[We asked 396 people!] Survey survey of favorite activities and advertising! (March 2024)

This timeBirthdayJAPAN conducted a questionnaire survey among 396 people who like oshikatsu, and conducted a survey of 396 people who like oshikatsu.BirthdayWe conducted a thorough investigation into the circumstances surrounding advertising.♪

The survey results allow us to know what kind of activities people usually do.✨

Is there any information that may be helpful for future endeavors? !

Please enjoy it till the end.💖

We also support support advertising, so if you are interested, please register on LINE and feel free to contact us.♪

 

We asked 396 people! What is everyone's favorite activity? Some surprising results!

This time,BirthdayJAPAN conducted a survey of 396 people who voted for March's "Monthly Favorite Ranking"!

What is “Monthly recommended ranking”?BirthdayThis is a monthly favorite ranking created by JAPAN based on a survey compiled from fans!👑

What is the breakdown of respondents?

The age breakdown of survey respondents is as follows:♪

Approximately 30% of those who responded this time were teenagers!

The results showed that there were more respondents in their 40s than in their 20s and 30s.😊

Also, the gender is over 90% female!

After all, it seems that there are more women who are actively promoting their activities🥰

And the area where you live is as follows!

It appears that 50% of all respondents live in the Kanto area.♪

We received many responses from people from regions such as Hyogo, Fukuoka, and Gifu!

How did you learn about the monthly ranking?

We asked respondents where they learned about the Oshi rankings! (Multiple answers possible)

"Monthly recommended ranking"Approximately 70% of people learned about it through SNS!👑✨

As expected, it seems that many people gather information about Oshikatsu on X and Instagram.♪

Have you ever run a promotional ad?

Past advertisements (supporting advertisements)BirthdayWe conducted a survey to find out whether they have any experience in publishing advertisements!

Approximately 90% of respondents answered that they have never run a promotional advertisement!

Surprisingly, only 10% of people had ever placed a promotional advertisement!

It seems that there are still very few people who advertise on their own.

Why have you never run a promotional ad?

We asked those who answered "I have never run a promotional advertisement" why!

SurprisinglyApproximately 20% of the reasons were ``I didn't know that I could run promotional ads'' and ``I didn't know how to do it.'' ️👀

It seems that the fact that individuals can issue personalized advertisements has not yet spread to the general public...🫢

Also,There were many reasons such as ``I don't have enough money to run promotional ads'' and ``I'm afraid of getting into copyright trouble.''😢

Even one place, such as a street vision advertisement or a poster advertisement at a station, often costs tens of thousands of yen, so it's too expensive for an individual to do it...😭

It seems that many people still have high hurdles to putting out promotional ads, such as deciding which materials they can use and whether they will run into copyright troubles...!😣

What types of promotional advertising have you done so far?

We conducted a survey of those who have ``placed a recommended advertisement'' on ``what kind of recommended advertisements have they carried out in the past?''

Ads were placed on street visions and subways! There were many people who said that!

It's exciting to see advertisements for your favorite places in places you usually pass! 🥰

Also,There are also people who have lit up TV towers, advertised bus stops, and advertised flags!💖

It seems like everyone is celebrating Oshi in various ways.🎂

The energy of the fans is amazing.👏

What are the difficulties in implementing advertising?

We investigated the difficult things when implementing push advertising! (Multiple answers possible)

A whopping 40% of people answered that it was difficult to raise funds!👛

After all, if you want to run an ad that stands out, it will cost a lot of advertising and production costs...🌀

It can be difficult to find someone to help you prepare.

Recently, in order to raise funds and recruit friends,Many people seem to be using crowdfunding to run advertisements and events.♪

 

Also, video production and choosing an agency are difficult! There were many voices saying😢

It's hard to think about the composition and create videos/designs using apps and special tools...

If you find it difficult to do it yourself, it may be a good idea to ask a professional creator.😊🎨

What do you want your agency to support?

We researched the support you would like your agency to provide to resolve this difficult issue!

Please support your friends and fundraising! There were many voices saying!

I would also like some help with applying for permission from the agency! There is also an opinion that✉️

In the case of a Korean office, it is necessary to communicate in Korean, so if you do not understand Korean, you may be worried about whether the text is correct.😢💭

For those who are running push ads for the first time, it would be reassuring to have a manual and checklist on how to proceed.✅

BirthdayI know Clafan.

Our Oshi advertising specialized crowdfunding service “BirthdayI asked him if he knew “Kurafan”!

30% of people answered “I know!”

BirthdayKurafan is a crowdfunding service specializing in push advertising that solves the problems that many people have when posting push ads!

The person in charge will support you from planning to realization of the project, such as gathering friends and collecting funds, using their past know-how, so I would be happy if as many people as possible knew about it.☺️

Our companyBirthdayAt Clafan, there are cases where millions of yen have been raised for a single project.✨

BirthdayClick here to learn more about Clafan.💁🏻♀️

 

BirthdayDo you want to start a club fan project?

BirthdayWe asked if you would like to start your own Kurafan project!

Approximately 30% of people want to start a project! I answered🔥

On the other hand, approximately 60% of people answered that they did not want to launch it.

The most common reason seems to be "I don't have confidence that I can plan and execute it well."😣

I'm also afraid of collecting funds from other people and getting into trouble with copyright issues.

There is also an opinion that😥

I want to participate in the project as a supporter, not as a planner! Some people said🙋🏻♀️

What kind of advertising would you like to try in the future?

We researched recommended advertisements that we would like to try in the future!

In addition to celebrating birthdays, we also want to run advertisements to commemorate the release of new songs and commemorate debuts! There were many people who said that!🎂✨

Birthdays only come once a year, so if it's to commemorate your debut or the release of a new song, you can celebrate it several times a year.

Also,I want to place an ad in a department store or newspaper!Some people said that!

These days, recommended advertisements are being posted in various places, which is interesting!👀

What are your hopes for future monthly ranking benefits?

As a bonus for being ranked number one in the monthly recommendation ranking for March,We were able to air our advertisements on Shinjuku Unica Vision and Nagoya Hisaya Central Vision for ``double the length of the broadcast'' while keeping the regular price!

We asked everyone what kind of benefits they would like to receive in the future!

I received a message from my favorite person and a request to hold an event!🌟

You'll feel glad you voted when you receive a message from the number one endorser and an event as a bonus.

Also,I would like to receive benefits not only for street visions in Tokyo and Nagoya, but also for street visions from all over the country! Some people say✨

Furthermore, we received a request to include SNS advertisements that can be seen anywhere!

We would like to incorporate everyone's opinions!💪

Summary

We have introduced the results of Oshii advertising so far, but what do you think?

There are few opportunities to hear details about how the people around you are advertising.

Please use the results of this survey as a reference and enjoy Oshikatsu! 🥰

AlsoBirthdayAt JAPAN, we would like to support anyone in making it easier for anyone to advertise based on surveys.♪

The results of the monthly favorite rankings voted by 396 respondents to this survey are published in this article.👑✨

The most popular choice that came in first place is the popular group Mood Maker 〇〇🐻💖

BirthdayLeave it to JAPAN!

After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪

If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to contact JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!

First of all, please try registering as a LINE friend ^^

 

★BirthdayJAPAN SNS information★

BirthdayIn JAPAN, “X (Twitter)」「Instagram」「TikTokWe are also distributing SNS on ``♪

Birthday/Not only information on support advertisements, but also information on actors and idols, and great deals, so please be sure to follow us ^^ 

Twitter (@birthday_ad_jp)

「BirthdayI want to get information about JAPAN as soon as possible!”, please follow us on Twitter♪

Make dreams come true...! #crowdfunding Thorough explanation of the mechanism from the beginning 🫡

We will introduce 5 recommended crowdfunding sites based on our track record.❤️

Birthday/Our company specializing in support advertising #BirthdayClafan Don't miss out on✍️https://t.co/ze37sUzoWx

— BirthdayJAPAN (@birthday_ad_jp) February 15, 2023

 

On Twitter, we are currently implementingBirthday/We will quickly send you information about support advertisements and blogs about idols, actors, etc. that we update every week ^^

We also distribute campaign information, so don't miss it!

Instagram (@birthday.ad.jp)

「I want to get information in an easy-to-understand manner with images!”, please follow us on Instagram!

View this post on Instagram

A post shared by BirthdayAdvertising Agency JAPAN｜SAJ (@birthday.ad.jp)

 

On Instagram, we provide easy-to-understand images of key points from blogs about actors and idols that we publish every week.♪

carried outBirthday/ We also introduce support advertisements, so if you are considering it, please refer to it!

You can "save" your favorite posts and revisit them anytime ^^

TikTok (@birthday.ad.jp)

「Focus on saving time! I want to get information quickly through videos!”, we recommend following you on TikTok♪

@birthday.ad.jp This is our thoughts on our promotion.😄I'm looking forward to connecting with everyone who has the same thoughts!#Oshikatsu #KPOP #Otakatsu #BirthdayAdvertisement #Birthdayadvertising agency japan #Korea #Japan #Korea information ♬ POP! - NAYEON

 

On TikTok,Birthday/We explain information about support advertisements and blog information in an easy-to-understand manner with videos ^^

It's a short video, so you can watch it in your morning time.♪

We plan to continue disseminating various information through SNS!

Please follow us so you don't miss out on the latest information ^^