The world's first "favorite music video ad"! Digital Placement Advertising Technology will turn your favourite ads into the official MV!

“Fans’ messages of support will be turned into a favorite MV!”
“Oshi’s advertising with passion appears in Oshi’s video content!”

Such a dream-like promotion advertisement,digital placement advertisinginto reality with the technology of✨

For your favorite MV and video content"Oshi MV advertisement" that allows your Oshi advertisement to appear naturally was born as a new form of support.I will!

The recommended MV advertisements we will introduce this time are:Gaie Co., Ltd., which provides digital placement advertising technology, andBirthdayPartnership with IW Co., Ltd., which operates JAPANIt was made possible by!

We propose new possibilities that go beyond traditional advertising.😊

In this article,How digital placement advertising technology works, success stories, and 6 charmsExplained in detail.

This innovative advertising method that utilizes AI technology is sure to arouse your curiosity!

Furthermore,This will be the world's first attempt, aiming to be broadcast at Shinjuku Unica Vision & NY Times Square“DJ Quik & Damyiah Mornaé “Oshi MV Advertisement” Project」Introducing!

Hip Hop legendDJ Quik & Damyiah MornaéDon't miss the chance to place an advertisement in the parent-child's first co-starring MV.💡

Our company has received many Oshi advertisements®︎(Birthday/ support advertisement).

If you are interested in digital placement advertising or recommended advertising, please register as a friend on LINE and feel free to contact us.📲

What is digital placement advertising?

Have you ever been watching a video and suddenly an ad comes on and you lose your concentration?

It is possible to convey the advertising message naturally while reducing stress on the viewer. “Digital placement ads (Virtual in-content ads)”It is.  

In digital placement advertising,Ads can be later embedded into content such as movies, TV shows, and online videos using digital technology.becomes💡

For example...  

💭Insert your brand logo on billboards and background posters in movie scenes!
💭Replace the products the characters pick up with those of the advertiser!

etc.

without interrupting the video“Advertisement that blends in seamlessly”A new form of advertising that can deliver such a message is currently expanding!

A new era of promotion x advertising! Your favorite advertisement becomes your favorite MV! ?

"Advertisement for fans to support their favorites"-Pushing advertisement.

It is one of the Oshikatsu cultures originating from Korea.BirthdayMany people may know it as "advertising" or "supporting advertising".

This is a method of support in which fans voluntarily place advertisements for their favorites for non-commercial purposes, and up until now it has been common to use station advertisements and street vision advertisements on the birthdays and anniversaries of their favorites. 

However,In the future"Oshi MV advertisement" that incorporates Oshi advertisement into Oshi's MV and contentA new style of support is born.I will😊

This innovative push advertisementGaie Co., Ltd., which provides digital placement advertising technology, andBirthdayPartnership with IW Co., Ltd., which operates JAPANIt was made possible by!

“Maybe your message of support will be displayed in the background of your favorite MV...?”
“Will the day come when fans’ thoughts will become a part of their favorite content?”

Digital placement advertising isInnovative technology that renews the concept of Oshikatsu and opens up new possibilities for Oshikatsu.It is.  

In the future, the day may come when your thoughts will be engraved in recommended content.✨

Examples of digital placement advertising

However,"I have no idea how digital placement ads will actually be displayed..."Isn't there a lot of people who say that?

In fact, this advertising method has already been usedAlso introduced in movies and programs in Japanis starting!

Here we will introduce examples of digital placement advertising.😊

Movie "Single8"

A trial operation of digital placement advertising was conducted for the movie "Single 8" released on March 18, 2023.

Before placement

After placement

Source

Did you notice that there is a poster inserted in the upper left of the image?😳

The result is a finish that blends in naturally, as if it was originally there, without disrupting the worldview of the movie!

▶️The third trial run of digital placement advertising using AI technology was conducted for the autobiographical youth film "Single8" by director Kazuya Konaka, who worked on the Heisei Ultraman series.

Unlike traditional commercials and banner ads,without interfering with the viewer's experience. Ads can be delivered with the worldview of the content intact.This is also one of the characteristics of digital placement advertising.It is!

6 charms of digital placement advertising!

Did you get an idea of ​​what digital placement advertising looks like?

From here,6 charms of this advertising methodIntroducing!

After reading this, you will understand why digital placement advertising is a perfect match for push advertising.💡

Now, let's take a closer look at its charm!

Advertisements that blend naturally

Have you ever had the experience of ``An advertisement appears just when a scene is getting exciting?''

The problem with conventional commercials and in-stream ads is that they interrupt the viewing experience.

However, digital placement advertisingBlends naturally into the imageTherefore, it will not interfere with your viewing experience.

For example, what if there was a message of support in the background of Oshi's music video?

Deliver ads without disrupting the video worldview or disrupting the viewing experience, the main feature is that it is naturally accepted.It is.

Can be watched repeatedly!

Digital placement advertising isYou can watch it as many times as you like as long as it continues to be distributed.The advantage ofThere is.

For example, if it becomes possible to insert digital advertisements into Oshi's YouTube MV,No matter how many times it is played, the message of support will remain forever.A new form of oshikatsu will be born.

It can be expected to have a long-term branding effect, and can be said to be an attractive advertising method not only for companies but also for fans who support their favorites!

You can approach users with aim!

Now that SNS and streaming services have become mainstream, digital placement advertisingTo online usersApproach with aimYou can!

• TV commercials are often overlooked...but with digital ads, you'll see them again and again!
• If you can include fan endorsement advertisements in your favorite videos, you can reach more fans!

If you take advantage of these characteristics, you can use it not only for corporate advertising, but also forAds recommended by fans will spread along with the content they recommend.You can also think about the future.

It's possible even if you don't have a budget!

Some people may be thinking, "I want to advertise, but isn't the cost too high?"

However, digital placement advertisingCan be implemented at a lower cost than traditional TV commercialsIt is.

In the case of push advertising,「BirthdayA new form of support that allows fans to raise funds from each other using crowdfunding services such as ``Kurafan'' and place advertisements on their favorite content.can be realized✨

There is a high possibility that it will go viral! Easy to become a hot topic on SNS

Digital placement advertising isThe feature is that it has a high spreading power on SNS because it provides a new experience for viewers.There is📲

For example, if you see an ad that you participated in in the background of your favorite live video, wouldn't that alone make you want to post it on SNS?

By becoming a hot topic on SNS, it will lead to the missionary work of Oshi, and also for fans.The possibilities of Oshikatsu will expand as a “new way to connect with Oshi”😊

Even more effective when combined with other advertising methods!

Digital placement advertising isGreat compatibility with other advertisements!

influencer marketing and SNS advertising,By combining it with traditional display ads, you can further increase the effectiveness of your ads.

For example...

• Drama scene + brand logo ▶️ Increase corporate branding effect!
  
• MV background + recommended advertisement ▶️ A new era of Oshikatsu has arrived! ?

It has new possibilities such as✨

Furthermore, because it is directly incorporated into the video content,It also has the advantage of being able to more effectively deliver advertisements to the target audience!

The world's first! Let's put out a "favorite MV advertisement" for DJ Quik x Damyiah Mornaé's first MV together!

This time we'll be introducing a feature where you can place an endorsement ad in the first parent-child co-starring music video of world-famous rapper DJ Quik and his beloved daughter Damyiah Mornaé.The world's first Oshi MV advertising projectIt is💖

Ash, a Japanese hit maker who is active all over the world, is participating in this work as a producer.🎧

From here,“DJ Quik & Damyiah Mornaé “Oshi MV Advertisement” Project” in which Ash participated in the productionI will introduce about it!

Details of “DJ Quik & Damyiah Mornaé “Oshi MV Advertisement” Project” produced by Ash

The world's first Oshi MV advertising projectAs,It has been decided that hip-hop legend DJ Quik and Damyiah Mornaé, the next-generation artist who will inherit his talent, will perform in their first parent-child collaboration MV.👑

Global hit maker Ash is in charge of producing this work🥰🤍

“DJ Quik & Damyiah Mornaé “Oshi MV Advertisement” Project”From May 19th to June 8th, 2025period of,Special pageYou can apply now!

This project isShinjuku Unica Vision, the sacred place of popular advertising, and the center of entertainment, NY Times SquareWe are aiming to realize this in💫

Would you like to engrave your “advertisement” into this historic MV and make it a lifetime memory?🌱

Oh my God!We also received video messages from DJ Quik and Damyiah Mornaé!

Be sure to take part in the first round of the world's first "Oshi MV Advertisement" commemorative project and make it a lifetime memory.👑

If you have any questions about Oshi MV advertisements or this project, please feel free to contact us via LINE.🔻

Summary

What if your support message was integrated into the recommended video content?

What if the background poster of Oshi's music video was an advertisement that reflected the feelings of the fans?

Digital placement ads (Virtual in-content ads) can make that dream a reality!

Please take a look at this article to learn more about Oshii advertising and digital-If you are interested in placement advertising, please feel free to contact us.

BirthdayLeave it to JAPAN!

After reading this article, I thought, ``I am also a recommended advertisement (Birthday / I want to run a support advertisement! Many people may have felt that♪

「I don't have the courage to advertise...」「Isn't the procedure difficult?” If you are worried, please tryBirthdayPlease feel free to contact JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

From consultation to media arrangement to design production to advertising implementation reportYou can complete it with just LINE!

First of all, please try registering as a LINE friend ^^

★BirthdayJAPAN SNS information★

BirthdayIn JAPAN, “X」「Instagram」「TikTokWe are also distributing SNS on ``♪

Birthday/Not only information on support advertisements, but also information on actors and idols, and great deals, so please be sure to follow us ^^

X (@birthday_ad_jp)

「BirthdayI want to get information about JAPAN as soon as possible!”, please follow X♪

Make dreams come true...! #crowdfunding Thorough explanation of the mechanism from the beginning 🫡

We will introduce 5 recommended crowdfunding sites based on our track record.❤️

Birthday/Our company specializing in support advertising #BirthdayClafan Don't miss out on✍️https://t.co/ze37sUzoWx

— BirthdayJAPAN (@birthday_ad_jp) October 9, 2024

 

In X, theBirthday/We will quickly send you information about support advertisements and blogs about idols, actors, etc. that we update every week ^^

We also distribute campaign information, so don't miss it!

Instagram (@birthday.ad.jp)

「I want to get information in an easy-to-understand manner with images!”, please follow us on Instagram!

View this post on Instagram

BirthdayPosts shared by JAPAN(@birthday.ad.jp)

 

On Instagram, we provide easy-to-understand images of key points from blogs about actors and idols that we publish every week.♪

carried outBirthday/ We also introduce support advertisements, so if you are considering it, please refer to it!

You can "save" your favorite posts and revisit them anytime ^^

TikTok (@birthday.ad.jp)

「Focus on saving time! I want to get information quickly through videos!”, we recommend following you on TikTok♪

@birthday.ad.jp This is our thoughts on our promotion.😄I'm looking forward to connecting with everyone who has the same thoughts!#Oshikatsu #KPOP #Otakatsu #BirthdayAdvertisement #Birthdayadvertising agency japan #Korea #Japan #Korea information ♬ POP! - NAYEON

 

On TikTok,Birthday/We explain information about support advertisements and blog information in an easy-to-understand manner with videos ^^

It's a short video, so you can watch it in your morning time.♪

We plan to continue disseminating various information through SNS!

Please follow us so you don't miss out on the latest information ^^