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Apr 15, 2026

[Latest 2026] What is a self-produced idol? Summary of “independently produced idols” who handle music and choreography in K-POP

【2026年最新】セルフプロデュースアイドルとは?K-POPで楽曲・振付まで手がける「自主制作アイドル」まとめ

"Self-produced idols" are often talked about among K-POP fans.

Artists who handle the creative aspects of idol activities themselves, such as writing lyrics, composing, choreographing, directing, and costumes.It means🎶

This time,A thorough explanation of the meaning of self-produced idols and the self-produced idols that are active in Korea.📖

"What does self-produced idol mean?" "What kind of self-produced idols are there these days?"We will also answer any questions you may have, such as💡

Also, weBirthdayJAPAN is Oshi Advertising® (Birthday/ support advertisement)We are an advertising agency that specializes in📢

So far,K-POP artist's recommended advertisement® (Birthday/Support Advertisement) We have many achievements in supporting advertisements.

After reading this article,I would also like to run an Oshi no Oshi advertisement®!」「I'm curious about Oshii Ads®!” If you think that, please feel free toBirthdayPlease contact JAPAN official LINE!

“I want to run Oshii Advertising®, but I don’t know where to start…”“What kind of media should I use to advertise?”If you are worried about this, please click here.Manual material listPlease also check out✨

List of media manual materials

In addition, Oshi Advertising® (Birthday/Support Advertisement) case page can now be searched by medium, genre, and artist!

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See Oshii advertising examples

Table of contents
  1. What is a self-produced idol?
    1. Idols who produce their own music and choreography
    2. In Korea, it is active as an “independent production dollar”
  2. List of self-produced idols (independently produced idols) active in Korea [2026]
    1. SEVENTEEN
    2. PENTAGON
    3. Stray Kids
    4. i-dle
    5. AB6IX
    6. DKB
    7. PLAVE
    8. BOYNEXTDOOR
    9. ONE PACT
    10. CORTIS
  3. Favorite advertisement (Birthday/Support Ads) to support your cause!
    1. Favorite advertisement (Birthday/Support Advertisement) What is it?
  4. Make it come true with your friends with “Oshikura Fan”! Dream promotion advertisement (Birthday/support advertisement) project
  5. Frequently asked questions about self-produced idols (independently produced idols)
  6. Summary
  7. BirthdayLeave it to JAPAN!
  8. ★BirthdayJAPAN SNS information★

What is a self-produced idol?

Source

We often see the term self-produced idols (independently produced idols), but many people may be wondering, "What does it mean?"👀?

Here,What does self-produced idol mean and how it is called in Korea?I will explain in detail✨

Idols who produce their own music and choreography

What is a self-produced idol?

Idols who produce their own music, choreography (choreo), costumes, concepts, concert production, etc.

It means🎶

“Self-produced idols” “Self-produced idols”It is also sometimes called.

Self-produced idols can be said to be closer to "artists" because they create the group's worldview and musicality themselves.🎤

In Korea, it is active as an “independent production dollar”

In Korea, self-produced idols"I'm here"Ya「자작돌」It may be expressed as such.

This word is a combination of "자체제작 (independent production)" and "아이돌 (idol)" and is widely used among K-POP fans.💬

However, the definition is rather broad, and the range it refers to varies depending on the context in which it is used.

For example,Idols who mainly write lyrics and compose songs are ``Songsong Doll (작곡돌)''It is sometimes called separately.

On the other hand,In addition to writing and composing, they are often referred to as ``self-produced idols'' when they are involved in multiple tasks such as choreography, costumes, and concepts.It seems like💎

List of self-produced idols (independently produced idols) active in Korea [2026]

self produced idol

Source

In the Korean K-POP scene, the activities of self-produced idols (independently produced idols) are attracting more and more attention.✨

The group not only writes and composes the songs, but also handles the choreography, concept, and stage production themselves, which allows each group to have a stronger sense of their individuality and worldview.

Here,Based on information as of April 2026, we will introduce self-produced idols active in Korea in order of debut date.💡

SEVENTEEN

self produced idol
Source
  • Group name: SEVENTEEN
  • Agency: PLEDIS Entertainment
  • Debut date: May 26, 2015
  • Debut album: 1st Mini Album “17 CARAT” (Title song: “아낀다 (Adore U)”)

SEVENTEEN is known as a synonym for "independently produced idols".

Three vocal, hip-hop, and performance units utilize their respective expertise,From music production to choreography, each member is actively involved🎶

In particular,Vocal team leader Woozi will be in charge of producing, and performance team leader Hoshi will be in charge of choreography.Our system has been consistent since our early debut.

The performance, which combines the perfect group dance of a large household of 13 members with lyrics written in their own words, is a world view that only SEVENTEEN can create.✨

PENTAGON

self produced idol
Source
  • Group name: PENTAGON
  • Agency: CUBE Entertainment
  • Debut date: October 10, 2016
  • Debut album: 1st Mini Album “PENTAGON” (title song: “Gorilla”)

Multinational boy group PENTAGON debuted in 2016 from CUBE Entertainment.

Centered around leader Hui,An independent production style in which each member has been writing lyrics and composing since the early stages of their debut.We are committed to🎵

In particular, their two mini-albums, 4th Mini Album ``DEMO_01'' and 5th Mini Album ``DEMO_02,'' are composed only of songs that all members participated in composing, and are works that strongly convey their ``commitment to production.''

In addition, "Shine", released in 2018 and produced by Hui, has attracted attention among K-POP fans and continues to be loved as the group's signature song.💎

The choreography was mainly done by member Kino,We have a system in place that allows for all-in-one production from music production to choreography.✨

Stray Kids

self produced idol
Source
  • Group name: Stray Kids
  • Agency: JYP Entertainment
  • Debut date: March 25, 2018
  • Debut album: 1st Mini Album “I am NOT” (title song: “District 9”)

Stray Kids is known as a representative group of "self-produced idols."

The members are in charge of writing and composing many songs, mainly 3RACHA, which consists of Bangchan, Changbin, and Han.🎶

Stray Kids' style of creating their own music is their strength, and Stray Kids' unique worldview, addictive songs, and strong beats are their main appeal.

One of the reasons why the band captures the hearts of fans all over the world is because of their style of directly expressing the members' own emotions and experiences into their songs, rather than following trends.✨

i-dle

self produced idol
Source
  • Group name: i-dle *Formerly "(G)I-DLE"
  • Agency: CUBE Entertainment
  • Debut date: May 2, 2018
  • Debut album: 1st Mini Album “I am” (title song: “LATATA”)

i-Dre is known for its leader and general producer Soyeon, who handles everything from lyrics, composition, arrangement to concept design almost by herself.🎶

They create unique concepts and worldviews for each album, and are highly acclaimed for their high self-production ability.

The level of perfection of the song is so high that it has become a hot topic among fans, saying, ``Soyeon's songs are flawless.''

They continue to produce hit songs with each release, such as "TOMBOY", "Queencard", and "Super Lady".✨

AB6IX

self produced idol
Source
  • Group name: AB6IX
  • Affiliation agency: BRANDNEW MUSIC
  • Debut date: May 22, 2019
  • Debut album: 1st EP “B:COMPLETE” (title song: “BREATHE”)

AB6IX debuted in 2019 as BRANDNEW MUSIC's first idol group.

It is known as an "independent production idol" whose members write lyrics, compose, perform, and even produce!

Since their debut, they have been developing performances that combine the individuality of each member.

They are a group that has steadily increased their reputation by improving the quality of their work with each release.✨

DKB

self produced idol
Source
  • Group name: DKB (Dark Bee)
  • Agency: Brave Entertainment
  • Debut date: February 3, 2020
  • Debut album: 1st Mini Album “Youth” (title song: “Sorry Mama”)

DKB is an eight-member boy group that debuted from Brave Entertainment in 2020.🎶

In 2025, members Hee-chan and Hye-jun appeared on “BOYS Ⅱ PLANET”, which attracted attention.✨

Such DKB isIt is characterized by the fact that there are members involved in production in a variety of ways, including not only writing lyrics and composing music, but also creating choreography and playing instruments.

One of the attractions is that the members have been listed in the song credits since their debut album, and they actively participate in the production.

In addition to the unique world view, the powerful high-level performance that incorporates acrobatics is also a highlight!

PLAVE

self produced idol
Source
  • Group name: PLAVE
  • Affiliated agency: VLAST
  • Debut date: March 12, 2023
  • Debut album: 1st Single Album “ASTERUM” (Title song: “Wait for you”)

PLAVE is a virtual K-POP idol group that debuted in 2023.

We maintain a self-production system in which the members themselves handle all of the lyrics, composition, and choreography.🎶

Yejun, Noah, and Eunho are in charge of music production, and Bambi and Hamin are in charge of choreography.

Since their debut, they have rapidly gained fans and have won numerous awards on music charts and award ceremonies in Korea!

Although she is a new style of virtual idol, she has a presence that rivals real artists with her independent production skills.✨

BOYNEXTDOOR

self produced idol
Source
  • Group name: BOYNEXTDOOR
  • Agency: KOZ Entertainment
  • Debut date: May 30, 2023
  • Debut album: 1st Single Album “WHO!” (Title song: “But I Like You”, “One and Only”, “Serenade”)

BOYNEXTDOOR debuted in 2023 as KOZ Entertainment's first boy group founded by ZICO.

Among the 5th generation, they are widely known as an idol group that can “self-produce”.🚪

All members are actively involved in the production of the song, with Jaehyun, Taesan, and Eunak mainly participating in writing and composing the song, and Liu in charge of choreography.

They are gaining popularity for their songs that express life-sized emotions and their approachable concepts, and expectations are high for their future activities.✨

ONE PACT

self produced idol
Source
  • Group name: ONE PACT
  • Agency: ARMADA Entertainment
  • Debut date: November 30, 2023
  • Debut Album: 1st Mini Album “Moment” (Title song: “좋겠다 (Must Be Nice)”)

ONE PACT is a five-member group that debuted in November 2023, mainly consisting of members from the survival audition program "BOYS PLANET."

As an independent idol group, the members write, compose, and produce many of their songs, and are also involved in choreography and music video production, and have been attracting attention even before their debut.

Their individual abilities, such as their high vocal ability and fluid rapping skills, are also a big part of their appeal.

True to the meaning of the group's name, ``coming together as one to create a big impact,'' the group features expressive performances that combine the strengths of each member, as well as songs that give you a sense of their own unique style.✨

CORTIS

self produced idol
Source
  • Group name: CORTIS
  • Affiliated agency: BIGHIT MUSIC
  • Debut date: August 18, 2025
  • Debut album: The 1st EP “COLOR OUTSIDE THE LINES” (title song: “What You Want”)

CORTIS is a five-member group that debuted in August 2025 from BIGHIT MUSIC, which produced BTS and TOMORROW X TOGETHER.

Next generation self-produced idolsWe are a new group aiming to🎶

They are attracting attention as a ``creator-type group'' whose members are actively involved in not only music, but also choreography, video production, concept design, etc.

CORTIS is known for its creative sense.

With their independent production style that brings out their unique artistry, expectations are high that they will play a role in the future K-POP scene.💎

Favorite advertisement (Birthday/Support Ads) to support your cause!

Do you know about "Oshii Advertising"?💡

「BirthdayMany people may be familiar with it by names such as "advertising" and "supporting advertising."♪

Here, such recommended advertisement (Birthday/Support Advertisement) will be introduced in detail.✊✨

Favorite advertisement (Birthday/Support Advertisement) What is it?

Favorite advertisement (Birthday/Support Advertisement) is, as the name suggests,"Advertisement for fans to support their favorites"It means🌷

It is one of the Oshikatsu culture that started in Korea.BirthdayAlso called advertising, support advertising✨

For K-POP fans, this is a familiar presence.💡

「I want to support the push!」「I want to celebrate my favorite birthday or anniversary!Fans from all over the world who have this idea are voluntarily placing advertisements for non-commercial purposes.😊

Also, recommended advertisements (Birthday/Support Advertisement)Not only can we "convey our feelings to others," but we can also "promote our ideas to a variety of people!"There is also the advantage that💡

“I also use my own recommended advertising (Birthday/I want to run a support advertisement)! If you think so, please feel free to contact us.🌟

Also,BirthdayOn the JAPAN site, there are recommended advertisements (Birthday/Support Ads) can now be easily searched for by keyword search or narrowed search.🔍

See Oshii advertising examples

“Where is everyone advertising their recommendations?”

“What does this medium actually look like?”

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You can check all the points you are interested in at once.BirthdayThis is JAPAN's "Oshi advertising case study introduction" page.

We are posting various recommended advertisement examples regardless of genre, such as idols, artists, actors, YouTubers, etc.

Actual advertisements posted (Birthday/Support Advertisement) While looking at the photos and information,"There's a place like this!" "This design is wonderful!"Please use this as a reference for ideas.

In addition, the latest recommended advertisement (Birthday/Support Advertisement)・If you want to know about the promotion information as soon as possible,BirthdayWe also recommend following JAPAN Official X!

New articles and recommended advertisements (BirthdayWe deliver useful information such as announcements of support advertisements.♪

Make it come true with your friends with “Oshikura Fan”! Dream promotion advertisement (Birthday/support advertisement) project

"I'd like to run a promotional ad, but I'm worried about the cost and it seems like a lot of preparation..."I'm sure there are people who are worried about this.

What I would like to introduce to such people is “Oshikura fan”.

What is Oshikurafan?

「An individual launches a project, people who agree with the project pool their support funds, and advertising (Birthday/Support advertising) services that realize」

That's it!

A major benefit is that by pooling support funds among people who agree with the project, it is possible to issue large-scale advertisements that would be difficult to do alone.

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So far, club fans such as "G-DRAGON", professional e-sports team "REJECT", and VTuber "Mashiro Nagino" have achieved the target amount and advertisements have been implemented!

Oshikura fan

Also, “I want to advertise, but I don't have time to prepare or plan...!If you are feeling frustrated, don't worry!

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In the unlikely event that the target amount is not reached, there will be no fees and a full refund will be given to supporters, so don't worry.

If you have any concerns about Oshikura fans, please feel free to contact us as we offer free chat and phone consultations on the official LINE!

「BirthdayI want to know more about Kurafan!”, please take a look here!

We will introduce in detail the types of advertisements that can be placed on Oshikura Fan and the process to achieve them.♪

Frequently asked questions about self-produced idols (independently produced idols)

What kind of idols are self-produced idols?
For self-produced idols, the members themselves write the lyrics, music, choreography, and concept. As a result, the group's unique worldview and musicality tend to stand out, and it is characterized by its strong sense of being an "artist."
What is the difference between “independent production dollars” and “composition dollars”?
"Songwriting idol" (작곡돌) is a word that generally refers to idols who mainly write lyrics and compose music. On the other hand, "independent production dollar" (자작돌) is often used when the artist is not only involved in lyrics and composition, but also choreography, costumes, concept, etc., and refers to a wider range of involvement in production.
Self-produced idol endorsement advertisement (Birthday/Can I post a support advertisement?
Of course it is possible!BirthdayIn JAPAN, we promote advertising for K-POP idols® (Birthday/Support advertisements) are supported. We have a track record of promoting not only self-produced idols but also artists of various genres. Please feel free to contact us via official LINE.🌟

Summary

This time, we introduced self-produced idols (independently produced idols) who are active in the K-POP scene.✨

Self-produced idols who create everything from music production to choreography and concepts by themselves are the ones who stand out as artists in K-POP.🎶

From pioneers like SEVENTEEN and Stray Kids to new generation groups like PLAVE, ONE PACT, and CORTIS, their range of activities continues to expand.

If there's a group you're interested in, be sure to check out their songs and performance videos.♪

BirthdayLeave it to JAPAN!

Read this article

“I also recommend advertising® (BirthdayI want to run an advertisement/support advertisement! ”

Isn't there a lot of people who thought so?✨

On the other hand, some people may feel that ``But Oshii Advertising® seems difficult...'' or ``I'm worried about the procedure...''

In such a case, pleaseBirthdayPlease contact JAPAN!

BirthdayIf you register with JAPAN's official LINE, your questions about Oshii Advertising® will be answered immediately by the auto-response chat!

Additionally, you can chat with our staff or consult over the phone, so even first-time users can use our service with confidence.📞

Consultation about Oshi Advertising® → media arrangement → design production → post-posting report can all be completed with just LINE, so feel free to add us as a friend!

★BirthdayJAPAN SNS information★

BirthdayJAPAN delivers the latest information on "X (formerly Twitter)," "Instagram," "TikTok," and "YouTube."♪

In addition to information about Oshii Ads®, we also constantly send out trends related to actors, idols, VTubers, YouTubers, athletes, and information on advantageous campaigns.📱✨

Please follow us and check the latest information.

X (@birthday_ad_jp)

「BirthdayI want to check the information about JAPAN as soon as possible! ”, please follow X (old Twitter)!

In X,

  • Announcement of ongoing promotions
  • Publication of Oshi Advertising® example photos and videos
  • Distribution of blog articles about actors, idols, VTubers, YouTubers, and athletes
  • Notice of advantageous campaigns

etc.,BirthdayWe deliver the latest information on JAPAN as soon as possible.

#advertisement If you give it out #BirthdayJAPAN🤗💖
Dedicated personnel such as idols, actors, YouTubers, VTubers, e-sports players, etc. will help you spread the word!

Acceptance rate 95%! Started acting on behalf of companies to apply for permission.📷✨
Also open on Saturdays, Sundays, and holidays! We will respond to your LINE inquiry within 1 business day.♪

BirthdayClick here for JAPAN's past achievements🔽… pic.twitter.com/I7uAhioBdp

— BirthdayJAPAN (@birthday_ad_jp) September 12, 2025

Instagram (@birthday.ad.jp)

On Instagram, we are introducing examples of Oshii Advertising® that have been implemented!

For those who are thinking, ``I want to try it myself,'' there are many posts that will surely be helpful!

If you save posts that interest you, you can conveniently refer back to them at any time.

Please follow us and use it for your daily promotion.



View this post on Instagram

A post shared by BirthdayJAPAN (@birthday.ad.jp)

TikTok (@birthday.ad.jp)

If you want to see examples of Oshii Ads® in your free time, we recommend following us on TikTok!

You can view it in your spare time, such as while getting ready in the morning or commuting to work.♪

@birthday.ad.jp

🤍Our customer's #favorite advertisement certification shot📸🤍 #SKE48 #Makiko Saito uploaded a photo with #support advertisement😊💕 Source: https://x.com/saitomakiko_628/status/1876490520002011527

♬ Original song - BirthdayJAPAN

YouTube (@birthday_ad_jp)

Oshii Ad® examples are also being distributed on YouTube!

Please watch the short video to see the advertisements that interest you.

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