K-POP Idol is a HiBrand Ambsader! A summary of the fashion show and event events!

In recent years, many K-POP idols have become ambassadors for high-end brands.✨

You can now often be seen participating in fashion shows held around the world, such as Paris and Milan.👗✨

"Why do idols become ambassadors?"

“What kind of benefits does it have for brands to have idols participate in shows?”

Some people may have doubts about it🤔 

In this article, Introducing the reasons why K-POP idols become ambassadors of high-end brands and the types of ambassadors!

In addition, K-POP male and female idols at fashion shows and eventsWe will carefully select and deliver😊 

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Why do K-POP idols become ambassadors for high-end brands?

Here, we will explain why K-POP idols are chosen as ambassadors of high-end brands.♪

There are also several types of ambassadors, so we will introduce them to you.👔

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What type of ambassador?

First of all, an ambassador is a position similar to a "public relations ambassador"!

Their role is to improve brand awareness by wearing branded products and promoting them by promoting the appeal of the products on SNS and participating in shows.

Ambassadors limited to each country, such as JAPAN Ambassador and Korea Ambassadoris often referred to as an "ambassador"💪

Depending on the brand, the name and positioning may be different!

Your contribution as an ambassador is very important, as you may step up from being a country-specific ambassador to becoming a "global ambassador," which I will introduce later.✨ 　

Recently, aespa's WINTER was released at the end of last year.TWICE's SANA becomes the Korean ambassador for "Polo Ralph Lauren"I have been appointed as Yves Saint Laurent's Japan Ambassador!

In this way, there are many K-POP idols who serve as ambassadors!

View this post on Instagram

A post shared by aespa 에스파(@aespa_official)

 

 

Global ambassadors are not limited to just one country.We play a role in the global market by delivering the appeal of brands both domestically and internationally!

Depending on the brand, this may be called a "house ambassador."😊

Global ambassadors respect diversity in age, gender, and race, and generally appoint people from a variety of backgrounds!

For a K-POP idol who is active around the world to become a global ambassador can be said to be proof that they are recognized as having influence in the global market ٩( 'ω' )و

Why K-POP idols become ambassadors for high-end brands

Why are K-POP idols selected as ambassadors for high-end brands?

The first reason is that idols have value as influencers!

As global artists, K-POP idols are greatly contributing to increasing brand recognition and securing new customers!

Two examples are NCT'sAfter Doyoung was selected as DOLCE & GABBANA's Japan-Korea Ambassador,Brand EMV (media value)2596% increase(as of 2023)Yes😳

Additionally, she became a global ambassador for Dior.BLACKPINK's Jisoo also has a surprising influence!

I posted on Instagram what it looked like when I participated in Paris Fashion Week.Just 2 posts were picked up by 2,536 media outlets!

And worth $15.7 million (1.7 billion yen)It is said to have created (as of 2021)👏✨

View this post on Instagram

A post shared by JISOO🪐(@sooyaaa__)

 

The second reason is because it has an impact on young people!

As K-POP idols appear on SNS etc. as ambassadors of high-end brands,The younger generation will easily recognize the brand 🤔

Recently, the consumption of luxury brands is on the rise even among younger generations.It seems that there is.

It seems that Koreans' trust in brands is increasing due to the influence of K-POP idols!

CHANEL andAccording to Nick Bradstreet, a real estate expert who supports the expansion of luxury brands such as LOUIS VUITTON.

"Koreans are big customers for luxury brands, and South Korea has made great strides in the luxury goods industry, making it the most important market in Asia, surpassing Japan and China."✨

K-pop idols are increasing revenue for luxury brands based on fan culture.♪( ´▽｀)

actuallyWhen a fan becomes a brand ambassador, it is common for fans to shop at that brand.Isn't it?👜✨

We bring you the fashion show of K-POP female idols who serve as ambassadors.♪

Here we will deliver photos and videos of K-POP female idols who are ambassadors of high-end brands at fashion shows and events.👗✨

New Jeans

All five members of NewJeans serve as high brand ambassadors.✨

Honey isGUCCI Global Ambassador from 2022I am serving as🐰

This is from the GUCCI Milan Collection show held in February 2024.✨

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【#WWDJAPAN Milan Collection coverage ] “Gucci (#GUCCI)" will serve as an ambassador at the show venue. #NewJeans Honey has arrived!#GucciFW24 #HANNIatGucciFW24 #Hanni pic.twitter.com/0RirHrWg7a

— WWDJAPAN (@wwd_jp) February 23, 2024

Minji isCHANEL Korea Ambassador from 2023I am serving as♪

This is what it looked like when I participated in CHANEL's 2024 Spring/Summer Haute Couture Collection held in 2024.😊

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MINJI ROCKS CHANEL COUTURE SHOW#뉴진스 #NewJeans #민지 #Minji #minji　#MINJIxCHANELHauteCoutureSS24 #CHANELShow @CHANEL pic.twitter.com/wf0b4LkaeU

— NewJeans Loops 🐇 (@newjeans_loop) January 23, 2024

Herin isDior Global Ambassador in 2023appointed to🐈⬛

In 2023,A first for K-POP artists! Selected as an ambassador for Dior's jewelry, fashion, and beauty departments at the same timewas done♪( ´▽｀)

This is how we participated in the Dior 2024 Fall Collection held in New York in April 2024.😻

 
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ELLE Hong Kong

HAERIN DAZZLES AT DIOR NYC #HAERINxDior #DiorFall24 @Dior pic.twitter.com/fD287GljyS

— NewJeans info Japan (@NJchartsJP) April 16, 2024

 

Daniel isCELINE Global Ambassador in 2024I was appointed to🐻

This photo is from the opening event of CELINE's new store at Taipei 101 ^ ^

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Hein isAt just 14 years old in 2022 LOUIS  VUITTONambassador ofI was appointed to😳

The photo shows LOUIS held in Paris in 2024.  This is the outfit from the VUITTON show.♪

View this post on Instagram

Posts shared by NewJeans (@newjeans_official)

 

 

IVE

Wonyoung isMIU MIU Global Ambassador from 2022I am serving as🐰

This is the MIU MIU show at Paris Fashion Week 2024.👸

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WONYOUNG MIU MIU FW24 #WONYOUNGxMiuMiuFW24 #JANGWONYOUNG #MiuMiuFW24 pic.twitter.com/usUwvo3cjA

— ivelogy (@ivelogy) March 6, 2024

Eugene isFENDI Korean ambassador in 2023I have been appointed!

Participating in the FENDI women's collection show held in Milan in 2024✨

Eugene is the best among all the participants of this Milan Fashion Week.It ranked 9th in EMV (media value) and recorded approximately 2 million dollars (approximately 295.55 million yen)!

Top in FENDIThat's what it says.😳

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【#WWDJAPAN Milan Collection coverage] “Fendi (#FENDI) at the show venue. #IVE Catch Eugene!
#아이브 #ANYUJIN #안유진 #yujin #FendiFW24 pic.twitter.com/fs2WnpDZNf

— WWDJAPAN (@wwd_jp) February 21, 2024

 

(G)I-DLE

Minni isMIU MIU Ambassador in 2023I was appointed to💫

The photo was held in 2024A look at the MIU MIU show at Paris Fashion Week.♪ 

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Miyoung isJimmy Choo Global Ambassador in 2023I have been appointed!

This is a photo from Jimmy Choo's Spring/Summer 2024 collection exhibition held in Milan in 2023.💎

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aespa

Ninnin isVERSACE Global Ambassador in 2024I was appointed to👑

Milan Fashion Week held in 2024This is a photo from the VERSACE show.🐈⬛

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Giselle isLOEWE Ambassador in 2024I was appointed to👏

Paris Fashion Week held in 2024This is a photo from the LOEWE show.🐈⬛

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We bring you the fashion show of K-POP male idols who serve as ambassadors.♪

Here we will introduce you to the fashion shows and events of K-POP male idols who serve as ambassadors for high-end brands.👔✨

NCT

Jaehyun isPRADA Ambassador in 2022I was appointed to♪

This is a photo from the PRADA men's spring/summer collection show held in Milan in 2023.✨

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Taeyeon isLOEWE Global Brand Ambassador in 2023I was appointed to👏

The photo is from the LOEWE Spring/Summer 2024 Men's Collection show held in Paris in 2024.🌹

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Jung Woo isTOD'S Global Ambassador in 2024I have been appointed!

This is a photo from the TOD'S show at Milan Fashion Week held in 2024🧶

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Doyoung isBecome DOLCE & GABBANA ambassador for Japan and Korea in 2023, and global ambassador in 2024I was appointed to👏

This is a photo from the DOLCE & GABBANA show at Milan Fashion Week held in 2024.🖤

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Ten isYSL brand ambassador in 2024I have been appointed!

Photo taken in 2024was heldThis is from the YSL show at Paris Fashion Week.📸

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The mark isPolo Ralph Lauren Korea Ambassador in 2023I have been appointed!

Held on a yacht in Seoul in May 2024A photo from a Polo Ralph Lauren event.⛵️

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Geno will be FERRAGAMO's first ever male global ambassador in 2023.was selected to👏

This is a photo from the FERRAGAMO show at Milan Fashion Week held in 2024.📸

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RIIZE

RIIZE isBecome a house ambassador for LOUIS VUITTON as a group in 2023I have been appointed!

It was a major selection within 3 months of debut.☝️

This is the LOUIS VUITTON 2024 Fall/Winter Men's Collection show at Paris Fashion Week held in 2024🇫🇷

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This is what it looks like at the show!

ENHYPEN

ENHYPEN will be PRADA brand ambassador in the group in 2023I was appointed to💫

This is what it looked like when I participated in the PRADA 2024 Spring/Summer Collection show at Milan Fashion Week held in 2023.♪ 

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This is what it looks like at the show!

ENHYPEN was also present at Prada's Spring/Summer 2024 collection venue!

At the show, where luxurious guests gathered, liquid flowed down from the ceiling as the first look appeared, creating a transparent curtain-like effect.#prada #prada #mfw #milanfashionweek #ENHYPEN #enhyphen #ENGENE pic.twitter.com/M6LlOYOVhk

— Harper's BAZAAR JP (@HarpersBazaarJP) September 21, 2023

Stray Kids

Hyunjin isVERSACE Global Ambassador in 2023I was appointed to👔

This is a photo from the VERSACE Fall/Winter 2024 collection show at Milan Fashion Week held in 2024!

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Felix in 2024LOUIS VUITTON AmbassadorI have been appointed!

LOUIS VUITTON's 2024-25 fall/winter collection at Paris Fashion Week held in 2024 featured unexpectedParticipating as a model on the runwayI did😳

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[Paris Collection] Other shots of Stray Kids Felix. Appearing on the "Louis Vuitton" 2024-25 Fall/Winter Collection runway.@Stray_Kids @Stray_Kids_JP#FELIXxLouisVuitton #FELIXxParisFashionWeek pic.twitter.com/1WMrveXCBG

— FASHIONSNAP (@fashionsnap) March 5, 2024

Summary

This time, we brought you information about K-POP idols' status as high-end brand ambassadors and their appearances at fashion shows and events. What did you think?😊

The degree of contribution of K-POP idols to the brand affects their EMV numbers and sales, so we can see once again that they are valuable globally d(^_^o)

I'm looking forward to future collaborations between high-end brands and K-POP idols.👏✨

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