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Apr 18, 2023

A special feature on virtual idols that are attracting worldwide attention! A thorough explanation of the history of the birth and the situation in Korea's bar-chard idols! Korean Idol MAVE, which is a hot topic: What?

世界的注目を集めるバーチャルアイドル特集!誕生の歴史&韓国のバーチャルアイドル事情を徹底解説!話題沸騰中の韓国アイドルMAVE:って?

This time, we will be bringing you a special feature on virtual idols, which is a hot topic.♪

Lately, we've been seeing a lot of idols using avatars and virtual spaces!

Just as the world is changing with the development of IT technology, big changes are coming to the idol world right now!

What exactly are virtual idols? How did they come into being? Why are they so popular?

There are many things that we are curious about because there are still many things we don't understand in this world.

Would you like to learn more about the world of “idol x virtual” that is full of questions? ^^

In this article,We will also provide basic knowledge about virtual idols, the virtual idol situation in Korea, and the much-talked-about virtual girl group "MAVE;"♪

「I want to spread the word about virtual idol groups by advertising!”, please feel free to contact us at any time ^^

We accept free consultations on LINE♪


Table of contents

 

  1. What is a virtual idol?
  2. Introducing the history of the birth of virtual idols!
  3. Did you infiltrate it with aespa? ! What is the virtual idol situation in Korea?
  4. It doesn't exist! A deep dive into K-POP virtual idol “MAVE:”! How did the fans react?
  5. Summary
  6. BirthdayLeave it to advertising agency JAPAN!
  7. ★BirthdayAdvertising agency JAPAN's SNS information★

 

What is a virtual idol?

https://images.app.goo.gl/YQr1fkjY9Zfg5vRi6

Virtual idols are fictitious idols that do not exist ^^

Virtual idols use avatars (alter egos) to sing and dance, and create a worldview that is different from reality in a fictional setting.

Virtual idols are based on real people, giving them a sense of humanity and realism.

However, recently, AI technology has developed, and virtual idols with no people inside have been born!

Virtual idols continue to change form as technology develops!

Introducing the history of the birth of virtual idols! 

From here, let's understand the history of virtual idols in 3 minutes, how they were born and what changes they have undergone.♪

Appearance of Hatsune Miku

 

First of all, the foundation of today's virtual idols is 3DCG (three-dimensional digital graphics) technology.

In the early 2000s, virtual idols underwent a major change with the spread of 3DCG technology and the Internet!

Do you know Hatsune Miku, which appeared in 2007 and became a social phenomenon? ^^

 

https://images.app.goo.gl/BWBjDQMBDFS1z8WE7

Hatsune Miku is a voice synthesis software and character, and is a vocaloid also known as a virtual singer.

Hatsune Miku has captured the hearts of fans by adding the character "Hatsune Miku" to her synthesized voice in a new attempt to make it more realistic!

At the time of development, the characters were considered an added bonus, but it seems that the character settings played a major role.

With the spread of the Internet, Hatsune Miku gained explosive popularity^^

The Idolmaster is gaining popularity!

 

https://images.app.goo.gl/RviscuxX258pR7Ph7

Virtual idols have become even more popular due to the popularity of the idol training game “The Idol Master” ^^

Morning Musume at the time. When it was very popular, a game was developed with the concept of producing idols!

17 years later, it is still loved and is said to be the game that helped make virtual idols so popular ^^

A virtual idol that you can meet is born? !

 

https://images.app.goo.gl/M9CkpD6xH7gv9UMS6

With the development of VR technology from around 2016, the era has come where you can meet virtual idols!

Using VR, it is now possible to have virtual idol handshake events and live experiences ^^

It is said that the compatibility between fictional virtual idols and VR is excellent, and now virtual idols with settings that exist in the VR world have even been created!

Did you infiltrate it with aespa? ! What is the virtual idol situation in Korea?

 

https://images.app.goo.gl/u7ToYbFN7GKqUNa96

There is a growing movement to incorporate virtualization in the Korean idol world as well!

In September 2020, BLACKPINK became a hot topic when they held a virtual autograph session using "ZEPETO" ^^

This is so nice...✨✨✨

I'm obsessed with ZEPETO's BLACKPINK collaboration...

This is a virtual autograph event🙌🙌🙌

I was so obsessed with it that I kept doing autograph sessions on the train and during breaks...🍦🍭✨✨ pic.twitter.com/KhKbdPrE44

— Fujiko-chan (@fujik0_no_nikki) September 5, 2020

 

Furthermore, BTS releases the music video for “Dynamite” on the online metaverse game “Fortnite”!

In this way, there is a movement of idols using avatars instead of the idols themselves^^

While "Idol x Virtual" started to become popular in Korea, it was "aespa" that became the opportunity to spread the existence of virtual idols!

The concept behind aespa is that ``you will meet another version of yourself (your avatar) and experience a new world.''

A new type of idol was born that incorporated elements of the Metaverse (virtual space on the Internet) into the group's concept, and it became a hot topic!

aespa 에스파 ‘MY, KARINA’#KARINA #카리나#aespa #æspa #에스파#MY_KARINA pic.twitter.com/A2R5CtjFUT

— aespa (@aespa_official) October 28, 2020

 

It's a worldview typical of SM Entertainment, which continues to take on new challenges ^^

Recently in Korea, the movement of idol activities that incorporate virtual idols has been accelerating!

From here, we will introduce some amazing virtual idols from Korea.♪

SUPERKIND

The Korean seven-member boy group SUPERKIND, which debuted in June 2022, also incorporates virtual idols.

In addition to the five real members, there are two virtual AI members!

Do you know who the AI ​​members are? ^^

@playsuperkind Hello, we are #SUPERKIND! #슈퍼카인드#Playsuperkind#MOODY ♬ SUPERKIND Official

 

Even with real members, it looks very natural!

In the MV, AI members also dance together, and there is also a performance by seven people!

 

I'm amazed at the progress in technology... (lol)

Virtual idol survival project “Girl Reverse (RE:VERSE))」

 

Do you know about the virtual idol survival program “Shoujo Reverse (RE:VERSE)”? ^^

In November 2022, a virtual idol survival program planned by the entertainment company “Kakao Entertainment” was broadcast!

In this survival show, 30 real-life female K-Pop idols hide their true identities and audition using 3D avatars and fictional settings.

Among those who auditioned were Yerin from GFRIEND, Ellie from Weki Meki, and former members of LOVELYZ!

Until recently, it was unthinkable that we would live in a world where real-life idols would debut as avatars...!

It doesn't exist! A deep dive into K-POP virtual idol “MAVE:”! How did the fans react?

 

 

Source

Korean four-member girl group "MAVE:" debuted on January 25, 2023!

MAVE: is “Four girls living in the future world of IDYPIA crash-land in the real world in search of ``emotional freedom.''It is a virtual idol group with the concept of ``

「The person inside gives humanity.”, but MAVE: is an AI idol with no “people inside”!

Even though they don't exist, there is plenty of content that makes them more realistic, such as revealing the path to their debut and appearing on "Show! Music Center" ^^

 

 

Because sophisticated CG technology is used, everything from the dance to the movement of the hair looks natural!

There are also slightly adorable episodes that make it even more realistic!

Even though MAVE: is a virtual idol, there have been rumors of a rift!

The four of them are posing in the released TikTok, but Matty (yellow jersey) is always in the center, leading to speculation that he may have center disease! (lol)

@mave_official_ 🌸Cherry Blossom🌸 #MAVE #메이브 #PANDORA #판도라 #벚꽃놀이 #벚꽃 #봄 #꽃놀이 #CherryBlossom #Spring ♬ NIGHT DANCER - imase

 

Some comments pointed out that he was pushing Tyra (green jersey) away in the first pose in order to take the center position!

It seems that rumors of a rift have surfaced from fans who saw this video (lol)

By showing their individuality and personality, the realism increases at once, and you feel a sense of intimacy and attachment to them ^^

You can get a glimpse of why virtual idols are capturing the hearts of their fans.♪

Let's take a look at the reaction to MAVE:, which is attracting attention as a virtual idol unlike any other!

「What's the difference between liking an anime character?」

「I don't want AI to enter the K-Pop world.」

While there are negative opinions such as

「It's a shame that it doesn't exist because the song is so good」

「I don't care if they are virtual. I loved the wonderful dancing and singing voice.」

「free from scandal」

There are also positive opinions such as ^^

It may still take some time for virtual idols to be accepted, but “Idol×It won't be long before we reach a world where "virtual" will become inseparable.

Summary

What did you think of the virtual idol special feature we sent you this time? ^^

It turns out that as technology develops, the nature of virtual idols is also changing rapidly!

One of the reasons why virtual idols are so popular is that virtual idols can do things that real people cannot do.

That said, there are many good things that come from being a real-life idol.♪

Let's look forward to seeing what kind of world "Idol x Virtual" will develop in the future!

BirthdayLeave it to advertising agency JAPAN!

 

After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪

If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to consult with advertising agency JAPAN ^^

BirthdayWhen you register the official LINE of advertising agency JAPAN,Auto-response chat will solve your problems regarding support advertisements!

 

You can feel safe by chatting with our staff or by phone.♪

Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!

First of all, please try registering as a LINE friend ^^

 

★BirthdayAdvertising agency JAPAN's SNS information★

BirthdayAt advertising agency JAPAN,Twitter」「Instagram」「TikTokWe are also distributing SNS on ``♪

Birthday/Not only information on support advertisements, but also information on actors and idols, and great deals, so please be sure to follow us ^^ 

Twitter (@birthday_ad_jp)

「BirthdayI want to get information about Advertising Agency JAPAN as soon as possible!”, please follow us on Twitter♪

Make dreams come true...! #crowdfunding Thorough explanation of the mechanism from the beginning 🫡

We will introduce 5 recommended crowdfunding sites based on our track record.❤️

Birthday/Our company specializing in support advertising #BirthdayClafan Don't miss out on✍️https://t.co/ze37sUzoWx

— BirthdayAdvertising Agency JAPAN (@birthday_ad_jp) February 15, 2023

On Twitter, we are currently implementingBirthday/We will quickly send you information about support advertisements and blogs about idols, actors, etc. that we update every week ^^

We also distribute campaign information, so don't miss it!

Instagram (@birthday.ad.jp)

「I want to get information in an easy-to-understand manner with images!”, please follow us on Instagram!





View this post on Instagram











A post shared by BirthdayAdvertising Agency JAPAN|SAJ (@birthday.ad.jp)

On Instagram, we provide easy-to-understand images of key points from blogs about actors and idols that we publish every week.♪

carried outBirthday/ We also introduce support advertisements, so if you are considering it, please refer to it!

You can "save" your favorite posts and revisit them anytime ^^

TikTok (@birthday.ad.jp)

「Focus on saving time! I want to get information quickly through videos!”, we recommend following you on TikTok♪

@birthday.ad.jp This is our thoughts on our promotion.😄I'm looking forward to connecting with everyone who has the same thoughts!#Oshikatsu #KPOP #Otakatsu #BirthdayAdvertisement #Birthdayadvertising agency japan #Korea #Japan #Korea information ♬ POP! - NAYEON

On TikTok,Birthday/We explain information about support advertisements and blog information in an easy-to-understand manner with videos ^^

It's a short video, so you can watch it in your morning time.♪

We plan to continue disseminating various information through SNS!

Please follow us so you don't miss out on the latest information ^^

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