Interview with MADEIN "KANG YESEO_Japan" from Kep1er! The reality of Facebook management that has made karaoke ads successfulBirthdayIntroducing the project!

Kep1er出身/MADEIN「KANG YESEO_Japan」さんにインタビュー！カラオケ広告を成功させたFB運営の実情やセンイル企画をご紹介！

Kang Ye Seo celebrates his birthday on August 22nd!

Yeso, who worked as the maknae of “Kep1er” for two and a half years,

He is scheduled to debut as a member of "MADEIN" in September 2024.🎀

This time, to commemorate Yeseo's birthday, we interviewed Yeseo's Japanese fanbase "KANG YESEO_Japan".🎤✨

As of July 2024, the SNS account operated by KANG YESEO_Japan is here🐰👇

KANG YESEO_Japan also uses LINE open chat.🎀

KANG YESEO_Japan is basically managed by about three people, although there are some changes in members.💡

You can mainly check out these types of activities on KANG YESEO_Japan's X👇

  • 🤍Repost official posts related to Yeso
  • 🤍Introducing Mr. Yeso's Chikchem
  • 🤍Planning and calling for "group photo" events among fans
  • 🤍BirthdayEvent planning and calling

This time, we asked KANG YESEO_Japan about the details of his activities, the appeal of Yeseo, and the projects he has carried out so far.😊

The annual project of taking group photos with Yeso's fans during concerts and events includes:Surprisingly, Yeso's parents also participated.That's what it's like👀❕

Also, in 2023BirthdayThe advertisement used an impactful ``karaoke advertisement'' to excite fans.👏

I care very much about cute Yeso-san and everyone at Yesopen.

This is a fascinating interview with KANG YESEO_Japan, so

Please enjoy until the end.💖

If you read this interview and think “I want to support Yeso’s activities too!”, please feel free to contact us⭐

At our company, recommended advertising (Birthday/support advertisement)💡

If you're interested in advertising but don't know how to put it up... or you're worried about the cost, we also offer free consultations on LINE, so please register as a friend first.♪

Table of contents
  1. Thanks to the influence of my good friend Kep1ian, I started a Japanese fanbase!
  2. Operated with the feeling of “Look at Yeso-chan!”
  3. Yesiro event that I would like to realize someday
  4. Will Ye-seo's parents participate in a fan group photo project? !
  5. The number one strength is “unity”!
  6. I like Yeso-chan, who is a hard worker and is larger than life.
  7. [2022/2023] Sponsored by KANG YESEO_JapanBirthdayPlanning! Also a rare karaoke advertisement? !
    1. 2022BirthdayPlanning
    2. 2023BirthdayPlanning
  8. Return products designed with fans first
  9. [2024] Celebrate your birthday with a Japan-Korea joint Capho event and message video this year!
    1. [Korea/Shin-Okubo] Capho event
    2. message video
  10. What does KANG YESEO_Japan want to do in the future?
  11. Summary
  12. BirthdayLeave it to JAPAN!
  13. ★BirthdayJAPAN SNS information★

Thanks to the influence of my good friend Kep1ian, I started a Japanese fan base!

BirthdayJAPAN staff: Well then, I look forward to the interview!

First of all, please tell us how you started your fan base!

KANG YESEO_Japan: Kep1er was about to debut,

“Yeso-chan doesn’t have a fan base in Japan.”

In response to the voice,December 2021It was launched on .

My child, who was a student at the time, became the founder, but he said, ``It would be difficult to run it without adults,'' so I decided to participate.

BirthdayJAPAN staff：Is there a reason why you decided to become involved in management?

KANG YESEO_Japan:The biggest reason was the close relationship between Kep1ians!

Actually, I am childhood friends with “Omami” (lol)

🔗Kep1er Dayoung fan/Omami interview

KANG YESEO_Japan：Omami also runs "KIM DAYEON JPN" and I'm good friends with all the management members of "MASHIRO JAPAN", so

“I have no choice but to support Yeso-chan’s Japanese fan base!”(laughs)

I felt like I could get the cooperation of those around me, so I became a member of the management of "KANG YESEO_Japan."

BirthdayJAPAN staff: Have you been on good terms with other fanbases since your time in Galpura?

KANG YESEO_Japan: No, we were enemies during the Galpura era (lol)

BirthdayJAPAN staff:(lol)

KANG YESEO_Japan: After Garupura ended, we became good friends as we teamed up for our debut.

Now that we are no longer enemies, we have suddenly become friends! (lol)

Operated with the feeling of “Look at Yeso-chan!”

BirthdayJAPAN staff：When managing your fan base, are there any things you do mentally?

KANG YESEO_Japan: Because it catches Yeso-chan's eyes.``I think we have to be careful about how we communicate.''

Also, try posting during prime time,I tried introducing content that was slow to grow when I forgot about it...

「Look at Yeso-chan!With this in mind, we are running this site to spread the word about Yeso-chan!

If you are a fan of Yeseo-chan and follow KANG YESEO_Japan, you will be able to check out all the necessary information.

BirthdayJAPAN staff:What kind of posts do you see that tend to go viral?

KANG YESEO_Japan: For example, I think Yeso-chan's Chikkem will spread more easily if you repost or repost the official post after some time.

YouTube videos do not display thumbnail images just by linking, so

I also post thumbnails as images to make them easier to understand visually.

BirthdayJAPAN staff:Thank you!

Fans, what kind of Yeso do you like?

KANG YESEO_Japan：Yeso-chan's fans love cute Yeso-chan! !

Personally, I think there are a lot of Yeso-pen girls who are ``fluffy'' and ``like pink,'' so I think I love the cute Yeso-chan (lol)

I have the image that I have fans evenly, both girls and boys!

And recently, Yeso-chan has started to look a little more mature, so I think I like her like that.

In conclusion, we like any Yeso-chan (lol)

Yesiro event that I would like to realize someday

BirthdayJAPAN staff:KANG YESEO_Japan,BirthdayWhat other projects have you been involved in?

KANG YESEO_Japan：BirthdayIn addition to planning, I have been planning and inviting group photo events for fans.

KANG YESEO_Japan：Also, although I haven't been able to make it happen, I have talked to the people who run MASHIRO JAPAN and said, ``I want to do a Yeshiro event!''

Yeso-chan and Mashiro-chan share the same office and room, so they are very close!

So someday I'd like to hold an event between the two fan bases!

Will Ye-seo's parents participate in a fan group photo project? !

BirthdayJAPAN staff：Do you take group photos with Ye Seo's fans during concerts and events?

KANG YESEO_Japan: That's right.

When we have events, we ask Yeso-chan fans to gather and take group photos.

I started taking group photos for fans to interact with each other, and for inclusion in the album I gave to Yeso on her birthday.

I'm also thinking, ``Let's make Yeso-chan happy directly!''

In fact, recently, Yeso-chan's mother has been coming to our concerts in Japan, and she always takes part in the group photo!

BirthdayJAPAN staff: Yeah! ! amazing! ! (surprise)

KANG YESEO_Japan:In that sense, group photos are becoming the norm these days.

During this time, Yeso's father also came!

It is also a time to deepen the bond between the fans and Yeso-chan's family, and the fans are also welcome.I think it's a project that both families will enjoy!

When I tell my acquaintances, ``What time will we take a group photo at ○○?'', they come along.

He appears in the group photo, and even takes photos with fans (happy).

Now, Ye-seo's fans and mother know each other (lol)

We are building a good relationship!

BirthdayJAPAN staff:Then, Yeso-san must be looking at the group photo too!

KANG YESEO_Japan：In fact, every time, Ye-seo's mother takes a group photo with her smartphone.

That's why I think it's directly in Yeso's eyes.

The number one strength is “unity”!

BirthdayJAPAN staff：What are the strengths of your fan base?

KANG YESEO_Japan：The power of unity will not be defeated!

Yeso-chan's fans are all very honest and nice girls.

I think Kep1er's fan base is quite different for each member.

Many of Yeso's fans are students, so

Always powerful and willing to cooperate!

We also use LINE's open chat and Marshmallow, which has about 80 participants.

"I'm looking for this image for material, do you have it?"

When I ask, someone always gives it to me!

When I consulted with them about the concept and image of Capho, they gave me their opinions through chat and marshmallow,The voting system also worked hard, and I honestly think that the strength of our unity is the best!

BirthdayJAPAN staff：What's the best thing about being part of a fan base?

KANG YESEO_Japan: I am very happy to see Yeso-chan happy as there are many difficult times!

I'm glad that Yeso-chan himself is aware of the project we implemented.

Also, I was able to create an opportunity for Yeso-chan's fans to become friends with each other.It's also nice to receive messages from fans to KANG YESEO_Japan.

People who participated in our events post with hashtags, and when I receive messages like ``It was fun,'' I feel ``I'm glad I did it!'' !

I like Yeso-chan, who is a hard worker and is larger than life.

BirthdayJAPAN staff:Now then, please tell us about Yeso-san!

When and why did you become a fan of Yeso?

KANG YESEO_Japan:I fell in love with Yeso-chan when I was in Garupura!

Actually, I had never even listened to K-Pop until I started watching Garupura.

One day,I started watching Garupla after my childhood friend Omami recommended it to me, saying, ``You should definitely watch it!''

There, I met Yeso-chan, who was crying because she came in last place.

She has a cute face and is a hard worker...

Also, I love the “FIESTA” stage!

KANG YESEO_Japan：I was so moved by seeing Yeso-chan working so hard that I became a fan!

BirthdayJAPAN staff: Did you have any trouble choosing your favorite among the many Garupla trainees?

KANG YESEO_Japan: Auditions allow you to see their humanity.

Then Yeso-chan is number one! (laughs)

Of course, I was also rooting for Mashiro-chan, so I thought it would be great if the two of us could debut together.

So at that time, I was so desperate to vote that I also used HelloTalk (a language exchange app) (lol)

Since the Korean vote is stronger, I even asked someone I made a friend on HelloTalk, ``If you don't mind, could you vote for me?'' (lol)

BirthdayJAPAN staff: Are there any episodes where you can see Yeso-chan's humanity?

KANG YESEO_Japan: In terms of position, you are the youngest of the Kep1ers, so don't you have the impression that you are a lot of fun?

However, perhaps because Yeso-chan has a long career in the entertainment industry, when I watch variety shows, she seems very calm.

Also, on the message app ``bubble,'' he doesn't send charming messages to his fans, but instead says things like ``just eating,'' or ``just continuing to sing the songs he wants to sing.''

I love that life-sized Yeso-chan!

I also love how polite they are!

BirthdayJAPAN staff: Are there any other points or strengths of Yeso that you would like to highlight?

KANG YESEO_Japan：It's a place where everyone doesn't discriminate and spreads cuteness to all the fans.

KANG YESEO_Japan:Also, he has been studying a lot of Japanese, and in that process...Yeso-chan's strange Japanese also appears...

That sense of imperfection is part of its charm!

Also, Yeso-chan is very eager to learn!

While attending high school, I obtained a driver's license and also passed the university entrance exam.

Furthermore, I heard that he has obtained a qualification in real estate, and his hobby is Sudoku. He is passionate about everything and has a tremendous amount of motivation (lol).

That's something I really respect!

[2022/2023] Sponsored by KANG YESEO_JapanBirthdayPlanning! Also a rare karaoke advertisement? !

BirthdayJAPAN staff:Next, KANG YESEO_Japan hashas been implementedBirthdayPlease introduce the project.

2022BirthdayPlanning

KANG YESEO_Japan: In the first year, we did a bus stop advertisement in Korea, held a Capho event in Japan, and created a message album to give to Yeso-chan!

[Korea] Bus shelter advertisement

This is a bus stop (bus shelter) advertisement done in South Korea.♪

The advertisement design is packed with a message to Yeso.🌟

It was set up like this on the day🌷

[Japan] Capho Event

Capho events were held in Tokyo, Aichi, Osaka, Fukuoka, and Miyagi.☕

It's a Capho design that conveys Yeso's cute atmosphere.🎉

Aichi's cafes have moreBirthdayIt seems that a signboard has been installed inside the store.👏

I can feel the overflowing love from KANG YESEO_Japan.💞 

message album

A message album was also created to send to Yeso 🤍

This is a special book filled with messages and photos collected from fans.☺🙌

2023BirthdayPlanning

On his second birthday since his debut, in addition to subway advertisements in South Korea, a Capho event in Japan, and the creation of a message album, he also held an impressive event."Karaoke advertisement"was also carried out👏

Here we will introduce the details one by one.♪

[Korea] Subway advertisement

KANG YESEO_Japan: We set up light box advertisements and CM board advertisements at the station near Yeso's agency (143 Entertainment)!

The concept of the light box advertisement is a letter to Yeso-chan.

KANG YESEO_Japan:CM board advertisementwas designed with the concept of a letter to your parents!

KANG YESEO_Japan: We also included a photo of Yeso as a child to give it an emotional feel! (lol)

[Japan] Capho Event

Capho events were held in 9 locations: Tokyo, Osaka, Aichi, Okayama, Fukuoka, Ehime, Toyama, Iwate, and Miyagi.💓

KANG YESEO_Japan：Nagoya'sBirthdaySince the cafe was a place where you could post advertisements, we also made billboard advertisements!

[Japan] Karaoke advertisement

KANG YESEO_Japan：In the second year, we advertised at karaoke "JOYSOUND"!

It's the same with any fandom, but I thought, "I have to do something different!" (laughs)

BirthdayJAPAN staff: I saw it! It was amazing! ! How did you come to advertise in karaoke?

KANG YESEO_Japan: It just so happened that one of Yeso-chan's fans was familiar with karaoke advertisements.

He came to me with the idea that it might be interesting to run a support advertisement on JOYSOUND!

So, I had a meeting with JOYSOUND, got permission from the agency, and so on.

However, I thought there were some people who weren't interested unless it was just a recommendation.

Therefore, Yeso-chan's songs are only available after singing songs targeted for Kep1er.BirthdayI made the advertisement flow.

We held this event with the hopes of deepening interactions between Kep1ians and having fun.

JOYSOUND has stores all over the country, so even people who don't live in urban areas can enjoy it, and I personally think it was a good project!

For some time now, we've received feedback through surveys asking for this project to be held in the Hokuriku and Tohoku regions as well, and I myself was thinking, ``We should create something that everyone can enjoy!''

So, you brought me a very good story.

KANG YESEO_Japan：In fact, the number of times Kep1er's songs have been sung has tripled compared to normal, and the ranking has increased.BirthdayI heard that the ad was viewed over 1000 times, and I feel like it had a positive impact on everyone at Kep1er!

BirthdayJAPAN staff: There are only good things! ! Have you actually been to JOYSOUND?

 KANG YESEO_Japan:Actually, I couldn't make it until the last minute (tears).

I thought to myself, ``I really have to see it!!'' so I took time out of my busy schedule to rush in after work, and I was so happy that I was able to watch it safely!

And,BirthdayWe kept the song that would be played in the ad a secret, but we were surprised at how many fans guessed it.

BirthdayJAPAN staff:What was the reaction?

 KANG YESEO_Japan: at JOYSOUNDBirthdayI think the advertisement was able to involve a lot of fans.

For example, the fans made X's space from JOYSOUND,

When I sing Kep1er's songs, I'm like, "This isn't it! This isn't it!!"

BirthdayThey helped me find the target song for the advertisement (lol)

They were saying things like, "One more song! What's the other song?!" and kept singing something like "Karema 10", and I was having fun listening to it, thinking, "You guys are so cute" (lol)

I'm glad I did it because I thought the most important thing was for the fans to enjoy it.

Also, since Yeso-chan ``loves singing very much,'' she ``goes to karaoke.''BirthdayLet's advertise! ” I decided.

BirthdayJAPAN staff：BirthdayHow did you choose the songs for the advertisement?

 KANG YESEO_Japan: The three management members discussed and decided on a famous standard.We have picked up 3 songs and 2 songs that are unique to our fans!

It wouldn't be fun if everything was easy to understand (lol), so I chose a song that I would like Yeso to sing on her birthday.

message album

KANG YESEO_Japan: At this time,I compiled a summary of the events hosted by KANG YESEO_Japan and made it into a magazine and gave it to Yeseo-chan!

I wanted to see Yeso's happy face in person, so I went to Pensa to give it to her!

BirthdayJAPAN staff:What was Yeso-chan's reaction?

KANG YESEO_Japan: “Wow! What is this?!” They were so happy!

I recorded the exchange on video and reported it to everyone using X.

Return products designed with fans first

BirthdayJAPAN staff:When you first tried to hold events and support advertisements, what did you start with?

KANG YESEO_Japan: First, let's start with research.

firstBirthdayI went around asking the fan base who attended the event, "What did you do?" and "Where did you go to the cafe?" (laughs)

Also, it was difficult to make return products.

Surprisingly, there are some people who support us with the aim of returning items.

It was very difficult to come up with the goods design and choose the return items based on the amount of support.

Also,BirthdayIt was my first time planning a project, so I was worried about setting a target amount.

BirthdayJAPAN staff: Are there any return products you have made that have been well received?

KANG YESEO_Japan: Personally, I like the "masking tape" made with the letters "Kep1er" written on it.

It's not just Yeso-chan's fans who support us, so we've devised a way for people other than Yesopen to enjoy it as well!

I think it would be great if it could be used for letters and gift exchange between fans.

In addition, we made a sacoche sized to fit a penlight, and a face towel that you can take to concerts and events!

BirthdayJAPAN staff：I see you are thinking of goods that fans will want to use!

KANG YESEO_Japan: We are working on a fan-first basis! ! (lol)

[2024] Celebrate your birthday with a Japan-Korea joint Capho event and message video this year!

BirthdayJAPAN staff:Are you planning anything for your birthday this year?

KANG YESEO_Japan:This year, we decided to hold a joint Capho event between Japan and Korea because we heard from Korean Yesopen!

[Korea/Shin-Okubo] Capho event

  • [Japan/Shin-Okubo]
  • 📆8/17 (Sat) - 8/22 (Thu)
    📍Studio Cafe MARU
  • [Korea]
  • 📆8/22 (Thursday) - 8/25 (Sunday) 
    📍 Fan Space (Seoul)

KANG YESEO_Japan: Since Yeso-chan became a university student this year, we decided to introduce the ``university student concept''.BirthdayI'm thinking of opening a cafe!

message video

In addition to the Capho event, we have also collected messages from fans and created a birthday message video for Yeso.💐

The video will be made into a DVD and delivered to Mr. Yeso himself.🐰✨

What does KANG YESEO_Japan want to do in the future?

BirthdayJAPAN staff：Is there anything you would like to do in the future as part of Yeso's Japanese fanbase?

KANG YESEO_Japan：It's a difficult time because we're at a point where we're not sure what will happen to Kep1er from now on. (*Staff note:(Interview will be held in June 2024)

Honestly, I think all the members' fanbases are worried about the nature of their fanbases.

As KANG YESEO_Japan, we would like to go with the flow!

The most important thing for me is that I want it to be a place where Yeso-chan and her fans will be happy.

I want to improve the atmosphere of Yeso-chan's Japanese fandom and create an environment where it's easy for all Yesopen fans to support Yeso-chan!

BirthdayJAPAN staff：Thank you very much, I think this is a wonderful direction for the fan base...!

We are also supporting KANG YESEO_Japan's future activities.

Thank you very much for your cooperation in this interview!

Summary

This time, we bring you an interview with Kang Yeseo's Japanese fan base "KANG YESEO_Japan".👏

Karaoke is perfect for Yeso, who loves singing.BirthdayKANG YESEO_Japan made the advertisement a success!

I'm sure all the fans had a great time and it was an unforgettable memory.✨

I was also touched by the story of how, in order to make Yeso happy, he created a full-fledged message album and went to deliver it directly to him.❕

KANG YESEO_Japan is always thinking about making Yeseo's fans happy.♪

As I listened to their stories, I felt strongly that they have a fanbase that makes fans want to follow them.🎀

We sincerely support Yeseo's activities as he moves forward on a new path, as well as KANG YESEO_Japan's activities⭐

Thank you, KANG YESEO_Japan, for giving us this interview!

BirthdayLeave it to JAPAN!

After reading this article, I thought, ``I am also a recommended advertisement (Birthday / I want to run a support advertisement! Many people may have felt that♪

「I don't have the courage to advertise...」「Isn't the procedure difficult?” If you are worried, please tryBirthdayPlease feel free to contact JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

From consultation to media arrangement to design production to advertising implementation reportYou can complete it with just LINE!

First of all, please try registering as a LINE friend ^^

★BirthdayJAPAN SNS information★

BirthdayIn JAPAN, “X」「Instagram」「TikTokWe are also distributing SNS on ``♪

Birthday/Not only information on support advertisements, but also information on actors and idols, and great deals, so please be sure to follow us ^^

X (@birthday_ad_jp)

「BirthdayI want to get information about JAPAN as soon as possible!”, please follow X♪

In X, theBirthday/We will quickly send you information about support advertisements and blogs about idols, actors, etc. that we update every week ^^

We also distribute campaign information, so don't miss it!

Instagram (@birthday.ad.jp)

「I want to get information in an easy-to-understand manner with images!”, please follow us on Instagram!

On Instagram, we provide easy-to-understand images of key points from blogs about actors and idols that we publish every week.♪

carried outBirthday/ We also introduce support advertisements, so if you are considering it, please refer to it!

You can "save" your favorite posts and revisit them anytime ^^

TikTok (@birthday.ad.jp)

「Focus on saving time! I want to get information quickly through videos!”, we recommend following you on TikTok♪

@birthday.ad.jp This is our thoughts on our promotion.😄I'm looking forward to connecting with everyone who has the same thoughts!#Oshikatsu #KPOP #Otakatsu #BirthdayAdvertisement #Birthdayadvertising agency japan #Korea #Japan #Korea information ♬ POP! - NAYEON

On TikTok,Birthday/We explain information about support advertisements and blog information in an easy-to-understand manner with videos ^^

It's a short video, so you can watch it in your morning time.♪

We plan to continue disseminating various information through SNS!

Please follow us so you don't miss out on the latest information ^^

人気の関連記事

    Fundam feature

    Recommended articles

    View all