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  • HOME
  • "Favorite Crafan" will be released in as little as 5 business days
    • Favorite crowdfan details & application
    • Projects being recruited
    • About return products
  • “Oshi Advertising®︎” media list
    • Complete guide to favourite ads! List of media manual materials
    • New media of attention
    • Recommended advertising jack plan
    • [Japan] Oshi fireworks advertisement
    • [Japan] Peel-off advertisement
    • [Japan] Street vision advertisement
    • [Japan] Transportation advertising
      • [Transportation Advertising] Group Overview Application Form
      • [Transportation Advertisement] Design Templates & Notes
      • [Popular advertisement] Deadline schedule calculation tool
    • [Japan] JOYSOUND Karaoke Advertising
    • [Japan] Adtrack/Mobile Media
    • [Japan] Around the live venue
    • [Korea] Subway / bus / street vision advertisement
    • [USA] Street Vision Advertising
    • [France] Street Vision Advertisement
    • [Hong Kong] Street Vision Advertising
    • [Taiwan] Street Vision Advertising
    • [Thailand] Tuk tuk ads
    • SNS advertising
    • Popular advertising media
    • All advertising media
  • Cappo/Flower Eve Axta production
    • Capho Production / Flower Event
    • 【South Korea】BirthdayCafe list
    • [Korea] List of flower shops
    • Produced by pushing
  • Advertising design/video/announcement flyer production
    • [Create by yourself (still images only)] Canva template DL plan
    • [Request production from our company (still images/videos)] Template arrangement plan/full customization plan
    • [Request production from our company] Announcement flyer production
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Nov 12, 2024

Rules for favourite ads (support ads) - What should you be careful about if you don't know about permission/design/previous announcement?

推し広告(応援広告)のルール - 許諾/デザイン/事前告知の知らないとまずい注意点は?

This time, I have summarized the rules regarding push advertisements (support advertisements) in one article.📝☀️

In this one article,Regulations regarding permission, design, and advance noticeI can understand everything completely💡

“Breaking the rules without my knowledge,Push advertisement (support advertisement)could not be carried out☁️” so that it doesn’t happen.

Push advertisement (support advertisement)If you want to do it for the first time, or if you want to check the important points again, please check it out.❣️

If you have any questions or concerns, please contact us.Push advertisement (support advertisement)Our knowledgeable staff will carefully support you 🤲

Please feel free to contact us via our LINE😊✨

Table of contents
  1. Rules for permission of push advertisement (support advertisement)
    1. Differences in permission rules between Japan and Korean offices
    2. Permission rules vary depending on advertising medium
  2. Oshi advertisement (support advertisement) design/illustration rules
    1. design rules
    2. illustration rules
    3. Permission rules regarding materials
  3. Rules for advance notice of push advertisements (support advertisements)
    1. Rules for advance notice specified by each media
  4. Transportation advertisements (station advertisements) are for groups only.
  5. Summary
  6. BirthdayLeave it to JAPAN!
  7. ★BirthdayJAPAN SNS information★

Rules for permission of push advertisement (support advertisement)

First, I will introduce the rules for applying for permission for Oshii advertisements (support advertisements).✍️💫

Push advertisement (support advertisement)When implementing this, be sure to contact the office.“Need to apply for permission?”Let's check it out!

The permission rules are"The agency to which the artist belongs (Japan or Korea)"and"Advertising media"depends on✍️ 

Differences in permission rules between Japan and Korean offices

First,Required when obtaining permission for promotional advertising"Two documents"I will explain about💁‍♀️

Permission application form:Documents to be submitted to obtain permission to post Oshii advertisements

permission certificate:Document certifying that permission for posting advertisements has been obtained.

Permission applications are generally sent via email or inquiries on the official website.📩

If there are support advertising regulations, be sure to check the contact information regarding support advertising before sending!

Also,There is no problem with the permission certificate, such as a screenshot of an email.📲

For Japan office For Korean office
Permission application form Required for all media Required for all media
permission certificate Required for all media Required for Japan station advertisements and some Japanese street vision advertisements

 

Permission application forms can be submitted regardless of whether they are Japanese or Korean."Required"It becomes.

If you belong to a Japanese office, even advertising media that does not require a license certificate.RequiredIf there is no response, you will not be able to carry out promotional advertising.🙅‍♀️

If you belong to a Korean office,A permission certificate is required only for Japanese station advertisements and some Japanese street vision advertisements.It will be📄

However, the Korean officeIn most cases, the current situation is that they simply accept the promotional advertisement and do not receive a response.

Permission rules vary depending on advertising medium

Next, we will explain the permission rules for each advertising medium.✍️

medium

Permission rules

Japanese street vision advertisement

Just apply for permission*

*Some media require submission of a license certificate.

Japan station advertisement

Submission of permission certificate required

Overseas advertising

Just apply for permission*

SNS advertising

Just apply for permission*

*For artists affiliated with a Korean agency. 

If you belong to a Korean office,A permission certificate is required when carrying out station advertisements in Japan and for some Japanese street vision advertisements.It will be🙆‍♀️

If you belong to the Japan office,Permission certificate must be submitted for all mediaIt is📝

In particular, transportation advertisements in Japan require the submission of a permission certificate, so if we do not receive a response from the agency, we will not be able to implement it.

If you would like to know more about permission rules and permission applications, please refer to this article.😊

✏️About permission rules for push advertisements

 

We have also started acting as a license application agency.🌟

If you are concerned about applying for permission or would like to save time, please feel free to contact us.🙇‍♀️

✏️About permission application agency

 

Oshi advertisement (support advertisement) design/illustration rules

Rules regarding the design and illustrations of push advertisements (support advertisements)🖼️

There are detailed regulations regarding design, so be sure to check them.📝

design rules

Korean idol Push advertisement (support advertisement)Materials that can be used for

For Korean idols

  • SNS photos and videos that are available for free
  • Korean sound source songs
  • Materials copyrighted by the office

Please use✔️

Materials exclusive to fan clubs or paid content cannot be used.

If you want to use the master's photo, ask for permission.

Photos and videos taken by fans (masters) areCan be used with permission from the photographer 🥰

Unauthorized use may cause trouble, so please be sure to contact us via SNS etc.📝

Korean bus shelter advertisements and subway advertisements use Hangul!

“In KoreaPush advertisement (support advertisement)I think there are some people who would like to release it🥺🇰🇷✨

For bus shelter advertisements and subway advertisements, the use of Hangul is mandatory.

For bus shelter advertisements🚌

  • At least 10% of all characters must be Hangul
  • Artist name must be written in Hangul
For subway advertising🚃

  • Contains at least a little Hangul

“Group name” and “Group contact information” are required for station advertisements in Japan!

Japanese station advertisements vary slightly depending on the railway.

  • Organization name
  • Group contact information

is a required item.

Also, depending on the railway, the name of the agency may be required.🏢

Japanese sound sources are OK as long as you have permission to use them!

If you want to use a Japanese sound source whose copyright is owned by a Japanese office, you can use it if you receive permission.💿

TV program footage is no good!

Television program footage cannot be used.

Please also refrain from using images that are prohibited by each media.🙇‍♀️

Excessive processing is no good!

Even if there are no regulations regarding materials, it is best to refrain from the following processing.🙅‍♀️  

  • Processing or modifying the talent or face
  • Changing the color or transforming the material

If you are interested in details about the rules regarding design and illustrations, please check this article.✅

✏️A thorough explanation of the rules and points to note when designing and illustrating push advertisements!

Also,We accept requests for design and illustration production.💡

If you are not good at design or feel uneasy about the rules, please feel free to contact us.🎶

💓BirthdayAdvantages of requesting production from JAPAN💓
  • Produced by professional creators
  • Creator can be nominated
  • Push advertisement (support advertisement)familiar with the rules of
  • Push advertisement (support advertisement)familiar with the design of

Our resident professional creators will listen to your wishes and create a design for you.😊

Even if you don't have a design image in mind, our creators will listen to your story.🎨✨

Push advertisement (support advertisement)Familiar with rules and designBirthdayLeave it to JAPAN🫡 

illustration rules

with illustrationsPush advertisement (support advertisement)If you would like to post, please check the rules here🎶

Push advertisement (support advertisement)Check if you can submit an illustration!

First of all,Push advertisement (support advertisement)Check if you can submit an illustration of📗

Although the push advertisement (support advertisement) itself is OK,There are cases where it is prohibited to use illustrations drawn by individuals.😔

There may be provisions regarding the use of illustrations in the support advertising regulations, so please check the guidelines thoroughly first.👓✨

Check if you can use photo materials as illustrations!

In the material of push advertisement (support advertisement),Double processing of photos into illustrations is prohibited.There may be cases😳 

Especially when it comes to Japanese artists, you need to be careful.⚠️

Even if the material is approved for use, be sure to check whether it can be used as an illustration. 

Excessive processing is no good!

As with photos and videos, excessive processing is not allowed in illustrations.😭

If the ad is too far removed from the person, people who see the ad may say, ``I don't recognize who the person is.''😢” may occur!

Be sure to capture the characteristics of the person you are advertising for.👍  

Permission rules regarding materials

Push advertisement (support advertisement)Don't forget to check the materials that can be used for💡

Regarding materials, the rules are different in Korea and Japan.💁‍♀️

For Korean artists and idols

For Korean artists and idols,Avoid excessive processingAs long as it follows the design rules, you can use it without applying for permission from the office!

Depending on the agency, you may be asked to "send us your advertising design" before publishing.😊

For Japanese artists and idols

Artists and idols belonging to Japanese agencies areIf you have materials designated by your office, you do not need permission to use the materials!

If there is no material specified by the office, you must obtain permission for the material you wish to use🤔

Rules for advance notice of push advertisements (support advertisements)

Push advertisement (support advertisement)There may be many people who would like to make advance announcements on SNS so that many people can see it.😊

However,Whether advance notice is possible depends on each advertising medium.⚠️

Depending on the advertising medium,In some cases, advance notice is prohibited to avoid crowding. 

In addition, even in cases where notifications are permitted, there have been cases where people have rushed in and security personnel have been called out.💦

In the worst case scenario, there is a possibility that the broadcast will be canceled, so please do not make an announcement.Please use the discretion of the advertiser.

Rules for advance notice specified by each media

We will introduce some of the regulations regarding advance notice for each advertising medium. 

Media name Advance notice
Shinjuku Unica Vision OK
*After material screening is completed
Shibuya street vision NG
*Available after the broadcast starts
Station advertisement (partial) OK
*Announcement content will be reviewed

 

The timing at which advance notice can be given varies depending on the medium⏰

Please feel free to contact us for detailed regulations regarding advance notice for each medium.🙇‍♀️

Transportation advertisements (station advertisements) are for groups only.

 

Transportation advertisements (station advertisements) cannot be carried out by individuals.🚃

transportation advertising(Station Advertisement)「"Group"It is necessary to prepare❣️

What is a group?Refers to a group of two or more people.

together Push advertisement (support advertisement)If you find a friend who will carry out theOrganization name, SNS account, organization contact information (email possible)Let's prepare📝

For your reference, some people find fellow fans who can advertise with them on SNS etc. in advance.😊

Summary

This time,Push advertisement (support advertisement)We introduced the rules of💡

It is also spreading in Japan as part of support activities.Push advertisement (support advertisement)😊💘

We will do our best to support our fans so that they can support their favorites with peace of mind.💪

Read this article andIf you would like to know more about Oshi advertising (support advertising), please feel free to contact us.🙇‍♀️

BirthdayLeave it to JAPAN!

BirthdayJAPAN logo

After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪

If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to contact JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

BirthdayJAPAN LINE

You can feel safe by chatting with our staff or by phone.♪

Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!

First of all, please try registering as a LINE friend ^^

★BirthdayJAPAN SNS information★

BirthdayIn JAPAN, “X」「Instagram」「TikTokWe are also distributing SNS on ``♪

Birthday/Not only information on support advertisements, but also information on actors and idols, and great deals, so please be sure to follow us ^^ 

X (@birthday_ad_jp)

「BirthdayI want to get information about JAPAN as soon as possible!”, please follow X♪

Make dreams come true...! #crowdfunding Thorough explanation of the mechanism from the beginning 🫡

We will introduce 5 recommended crowdfunding sites based on our track record.❤️

Birthday/Our company specializing in support advertising #BirthdayClafan Don't miss out on✍️https://t.co/ze37sUzoWx

— BirthdayJAPAN (@birthday_ad_jp) October 9, 2024

In X, theBirthday/We will quickly send you information about support advertisements and blogs about idols, actors, etc. that we update every week ^^

We also distribute campaign information, so don't miss it!

Instagram (@birthday.ad.jp)

「I want to get information in an easy-to-understand manner with images!”, please follow us on Instagram!

View this post on Instagram

A post shared by BirthdayAdvertising Agency JAPAN|SAJ (@birthday.ad.jp)

On Instagram, we provide easy-to-understand images of key points from blogs about actors and idols that we publish every week.♪

carried outBirthday/ We also introduce support advertisements, so if you are considering it, please refer to it!

You can "save" your favorite posts and revisit them anytime ^^

TikTok (@birthday.ad.jp)

「Focus on saving time! I want to get information quickly through videos!”, we recommend following you on TikTok♪

@birthday.ad.jp This is our thoughts on our promotion.😄I'm looking forward to connecting with everyone who has the same thoughts!#Oshikatsu #KPOP #Otakatsu #BirthdayAdvertisement #Birthdayadvertising agency japan #Korea #Japan #Korea information ♬ POP! - NAYEON

On TikTok,Birthday/We explain information about support advertisements and blog information in an easy-to-understand manner with videos ^^

It's a short video, so you can watch it in your morning time.♪

We plan to continue disseminating various information through SNS!

Please follow us so you don't miss out on the latest information ^^

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