[Transportation Advertisement] Things to note when creating a design

Table of contents

Submission specifications (template required)

Please set the size in "mm".

The design of the Japanese transportation advertisement is “Organization name” and “Group contact information” and “Advertising agency:BirthdayJAPAN」is required.😌

data format	PNG/PDF/JPEG/AI data/PSD data
production tools	Illustrator / photoshop / Canva recommended
color	CMYK (color for printing)
size	●B1 poster (vertical) [Print range] Width 734 x Height 1036mm [Actual visible range] Width 728 x Height 1030mm ●B0 poster (horizontal) [Print range] Width 1462 x Height 1036mm [Actual visible range] Width 1456 x height 1030mm ●B1 poster x 3 series [Print range] Horizontal2190 × height 1036mm [Actual visible range] HorizontalW2184 × Height 1030mm ●B0 poster x 2 series [Print range] Horizontal2918 × height 1036mm [Actual visible range] Horizontal2912 × Height 1030mm ●B1 poster x 5 series [Print range] Horizontal3646 × height 1036mm [Actual visible range] Horizontal3640 × height 1030mm
resolution	100～200dpi
Required information	●Organization name ●Group contact information ●Advertising agency:BirthdayJAPAN
QR code	When using a QR code,Please use a QR code that does not have the SNS logo on it. QR codes with logos may not be accepted for review.

Template (required)

To prevent defects in data size (dimensions),Please be sure to use our designated template.

▼You can download the template from the link below.

[Smartphone editable] Canva template
B1 poster (vertical)	★Template download
B0 poster (horizontal)	★Template download
B0 poster x 2	★Template download
[Dedicated software required] Illustrator template
B1 poster (vertical)	★Template download
B0 poster (horizontal)	★Template download
B1 poster x 3 series	★Template download
B0 poster x 2	★Template download
B1 poster x 5 series	★Template download
[Dedicated software required] Photoshop template
B1 poster (vertical)	★Template download
B0 poster (horizontal)	★Template download
B1 poster x 3 series	★Template download
B0 poster x 2	★Template download
B1 poster x 5 series	★Template download

Points to note when creating designs for each electric railway

Notes differ depending on the railway, so be sure to create data in accordance with the guidelines of the railway you are placing your advertisement on.

JR East

⚠️ [JR East] Notes on design⚠️

Include the "organization name" and "group contact information" in the design.
In the design, there is an “Advertising agency:BirthdayJAPAN".
QR codes are generally not allowed.
If you are able to write a QR code, please keep each QR code within 10cm x 10cm including the border. (Up to one entry can be written for B1 size.)
It is possible to publish a design even if it does not contain any public content. (Even just “Happy Birthday” is OK)
At JR Niigata Station, a sticker will be pasted on the bottom right corner when submitting your poster. (about 50mm on all sides)

Tokyo Metro

⚠️ [Tokyo Metro] Design considerations⚠️

Include the "organization name" and "group contact information" in the design.
In the design, there is an “Advertising agency:BirthdayJAPAN".
QR code can be written. (Depending on the location, you may not be able to write a QR code, so please contact us in advance.）
The size of the QR code includes one border.Within 15cm on all sidesPlease keep it within. (There is no limit on the number of pieces.)
It is possible to publish a design even if it does not contain any public content. (Even just “Happy Birthday” is OK)

Tokyu

⚠️ [Tokyu] Notes on design⚠️

Include the "organization name" and "group contact information" in the design.
In the design, there is an “Advertising agency:BirthdayJAPAN".
It is also mandatory to include the "designated agent" and "contact information" in the design. (Please contact us for details)
You can publish your design even if it does not include any public content. (Even just “Happy Birthday” is OK)
It is possible to write a QR code. (Size includes edging)10cm*10cmPlease keep it within this range. )
There are no restrictions on writing QR codes. (Depending on the content, it may be rejected.)
Content that encourages people to touch the poster is not allowed. (Let's high-five this hand...etc.)

Toei subway

⚠️ [Toei Subway] Notes on design⚠️

Include the "organization name" and "group contact information" in the design.
In the design, there is an “Advertising agency:BirthdayJAPAN”.
It is OK to write the QR code. (There are no regulations regarding the number or size of QR codes. )
It is possible to publish a design even if it does not contain any public content. (Even just “Happy Birthday” is OK)

JR West Japan

⚠️ [JR West] Design notes⚠️

Include the "organization name" and "group contact information" in the design.
In the design, there is an “Advertising agency:BirthdayJAPAN" cannot be written.
It is possible to publish a design even if it does not contain any public content. (Even just “Happy Birthday” is OK)
It is possible to write a QR code, but it is mandatory to write manners. (Etiquette text: “Please cooperate with the manners when using your smartphone inside the station.”)
The size of the QR code includes the border.10cm*10cmPlease keep it within this range.

Osaka Metro

⚠️ [Osaka Metro] Design considerations⚠️

Please include the organization name and contact information in the design.
In the design, there is an “Advertising agency:BirthdayJAPAN".
QR code is possible.(Size is within 10cm*10cm including the border)
It is possible to write a QR code, but it is mandatory to write manners. (Reference example: "Use of mobile phonemannersPlease help us.」）
It is possible to publish a design even if it does not contain any public content.(Even just “Happy Birthday” is OK)

Nagoya Municipal Subway (Town Guide)

⚠️ [Nagoya Municipal Subway] Design considerations⚠️

Please include the organization name and contact information in the design.
In the design, there is an “Advertising agency:BirthdayJAPAN".
It is possible to publish a design even if it does not contain any public content.(Even just “Happy Birthday” is OK)
QR code can be written. (Size is within 10cm*10cm including the border)

Kintetsu

⚠️ [Kintetsu] Notes on design⚠️

Please include the organization name and contact information in the design.
In the design, there is an “Advertising agency:BirthdayJAPAN".
It is possible to publish a design even if it does not contain any public content.(Even just “Happy Birthday” is OK)
QR code can be written. (Size is within 10cm*10cm including the border)
It is possible to write a QR code, but it is mandatory to write manners. (Etiquette wording: “inside the stationmobile phoneUse ofmannersPlease help us.」）

Meitetsu

⚠️ [Meitetsu] Notes on design⚠️

Please include the organization name and contact information in the design.
Email addresses are not accepted for group contact information. SNS account OK.
In the design, there is an “Advertising agency:BirthdayJAPAN".
Commercial elements (new song announcement, live concert announcement, etc.) must be included in the design.
QR code can be written. (Size is within 10cm*10cm including the border)
It is possible to write a QR code, but it is mandatory to write manners. (Etiquette wording: “Please cooperate with us in proper manners when using smartphones inside the station.」）

Minato Mirai Line

⚠️ [Minato Mirai Line] Design notes⚠️

Please include the organization name and contact information in the design.
In the design, there is an “Advertising agency:BirthdayJAPAN".
It is possible to publish a design even if it does not contain any public content.(Even just “Happy Birthday” is OK)
QR code can be written. (Size is within 10cm*10cm including the border)

JR Kyushu

⚠️ [JR Kyushu] Notes on design⚠️

Please include the organization name and contact information in the design.
In the design, there is an “Advertising agency:BirthdayJAPAN".
It is possible to publish a design even if it does not contain any public content.(Even just “Happy Birthday” is OK)
It is possible to write a QR code, but it is mandatory to write manners. (Etiquette wording: “Please cooperate with us in good manners when using your mobile phone. Also, please refrain from using your smartphone while walking.」）

West Japan Railway

⚠️ [Nishinihon Railway] Notes on design⚠️

Please include the organization name and contact information in the design.
In the design, there is an “Advertising agency:BirthdayJAPAN".
It is possible to publish a design even if it does not contain any public content.(Even just “Happy Birthday” is OK)
It is possible to write a QR code, but it is mandatory to write manners. (Etiquette wording: “Please cooperate with the manners when using your mobile phone in the car.”)

Yui rail

⚠️ [Yui Rail] Design notes⚠️

Please include the organization name and contact information in the design.
In the design, there is an “Advertising agency:BirthdayJAPAN".
It is possible to publish a design even if it does not contain any public content.(Even just “Happy Birthday” is OK)
It is possible to write a QR code, but it is mandatory to write manners. (Etiquette statement: "Please cooperate with good manners when using your cell phone. Also, please refrain from using your smartphone while walking.")

Check it out before submitting your design!

Please check the boxes below before submitting your design.🙇♀️

If you receive a correction request from the railway, we may respond to it on the same day, so please submit it as accurately as possible.

check	Check items
	Contents to be includedIs it written without spelling errors? (Organization name, organization contact information, advertising agency name, etc.)
	Is the submission size correct? To avoid sizing errors, please use our designated template. Please set the unit in "mm" instead of "px".
	[For Ai data] definitelyOutlining textandEmbedding imagesPlease do the following. [For PSD data] Please merge the images. [For Canva] ・Save as PDF (print) - Check PDF flattening ・Set the color profile to CMYK
	The color of the designCMYK colorDid you make it? *If the product is produced in RGB colors, the color tone may change during printing.
	If you are using the SNS logo,Guidelines for each SNSDid you use it along? *If it does not follow the guidelines, it may be revised.
	QR code size and destinationIs there a problem? Are you using a QR code with an SNS logo?
	non-JapaneseIf foreign languages (Chinese, Korean, Thai, etc.) are included, translations must also be submitted.Are you doing it? *Translation is required if the text is long in English.
	The following NG elements in the designIsn't it included? Things reminiscent of smoking and drinking Weapons such as guns and swords (including toys) blood expression overexposure Illustration emphasizing the chest Designs that include tattoos
	Elements that violate copyrightIsn't there? Manga and anime characters Mascots for companies and products Local characters of the region
	Have you shared the completed design with your agency and obtained their permission? (Please be sure to follow the regulations if there are any)

About data submission

Advertising material submission deadline

Advertising materials will be delivered 20 business days before the posting start date.Please be sure to submit your application.

*If the item is not delivered by the deadline, you may not be able to post it.
In that case, we cannot refund your money.

Submitted data

Please submit the following.

Data to submit

Data for submission (Ai / Psd / Canva)
*Ai requires image embedding and outline creation
*For PSD, please integrate the images.
*If it was created using a smartphone app, etc., there is no problem in submitting only JPG/PDF data.

Necessary information

Information required when submitting data

Order number (*not required)
Representative name
Favorite name
Customer email address
Advertising media name
Broadcast start date
Screenshots etc. that show that permission has been obtained from the agency for the design
Advertising material URL
*Please send using a URL that will not expire, such as Google Drive or One Drive.
*When sharing via Giga File Mail, please set the expiration date to 100 days.

Advertising material sharing form

A LINE representative will send you the form for submitting data.

Frequently asked questions

Please check the URL below for frequently asked questions.😊

Frequently asked questions about trafficked data

Frequently asked questions about push ads

If you have any other questions, please contact us on LINE!