"A meaningful winter" with your favorite ads - SEVENTEEN Seunggwan fandom "부승관팬연합" to get a closer look at the support activities
Celebrating my 27th birthday on January 16th,SEVENTEENofSeungkwanMr.🍊💛
Speaking of Seungkwan, he is a member of SEVENTEEN who captivates fans with his cheerful and friendly personality and overwhelming singing ability.✨
This time, suchTo celebrate Seungkwan's birthday, we conducted an interview with "부승관팬연합"✍️💞
부승관팬연합 is a fandom that plans events and support on anniversaries such as birthdays and supports Seungkwan!
Click here for the account of 부승관팬연합, who supports Seungkwan.🎶
- 🍊X
- 부승관팬연합@BOOUNION)
In this interview,We asked Mr. 부승관팬연합 about his support activities, focusing on advertising and event planning.🎂🌟
Read this interview“I also want to support Seungkwan’s activities!” “I want to support SEVENTEEN!”If you think so, please feel free to contact us.😊
At our companyOshi Advertising®(Birthday/support advertisement)💡
If you're interested in advertising but don't know how to put it up... or you're worried about the cost, we also offer free consultations on LINE, so please register as a friend first.♪
The activities of “부승관팬연합” started with the desire that Seungkwan would be loved by many people.
BirthdayJAPAN staff:What kind of messages and activities are you involved in?
Mr.:Every year,We plan and even design support for anniversaries including birthdays.
We also create and post advance notices before advertisements are posted so that our fans can see them.
BirthdayJAPAN staff:When and why did you start your activities?
Mr.:I started preparations and started operating this account in 2016.
We wanted Seungkwan to be loved by more people, so we decided to support Seungkwan together with the fans who were close to him.So I decided to create this account.
BirthdayJAPAN staff:How many people run the company and what are their roles?
Mr.:Usually, there is one representative, one general secretary, and multiple participants, but the number of participants may change every year.
During the recent support we provided, the representative was in charge of everything from operations and financial management to design.
BirthdayJAPAN staff:Is there anything you should be careful about when making a message?
Mr.: I always check to see if the hashtags and expressions in posts are similar to other events taking place at the same time.
Certification and the sense of unity among fans are the joys of our activities.
BirthdayJAPAN staff: Have there been any good things about your communication or activities? If you have any specific episodes, please let us know!
Mr.: Since I am running a support account,I'm happy when I receive certification directly or indirectly.
For example, when Seungkwan wore the clothes I gave him on my birthday to work, or when I heard that he saw an advertisement!
We also sometimes prepare products and hold events on commemorative days.
At that time,This is a very meaningful activity where Seungkwan fans can unite and joyfully participate in the event and share happy emotions together.I feel that.
Seungkwan is someone you can't help but fall in love with.
BirthdayJAPAN staff: Please tell us how you got into Oshi!
Mr.:Once you get to know Seungkwan, you can't help but fall in love with him.
From the moment I saw it for the first time, 10 years have passed and it still hasn't changed.A person who works hard at the work given to him and completes it perfectly.After watching it, I fell in love with it even more.
I first met Seungkwan in 2015. Seungkwan was 18 years old at the time.It was really beautiful to see them trying their best to spread the word about the team.
That image stuck in my mind, and I wanted to know more about him, so I started looking into him.
Boo Seungkwan is someone I want to emulate.
BirthdayJAPAN staff: recommendationWhat is the charm of Shin?
Mr.: Seungkwan as an idol is also really great and cool, butBoo Seungkwan as a person is also a wonderful person that I would like to emulate.
He makes every moment you love special and meaningful.
I've said it over and over again, but once you get to know Seungkwan, you'll never hate him.
Seungkwan's fan love explodes!
BirthdayJAPAN staff: Do you have a favorite episode?
Mr.:I don't know if you can call it an episode, but...
Whenever Seungkwan goes to a place where a lot of fans have gathered, he opens his eyes wide, looks surprised, and says, ``Are you all my fans?!''
I used to think something like that might happen, but even now that I've been a superstar for 10 years, I still get the same expression when I see my fans.
He may not realize it, but I think it's a really cute moment and one that fans will love.
Recommended content is “Bu Seung Kwan’s Castella”
BirthdayJAPAN staff: If you have any recommended content, please let me know!
Mr.:“Bu Seungkwan’s Castella (personal content irregularly distributed on Weverse Live)”
If you watch this, you will immediately understand why I like Seungkwan, which I mentioned above, and it is a valuable content.
I'm sure you'll become a fan in no time after enjoying it for a few hours, just like listening to the radio.
Implemented electronic bulletin boards and bus wrapping advertisements on the exterior walls of Hongdae Buildings.
BirthdayJAPAN staff: What kind of promotional advertisements have you seen so far (Birthdayadvertisements/support advertisements), cafe events, etc.BirthdayHave you held an event?
Mr.:Photo booth events including electronic bulletin board advertisements on the outside wall of Hongdae Building, bus wrap advertisements, and cafe eventsWe also did
(1 year 12~14 years, 16 years)
— 부승관팬연합 (@BOOUNION) January 12, 2024
2 years ago 2 years ago 2 years ago 2 years ago😊
Sorry! https://t.co/SMFNfx6Na9 pic.twitter.com/MiVGZKw8SL
❤It's a good idea❤️ 2024년 1월 1일부터 제주도에서 볼 수 있습니다!#승관이의_스물일곱_관랑하고_또_관랑#승관 #SEUNGKWAN #Seungkwan pic.twitter.com/GMfPkP6x23
— 부승관팬연합 (@BOOUNION) December 27, 2023
*•.¸♡ 𝙩𝙝𝙧𝙚𝙚 𝙬𝙤𝙧𝙙𝙨 𝙚𝙞𝙜𝙝𝙩 𝙡𝙚𝙩𝙩𝙚𝙧𝙨 ♡¸.•*
— 부승관팬연합 (@BOOUNION) January 1, 2023
26 years old, 26 years old, 26 years old Sorry.
📸 Home
𝟮𝟬𝟮𝟯.𝟬𝟭.𝟭𝟰 - 𝟬𝟭.𝟭𝟲#오메_제주감귤_26년째_당도최고#세븐틴 #SEVENTEEN #승관 #SEUNGKWAN pic.twitter.com/ZfTkez9PFR
Commitments and issues of push advertising
BirthdayJAPAN staff:What do you pay most attention to when implementing promotional advertising?
Mr.:accessibilityIn other words, we carefully look for and consider locations that are easily visible and accessible to artists and fans who come to see our ads.
BirthdayJAPAN staff:What were some of the challenges you faced when preparing for the promotion and cafe?
Mr.: Realistically,I find it difficult when I don't have enough budget.
BirthdayJAPAN staff:Did you ask an advertising agency? What are your criteria when choosing an agency?
Mr.: I usually choose an agency by asking people around me.
BirthdayJAPAN staff:What kind of support would you like to ask an advertising agency for?
Mr.:I think it would be great if there was support that could recommend good spaces and places to advertise.
BirthdayJAPAN staff:In Japan, there is a fan service that specializes in recommended advertisements provided by advertising agencies. Would you like to start a project as the owner? Please tell me the reason!
Mr.:I think it's perfect for casually progressing with like-minded fans.
I think it will be less stressful because everyone participating will not have to carry a huge burden!
Impressive “Jeju Island Cafe Event” and “Bus Wrapping Advertisement”
BirthdayJAPAN staff: lots of support,BirthdayI'm sure you've been planning a lot, but which one is the most memorable for you?
Mr.:First time on Jeju IslandBirthdayThe cafe event and bus wrap advertisement are the most memorable.
🍊2019 HAPPY BOO'S DAY🍊
— 부승관팬연합 (@BOOUNION) December 26, 2018
22 years ago 22 years ago 22 years ago 22 years ago 22 years ago I'm here. I'm here.💛#우리들의_종합비타민_승관아_생일축하해#뒤돌아볼때_우리가_서있을게 pic.twitter.com/8goQEQbvzd
I want to know what I want to know Sorry!
— 부승관팬연합 (@BOOUNION) January 6, 2018
I want to know what I want to know.
I love you, I love you!#해피뿌데이 #승관버스_부릉부릉 pic.twitter.com/ZTbctTemDf
BirthdayJAPAN staff:Which one got the most response?
Mr.: This is also a cafe event and bus wrap advertisement in Jeju Island.
For the cafe event on Jeju Island, we contacted cafes that had never held an event before.BirthdayI remember proposing and planning events.
At that time, on Jeju IslandBirthdayFew teams held a cafe, so it took on even more special meaning.
This event isIt was a memorable event where we not only enjoyed carats from Jeju Island but also carats from other regions.
Also, I still vividly remember the first time I did Seungkwan's bus wrap advertisement.
It was the recording day for the ``Idol Athletics Championships,'' and a large bus was parked in front of the studio for a long time.
When I saw so many fans watching the bus pass by, my heart was filled with joy.
What kind of endorsement advertisement would you like to try?
BirthdayJAPAN staff:Are there any recommended advertisements you would like to do in the future?
Mr.:I would like to place large-scale advertisements on the electronic bulletin boards on the outside walls of movie theaters and buildings.I always think that.
BirthdayJAPAN staff:What is the biggest hurdle in implementing it?
Mr.:Real life seems to be the biggest obstacle.
I feel really stressed when I have to move quickly within a set time and budget, but my schedule gets pushed back due to real life.
“We want to deliver a meaningful winter” - Prepare with your thoughts in mindBirthdayevent
BirthdayJAPAN staff: How do you prepare each year?
Mr.: For both fans and Seungkwan,I want to create a meaningful winter that I can always remember and look back on.I always have that feeling.
BirthdayJAPAN staff: How was it when you actually released it?
Mr.: When I actually tried it, there were many difficulties, butThe sense of accomplishment and satisfaction that accompanies them is so great that they often forget about the hardships right away.
Summary
This time, we interviewed SEVENTEEN's Seungkwan's fandom "부승관팬연합".🎤✨
부승관팬연합 wanted Seungkwan to be loved by more people, so he started an account and has been supporting Seungkwan since 2016.📣😊
So far, Seungkwan has conveyed his celebratory feelings in various ways, including a cafe event in Jeju Island, his hometown, and an impressive bus wrap advertisement.
Even though he feels it is difficult to balance with his own life and the cost, he continues his activities every year with the desire to ``deliver a meaningful winter to Seungkwan and his fans.''
Thank you very much for taking the time to share your precious story with me!
We will continue to support Seungkwan's continued success and the wonderful activities of "부승관팬연합"⭐
BirthdayLeave it to JAPAN!

After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪
If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to contact JAPAN ^^
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