KPOP idols are now very active not only in Japan but all over the world!

Why are stars such as "BTS", "TWICE", and "BLACK PINK" as well as rising stars such as "aespa" and "ENHYPEN" successively active in the world and achieving success?

　We will examine the reasons why KPOP idols are taking the world by storm by comparing Japanese and Korean idol production methods.♪

By the way, I am currentlyBirthdayMy name is Asuka and I am interning at advertising agency JAPAN (^○^)

I myself love KPOP, and I usually listen to songs by KPOP idols.I have listened to it a lot and am fascinated by it ^ ^

As someone who loves KPOP, I will explain why KPOP continues to be popular all over the world by looking at the Korean idol production method!

About producing KPOP idols

KPOPThe reason why idols are active and successful all over the world"Production power"are mentioned!

So, let's take a look at the production method that is actually the key to the success of KPOP idols ^ ^

trainee system

　In this video, Akari Takahashi, who was previously active as a member of AKB48 in Japan, introduces the harsh traineeship she went through in order to make her debut as an idol in Korea!

A person who has experience as an idol in Japan is introducing the path to debuting in Korea, so you can clearly understand the differences between Japan and Korea.♪

　In fact, in the video, you say that the "trainee system" is a uniquely Korean culture.

Also, during the trainee period, KPOP idols not only improve their singing and dancing skills, but also improve their singing and dancing skills.I am also honing my language skills with the goal of being active all over the world!

Even in the video,"English, Chinese, Korean, Japanese"You say that you mainly study.

In this way, Korean idol groups make their debut after going through the harsh path of being a "trainee" and spending many years as a trainee!

BIG BANG member G-DRAGON, who has many fans in Japan, made his debut after being a trainee for about 11 years ^ ^

In addition, Jihyo, a member of TWICE who is very popular in Japan, has also made her debut after being a trainee for 10 years and 4 months!

In addition, many other idols have spent a long time practicing, including NCT127's Johnny for 9 years and Red Velvet's Seulgi for 7 years.

Even if you have heard of the word "trainee," how do you actually become one?

Actually, as a step towards becoming a trainee,You must pass the agency's audition!

　Becoming a trainee is also difficult...

You'd be surprised at the Korean idol culture where you have to go through a tough process called "audition" before you can even become a trainee!

It is also said that the audition process to become a trainee is very difficult, and while some people have star quality and pass the first try, there are many others who are rejected no matter how many times they try.

 

In this way, idols who are now active all over the world are making their dreams come true after going through difficult years.♪　

KPOPThe idols areAiming to be active in the worldBy spending a long period as a trainee,I believe that I have acquired performance skills, humanity, and language skills, which has led to performances that are recognized all over the world!

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Audition program

　Another way Korea is successful in producing idolsBirth of an idol through an “audition program”Here are some!

　This video isPRODUCE 48" was an audition program that was simultaneously broadcast in Japan and Korea.Finally, based on viewer votes, etc.Become a member of IZ*ONEHere's what it looks like when you're selected!

Many K-POP entertainment agencies hold various auditions to discover new talent and create global groups (^○^)

In this way,Another characteristic of Korean idol production is how to gain fans even before debut.♪

Fans watch idols' performances before their debut, decide on their favorites, vote and support them, creating a bond between fans and idols."We fight together with the same goal"I think there will be a common feeling!

And I think it will be able to attract more fan interest, which will lead to gaining more fans even before debut (^○^)

Also, audition programs are very popular and are often talked about on social media even before they debut!

In fact, "TWICE", "IZ*ONE", and the currently popular "Kep1er" were born through audition programs.♪

 

Idols who succeeded in self-promotion

Among KPOP idol groups, there are many groups who not only write the lyrics, but also do the dance, costumes, and even stage production themselves (^○^)

KPOP idols captivate fans all over the world with their "ability to create their own path" rather than a "predetermined concept".♪

So, this time, we will introduce people who have actually succeeded in "self-promotion" and are active all over the world.KPOP IdolWe will introduce you to♪

BTS, which is now extremely popular all over the world, is a group that creates all of its own music, dance, and visuals!

In particular, member SUGA joined his current agency with the intention of becoming a producer.

Therefore,He has been involved in writing and composing various songs that represent BTS, and is also active as a solo artist.

They also provide songs and collaborate with other artists, and recently became a hot topic for collaborating with Hiroomi Tosaka of the Japanese artist "Sandaime J SOUL BROTHERS from EXILE TRIBE"♪

Also, member RM has been involved in many hit songs just like SUGA!

　Recently, I made use of my language skills and produced about half of the rap in the song “Butter” which is entirely in English ^ ^

We are also involved in the production of solo songs by members JUNGKOOK and JIN, and are doing our own "self-promotion"!

BTS attracts fans all over the world through "self-promotion" where the members shine through their individuality.♪

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SEVENTEEN, which debuted in 2015 as a 13-member boy group, has been producing albums, writing lyrics, composing dances, and choreographing everything on their own since their debut!

Debbie's album "17CARAT" was also produced by lead vocalist Woozi, who also wrote and composed all the songs, demonstrating a musical sense that is hard to believe for a debut song (^○^)

At the debut showcase, the members``We are an independent group that creates our own songs and choreography, so we are a group that can tell our own stories and have authenticity.''We talked about the charm that other groups don't have because we do our own "self-promotion."♪

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Stray Kids, an eight-member group that debuted in 2018, is mainly composed of members Bangchan, Changbin, and Han.Producer unit called 3RACHAis writing and composing the lyrics!

In addition, there are “VOCAL RACHA”, pull the dance “DANCE RACHAIt is also characteristic that there are groups such as ``(^○^)

In this way,Even within the group, we have divided into production groups, and all members are doing "self-promotion" that makes use of their individuality!

The lyrics of Stray Kids' songs are very unique and have a strong impact that you won't forget once you hear them.♪

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PENTAGON debuted in 2016, and all 10 members wrote and composed the lyrics, and within a year of their debut, all 10 members had completed five albums!

It also became a hot topic that member Hui wrote and composed the song "NEVER" for the survival audition program "PRODUCE 101" that aired on Mnet last year.♪

Hui also worked on Wanna One's debut single "Energetic (2017)".“Composer Doll” (Composer Idol)It also became a hot topic!

In addition, member Kino takes the lead in thinking up the dance choreography, creating a unique world view with dances that have a story to match the songs (^○^)

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Differences between Japanese and Korean idol groups

So far, we have looked at Korean idol production, but how is it different from Japan's production method?

From now on, I would like to take a look at the differences between idol production in Korea and Japan.♪

Existence of a global group

　In Korea, in order to create a group that can be active all over the world, we use audition programs to recruit people from countries other than Korea, and create a global group!

By doing so, we will not only be able to utilize our strengths in language, but we will also be able to gain fans from all over the world, and we will be able to move closer to becoming a group that can spread its wings around the world (^○^)

On the other hand,Japan is different from KPOP idols in that audition programs are not very popular and there are few global groups.

Therefore, in Japan, if there is a group of K-POP idols that has Japanese members, they may feel a sense of kinship with them, and may even feel a stronger desire to support them (^○^)

Thoughts on idols

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　What do you think about Korean idols?"Professional Entertainment"I have a strong sense of this.

Therefore, in most cases, they set up a trainee period and spend a lot of time practicing in order to make their debut.

　It's not just because you're an idol that you just have to be cute; during your trainee period, you'll practice to reach a professional level in all aspects, including singing, dancing, mental health, and coordination!

I think this leads to a perfect performance and attracts fans all over the world ^ ^

On the other hand, in Japan, idols“People who are still immature and not perfect.”There is a tendency to seek.

Even from a fan's point of view, there are many fans who want to support their idols while watching them grow together, with an "amateurishness" in the best sense of the word, that makes them want to support them without depending on them!

Japanese idols are"Friendliness" and "individuality" are required,Characters such as those who are good at singing but not good at dancing are also loved.

In this way, Japan and Korea have different ways of thinking about idols, so I think the way idols who debut will show off and perform will also be different (^○^)

Reference (https://audition-navi.net/kankoku-idol/）

 

The influence of Korean idol culture on Japan

 So far, we have looked at how Korean idols were born and what kind of promotion methods they use to attract people all over the world, but little by little, this Korean idol culture is also having an impact on the birth of Japanese idols!

For example, more and more idols are debuting through audition programs in Japan, such as "JO1" and "INI" who were born in the Japanese series of the survival audition "PRODUCE 101" which is very popular in Korea, and "Nizi U" who was born in the global audition "Nizi project" jointly held by JYP Entertainment and Sony Music (^○^)

 "PRODUCE 101 JAPAN"So let's talk about viewers and fans."National Producer" The producer of the audition program is clearly expressed as being the audience.

In this way,Even in the audition program in Japan, the system of gaining fans before debut and working together to win the debut was adopted, which caused a great response.♪

Also, it was the most popular in Japan.One of the audition programs, I think it's the Japan-Korea joint audition program "Nizi Project" where JYP Entertainment CEO J.Y. Park (Park Jin Young) served as the general producer (^○^)

In the "Nizi project," all of Japan came together to support idol candidates before their debut, and it became a hot topic.♪

This became a pioneer, and several audition programs were broadcast in Japan, and idols were born.

　The audition program, which realistically depicts various scenes of idol candidates going through a grueling practice camp, the candidates growing up while clashing with each other, rivals falling out, etc., has captivated many people in Japan and has become a hot topic of conversation!

In this way, you can see that Korean idol culture has a great influence on the process leading up to the birth of Japanese idols.♪

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Summary

　So far, I have looked at Korean idol production, but what do you think? (^○^)

You can see that they are attracting fans from all over the world with their unique idol production methods in Korea, such as the trainee system, audition programs, and self-production!

I hope we can continue to have fun supporting KPOP idols.♪

I want to support more KPOP idols like this! If you think so, pleaseBirthdayPlease try advertising ^ ^

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