisement" is not a favourite advertisement supported by our company, but is conducted by individuals.
The photos and videos used in the thumbnails and articles were provided by the planner and participants. Thank you for your cooperation🙇‍♀️

This time,A celebration advertisement was planned"McCain Anime Congratulatory Planner"They were closely followed and revealed the secret of the success of the project.

This project isFan-driven adsAnd,Behind the scenes, we have carefully crafted proposals, careful consideration for copyright, and the enthusiasm of many fans.There was.

Even though it was a first-time challenge, the planner overcomes many difficulties and gained a wealth of cooperation to successfully create a celebration ad.

We will explore the background of the challenge, the struggles and the journey to success through interviews!

We also offer our favourite ads (Birthday/Support Advertisement) is helping you to post.

If you have read this interview article and are saying, "I've become interested in favourite ads!" or "I'd like to post a celebration ad for your favourite!", please feel free to contact us via our LINE account!

Within one business day, our staff will be familiar with your favourite advertising to assist you.

A celebration advertising project with support for the original author

Senil JAPAN Staff:Thank you for your interview!
I'd like to ask you a little more about this celebration ad?

McCain's anime congratulatory planner: Light novel "Too many loser heroines!" ' will be made into an anime,An advertisement that expresses congratulations to the original authors: "Congratulations."All the fans played it.

Senil JAPAN Staff: It was aired for a month from June 30th to July 31st at Calmia Vision, located at Toyohashi Station.

McCain's anime congratulatory planner:Yes, that's right.
When the decision was made to be made into an anime, I thought, "I'll give it a try," so I started moving forward!

Senil JAPAN Staff: The original story is set in Toyohashi.

McCain's anime congratulatory planner:That's right. Previously, "There are too many heroines who lost! When JR Central collaborated with ", it was announced that they had an advertising advertisement on Calmia Vision.

"Fans put up an ad in the same place as then."I wanted to share the excitement of achieving this achievement, and the fact that I was able to achieve one big thing with my fans.

Senil JAPAN Staff:What did the fans respond?

McCain's anime congratulatory planner: When I asked for cooperation, I couldn't say it because I couldn't reveal the name of the vision in the terms of use."It's probably that big screen!"Fans noticed this!

After the ads were aired, some people went to see it every day by saying, "Today's daily routine!" (laughs) I was glad I did it.

Senil JAPAN Staff: Every day! amazing!
It seems that a new account has been created, but how did participants learn about the project?

McCain's anime congratulatory planner: I've had acquaintances repost and spread it on JR Tokai's account, so I think many people have come to know about it thanks to that.

"What can you do as a fan?" - The reason and thoughts of launching a celebration advertisement

Senil JAPAN Staff: Was there any reason you made your decision to launch a celebration ad?

McCain's anime congratulatory planner: I've been a fan of the work since my debut. When it's decided to be made into an anime"What can I do as a fan?"With that in mind, I put up a celebration ad.

Senil JAPAN Staff:As you mentioned earlier, is it a big part of the fact that they wanted to provide support to the original author?

McCain's anime congratulatory planner:I agree. I wanted to clearly convey that the anime adaptation is getting more and more popular.

"This is a work that has attracted so much attention!" "The work is so loved!"I thought it would be better to let the fans know that.

Many fans of the work are the type of person who thinks it in their hearts but doesn't easily express it in words, so they have no choice but to move in the form of celebration advertisements that no one can think of! I thought so, and there were some places that moved!

Senil JAPAN Staff: That's a great move.

First try! The path to celebration advertising without an agency

Senil JAPAN Staff: Is this the first time you've put up a celebration ad?

McCain's anime congratulatory planner:yes! It was all the first time!

Senil JAPAN Staff:To put it simply...Is there a reason why you did everything yourself, not using an agency?

McCain's anime congratulatory planner：I don't know what's better... (lol)
There were many crowdfans who handled idols, but I didn't see the word "anime"
There was no place that would gather for anime lovers, so I had no choice but to do it myself! That's what I thought.

One of the reasons I think I'll need to obtain permission if I have an agent in between me, so I thought it wouldn't be possible in time.

Senil JAPAN Staff: When you launched a celebration ad project, what did you start with?

McCain's anime congratulatory planner：FirstMedia priceI looked into it.

I looked at the price and thought I could do it, so I looked into where to contact me next time.
When doing it on your own, it was difficult to find the contact information, and it was difficult to know what to check and where.

I was very surprised that just because it's Calmia Vision doesn't mean that you should just contact the facility itself.
It also took a lot of time to research these things.

I also learned that when I contacted JR Central, I was required to apply for a group, and looked into whether it was possible on an individual if the application did not pass.

Senil JAPAN Staff: It's true that it's difficult to find out what kind of inquiries and what kind of applications are required when trying to do it yourself.

A wall that stands in your first challenge... The struggles of editing videos to collecting money

Senil JAPAN Staff: I think it was a long journey from enquiries to video production, but what were the difficulties you faced with your own progress?

McCain's anime congratulatory planner: Video editing was the most difficult.
I also did the work of adding animations (movements) to each character, and adjusting the sound with different volumes to make it even, which made me daunting (lol)

It was finally completed about 20 minutes before the deadline, and I was delighted to say, "I've done it!" (lol)

I had no idea that I could request video production, so I would definitely like to use it next time.

Senil JAPAN Staff: It was my first time editing a video and working from scratch was difficult.
Is there anything else that was difficult?

McCain's anime congratulatory planner：I was worried because I didn't know when to collect money from participants.

Then, as a position to collect money,I felt anxious when I might have to present my personal account information or link information.
In the end, I collected money from everyone using PayPay and dPay, and that was a little difficult.

Senil JAPAN Staff: You should be careful about information that leads to individuals.
Did you contact the media company go smoothly?

McCain's anime congratulatory planner:I agree.
JR Tokai had been collaborating since the original story, so there may have been some people who would like to support the anime adaptation together.

When I told them that I was going to be posting an ad for the first time, the person in charge provided great support and detailed instructions on what to prepare and the schedule.

Senil JAPAN Staff: What exactly did you prepare for?

McCain's anime congratulatory planner: It usually starts moving around April 15th, and on the 22nd, I applied to the person in charge of the vision, and
Since the application was somehow passed, we began accepting applications (for supporting congratulatory advertising) from around the 26th and 27th.
It was pretty close to progressing.

A fight breaks out! ? Behind the scenes of celebration ads that are carefully crafted down to the smallest detail

Senil JAPAN Staff: I think they were working with the fans, but was the management itself just one?

McCain's anime congratulatory planner: One person helped us apply for a congratulatory ad, one person helped us send a proposal, and one person to send a DM to fans, so we were essentially four people working there.

Senil JAPAN Staff: How did anyone who helped me speak up?

McCain's anime congratulatory planner: We spoke to people who were fans of the film and were acquaintances individually!

Senil JAPAN Staff:What did you think of your reaction?

McCain's anime congratulatory planner："That's great! Let's do it!"He cooperated with me!

However, since there must be a difference in interpretation, I decided to write down all the details and explain them so that there are no mistakes in the words.

We made detailed preparations to work together with people who are 100% in the same way as the planner.

Senil JAPAN Staff:What were you particularly paying attention to to prevent misinterpretation?

McCain's anime congratulatory planner: First, I didn't tweet about anything unrelated as a congratulatory advertiser account, and I tried not to give my account a personality.
All that's left is to make people feel that it's not suspicious or dangerous.

I also wanted to avoid being left halfway through, so I created a proposal that stated, "We'll do it this way, in this way," and made sure that anyone who agreed to me would participate.

We also thoroughly asked people to contact our account if they had any questions so that they would not cause any inconvenience to the official account or the original author.

Senil JAPAN Staff: I think it was a very well-crafted proposal, but what steps did you take to create it?

McCain's anime congratulatory planner: Anyway, I had to create a proposal to make everyone understand the plans I had in my head.
I explained my intentions to one person, gave a presentation, and then created it while receiving advice.

Senil JAPAN Staff: You've been able to output and polish it.

McCain's anime congratulatory planner：Yes, I've edited it more than 10 times lol
Despite my age, I made it through many times by fighting and saying, "No!" and "No, it's not!"

Even if you have the same goal, I think there may be some disputes in order to get through it.
I think this is because there is no explanation enough, so it is better to have a discussion with friends in advance to avoid any disputes.

Senil JAPAN Staff: You're right.
I thought it must have been a lot of time after reading the proposal.

It's possible with fan art! Production ingenuity and copyright considerations

Senil JAPAN Staff: This celebration ad was made with fan art.

McCain's anime congratulatory planner: If you use illustrations other than the official cover art, you will face rights issues and financial burdens, so I designed them using fan art alone.
*In some works, any paintings, whether for commercial or personal use, may be prohibited. Please be sure to check.

Senil JAPAN Staff: Was there any talk that it's okay to put up a celebration ad if it's fan art?

McCain's anime congratulatory planner: I think even in celebration ads for Korean idols, if the fans are doing things on their own, they will acquiesce.

It will be treated the same way at Comic Market, etc."The fans went independently."This is how we held a celebration advertisement.

If an anime production company is intercepted, rights issues become more severeI think soSo,It's easy to make it happen if you're going to be grateful or celebrate the original work.I think so.

Senil JAPAN Staff: It's an eye-opener! They focused on the "purpose of celebration advertisements" and approached the original.

McCain's anime congratulatory planner:that's right!
Fans love the characters in the work, so I like both the anime and the original drawings.
The anime drawings are also drawn in conjunction with the original drawings, and this time I thought it would be more successful to approach the original.

Senil JAPAN Staff:Thank you for your valuable story.
I'm sure there are many people who want to post a celebration anime advertiser, so I think this is a very helpful story.

McCain's anime congratulatory planner：I'm glad you said that!
The initiative itself is "The celebration will raise attention to the original, and I would be happy if many people could pick up the book."FavourableI'll take it intoI'mI got the impression that many people are
Those who are about to do it now would have fully expressed their feelings of love.If that's the case, it might be easier to find friends! I'm rooting for you!

Senil JAPAN Staff: There was no copyright exchange with the original author or others, but did participants in the congratulatory ads have any questions regarding the license?

McCain's anime congratulatory planner: In the first stage"It's fine because we use fan art rather than official paintings. It's not related to official art."He explained this, so it seems everyone understood.

With the power of illustration and support, it will turn into shape! The enthusiasm of fans gather

Senil JAPAN Staff: There were two ways to participate: "Compare" and "Fan Art."

McCain's anime congratulatory planner: I wanted to avoid a situation where the art would not be collected, so I thought it would be easier for art to be collected if I could take part in the event with my own speciality of artwork.

"Collect drawings for events" "You can see the pictures you draw by many people."If this happens, we should both be a win-win situation!
Thanks to you, in the end, we ended up collecting so many pictures that we refused.

Senil JAPAN Staff：It makes use of the fan's characteristics, which means that many people can draw pictures! As expected. Everyone was also cooperative.

McCain's anime congratulatory planner: If I'm an otaku, I can understand the feelings of otaku...
I was grateful that some people also gave me their own drawings and gave me some thanks.

Senil JAPAN Staff:Has the funds also made good progress?

McCain's anime congratulatory planner: We got about half of it in the first week!
The deadline was May 15th and the target amount exceeded, so I used it as an illustration fee for characters who were unable to collect pictures.

Also, it was originally scheduled to air from July 1st, but we asked for additional support and they were released from June 30th.

In the end, we collected about 170,000 yen.
How much do you all like it? ? That's it! (lol)

Senil JAPAN Staff: The fans' passion is amazing too!
I'm sure everyone had a strong desire to celebrate too.

McCain's anime congratulatory planner:Yeah, I think that's probably the case.
I was trying so hard not to disappoint everyone's expectations, so I think there were some parts of them who helped me after seeing that.

In the end, 42 people participated,The importance of facing it seriouslyI once again realized this.

A celebratory ad that combines joy and frustration! A touching moment that was realized with the fans

Senil JAPAN Staff: How did you like starting with a project and launching your own celebration ads?

McCain's anime congratulatory planner: I was happy, but it was aired alongside the company's ads, but the volume was a little off...I remember that I was frustrated (lol)

But I see you all happyI gradually started to feel happy, and I'm glad I did itThat's what I thought.

Senil JAPAN Staff: There was also frustration and joy.
I'm sure it attracted attention from various media and was often featured.

McCain's anime congratulatory planner: Before the celebration ads were published, I received a request from the Higashi Aichi Shimbun to interview them and they took it up.
It was also reprinted on Yahoo! News, and was also featured in the Higashi Mikawa edition of the Chunichi Shimbun.

Senil JAPAN Staff: After reading the article, I felt that it was a very exciting congratulatory ad.

McCain's anime congratulatory planner: I don't really feel that way.

I gave illustrations to those who helped me, and I think they were pleased because they thanked me, "Thank you so much for this wonderful project."

Senil JAPAN Staff: In the end, a celebration advertisement appeared and interviews were also conducted, which gave me the impression that the fans were pleased.

Thank you to the creators who celebrated McCain's animation, for their cooperation in the interview.

"McCain Celebration Advertisement" that brings out the feelings of fans

"There are too many loser heroines! The celebration ad commemorating the anime adaptation of ", was a wonderful project filled with the thoughts and ingenuity of fans!

A McCain congratulatory fan art due to copyright considerations, and took on the challenge of carrying out projects on their own without using an agency.

In the process, we faced a variety of challenges, including video editing and fundraising, but the teammate fans were able to achieve a great success.

This project, which began with a pure desire to "support the work," moved many people's hearts and became a symbolic celebratory advertisement that shaped the love for the work with the help of fans.

Thank you to the McCain anime congratulatory event organizer for your cooperation in the interview.

Our company will continue to provide full support to all our fans who support our favourites.

Leave it to Senil JAPAN!

Looking at the example I introduced this time, I also said, "I tooBirthdayI want to post an ad! I'm sure many people have felt this way.♪

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