A wealth of experience and safe? Experienced advertising talks about how to use Senil JAPAN realistically

“Oshi Advertising®” to support Oshi (Oshi)Birthday/ support advertisement)”.

Recently, there are more opportunities to see them on SNS,“I want to try it myself!”Isn't there a lot of people who think that?

This time,Interview with a fan who has planned and implemented Oshii advertisements three or more times through our company.We did it!

In fact, our Oshi advertising service and crowdfunding service “Oshikura Fan (formerly:BirthdayWhile utilizing “Clafan)”,Experience in leading advertising to successYa,The real voice I felt insideI asked.

“How much support does an Oshii advertising agency provide?”

「BirthdayWhat is JAPAN's service actually like? ”

This is an interview full of real and life-sized voices that everyone who has such questions should read.😊

Those who want to try Oshii advertising for the first time、Those who want to further enhance their planningWe will deliver content that will give you hints.

Also, our companyBirthdayJAPAN has a track record of supporting more than 3,000 recommended advertisements to date.

We have compiled a detailed list of preparation schedules and methods for applying for permission so that you can proceed from planning to advertising with peace of mind."Complete manual of push advertising"We also have them available, so please check them out!

We also offer free consultations on LINE, so please register as a friend first.♪

How did you decide to try push advertising?

BirthdayJAPAN: Now, let's start the interview right away!

Thank you for your help today!

I believe you have run push ads at least three times so far, but what was the purpose of the push ads?

Advertiser: Thank you very much!

Japanese fans actually went to Korea and had the opportunity to visit cafes on their birthdays, and they felt that it would be nice if there were advertisements, and they saw comments on social media saying, ``I wish they would do more things.''

So, my good friend and I decided to give it a try first, even though we were a small group.

In order to find out how many people would see it and how it would spread, I decided to start it as a challenge.

 

BirthdayJAPAN: How was it when you actually released it?

Advertiser: It was really difficult at first,It was difficult to gather supporters.However, little by little, people started to learn about our activities.

The same goes for advertising itself.More than anything, the fact that they were able to get to know our organization was very important.

After that, fan meetings were held in Japan and events were held in Korea, and the situation gradually changed.

Until now, I had very few opportunities to interact directly with the person in question, but having a fandom has also led to me being able to support them in the future.

He was already very popular in Korea, but I think that getting to know us through him was a big opportunity for us to move on.

 

BirthdayJAPAN：Was there any meaning in letting not only your fans and yourself, but also your agency know that you have so many fans in Japan?

Advertiser:When the ad was posted, I was actually in South Korea on the day and saw the ad with my own eyes.

After that, I visited the office and happened to have a chance to meet the staff.

What's more, since he could speak Japanese, I was able to tell him directly, ``We are putting out this type of advertisement here.''

Then the staff member said, ``I saw it on social media, so I know they're doing it.''

I think that's how we started to connect little by little, and it became an opportunity for our activities to be recognized.

What do you expect from push advertising? — Giving form to the feelings of support

BirthdayJAPAN：What value do you think there is in promotional advertising?

Advertiser: Yes, that's right.The biggest thing is ``getting to know''.

I think the main purpose is to give form to the support of so many people across the country.

There is also the hope that even if the information cannot be seen directly by the person in question, it is being communicated in some way through the agency.

After all,The biggest thing is being able to express your feelings of support.

It was my first push advertisement that I was worried about whether it would attract supporters.

BirthdayJAPAN：When you first started advertising, did you have any concerns or concerns?

Advertiser：At first, I was worried about whether people would gather.

If we didn't get enough people, what we could do would become bigger or smaller depending on the funds we raised, so that was the part I was most worried about.

 

BirthdayJAPAN:Did you conduct your first Oshii advertisement by soliciting support?

Advertiser: That's right.

I started an organization with a friend and raised funds for my first project.

 

BirthdayJAPAN: At that time, please call out on X or SNS?

Advertiser: Yes, I called out to X on Instagram.

 

BirthdayJAPAN:How many people participated?

Advertiser：It was really small, just barely enough for the budget.

There were probably around 10 people, but each of them paid quite a bit of money, so even with a small number of people, we were able to manage to advertise.

What did you focus on when looking for an advertising agency?

BirthdayJAPAN:When you were looking for an advertising agency, was there anything you focused on?

Advertiser: As expectedTrack record and reviewsThat's right. That was the most important thing.

It may be a bit rude to say "good points", butWhile comparing variousI was looking for a company with a proven track record and high reviews.

 

BirthdayJAPAN:That's an important point.

Where did you read the track record and reviews?

Advertiser: First "BirthdayIf you search for “advertisement”, your company will appear.came out on top.

 

Then, I learned that there is a crowdfunding system.

Many crowdfunding organizations have been established, and many fandoms and individuals are participating in them.Your companyI found out that you are using .

I also looked at Instagram and X's past achievements.

The big point was that I thought many of the designs were stylish and cute.

The deciding factor for a request is track record and ease of consultation.

BirthdayJAPAN:Could you tell us why you chose our company after looking at other advertising agencies?

Advertiser：I was able to feel comfortable entrusting them with their extensive past experience, and the design atmosphere matched my personal tastes. 

I don't remember exactly where I saw it at the time, but it was the first time I saw it.When I found your company, it was great that I could directly consult with you on LINE.

It takes a long time to reply via email, and I can't easily make phone calls, so being able to easily contact people via LINE was helpful.

Also, I felt at ease because the person in charge was there to help me, not an AI.

Before applying, I consulted with them about various things, and they were so thorough that I thought, ``I'll leave it to you.'' 

BirthdayWhat was your first impression of JAPAN? — Feel safe with the pop and cute design and rich track record

BirthdayJAPAN:What was your first impression when you first learned about our company?

Advertiser: I was comparing various advertising agencies, and what left a strong impression on me was the pop and cute image of the homepage.

When I looked at the website thinking, ``I'd like to take a closer look,'' I felt that it had a rich track record and was reassuring.

 

BirthdayJAPAN: We also have case studies introduced on our homepage, have you taken a look at that as well?

Advertiser: Yes, it was my first experience, so there were many things I couldn't imagine.

I looked at many examples to get an idea of ​​what it would look like, what the design would look like, and what the actual installation would look like.

 

BirthdayJAPAN: When you were looking at the homepage, was there anything that was difficult to see or find?

Advertiser: Nothing in particular. To be honest, I never felt any inconvenience.

I think it was easy to search because I was able to go to the places I wanted to see smoothly.

Satisfaction level after requesting Oshii advertising and its reasons — Abundance of media and flexible response

BirthdayJAPAN:If you were to rate the overall level of satisfaction with our service on a scale of 10 to 10, how would you rate it?

Advertiser:I would rate the service as a whole around 8-9 points.

 

BirthdayJAPAN: Was there anything that you felt was particularly good?

Advertiser：It was great that there was a wide variety of media, and you could choose from a variety of options depending on the amount.

For example, it was helpful to be able to advertise for a desired period of time, from short to long term.

Also, from both the management and the point of view of disseminating information, the constant support provided made it very easy to work with, which made me feel at ease.

As for the design, I only asked them to make a video once, and the quality was good.

Additionally, there are cases where media companies are kind enough to place ads early, and I'm grateful to be able to do this for the same price.

 

BirthdayJAPAN:I am very happy to receive your encouraging words.

Was there any support that you felt was better than you expected?

Advertiser:I really liked the fact that we could communicate directly through LINE.

Even after doing some research, I found that most of the companies only responded to inquiries by email.

At that time, I had a late start, so I wanted to move forward as quickly as possible, but responses tend to be slow when using email.

In that respect, it was very helpful to be able to receive immediate response via LINE.

Even though I have many projects,I was surprised at how politely they treated each person, and it was even better than I expected.

Smoothly with proposals tailored to your wishes — Even if you are not familiar with the area, you can rest assured of the ability to make proposals.

BirthdayJAPAN: How did you go about choosing the medium?

Advertiser: That's almost there.Your companyI left it to you. 

I gave them the address of my office and asked them, ``Is there any advertising that can be done in this area and with this budget?'' 

Then, the person in charge suggested several options, such as ``A bus shelter could be used in this area'' and ``This could be used as a subway''. 

I made the same request this year, and they sent me a list of locations and prices, which was very helpful. 

 

BirthdayJAPAN:Did you choose a medium that satisfies you?

Advertiser: Yes, I don't have any knowledge of the area, so even if I look at an address, I can't tell what's where, what stations are nearby, and which stations are popular. 

I would be very grateful if someone with knowledge of this kind of information could provide suggestions. 

 

BirthdayJAPAN:I'm relieved that you were satisfied.

Have you noticed any changes in your image before and after using our company? 

Advertiser：In a good way, it was as expected.

I don't particularly feel that it was ``different from what I expected'' or ``my image has changed,'' and I feel that it was as expected. 

What points of improvement did you notice after using it? — Real voices about payment methods and interaction tools

BirthdayJAPAN：On the other hand, are there any points that you would like to see improved?

Advertiser: Regarding the payment method.

Currently, I think credit cards, bank transfers, and PayPal are supported, but when I was providing support recently, I realized that there are a particularly large number of people using PayPay.

I think the number of supporters will increase even more if payments can be made with PayPay.

In fact, I have been asked several times when I was a club fan, ``Can't I pay with PayPay?''

At that time, he said, ``CurrentlyBirthdayJAPAN payment method, so we only accept bank transfers and credit card payments.'' When we told them, ``We'll accept bank transfers,'' and most of them responded, ``We'll use bank transfers.'' However, there were still many who preferred PayPay.

IfIf PayPay payment is added, I think more people will be able to support us.

 

BirthdayJAPAN:Thank you very much for the valuable feedback from our supporters.

I believe you may have used our design agency in the past.

Currently, the only way to communicate with designers is via email. Do you feel that this is an inconvenience? 

Advertiser:Honestly, I think if we could use simple tools like LINE, we would be able to communicate more closely. 

However, since large amounts of data are sent and received, I think email is more suitable in that respect. 

With LINE, responses are quick and communication is easy, but I think it would be inconvenient if we had to use another method to exchange data. 

It's difficult to decide which is better, as it can be difficult to manage if you exchange text via LINE and send data via email. 

I think it would be easier to understand if it was unified. 

Did you have any difficulties preparing for the promotional advertisement? — Gathering supporters and design consultation

BirthdayJAPAN：Was there anything difficult in the process of actually implementing the promotional advertisement?

Advertiser：The most difficult thing was gathering supporters.

I also had a little trouble with the design.

Even if we leave the design to you, we cannot completely leave it to you, so we have to come up with the concept and structure to some extent.

That was the difficult part, but it was also the fun part.

 

BirthdayJAPAN: How did you communicate the direction of the design?

Advertiser：Your companyI consulted with them specifically about how I wanted it to look like, referring to several case studies.

 

BirthdayJAPAN:Currently, we are posting design examples on Pinterest. Have you seen them?

Advertiser:I think I've seen it before.

Last year when I was making an ad, I asked another friend to help me, and he sent me a lot of stuff saying, ``Here's something like this.''

When I actually looked at it, I was surprised to see so many examples. 

Oshikurafan (BirthdayWhat is your level of satisfaction with Kura Fan? — Sense of security that the management is left to you

BirthdayJAPAN：I asked you earlier about your overall satisfaction level with Oshi Advertising.BirthdayHow was your level of satisfaction with the service provided by Clafan? 

Advertiser:I had no complaints at all, it was very good. 

There isn't anything in particular that I would like to see improved. 

 

BirthdayJAPAN: Was there anything in particular that you felt was good? 

Advertiser:By using crowdfunding,A big advantage was that it was easy to manage participant information. 

I feel uneasy about handling the addresses and personal information of supporters on my own, so I felt it was a great benefit to have a reputable company manage it.

 

BirthdayJAPAN: Oshikura fan (BirthdayAmong those who use Kurafan, there are many who think that ``participants can feel safe by going through an agency.'' 

After actually using it, have you felt anything about the sense of security that supporters feel? 

Advertiser: That's right. 

Especially for those who are supporting for the first time, I think it is safer to send money through a well-established company than to send money directly to an individual. 

I felt that by having an agency involved, it would be possible to create an environment that is easier to trust, both as the operator and as a supporter. 

 

BirthdayJAPAN:I'm glad that I was able to help you.

Also, regarding the project page, there was information such as explanations such as ``this is the kind of advertisement we will do'', ``the purpose of advertising'', and ``let's all proceed in this way''. 

Have you felt anything about that? 

Advertiser: Creating the project page itself wasn't particularly difficult. 

When posting on SNS, it was convenient to be able to summarize what I wanted to say on one page without having to go back through past tweets. 

By clearly stating the purpose and thoughts, it is easy for participants to understand, and I think it can be used as a basis for deciding whether to support them or not. 

Reasons why I decided to use it for the second time — LINE response and ad placement as desired

BirthdayJAPAN:Could you please tell us why you decided to use our company again?

Advertiser: That's right.

As I mentioned earlier,The great thing about LINE is that you can take care of every detail, and you can select the desired location and period, and you can actually place your ad in the desired location.

Another reason was that they responded flexibly by saying, ``We can set the period early.''

to a friendBirthdayReason for recommending JAPAN

BirthdayJAPAN:For example, if a friend of yours wants to try advertising, is there a possibility that you could recommend our service?

Advertiser:I told some people.

Last year, a friend asked me, "Where did you do it?"Your companyIntroduced.

I heard that your friend actually put out an ad.

 

BirthdayJAPAN:Thank you for introducing us!

How did you explain it when you were introduced to it?

Advertiser: Fandoms often have conversations like, ``Where are you doing what?''

Last year, when I posted an advertisement, I was asked this question, so I told them, ``We handle everything from managing funds to delivering return items.''

When it comes to crowdfunding, I've often been asked, "What is crowdfunding like?"

Rather than explain it to them, I sent them the URL of a page about crowdfunding and said, ``Please read this.''

What services do you expect in the future?

BirthdayJAPAN:If you would like to use our service in the future, are there any services you would like to see from us or any new support you would like us to add?

Advertiser：Personally, I am very satisfied with the current service.

There are no major improvements.

All I can say is that I wish there were more options for the payment methods I mentioned earlier.

There are many things that I notice from the voices of supporters.

 

BirthdayJAPAN: For example, Oshi Club Fan (BirthdayWhat would you do if you could make use of CLAFAN?

Advertiser: It might be good.

Every time we hold an event like a fan meeting, we have to ask a company to create and deliver return items.

These processes are time-consuming and labor-intensive, and may result in delays when sending items to supporters.

Our supporters understand the situation and participate, but it would be helpful if they could support us with this kind of work.

In various situations such as support planningOshikurafan (BirthdayI thought it would be interesting to be able to use the Kura Fan).

Ads I would like to try in the future

BirthdayJAPAN：Do you have any ideas for promotional advertisements that you would like to try in the future?

Advertiser：I have a desire to try new things.

I see it a lot latelyI'm also interested in flower events, and bus wrap advertisements look interesting.

However, bus wrapping is expensive, so it may be difficult to actually achieve it.

However, there are many options for advertising types, so we will continue to consider new methods.

I think there are many things that are difficult in Japan due to strict copyright laws, but I think there are many things that can be done in South Korea as long as you apply to the agency and get permission.

 

BirthdayJAPAN: Do you still want to run an Oshii advertisement that will let as many people know about your Oshii? 

Advertiser: Since we are collecting everyone's money, I think it would be better to have something ``in a place where everyone can see it.'' 

Also, more and more people in Japan are planning projects using cafes. 

Last year, a cafe in Japan announced that they would be holding a special event in conjunction with their birthday, and it seems that there were a lot of fans who wanted to go there. 

So,I thought it might be interesting to do a project using a cafe in Japan instead of Korea. 

 

BirthdayJAPAN: If we hold a cafe event in Japan, it seems like a lot of people will enjoy it!

We are looking forward to your future activities. Thank you for your cooperation in today's interview!

Summary

I believe that the Ooshi advertising experience story that I introduced this time gave you a realistic feel of what kind of support is actually available and what steps to take.

BirthdayAt JAPAN, we have a detailed support system and crowdfunding system so that even first-timers can proceed with their projects with peace of mind.

Even if you're thinking, "I'd like to try it, but I'm nervous," why not take the first step toward creating your own personalized advertising by referring to the voices of senior fans?✨

BirthdayLeave it to JAPAN!

After reading this article, I thought, ``I am also a recommended advertisement (Birthday / I want to run a support advertisement! Many people may have felt that♪

「I don't have the courage to advertise...」「Isn't the procedure difficult?” If you are worried, please tryBirthdayPlease feel free to contact JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

From consultation to media arrangement to design production to advertising implementation reportYou can complete it with just LINE!

First of all, please try registering as a LINE friend ^^

★BirthdayJAPAN SNS information★

BirthdayIn JAPAN, “X」「Instagram」「TikTokWe are also distributing SNS on ``♪

Birthday/Not only information on support advertisements, but also information on actors and idols, and great deals, so please be sure to follow us ^^

X (@birthday_ad_jp)

「BirthdayI want to get information about JAPAN as soon as possible!”, please follow X♪

Make dreams come true...! #crowdfunding Thorough explanation of the mechanism from the beginning 🫡

We will introduce 5 recommended crowdfunding sites based on our track record.❤️

Birthday/Our company specializing in support advertising #BirthdayClafan Don't miss out on✍️https://t.co/ze37sUzoWx

— BirthdayJAPAN (@birthday_ad_jp) October 9, 2024

 

In X, theBirthday/We will quickly send you information about support advertisements and blogs about idols, actors, etc. that we update every week ^^

We also distribute campaign information, so don't miss it!

Instagram (@birthday.ad.jp)

「I want to get information in an easy-to-understand manner with images!”, please follow us on Instagram!

View this post on Instagram

BirthdayPosts shared by JAPAN(@birthday.ad.jp)

 

On Instagram, we provide easy-to-understand images of key points from blogs about actors and idols that we publish every week.♪

carried outBirthday/ We also introduce support advertisements, so if you are considering it, please refer to it!

You can "save" your favorite posts and revisit them anytime ^^

TikTok (@birthday.ad.jp)

「Focus on saving time! I want to get information quickly through videos!”, we recommend following you on TikTok♪

@birthday.ad.jp This is our thoughts on our promotion.😄I'm looking forward to connecting with everyone who has the same thoughts!#Oshikatsu #KPOP #Otakatsu #BirthdayAdvertisement #Birthdayadvertising agency japan #Korea #Japan #Korea information ♬ POP! - NAYEON

 

On TikTok,Birthday/We explain information about support advertisements and blog information in an easy-to-understand manner with videos ^^

It's a short video, so you can watch it in your morning time.♪

We plan to continue disseminating various information through SNS!

Please follow us so you don't miss out on the latest information ^^