The Senior Club Fan is making a big bust! "Kyung-soo'sBirthdayWe asked "Celebration Team" the behind-the-scenes story about the central ads! Is the key to success in your blog?

This time,Every year, EXO's D.O. (hereinafter referred to as "Kyungsoo", nicknamed by fans)Birthday“Kyungsoo’s” is being planned.BirthdayInterview with Celebration Squad (hereinafter referred to as blog profile name ``Kagome'')''We have been doing this!

Kagome from 2023BirthdayKyungsoo through Kurafan.BirthdayAn advertising plan has been submitted.😊

The 2023 project, which was planned for the first time, became a big buzz,BirthdayThe advertisement was a great success👏

In this interview,Kyungsoo's charmBirthdayWe asked about the behind-the-scenes story of Kurafan!

Also,luxury in 2024BirthdayWe also introduce advertisements, so please check them out.🎂✨

After reading this interview with Kagome,

“My favoriteBirthdayI want to advertise! ”

「BirthdayI'm interested in club fans! ”

If you are interested, please feel free to contact us.

We also offer free consultations on LINE, so please register as a friend first.♪

      

“Kyungsoo’sBirthdayWhat kind of person is ``Koshishitai''?

Source

“Kyungsoo’sBirthdayCelebration Team (hereinafter referred to as ``Kagome'' in the blog's profile name)'' is EXO's D.O. (hereinafter referred to as ``Kyungsoo'', nicknamed by fans) every year.BirthdayThis is the person who plans the advertisement.😊

2023,BirthdayPublished for the first time through ClafanBirthdayProject “EXO D.O. Do KyungsooBirthdayProject 2023” received a great response.🌟

Achieved 748% of the target amount, and in addition to the originally planned CM monitor advertisement, a total of 7 advertisements including AMT advertisements at Incheon Airport, digital signage advertisements at Hongik University Station, wide advertisements, and SNS advertisements were completed.BirthdayAn advertisement was placed👏

I will explain more in detail later in the interview.BirthdayIt seems that the key to Kurafan's success was his own blog!

The blog that I started in 2017 has an incredible amount of love and passion for Kyungsoo! !

It describes Kyungsoo in such detail that you can tell at a glance that it was written by an ``otaku''.😊

Kyungsoo fans will definitely sympathize with this! It even contains super maniacal content, so please give it a read.♪

This time, Kagome is full of love and passion for Kyungsoo.The charm of pushing and last year'sBirthdayThe story behind the advertisement,BirthdayI asked about the blog that created a buzz among club fans.☺️

Please check out Kagome's SNS here.✨

★Kagome'sX (old) Twitter

★Kagome'sblog

Into the swamp of “Kyungsoo who seems to understand but doesn’t”

BirthdayJAPAN staff：When did you become a fan of Kyungsoo?

Kagome-san: From the middle of 2015!

BirthdayJAPAN staff: How did you become a fan?

Kagome-san:I originally liked Jaejoong from JYJ!

I used to follow various people's blogs, but after Jaejoong enlisted, I stopped reading them so much, and now I have more time.

At that time, a senior at work introduced me to EXO, and that's when I started watching it!

BirthdayJAPAN staff: Out of all the members, why did you choose Kyungsoo?

Kagome-san:Actually, Kyungsoo was my least favorite! (lol)

But I've been watching music videos and stuff, and for some reason I've always been curious about it!

I don't like it, but do I like the fact that I just watch this? That's what I thought.

So, when I watched the drama ``EXO Next Door'' in which all EXO members appeared, the visuals and roles were amazing! I was hooked from there!

BirthdayJAPAN staff: Have you been Kyungsoo since then?

Kagome-san: That's right!

I have a very boring personality, so I've never supported someone like this for so long!

BirthdayJAPAN staff:What is it about Kyungsoo that captures your heart?

Kagome-san：I never get tired of it.

Every time I see him, I see a different face, and it's hard to understand Kyungsoo's charm at first glance, but once you get to know him, it's endless!

Fans often say, ``Kyungsoo seems to understand, but he doesn't.''

I think I understand, but I don't understand at all.

That's why I fall in love with it all over again every time.

It doesn't get cold at all and you just fall in love with it!

BirthdayJAPAN staff: Wow...even after 8 years? It’s wonderful 🥺

Kagome-san: I'm grateful that I like it and let me stay here!

I have never been disappointed and they always go above and beyond my expectations.

BirthdayJAPAN staff: Please tell us more about Kyungsoo's charm!

Kagome-san：She's a little different from regular idols.

She's an idol, but she holds her own.

Don't do anything you don't want to do.

That's how much I care about myself,

I feel relieved when I see her being able to live her own life while being an idol.

But when I work as EXO and as an idol, when I turn on the switch, I'm really cool!

I think the gap is very attractive.

Also, I can feel that he is loved by everyone, including his seniors and colleagues.

I guess that's what it is!

``I don't want to lose Kyungsoo's fans'' blog that he continued to update every day even during his military service

BirthdayJAPAN staff:When did you start blogging?

Kagome-san: From August 2017!

BirthdayJAPAN staff: How fast is it written?

Kagome-san:When I first started, I wrote two or three times a week.

Lately, I've been writing once or twice a week, sometimes when I have Kyungsoo's work!

While Kyungsoo was in the military, I wrote every day! (lol)

It was difficult, but I didn't want to lose Kyungsoo's fans!

While I was waiting for Jaejoong, I had a change of heart...

I didn't want Kyungsoo to be cold to me, and I didn't want the people around me to leave.

I wrote this blog every day, hoping that I could keep my heart from Kyungsoo even a little bit.

During that time, the number of people reading my blog has increased tremendously!

BirthdayJAPAN staff: That's a wonderful initiative.

The content is well written every time!

Kagome-san: It takes 5 to 6 hours (lol)

BirthdayJAPAN staff: Does it take that long? !

Kagome-san: I will write it even while I sleep! (lol)

The reason I originally started writing was because I couldn't keep it to myself and wanted to share my feelings with various people.

I guess you wanted a place where you could talk about things like that.

I'm not good at expressing my feelings in short words, so blogging is probably better for me!

I have been expanding my relationships solely through my blog.

BirthdayJAPAN staff：What kind of content did you write every day during your military service?

Kagome-san: "Kyungsoo wearing red clothes"

"Kyungsoo eating food"

"Kyungsoo's eyes and nose"

I decided on a theme and wrote about it every day! (lol)

It was really difficult to come up with a theme, but that's how I wrote it.

BirthdayJAPAN staff: He's a maniac! (lol)

Even though Kyungsoo was the inspiration, there must be many fans of Kagome who writes blogs.

Kagome-san: Lately, I've heard people say things like that to me, and I'm grateful for that.

BirthdayJAPAN staff：It's wonderful to see the circle expand like this.

Kagome-san: Since I was writing a blog, many peopleBirthdayI think they helped with the planning.

BirthdayExpressing your feelings for Kyungsoo through advertisements

BirthdayJAPAN staff:First time on my birthday in 2023BirthdayYou put out an ad, right?

What made you decide to release it?

Kagome-san: Around 2015 or 2016, in South KoreaBirthdayThere was a culture of advertising.

Even Japanese peopleBirthdayThere was someone running an ad, and I didn't think I could do that, so I watched it and thought it was amazing.

However, I thought it was a shame that he no longer appeared.

When Kyungsoo was enlisting, the number of people reading my blog increased.

“Maybe we can do it now?”

So I decided to take on the challenge!

BirthdayJAPAN staff: What do you think?BirthdayHave you thought about advertising?

Kagome-san: I want it to reach Kyungsoo, but to be honest, that's secondary.

Most of all, I wanted to express my feelings.

"I'm so grateful that you were born."

"Thank you for becoming an artist and continuing to work in front of us and making us happy."

The best thing to do is to give form to those feelings.

It's fun to do it by yourself, but it's even more fun to do it with everyone, so I'm doing it thinking it would be great if we could all do something together!

For his birthday in 2022, each of us made a meal that we would like to feed to Kyungsoo and sent it to me as a photo, and I even posted it on my blog!

Blog article➡️Kyungsoo♡Mani mani manimo go!♡♡♡

Everyone sent us very elaborate dishes.

At that time, I realized that everyone wanted to celebrate and have fun with their favorite Oshi, so I wanted to create a project that everyone could enjoy.

It was my first time and I had a lot of anxiety and worries.BirthdayAdvertisement

BirthdayJAPAN staff：BirthdayWhat was the first thing you did when you decided to run an ad?

Kagome-san: To good friends and familyBirthdayI talked about wanting to try advertising.

I was afraid to cause any trouble if money were involved, so I told them about it, but they objected! (lol)

Was it a bit difficult to convince your husband at first?

Even if I say that I will use an agency to do it properly,

"I don't know if the agency is a legitimate company or not,

Even though I'm having so much fun writing this blog and making some good friends, I thought I'd stop because I don't want it to be ruined.''

He said.

BirthdayJAPAN staff: Were you satisfied in the end?

Kagome-san: In the end, I was convinced!

I think they were probably worried about me doing it alone.

I'm alone, but when I talked to friends who had released videos in Japan and friends who had held cupholder events in Japan, they told me to give it a try!

BirthdayJAPAN staff: I guess you were worried.

BirthdayWhat have you been looking forward to since you started doing advertising?

Kagome-san: An advertisement that I have admired for years.

Moreover, I was really looking forward to being able to publish advertisements with designs and messages that I had come up with.

BirthdayJAPAN staff: Running an advertisement in your life is something you don't often experience!

Have you ever been worried?

Kagome-san：How much support can I get from the agency, and can I really do it even if I'm a complete amateur and don't have a computer?

Also, I couldn't speak Korean, and I was worried that I would be able to do it even though I'm just a normal person, and that there would definitely be people who would object to it.

In fact, I received not only good opinions, but also various DMs.

However, I realized that I would not be able to proceed with the project unless I received a proper response, so I consulted the person in charge, who was very kind and helpful.

BirthdayJAPAN staff:I think it must have been very difficult.

Kagome-san:I was able to finish last year without any trouble, so I'm glad I didn't have that problem this year!

BirthdayCrafan is a big buzz! Is blogging the key to success?

BirthdayJAPAN staff:First time last yearBirthdayApparently it was an advertisement,BirthdayThe response from fans was huge.

Kagome-san: I was happy, but also scared (lol)

I also felt a lot of pressure.

I'm grateful that there are so many people who want to celebrate Kyungsoo,

I was so scared that I couldn't make it with such a large amount of money that I was asked to move up the deadline.I had such extreme feelings.

BirthdayJAPAN staff: Were most of the supporters people you knew?

Kagome-san: I think there are many people who read my blog.

Since I have been writing blogs for a long time, I think that they somehow understood my personality and cooperated with me.

Wouldn't it be a little suspicious if someone suddenly called me a club fan?

However, I think people felt that the people who have supported Kyungsoo up until now are doing it.

It happened at a time when I thought there might be a few people who would be willing to help, but I wonder if that was a good thing.

At Incheon Airport, where I fell in love at first sight, IBirthdayAdvertise!

BirthdayJAPAN staff:Including the commercial monitor ad that was originally planned, you ran seven ads! How did you decide on additional ads?

Kagome-san: Anyway, I thought that I wouldn't be able to spend all my money unless I put out a huge advertisement, so I asked the person in charge to tell me about the big advertisement.

When I saw the advertisement for Incheon Airport, I was so captivated by it that I decided to go there because it was love at first sight!

📢Report

Incheon Airport AMT advertising started today🙌🏻💕

It became the most wonderful and happiest dream space surrounded by Kyungsoo on the left, right and ceiling.😊

Kyungsoo♡Happy birthday, although it's a little early🎂💐
please always be happy🍀*#EXO #DO #Kyungsoo #DohKyungsoo #KYUNGSOO #경수 pic.twitter.com/waXIfdJCxH

— Kyungsoo'sBirthdayCelebration Squad 2024꙳ ✮ ˖° ✰꙳ (@do_Japanesefuns) December 21, 2022

 

 

That got a really good response.

BirthdayJAPAN staff:Did you actually go see it?

Kagome-san:Yes!BirthdayI went to Korea for the occasion!

BirthdayJAPAN staff: How was it?

Kagome-san: I can't believe it! Or rather! (lol)

A lot of people were really happy, so I'm glad I went there.

You won't be able to move from that spot.

I could go there for a long time and be done with it (lol)

Leads to social contributionBirthdayI want to do advertising

BirthdayJAPAN staff:What are your thoughts on this year?BirthdayHave you been advertised?

Kagome-san：I thought it was important to continue.

Even though I expressed my feelings of support for Kyungsoo, I didn't want to make people think that if I didn't release it the following year, my Japanese fans would have already decreased, or what was wrong with me.

BirthdayJAPAN staff: Has anything changed between last year and this year?

Kagome-san：Last year I was totally absorbed in it,

This time, I felt that it was my mission to not waste even a single yen of the precious money that was entrusted to me, and to use it for Kyungsoo's advertising.

This year, in an attempt to save money, I asked a friend if he could design a design for me, and he kindly agreed, and I was able to put out one more new ad!

I think I thought very hard about how I could use the money for Kyungsoo's advertising without wasting it.

BirthdayJAPAN staff:Are there any highlights from this year's advertising?

Kagome-san:This year, we decided to run an advertisement on the back cover of the magazine “The Big Issue”!

South Korea has a culture of donations, and I wanted to do something that would contribute to society while also running promotional ads, so I chose this project.

BirthdayJAPAN staff：It's a magazine that supports homeless people.

Kagome-san:Last year, we received a donation to a pediatric cancer organization through a Korean Kyungsoo fan organization.

A Korean person I became friends with through that connection told me, ``Donations are popular in Korea, so I think people would appreciate this type of advertisement,'' and I decided that I definitely wanted to do it!

BirthdayMessage to those who want to try club fan

BirthdayJAPAN staff：BirthdayAdvertisements andBirthdayI want to try playing club fan! Do you have any advice for them?

Kagome-san：I think the reason I was able to get so much help from so many people is because I have been posting information on my blog.

So, all of a sudden, I'm a club fan! I thought it would go smoothly if I expanded the relationship by expressing my thoughts on what I like!

BirthdayJAPAN staff：It's important what kind of people you want to work with.

Kagome-san：It's not cheap money, so I think there's some worry about trouble.

Why did you choose the advertisement and how did you think about the message?

I hope that by writing about my interactions with the agency on my blog and making them visible, people will feel at ease!

The only thing left to do is use an agency.

I thought that using an agency would give people peace of mind, so I decided not to do it myself.

I think that doing it through an agency will also protect you.

To express my gratitude to KyungsooBirthdayAdvertisement

BirthdayJAPAN staff：Are there any activities you would like to try in the future?

Kagome-san：I don't have anything in particular that I want to do.

Continuing the blog andBirthdayI hope to be able to continue advertising as long as possible!

The rest isBirthdayI don't really have any big ambitions, like I want to go to Korea in time for the 2019 festival and continue visiting Kyungsoo's sacred places... (lol)

BirthdayJAPAN staff：It's important to keep pushing what you want to do!

I want to try it in the futureBirthdayAre there any ads?

Kagome-san：Is jacking a train with Kyungsoo connected to contributing to society?

I'm particular about advertising in Korea, but I'd also like to do something that people who can't travel to Korea can watch while they're still in Japan!

This time, if you buy ``The Big Issue,'' you can keep it in your hands, so I thought it was really cool.

BirthdayJAPAN staff：Is there a reason for your obsession with Korea?

Kagome-san: There is something that I want Kyungsoo to reach!

From friends of friends of friends (I don't think it will reach them) (lol)

Last year, we put it out in Kyungsoo's hometown.

It expresses my gratitude towards Kyungsoo's parents and other family members, so I would be happy if I could convey this to them if possible.

Of course, I'm not putting it out there for that reason, but I think I'd be a little happy if it turned out that way!

After all, I have a little desire to convey my feelings! (lol)

I have nothing but gratitude towards Kyungsoo, so I would be happy if that feeling could be conveyed to him.

BirthdayJAPAN staff：It would be great if it has arrived since everyone has taken the trouble to prepare it.

Thank you for your cooperation in this interview!

Introducing “2024.01.12 EXO D.O. Doh Kyungsoo Birthday Project”! Also an advertisement for the magazine “Big Issue”!

Kagome isKyungsoo's in 2024 tooBirthdaycarry out advertising♪

Continuing from 2023,BirthdayThrough ClafanBirthdayplanning an advertisement🎂🌟

This year too, so many Kyungsoo fans supported us that the application period closed as soon as it started.😊

So, let's quickly talk about what will happen in 2024.BirthdayLet's see if there will be any ads!

① Magazine “Big Issue” back cover advertisement

💫HAPPY KYUNGSOO DAY💫

⋆͛📢⋆We celebrate Kyungsoo's birthday with the back cover advertisement of Big Issue🎉

🗓 2024. 1 /1～1/14

Big Issue is a magazine that creates jobs for homeless people and supports their independence.📖

Design production: @Hiyonn
⬇️Continue

#Kyungsoo #경수 #KYUNGSOO #Do Kyungsoo #Dohkyungsoo pic.twitter.com/vLaX5rIKei

— Kyungsoo'sBirthdayCelebration Squad 2024꙳ ✮ ˖° ✰꙳ (@do_Japanesefuns) December 24, 2023

 

 

🗓️2024/1/1～1/14

Recommended this yearBirthdayThis is the back cover advertisement of the magazine "Big Issue" that I was talking about with advertisements.😊

The Big Issue is a magazine that creates jobs for homeless people and supports their independence.

It is also possible to purchase from Japan through Ktown4u, so please check it out.♪

 

⋆͛📢⋆ #Kyungsoo About joint purchase of birthday advertising magazine

Thanks to the kindness of Ktown4u, Big Issue Korea No. 134 will be available for sale at a discounted price starting today 🫶🏻️💕

Korean magazines at hand while in Japan😭
Please feel free to use it.✨

Sales link🔗 https://t.co/98y361QEJz

#Kyungsoo #Do Kyungsoo pic.twitter.com/tq0kBLjVCW

— Kyungsoo'sBirthdayCelebration Squad 2024꙳ ✮ ˖° ✰꙳ (@do_Japanesefuns) January 2, 2024

 

②Gangnam-gu Office Station CM monitor advertisement

 

💫💫HAPPY KYUNGSOO DAY💫💫

⋆͛📢⋆We will celebrate Kyungsoo's birthday at Gangnam-Gucho Station🎉

📍 Korean Subway Line 7 / Gangnam-gu Office Station
🗓 2024. 1 /4～1/17
⏰AM5:00～AM1:00

The most important day of the year is coming soon 🫶🏻️💕

Advertisement video production: Miyu Miyu🐧💫#EXO #Kyungsoo　#KYUNGSOO #경수　#도경수 pic.twitter.com/7n4CeKqYsQ

— Kyungsoo'sBirthdayCelebration Squad 2024꙳ ✮ ˖° ✰꙳ (@do_Japanesefuns) December 19, 2023

 

🚃Korean Subway Line 7 / Gangnam-gu Office Station 

🗓️2024/1/4～1/17

⏰AM5:00～AM1:00

 

⋆͛📢⋆Gangnam-gu Office Station CM monitor advertisement start report

I hope everyone will come and celebrate with me.🙌💕

”I want to know more.
I want to know. “

“I will continue to support Kyungsoo. I will be a Kyungsoo fan for the rest of my life.”

#경수 #Kyungsoo #KYUNGSOO #BirthdayAdvertisement pic.twitter.com/OcEmGPQvZ5

— Kyungsoo'sBirthdayCelebration Squad 2024꙳ ✮ ˖° ✰꙳ (@do_Japanesefuns) January 4, 2024

 

③Gangnam-gu Office Station bus shelter advertisement

 

💫HAPPY KYUNGSOO DAY💫

⋆͛📢⋆We will celebrate Kyungsoo's birthday at Gangnam-gu Office Station🎉

📍 Bus shelter closest to Exit 2 of Gangnam-gu Office Station
🗓 2024. 1 /3～2/2

Design production: @Hiyonn

⬇️Continue

#Kyungsoo #Do Kyungsoo #경수 #DO #KYUNGSOO #Dohkyungsoo #DOHKYUNGSOO #도경수 pic.twitter.com/oVZuoHpbBY

— Kyungsoo'sBirthdayCelebration Squad 2024꙳ ✮ ˖° ✰꙳ (@do_Japanesefuns) December 21, 2023

 

🚌Bus shelter closest to Exit 2 of Gangnam-gu Office Station 

🗓️2024/1/3～2/2

④Hongik University Station digital signage advertisement

 

💫HAPPY KYUNGSOO DAY💫

⋆͛📢⋆We will celebrate Kyungsoo's birthday at Hongik University Station🎉

📍Line 2 Hongik University Station - Airport Railroad Connection Passage
🗓 2024. 1 /9～1/15
⏰6:00〜24:00

You can meet a different Kyungsoo in all 4 towers🤟💕︎

Video production:@mi_y1_12#Kyungsoo #KYUNGSOO #경수　#도경수 #Dohkyungsoo pic.twitter.com/xdwwSsluPA

— Kyungsoo'sBirthdayCelebration Squad 2024꙳ ✮ ˖° ✰꙳ (@do_Japanesefuns) December 29, 2023

 

🚃Line 2 Hongik University Station - Airport Railroad Connection Passage

🗓️2024/1/9～1/15

⏰6:00～24:00

We have prepared many wonderful advertisements this year as well.♪

There are some advertisements running until February, so if you're in Korea, be sure to stop by and celebrate Kyungsoo's birthday!

I hope that everyone's feelings for Kyungsoo reach you.😊

Summary

Did you enjoy Kagome's interview?😊

Last year, he said he had been longing forBirthdayKagome ran an advertisement for the first time!

Even if there are a lot of worries and hardships, once it passes, all that remains is the thought, ``It was fun!'' and this year too.BirthdayIt seems that an advertisement has been placed♪

be able to contribute to societyBirthdayThe way they select and execute advertisements is really cool!

There are few examples of blogs that have been continued for many years that have expanded the circle of fans and achieved such a big project.

I hope that everyone will continue to support each other and expand their wonderful circle.😊

BirthdayJAPAN will be supporting Kyungsoo, Kagome, and all the fans from now on!

BirthdayLeave it to JAPAN!

After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪

If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to consult with advertising agency JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!

First of all, please try registering as a LINE friend ^^

      

★BirthdayJAPAN SNS information★