“Advertisement” even in e-sports! REJECT Fifth Personality Category Fan Tontoron. His thoughts and challenges [Interview]

Japan's professional e-sports team "REJECT".

Founded in 2018, it is one of Japan's leading e-sports teams that develops many globally popular game titles.

In order to support the "REJECT 5th Personality Category", Oshii Advertising® (Birthday/Supporting Advertising) was carried out with our support!

The Oshi Advertisement® was planned and sponsored by Tontoron, a fan of REJECT's Fifth Personality Category.

Toronton. Mr.Place X advertisements, poster advertisements, and street vision advertisements by September 2025has been🏁

This time, it's all good. To Mr.What made you want to run Oshi Advertising®, your impressions of using Oshi Club Fan, the behind-the-scenes process from planning to implementation, and why you chose our company.We have heard a lot about🎤

Read this interview“I want to support REJECT’s activities too!” “I want to support e-sports players!”If you think so, please feel free to contact us.😊

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Encounter with push advertising and the first “X advertisement”

Senil JAPAN staff:How did you learn about Oshii Advertising?

Toronton. Mr.:I've always liked IZ*ONE (K-Pop idol group), so I knew about their endorsement ads.

I was promoting e-sports and IZ*ONE at the same time, and when IZ*ONE disbanded, I started focusing on supporting REJECT's Fifth Personality Division.

It was right around the time that REJECT Fifth Personality Division's activities were starting to pick up steam, so I started watching it in earnest.

Senil JAPAN staff:When you liked IZ*ONE, did you ever have the experience of running a promotional ad?

Toronton. Mr.:I was still in high school at that time, so I didn't have much to do, but I did go see them.

Senil JAPAN staff:So,The first Oshii ad was published in 2024 with X ad.Is it?

Toronton. Mr.:That's right.

＼REJECT “X Advertisement” to support participation in the world competition in the 5th personality category /

📣 REJECT Fifth Personality Division #support advertisement 📣

Please support REJECT's 5th Personality Division in participating in the world tournament.@tomtomnoya will carry out support advertisements.🎮✨

📱2 types of X advertisements
🗓️4/14-4/15
🌏Japan🇯🇵 / Hong Kong🇭🇰

If you see the ad, please spread the word and support us! 🤘🌏✨️#Ganbarijekuto #RCWIN pic.twitter.com/JFDnJR6JME

— Senil JAPAN (@birthday_ad_jp) April 12, 2024

Senil JAPAN staff:Implement “X Advertisement” in 2024, “Poster Advertisement” and “Street Vision Advertisement” in 2025Did you do each project by yourself?

Toronton. Mr.:I was the one who said I wanted to do both.

For the first X advertisement, we called upon the group to pool funds and come up with the content together.

The second ``poster advertisement'' and ``street vision advertisement'' were done almost entirely by myself.

Senil JAPAN staff:What made you decide to do push advertising?

Toronton. Mr.:I had been thinking for some time that I wanted to do some promotional advertising, but it just happened that REJECT was going to be participating in a tournament in China for the first time, so we decided to do a commemorative event.

Senil JAPAN staff:What originally attracted you to Oshii Advertising?

Toronton. Mr.:It's a "longing". Being an otaku, I felt like I wanted to try it at least once.

Challenge and response to "Oshii advertising", which is still rare in the esports world

Senil JAPAN staff:I don't see many e-sports promotion advertisements yet, but what do they actually mean?

Toronton. Mr.:Among the Fifth Personality, I have only seen a few people who advertise their endorsements.

It may exist in other departments, but it may still be rare in the Fifth Personality.

Senil JAPAN staff:Under such circumstances, Totonron was released in 2025. A lot of people went to see your advertisement!

Please tell us the purpose of your recommendation advertisement.

Toronton. Mr.:Of course we wanted to spread the word about REJECT, but we also wanted to show the agency and players that there are so many fans who support us!

Senil JAPAN staff:Have you ever actually carried out push advertising with that purpose and felt it?

Toronton. Mr.:From a REJECT employee who was in touch with us regarding the promotion advertisement.“Everyone in the company was happy to go see it.”I was able to receive a message.

Also,The CEO also posted a photo of himself and I was happy to see that it became a hot topic within the REJECT office.It is.

Furthermore, it seems that some of the players also went to watch it.

Not only the players from REJECT watched it, but the players from other agencies also watched it, which made me really happy.

I had plans to go nearby, so I stopped by 🤩
It's hard to take pictures with reflections😇 https://t.co/UqVz25I3HE pic.twitter.com/tTzURpYZIl

— RC City (@cityy_V) September 23, 2025

 

Awesome! Thank you very much😊 https://t.co/r5xz7Qkw3V pic.twitter.com/xj9coAznJD

— [REJECT] NasteL/Shoya Koyama (@NasteLjp) September 22, 2025

 

Toronton. Planning! Introducing the 2025 Summer IJL Championship Commemorative Advertisement

From here,Toronton. A recommended ad placed by Mr. to commemorate the 2025 Summer IJL victory.I would like to introduce three💌

These Oshi advertisements were carried out through our crowdfunding service “Oshi Kura Fan”.♪

[Popular advertisement introduction 1] 2025 Bisvision Makuhari “Street Vision”

First of all,An example of the large-scale vision “Bisvision Makuhari” near “Makuhari Messe” and in front of JR Kaihin Makuhari StationI would like to introduce you to🏁

[Popular Advertisement Introduction ②] 2025 JR Tokyo Station “Poster Advertisement (B0)”

Next, we will introduce:B0 size "poster advertisement" posted at JR Tokyo StationIt is🏁

[Popular advertisement introduction ③] 2025 Tokyu Shibuya Station “Poster advertisement (B0)”

Finally,B0 size "poster advertisement" posted at Tokyu Shibuya StationI would like to introduce you to🏁

What troubles did you have when creating e-sports promotion advertisements?

Senil JAPAN staff:I hope that this Oshii advertisement will help spread the culture of Oshii advertisements in the esports world as well!

Were there any concerns you had about implementing the program as there are still few cases?

Toronton. Mr.:Since I am not an idol, it was difficult for me to create the design for the Oshii advertisement.

Given the restrictions such as not being able to use live-action footage, I struggled with how to advertise the person's strengths.

Senil JAPAN staff:Did you ask an illustrator to do the design?

Toronton. Mr.:REJECT There is an illustrator among the fans of the 5th personality category, so we are asking him to do it.

Toronton. Why did you choose Senil JAPAN?

Senil JAPAN staff:What did you focus on when choosing an advertising agency?

Toronton. Mr.:Comparing various sites,Individual consultations were available on LINE and it was easy to get in touch.became the point of choice.

Also,The site was easy to view and the flow up to the advertisement was easy to visualize.is also a point.

Senil JAPAN staff:What page did you view?

Toronton. Mr.:I looked at the "How to advertise" page and saw some examples of advertisements that I would like to do.

\List of explanatory articles and examples recommended for beginners/

Senil JAPAN staff:When you were looking for an advertising agency, what information did you wish you had known beforehand?

Toronton. Mr.:Nothing in particular.

In the case of Senil JAPAN, the article had instructions on how to proceed, so I was able to get the office permission right away.

Senil JAPAN staff:Was our response quick?

Toronton. Mr.:The reply was quick and the communication was smooth, and I said, ``It seems like it would be easy to do.''

Senil JAPAN staff:How did you first hear about our company and what were your impressions?

Toronton. Mr.:It all started when I found the Senil JAPAN homepage through a search.

Compared to other agencies, the text and site style is impressive and has a pop of familiarity.So, I chose it because it was good.

Senil JAPAN staff:Thank you!

I think our company has a rather strong image of "K-POP," but were you worried about the lack of e-sports examples?

Toronton. Mr.:It's true that there weren't many precedents, so there were some parts where I didn't know what kind of advertisement would be good, but I decided to do it with the feeling that it would be great if we could all commemorate the event, so I wasn't too worried.

Why we chose street vision and transportation advertising

Senil JAPAN staff:In 2025,Street vision and transportation advertisingYou carried out this, right?

Why did you choose these two out of all the other media?

Toronton. Mr.:Last time, the implementation decision was made at the last minute and I didn't have time, so I made an X ad that could be posted immediately.

This time, we were able to plan the promotional advertisement immediately after the winner was decided, so we chose the long-awaited transportation advertisement and street vision to coincide with "Champion Night" (an event to celebrate the winner).

Senil JAPAN staff:Transportation advertising has a detailed procedure, but what was the most difficult part?

Toronton. Mr.:Even if it's the same medium, it's the same route. Regulations differed depending on the station, making design checks difficult.

Senil JAPAN staff:What kind of advertisement would you like to do next?

Toronton. Mr.:This time I used a B0 size poster advertisement, but I would also like to publish a larger size transportation advertisement.

Ikebukuro's orange board is really cool.

\[Tobu Ikebukuro Station] Orange Board/

Oshikura fans are held privately!

Senil JAPAN staff:The "Oshikura fan" used this time was held privately, but why?

Toronton. Mr.:I wanted it to be a surprise for the players, so I didn't make it completely public, and all announcements and communications were done within the REJECT fan Discord.

Crow fan was also available with a password.So, it was perfect for my wish that I didn't want it to be publicized, and it was perfect!

Senil JAPAN staff:Do you think you would have raised more money if you had made it public?

Toronton. Mr.:I don't know (lol), but after I posted, I received a number of comments saying, ``I didn't know about it'' and ``I wanted to support you.''

Senil JAPAN staff:What was the most difficult thing about being an Oshikura fan?

Toronton. Mr.:It was difficult to return items, and since the live-action film was not acceptable, I was worried about what to return.

Senil JAPAN staff:This time, you planned it by yourself and raised funds from Oshikura fans.

What was the reason you decided to use Oshikura Fan in the first place?

Toronton. Mr.:It costs more than last year's X advertisement, so it's difficult to do it with just your close fans, and REJECT employees recommended Kurafan.That's the trigger.

I wanted to do it on as large a scale as possible.

Senil JAPAN staff:Was the announcement made only on Discord and not on X?

Toronton. Mr.:It's completely Discord only.

There is a server with hundreds of REJECT fans, so we communicated with them from announcement to publication.

Senil JAPAN staff:What was the reaction when you announced Oshikura fans?

Toronton. Mr.:It turned out better than I expected, and we raised a lot of money. There were about 20 people in attendance, about half of whom I didn't know.

Senil JAPAN staff:Did you experience any inconvenience while using Discord?

Toronton. Mr.:Nothing in particular. It was smooth.

My next dream is to do promotional advertising in China! Toronton. Message to fellow fans from

Senil JAPAN staff:Are there any services you would like to see from Senil JAPAN in the future or advertising media you would like to try?

Toronton. Mr.:If I were to do it next time,Advertising in China related to the Fifth PersonalityI would like to release it!

I would be happy if there were media that could be posted locally, such as overseas transportation advertisements and large-scale visions.

The Fifth Personality World Tournament is basically held in China, and the athletes stay there for about a month.

Recently, an increasing number of Japanese fans are going to the local area to support the fans, and tours are sometimes organized.

I would be happy if many people took advantage of this interview and started advertising the REJECT Fifth Personality Category!

I hope this will be an opportunity to promote e-sports promotions.

Summary

This time, we interviewed a fan of REJECT's fifth personality category, "Tontoron."🎤✨

In 2024 and 2025, promotional advertisements supporting the REJECT Fifth Personality Division were carried out. Mr. Miss.

We heard a lot of stories about how they took on the challenge of "favorite advertising," which is still rare in e-sports, and how they turned fans' thoughts into reality.

What struck me throughout the interview was his sincere desire to "make the players in the REJECT 5th Personality Division happy."

It was wonderful to see that feeling resonate with so many people, and reach the REJECT players and other people involved.🌟

Taking this opportunity, he said that he would be happy if the recommendation advertisement spread among fans of REJECT's Fifth Personality Division!

Why don't you all consider placing an ad to support the REJECT Fifth Personality Division?

Thank you very much for taking the time to tell us your valuable story!

Leave it to Senil JAPAN!

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