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  • "Favorite Crafan" will be released in as little as 5 business days
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    • About return products
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    • [Japan] Oshi fireworks advertisement
    • [Japan] Peel-off advertisement
    • [Japan] Street vision advertisement
    • [Japan] Transportation advertising
      • [Transportation Advertising] Group Overview Application Form
      • [Transportation Advertisement] Design Templates & Notes
      • [Popular advertisement] Deadline schedule calculation tool
    • [Japan] JOYSOUND Karaoke Advertising
    • [Japan] Adtrack/Mobile Media
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Dec 30, 2023

[First Half of 2023] A compilation of events in the K-POP world that became a hot topic on social media!

【2023年上半期】SNSで話題となったK-POP界の出来事総集編!

Everyone, what kind of year was 2023?😊

This time, let's look back at 2023! So, I have collected the topics that became popular in the first half of 2023.✨

「Now that I think about it, something like this happened!」「nostalgic~!This is a content that you can enjoy with the feeling of♪

We also deliver content that will make you feel warm.So please enjoy it!

We hope that your promotion will be enjoyable next year as well.BirthdayJAPAN will continue to support😊

Our company promotes advertising (Birthday/ support advertisement) as well asBirthdayThrough Clafan “Oshi roomWe also offer services such as:

If you are interested in our recommended rooms, please take a look at our staff's accommodation experience report.♪

🔻Oshi room accommodation experience report🔻

「I'm interested in recommended advertisements and recommended rooms!”, please feel free to contact us.😊

We also offer free consultations on LINE, so please register as a friend first.☺️


Table of contents

 

  1. [First half of 2023] A compilation of events that became a hot topic in the K-POP world!
    1. January 1st “TWICE returns home with 〇〇 appearance!”
    2. January 3rd "NewJeans' Ditto's greatest achievement since BLACKPINK!"
    3. February 2nd “NewJeans “Ditto” achieved the highest number of “PAK” in K-POP history”
    4. Early February: “There are rumors about HYBE acquiring SM Entertainment...!”
    5. Mid-February "LE SSERAFIM's first fan meeting tickets sold out in 5 minutes"
    6. February “BTS Jungkook deletes personal Instagram account”
    7. Early March "HYBE SM Entertainment acquisition procedure suspended"
    8. April 18th “BTS J-HOPE enlists”
    9. April 20th “ZEROBASEONE debut members decided”
    10. April 30th “SEVENTEEN “FML” initial sales exceeded 4.55 million copies”
    11. May 12th “LE SSERAFIM 〇〇Concept goes to work”
    12. June 8th “Stray Kids” ★★★★★ (5-STAR)” sets a new initial record in the K-POP world! ”
  2. Summary
  3. BirthdayLeave it to JAPAN!
  4. ★BirthdayJAPAN SNS information★

 

[First half of 2023] A compilation of events that became a hot topic in the K-POP world!

January 1st: ``TWICE, who appeared in Kohaku, returns home wearing a rabbit costume.🐰」

Source

Do you all remember? ! (lol)

We got some cute news early in the new year.♪ 

When TWICE who appeared on "NHK Kohaku Uta Gassen" returned to Korea, it became a hot topic that all of them were wearing rabbit headgear.It became😍

 

January 3rd “NewJeans “Ditto” Ranked in TOP 10 on Spotify Global Chart”

 

 

NewJeans, which debuted in July 2022, broke records early in the new year!

“Ditto” has entered the TOP 10 on the Spotify Global Chart!

During what is said to be the Sengoku period of female idols,This record was the second group to achieve this feat after BLACKPINK.♪

February 2nd “NewJeans “Ditto”Achieved the most “Perfect All Kills (PAK)” in K-POP history!」

 

NewJeans achieves 611 perfect kills, the most in K-Pop history👏

What is Perfect All Kill?Adopted by “iChart”The goal is to get first place on all real-time, daily, and weekly music charts.

NewJeans has proven that their momentum is unstoppable!

Early February: “There are rumors about HYBE acquiring SM Entertainment...!”

Source

Will the K-Pop world change drastically? ! It became a big topic,Rumors of HYBE's acquisition of SM Entertainment.

Around this time, HYBE announced that they were "considering an acquisition," and this news attracted a lot of attention among K-Pop fans!

Mid-February "LE SSERAFIM Seoul's first fan meeting tickets sold out in 5 minutes"

Source

LE SSERAFIM announced that they will hold their first fan meeting in Seoul after their debut!

Advance ticket sales in February will includeAll seats for all performances were sold out in 5 minutes! ! 

February “BTS Jungkook deletes personal Instagram account”

Source

BTS members will open personal Instagram accounts in December 2021!

While fans enjoyed the members' unique posts,Jungkook's account has been deleted😭

Jungkook reported through Weverse that he had deleted his account.

Although there are no plans to reopen in the future, I would be happy if you would come back again.😊

Early March "HYBE SM Entertainment acquisition procedure suspended"

Source

HYBE is facing intensifying competition with Kakao Entertainment over the acquisition of SM Entertainment.

We have announced that the acquisition price has exceeded our initial expectations and we have suspended the acquisition!

April 18th “BTS J-HOPE enlists”





View this post on Instagram











A post shared by jhope (@uarmyhope)

 

 

Following the oldest member Jin, J-HOPE joins the military!He is the second member from BTS.

On the day of his enlistment, it was reported that the members rode together in a car to see him off!

The discharge date is scheduled for October 17, 2024.😊

April 20th “ZEROBASEONE debut members decided!”

Source

Audition program that excited K-POP fansThe debut members of “BOYS PLANET” have finally been decided!

It was a final episode that I couldn't watch without crying... 

It's the beginning of an era where boy groups are once again thriving.👏

April 30th “SEVENTEEN “FML” sold over 4.55 million copies in its first run!”

Source 

SEVENTEEN breaks K-POP records!

According to the hunt chart,The initial sales of the 10th mini-album "FML" released on April 24th was "4,550,214 copies"!

It became a hot topic for breaking previous records and setting a new initial record.👏

May 12th “Le SSERAFIM SP & Young lady concept at Music Bank”

Source 

Following TIWCE's rabbit concept...

LE SSEARFIM went to work at Music Bank with SP and lady concept! (lol)

Not only is she a young lady, but she is also a maknae.🎶

I can't help but laugh at the picture of Eun-chae walking shyly and the unnie members pretending to be their roles.

 

June 8th “Stray Kids” ★★★★★ (5-STAR)” sets a new record in the K-POP world! ”

Stray Kids

Source

Stray Kids released their 3rd full album ``★★★★★ (5-STAR)” sets a new record in the K-POP world!

Recorded initial sales of 4,566,853 copies, making it the highest sales in K-POP history.✨

We broke the record with a number that was unimaginable before! 

Summary

This time, we have summarized the K-POP events that became a hot topic on SNS in the first half of 2023.♪

Was there any memorable event for you?✨

In the first half of 2023, the Yoja group boom of 2022 was still continuing! !

However, Namja Group's momentum is gradually gaining momentum!

Are you curious about what events were talked about in the second half of the year? !

Please enjoy the second half compilation that will be released separately.😊

BirthdayLeave it to JAPAN!

BirthdayJAPAN logo

After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪

If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to consult with Advertising JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

BirthdayJAPAN LINE

You can feel safe by chatting with our staff or by phone.♪

Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!

First of all, please try registering as a LINE friend ^^

 

★BirthdayJAPAN SNS information★

BirthdayIn JAPAN, “Twitter」「Instagram」「TikTokWe are also distributing SNS on ``♪

Birthday/Not only information on support advertisements, but also information on actors and idols, and great deals, so please be sure to follow us ^^ 

Twitter (@birthday_ad_jp)

「BirthdayI want to get information about JAPAN as soon as possible!”, please follow us on Twitter♪

Make dreams come true...! #crowdfunding Thorough explanation of the mechanism from the beginning 🫡

We will introduce 5 recommended crowdfunding sites based on our track record.❤️

Birthday/Our company specializing in support advertising #BirthdayClafan Don't miss out on✍️https://t.co/ze37sUzoWx

— BirthdayAdvertising Agency JAPAN (@birthday_ad_jp) February 15, 2023

On Twitter, we are currently implementingBirthday/We will quickly send you information about support advertisements and blogs about idols, actors, etc. that we update every week ^^

We also distribute campaign information, so don't miss it!

Instagram (@birthday.ad.jp)

「I want to get information in an easy-to-understand manner with images!”, please follow us on Instagram!





View this post on Instagram











A post shared by BirthdayAdvertising Agency JAPAN|SAJ (@birthday.ad.jp)

On Instagram, we provide easy-to-understand images of key points from blogs about actors and idols that we publish every week.♪

carried outBirthday/ We also introduce support advertisements, so if you are considering it, please refer to it!

You can "save" your favorite posts and revisit them anytime ^^

TikTok (@birthday.ad.jp)

「Focus on saving time! I want to get information quickly through videos!”, we recommend following you on TikTok♪

@birthday.ad.jp This is our thoughts on our promotion.😄I'm looking forward to connecting with everyone who has the same thoughts!#Oshikatsu #KPOP #Otakatsu #BirthdayAdvertisement #Birthdayadvertising agency japan #Korea #Japan #Korea information ♬ POP! - NAYEON

On TikTok,Birthday/We explain information about support advertisements and blog information in an easy-to-understand manner with videos ^^

It's a short video, so you can watch it in your morning time.♪

We plan to continue disseminating various information through SNS!

Please follow us so you don't miss out on the latest information ^^

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