[Voices from experienced people] A summary of successful and failed examples of Capho events! We will also introduce how to hold the event from the beginning.♪

Everyone,BirthdayDo you know about cafes and Capho events? (^○^)

Recently, there are Capho events that can be seen in Japanese cafes.「Birthdaycafe」！

「Birthday"Cafe" is an event that originated in Korea, and is an event where the cafe is decorated with posters of Oshi, etc., and cup holders are distributed to celebrate the birthday of Oshi in a grand manner.♪

"I don't understand the flow leading up to the event..."

"I'm worried that there won't be a cup holder left..."

I think there are some people who say so!

For those of you, we will introduce the flow of the event and examples of failures and successes of cup holders!

Also, after reading this article,I want to do my favorite Capho event!」「BirthdayI'm interested in advertising!”, please feel free to contact us!

We also offer free consultations on LINE, so please register as a friend first ^^

What is a cup holder event (Capho event)?

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Everyone, ``cup holder eventHave you ever been to ?

Recently, cup holder events have become more and more held in Japan, but they are generally held widely in Korea!

cup holder events etc.BirthdayThe cafe is not an official idol agency event.Organized by fans and fan mastersIt is done as follows.

I want to support my favorite idol! One of the fan's recommendationsSo,Events are held at cafes, etc. to coincide with favorite birthdays, anniversaries, and announcement events.♪

Mainly,We have installed original designed cup holders in the cafe and are distributing them to those who purchase drinks (^O^)

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It is also a place to interact with fans who support the same cause.♪

It's also a place where you can have fun by talking about Oshi together at the cafe and taking photos that look great with the cafe's decorations (^○^)

The cute interior, cup holders, and space full of encouragement are irresistible for fans.♡

A must-see for those who want to hold a Capho event! Introducing success and failure examples!

Cup holders have recently become available throughout Japan.♪

So, for those of you who want to actually hold a Capho event but don't know how to go about it!

We will introduce you to what you need to know when implementing a Capho event based on past successes and failures.♪

Failure example 1: “Failed to attract customers due to inability to utilize SNS effectively”

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``We didn't do a good job of advertising on SNS, so we didn't get as many people as we expected...😥I often hear about failures such as "...!

SNS announcements are essential to increase your ability to attract customers!

Use advance notice on SNS and tagging to increase your ability to attract customers.♪

The secret to increasing your ability to attract customers is to let as many fans as possible know about the event in advance.It is!

During the campaign period, you can also upload a lot of authentication shots, and if you promote it on SNS, you will be able to attract more customers!

We also recommend using an announcement flyer for SNS, as this allows you to put all the information on one page.♪

Click here for more information about the SNS announcement flyer!

We can also make announcements on our SNS, so please feel free to contact us.♪

Failure example ② “The design did not turn out as expected”

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Sometimes, when I create a design myself, it doesn't turn out as I had imagined...😭

Advertising is important, but design is also important to increase your ability to attract more customers.It is!

If you search for #cupho or #cupholder on social media, past examples will come up, so it might be a good idea to use them as a reference when creating your design.♪

However, since it's my first time, it's difficult to create the design myself...

For those people, we can help you with the design.♪

Click here for a list of designs!

Failure example 3: “Failure due to too many cup holders”

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I've held Capho events, but I often hear people say, ``I didn't know how many to hold per store, so I made a lot and ended up with leftovers...''😥

If it's your first time, you won't know what the average price is, so I think many people would rather have more than not enough!

Usually one store,100 to 20 piecesAboutI often go ahead with this, but it depends on the popularity, so I think it's a good idea to consult with the cafe and decide on the number.✨

If there are too many, it will be difficult for the cafe to manage, so be sure to prepare as many as possible!

Also, if you have any leftovers, you can send them by mail, so even those who are far away and cannot attend will be happy!

Success example 1: “Kapho held at a cafe near the event venue and sold out”

［🥤］#Welcome back Fumiya 2nd

Icho Seika in front of Kofu Station
Cup holder/fryer is out of stock
Trading cards are still available

Thank you for your great success❕🍑🍇

Please continue to enjoy each project.😌💐 https://t.co/fC6KtSjm5D

— Fumiya Sano Yamanashi Triumphant Return Project (@welcomeback_238) October 14, 2023

A cup holder event was held when OWV's triumphant return live was held in Yamanashi!

There was a concert on October 14th, and so many fans came that the Capho event held near the venue ran out of supplies!😮✨

When holding a Capho event,You need to choose a location (cafe)It will be.

Depending on the cafe, it depends on the cafe whether it can be held jointly or individually.

Depending on the location, lines may form even before the store opens, with numbered tickets handed out!

You can decorate more if you hold the event independently, so it's important to be within walking distance from a station or bus stop and to hold it alone!

In most cases, the cafe will decorate the cafe, but it is also possible for fans to decorate directly.♪

Success example 2: “Creating a design that matches the atmosphere and selling out Capho”

This example was opened by EXO's Baekhyun for his fans.BirthdayIt's a cafe!

Many fans visited every day due to the cup holder and concept that matched Baekhyun's atmosphere.😲

Baekhyun's case is a special case officially made by an artist, but

It is preferable to design the cup holder to match the atmosphere of the artist performing it!

Many of our fans come to see the cup holder design!

Also, you can visit multiple stores in one day, but in Japan, many people only go to one store because they are located far apart.

It is important to have people who have decided to only go to one store come pick it up.♪

It's important to look at various designs and choose one that fits the artist's mood!

Success example 3: “Successful use of SNS to attract customers”

This is a preparation Vlog for SEVENTEEN's Dogyeom Kapho event!

It's a Vlog that summarizes everything from preparation to the event, so it's very easy to watch and educational.♪

It seems that so many fans came to see the special gift that it ran out the quickest ever!

Currently, it is difficult to obtain information about events without announcements on SNS, and the ability to attract customers is much lower than with announcements >"<

Therefore,Announcement on SNS is importantIt will be!

Events that are announced and spread on SNS have the ability to attract so many customers that cup holders are sometimes sold out!

Many places will announce the event using # (hashtag) and at cafes, so use SNS to let as many fans as possible know about the existence of the event.♪

Success example ④ “Successfully attracting customers by preparing a limited menu for the event”

#INI #Kyosuke Fujimaki event limited menu🍨💙
icing cookie set🐶

Sold out .ᐟ.ᐟ
Thank you for welcoming me.🙇‍♀️💍♡

Event drinks and regular menu items can be ordered◎
You can also add a cup holder 🫶🏻✨#Kyosuke Fujimaki, 24 years old_A singing voice that touches the heart forever https://t.co/VglobzZeUj pic.twitter.com/gaf3sm2tCG

— Livi (@cafebarlivi) August 7, 2023

Capho events can attract more customers if they have not only cup holders but also limited menu items!

Fans were also excited because it was limited to birthdays.♪

Limited menu and special benefits are also available recently.have been doing♪

Recently, it has become more diversified, such as first-come-first-serve benefits, which give benefits to the first 10 people in addition to the regular benefits.

If you can prepare different benefits for each day or prepare first-come-first-serve benefits, the event will be even more exciting.♪

Capho preparation Q&A and advice

There is a video where fans who have held events give Q&A and advice about Capho events based on their own experiences!

I have summarized the Q&A and advice in this video.♪

★We have included a breakdown of the video, so if there is anything you are interested in, please check the video.♪

1:11 About benefits

2:50 About Rakidro

3:46 About commission (design)

5:35 About the venue (cafe)

7:10 Ordering benefits etc.

Leave your Capho event to our agent! Introducing how to do it from scratch♪

We can handle all the production of cafes, decorations, and cup holders, which may seem like a lot of preparation!

If you want everything, we recommend the cup holder event set!

*Please note that if you are producing only a cup holder, the design production fee will be charged separately.

Now, I will briefly introduce the flow of a Capho event from the beginning.♪

STEP 1

Contact us

First, please contact us on LINE for prices and any questions you may have.💁🏻‍♀️
If you have any other questions, please feel free to contact us.
*Closed on Saturdays, Sundays, and holidays.
*Please contact us at least one and a half to two months before the start of the advertisement.

STEP 2

Fill out the application form

Please decide whether you would like to produce an event set or just a cup holder and fill out the form.

STEP 3

Payment

If there are no problems with the contents, please make the payment.

STEP 4

Submission & start printing

Check the data and if there are no problems, submit it and proceed with printing. It will take 1 month to 2 weeks from shipping to delivery.

STEP 5

Event starts

Once the cup holders are delivered to the cafe and the decorations are ready, the event will start safely.

For more information, please contact LINE.♪

4 items to prepare before the Capho event

From here on, it's my first time having a Capho event, so I don't know what to prepare.😣” For those who are having trouble

Here are four items to prepare before the Capuho event.♪

cup holder

The essential items for holding an event are:cup holder"It is!

The cup holderIt takes about a month from ordering to delivery.So please order with plenty of time to spare.♪

There are two types of cup holders: air holder (sleeve) type and cup type.😊

If you don't know who to ask for production, don't worry, we also provide production services.♪

Benefits

Same as a cup holderSpeaking of important items, it is "benefits"!

Recently,Contents of benefitsThe more people decide where to go, the morebecomes important😲

In addition to regular benefits, there are various benefits such as first-come-first-served benefits and birthday benefits!

It is essential to prepare something that people will find more attractive.♪

For those who are considering what kind of content to include, we have picked up some of the things that are often prepared as bonuses, so please refer to them.♪

ornaments

In order to please the fans who visited the cafe on the day,The interior decoration of a cafe is also important.♪

By creating a store concept that matches the cup holders, you can increase the excitement of visiting fans!

If you find it difficult to decorate the cafe yourself, you may be able to ask the cafe staff to help you, so please feel free to ask!

If you are having the cafe handle the decorations, it will be smoother if you let them know in advance the desired layout of the decorations, and what items will be discarded and returned after the event.😊

Here is a list of the minimum decorations you need to prepare in advance!

I think it's hard to visualize it even though it's just text, so I'll introduce it in detail!

photo

Prepare lots of photos!

You don't have to worry about making a lot of preparations because you can make the decorations gorgeous.😊

Nowadays, you can easily print at convenience stores, etc., so please take advantage of it;)

balloon

As for balloons, it would be useful to have number balloons or letter balloons like the one in the picture!

You can easily purchase it for 100 yen or online!

Make good use of the balloons and decorate them cutely as a photo spot for your fans.🎉

flyer

The photos alone make it look lonely, but you can decorate the store even more cutely with flyers!

If you have A4 size flyers, you can print them in bulk and paste them inside or outside your store!

And some fans want to take it home as a souvenir, so it might be a good idea to prepare it as a bonus.😊

tapestry

Let's make a big splash with tapestry♪

Even just one tapestry will make the store look gorgeous and add to the feeling of a Capho event!

Prepare the size of the tapestry to match the size of the cafe store.😊

Announcement flyer

In order to get people to come to Capho events,It is not necessary to announce on SNSIt is!

Therefore, be sure to prepare an announcement flyer for SNS!

If you have difficulty preparing it yourself, leave it to our creators.💘

Announcement flyer production page

Summary

This time, we introduced the Capho event.♪

The cup holder event is an event that originated in Korea, but recently it has been increasing in Japan as well.♪

I would be happy if those who want to carry out their recommended event but are unsure can refer to the failures and success stories and carry it out.♪

Let's spread more cup holder events in Japan.😊

BirthdayLeave it to JAPAN!

After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪

If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to consult with Advertising JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!

First of all, please try registering as a LINE friend ^^

★BirthdayJAPAN SNS information★