Interview with ZEROBASEONE's "RICKY JP"! The foundation of a solidly built FB/BirthdayWe'll also introduce the plans!

RICKY from ZEROBASONE celebrated his 20th birthday on May 20th.🐈‍⬛❤️‍🔥

This time,To commemorate RICKY's birthday, we interviewed the Japanese fanbase "RICKY JP".🎤

RICKY JP is responsible for disseminating information about RICKY and coordinating plans.♪

「With RICKY JPI want to support RICKY📣”, please follow us on SNS.😍✨

It seems that important announcements (such as group purchase links) are announced in the open chat, so be sure to check it out.✍️

In this interview,RICKY JPThe actual state of his fan base activities,First time this yearBirthdayWe asked about the project!

RICKY JPMr.This is a fanbase who is carefully, politely, and steadily building the foundation for fanbase activities.✨

This is a very interesting interview, so please enjoy it till the end.

Read this interview andI want to support RICKY's activities!」「I want to promote ZEROBASEONE!If you think this is the case, please feel free to contact us⭐

At our company, recommended advertising (Birthday/support advertisement)💡

「I'm interested in advertising, but I don't know how to put it out...」「I'm concerned about the cost...”, we also offer free consultation on LINE, so please register as a friend first.♪

``I want to be a bridge between Japan's Rikilava and Ricky'' I run a fan base.

BirthdayJAPAN staff:What kind of activities do you do as a fan base?

RICKY JP:Nice to meet you, I'm the administrator of RICKY JP.

We mainly use X to disseminate information and organize plans regarding ZEROBASEONE member Ricky.

BirthdayJAPAN staff: How many management members are there and how are their roles divided?

RICKY JP: There are 8 members in total!

Each person is a student or a member of society, and has different areas of residence and available hours, soWe take a simple survey regarding the amount of time you can work when participating in the management.

The administrator handles the main operations, and the other seven people are assigned tasks that they cannot handle, depending on their time and work content.

I'm always grateful to the members, as I often have to ask them to do things at the last minute.

BirthdayJAPAN staff:When did you start managing your fan base?

RICKY JP:Originally, another person had already started up RICKY JP when the audition program "BOYS PLANET" was broadcast, and I took over the management of it around May 2023.

BirthdayJAPAN staff:What made you decide to participate in fan base management?

RICKY JP:When "BOYS PLANET" aired, I was not familiar with K-Pop myself, and I had no experience with many things, so I didn't know what was right and what was left.

I was often helped by RICKY JP, which was managed by the founder.

As I was gaining knowledge little by little, I felt that I wanted to let everyone know about the idol named Ricky, and to serve as a bridge between Ricky and Ricky in Japan.

BirthdayJAPAN staff：I wanted to help by acting as a bridge.

In operating theWhat did you start with?

RICKY JP: Understand the work required, the content of the message, and the fan base.

I used a lot of references from other senior groups' fanbases.

BirthdayJAPAN staff: Don't forget to do your homework...as expected!

I want to have a fan base that feels close to me.

BirthdayJAPAN staff:Are there any things you are conscious of in terms of mindset and strategy when managing your fan base?

RICKY JP:We document the to-do list for each event and project, keeping in mind the steps of the hook framework, to create a space where it is easy for liquidators to access information and take action.

BirthdayJAPAN staff：「hook framework” What does it mean?

RICKY JP：1. External triggers (calls and posts from us and official accounts)

2. Internal trigger (feeling of wanting to support Ricky)

3. Actions (MV viewing, voting, etc.)

4. Rewards for users (showing their success)

5. It is a tool used in the support process that occurs through the five steps of investment (purchasing more CDs, watching music videos, etc.).

For example, in the case of a tweet asking for votes, you can lower the hurdles for participation by creating a tweet that is ``for busy people.''

We try to communicate in a way that requires less action on the user's part by attaching a link that takes you directly to the voting destination or video.

BirthdayJAPAN staff:Others,Do you have any tips for sending messages?

RICKY JP:My MBTI is "T" and if I speak in the usual way, people will look at me coldly...

With the help of the members, I try to create posts that look soft, and although I am a complete amateur when it comes to design, I try to create images.

🐈🍓🎂｜𝓗𝓪𝓹𝓹𝔂 𝓡𝓘𝓒𝓚𝓨 𝓓𝓐𝓨♡👑

Tomorrow, Ricky's birthday month finally begins in May.🎈💐

Would you like to count down the 20 days until Ricky's birthday while looking back on your memories with him?💞🌸

period📅
24.05.01〜24.05.20… pic.twitter.com/yxwyIjUHjp

— RICKY JP (@sqr_jp) April 30, 2024

I want to be a fan base that everyone at Rikilaba feels close to.

BirthdayJAPAN staff：What kind of events and projects have you done as a fan base so far?

RICKY JP: In addition to holding multiple tag events when appearing at events, we also solicited messages for Ricky according to seasonal events.

We are also planning presents and messages for birthdays in May.BirthdayWe are currently working on plans for a cafe.

BirthdayJAPAN staff:This year will be our first birthday as ZEROBASEONE, so I'm looking forward to it.♪

Please let us know if you have any originality that says "This is the strength of our fan base!" or "This is unique to us!"

RICKY JP: We are distributing an application containing many originally developed hyperlinks.

In addition to being able to immediately jump to various search engines that can improve Ricky's brand evaluation index from the link,

We have also prepared links for one-touch tweets to make the troublesome task of tagging easier.

🔻Click here to download your own app👇🔻

🐈🍓📱｜[App release notice]

🎉RICKY JP app release🎉

Thank you for always collecting points and participating in challenges!

In order to make it easier for Rikilava users to collect points and contribute to brand influence, RICKY JP will
・ToDo summary function
・Calendar function... pic.twitter.com/JRZIhKcHUg

— RICKY JP (@sqr_jp) February 26, 2024

「・ToDo summary function

・Calendar function

・Resource link summary function

An app with♪

Why not support RICKY by using RICKY JP's app?😊」

BirthdayJAPAN staff：Are there any good things about being a fan base and being a fan base?

RICKY JP:It makes me happy every time I see Ricky Laba enjoying Ricky's promotion along with the information we send out. 

“Ricky’s style” is the most attractive feature

BirthdayJAPAN staff：When did you become a fan of RICKY and how did it happen?

RICKY JP: Before "BOYS PLANET" aired, when everyone's profiles were announced, I saw Ricky's profile and thought there was a girl in an interesting pose.

Source

While many of the foreign trainees participated using their full names, he is not half-Japanese but a pure Chinese who has lived in America, but his name is simply ``Ricky'' in English.

And seeing that she participated with her impressive blonde hair, I felt that she was researching how to make herself look attractive.

After watching the self-introduction video, I was convinced that this girl had the strength and determination to survive in a program with many trainees.

 

BirthdayJAPAN staff：Certainly, the blonde hair had quite an impact and left a lasting impression on me.

So let's take a look at RICKY's charm, strengths, and what makes her different from other idols! Please tell me what that means!

RICKY JP：A unique visual that is as beautiful as an AI model.

However, she has a warm personality and likes sweets and cute stickers.

A dance that not only matches the mood of the song, but also allows you to add your own unique color.

Dramatic singing voice that is sweet and pleasant to the ear despite its low pitch.

I have a wide perspective because I have experienced living in various countries.

Sincere commitment and approach to the “idol image” that you are aiming for, etc.

In his own words, I think his greatest appeal is ``Ricky's style.''

BirthdayJAPAN staff: Are there any memorable episodes from your time supporting Ricky?

RICKY JP：In an interview with a Chinese magazine

``When something contradictory or troublesome happens, if your emotions fluctuate too much, it will only make things worse. I will observe it calmly and believe that there will be a good result.''

I was struck by his inner maturity, having reached that level of composure at the age of 19.

These are words that made me want to cherish them as a way of living my life.

Another interesting episode is when Song Han Bin (ZEROBASEONE leader) told him that he didn't listen to what he said at all, and he simply replied, ``I admit it,'' which left an impression on me because it was typical of him.

BirthdayJAPAN staff: Clean! ! (lol) That's nice too.😊 

RICKY JP highly recommended! RICKY's recommended content

BirthdayJAPAN staff: Please let us know any recommended content that conveys Ricky's charm or videos that you think we should watch!

RICKY JP：Of course, Ricky is a member of ZEROBASEONE who has the highest level of engagement on global SNS, in addition to the music program Chickem, so please pay attention to TikTok and Instagram.

Also, in the variety show ``Dollar Nights and 2 Days'', his fun and humor overflowing with gaps were fully demonstrated and it was very good, so I recommend you to watch it.

 

 

@zb1_official finally RICKY bite me🧛 #ZEROBASEONE #ZB1 #제로베이스원 #RICKY #리키 ♬ Bite Me - ENHYPEN

 

 

RICKY in 2024BirthdayIntroducing the project♪

RICKY celebrates his first birthday as ZEROBASEONE🐈‍⬛🩷

To celebrate RICKY's birthday, RICKY JP has prepared various plans.🎂♪

What kind ofBirthdayLet's see if the project will take place...💡

[2024]

🐈🍓💐｜BirthdayAdvertisement notice🌸 Part.1 [Tokyo advertising]

Happy 20th birthday to RickyBirthdayPost an advertisement📣🎉

[Location🗺️】
1. Shibuya 109 Forum Vision
2. Harajuku Harajuku Omotesando Vision

[Period📅】
5/20🎂… pic.twitter.com/L92cfVKBDd

— RICKY JP (@sqr_jp) May 20, 2024

BirthdayAdvertisements will be posted in 3 locations in Tokyo and 2 locations in Osaka.👑✨

 

 

 

RICKY's birthday will be celebrated grandly at five locations in Japan.👏

When you visit, please share your authentication shot and make your birthday even more exciting.😊

Please check the post below for posting times.

Publication time⏰

◆Tonbori Station
Hourly 15:30, 26:45, 45:30, 56:45

◆109 Forum Vision
Once every hour from 00:00 to 05:00,
Once every hour from 30 minutes 00 seconds to 35 minutes 00 seconds (total of 2 times every hour)

◆Certain vision for Tokyo
42 minutes 00 seconds every hour

◆Harajuku Omotesando Vision
Every hour from 04 minutes 30 seconds, from 17 minutes 45 seconds, from 34 minutes 30 seconds, from 47 minutes 45 seconds... https://t.co/9KYMfQiHVY

— RICKY JP (@sqr_jp) May 20, 2024

*One location in Tokyo is not listed because SNS announcements are not allowed.

🐈🍓🎂｜𝓗𝓪𝓹𝓹𝔂 𝓡𝓘𝓒𝓚𝓨 𝓓𝓐𝓨♡

＼🩵BirthdayAnnouncement of cafe opening🩵／

🖤🍓🖤🩷🖤🍓🖤

In May, the wind was shining, and the heart of the young boy was shining.🌟✨#BABY_STRAWBERRY_PARTY_2024

🖤🍓🖤🩷🖤🍓🖤#리키 #RICKY #Ricky #Shinsen 锐 #ZB1 #ZEROBASEONE pic.twitter.com/8ywD7rHqJs

— RICKY JP (@sqr_jp) May 8, 2024

Enjoy original cupcakes and strawberry milk drinksBirthdayThere will also be a cafe🍓🤍

For those who visit us further,You will receive an original novelty.❣️

To RICKY JPBirthdayWhen we asked about the highlights of the cafe...

``We rented a shop with a gallery attached to it, so you can not only enjoy drinks and food with Ricky's image, but also a space where you can share and enjoy the world view of the idol named Ricky.''

It is said that they aimed for 🥤🩷

You can enjoy it 100% with Riki Lava.BirthdayThere is no doubt that it is a cafe 🥰

Please come and celebrate RICKY's birthday with us.🎂🌟

BirthdayBehind-the-scenes stories of the project

BirthdayJAPAN staff：Favorite advertisement (BirthdayDid you know about advertising, support advertising) before?

RICKY JP：Another area's favoriteBirthdayI was familiar with it because I had seen the advertisement.

BirthdayJAPAN staff：BirthdayWhen you decided to run an advertisement or event, what kind of preparation did you do first?

RICKY JP：Calculate the required amount and investigate the agency you will use.

Since this is a project in which we are entrusted with the precious money of everyone at Rikilava, we made it very important to thoroughly investigate whether the agency entrusted with the advertising had any past problems with copyright issues or personal information leaks, and whether it was a reliable partner.

In addition, in order to select the location for the advertisement, we prepared multiple data summarizing the amount of traffic at each station and decided on the location based on the main age group of the fan base.

BirthdayJAPAN staff: It was analyzed quite a bit.

I would like to do more promotions and events like this in the future! Is there anything you think?

RICKY JP：Now that 3D vision has been developed in Japan, I think it would be interesting to use it to create effective advertisements.

BirthdayJAPAN staff:RICKY for 3D vision! I'd like to see it♪

Are there any other events or activities you would like to do as a fan base in the future?

RICKY JP:I would like to learn from those around me and try my hand at things like food support so that the Japanese Ricky Laba can provide more direct support to Ricky who is usually in South Korea.

BirthdayJAPAN staff：I hope that the desire to support Japan's Riki Lava also reaches RICKY.

Thank you, RICKY JP, for your cooperation in the interview.😊

Summary

This time, we will talk about ZEROBASEONE RICKY's Japanese fan base.We have sent you an interview article with RICKY JP.✨

The operation of the fan base was started with the idea that ``I wanted to help as a bridge between Ricky and Rikilava in Japan.''

This is a fan base that has established a management system, conducts thorough research, and is steadily building a foundation.💪

They never fail to post calls for streaming, and you can see that they are run with a single-minded desire to support RICKY.😊

RICKY JP is this year'sBirthdayTo,Birthdayadvertising andBirthdayWe have prepared a cafe for you.🎂🩷

Everyone please come and enjoy RICKY's birthday.♪

RICKY JPThank you very much for your cooperation in this interview.🙇‍♀️

In the future tooBirthdayJAPAN is ZEROBASEONE and RICKY,RICKY JP, we support everyone at Rikiruva.🌟 

BirthdayLeave it to JAPAN!

After reading this interview, I thought, ``Me too.BirthdayI want to advertise! ``I think there are many people who feel like ``I want to host &TEAM support advertisements and Capho events.''♪

「I don't have the courage to advertise...」「Isn't the procedure difficult?” If you are worried, please tryBirthdayPlease feel free to contact JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

From consultation to media arrangement to design production to advertising implementation reportYou can complete it with just LINE!

First of all, please try registering as a LINE friend ^^

★BirthdayJAPAN SNS information★