[We asked 154 people!] Survey survey of favorite activities and advertising! (April 2025)
This timeBirthdayJAPAN conducted a questionnaire survey among 165 people who like oshikatsu, and conducted a questionnaire survey among 165 people who like oshikatsu.BirthdayWe conducted a thorough investigation into the circumstances surrounding advertising.♪
The survey results allow us to know what kind of activities people usually do.✨
Is there any information that may be helpful for future endeavors? !
Please enjoy it till the end.💖
We also support support advertising, so if you are interested, please register on LINE and feel free to contact us.♪
Table of contents
415 people voted for April's monthly favorite ranking!
This time,BirthdayJAPAN conducted a survey among 165 of the 415 people who voted for April's "Monthly Favorite Ranking"!
What is “Monthly recommended ranking”?BirthdayThis is a monthly favorite ranking created by JAPAN based on a survey compiled from fans!👑
What is the breakdown of voters?
The breakdown of the favorite ranking voters is as follows!
Most of the people who voted this time were 10She was a woman in her 20s.♪
MBTI isISFP (Adventurer)was the most common, followed byINFP (mediator), ENFP (campaigner)The results were as follows:
It is an interesting result that there are many FP types at the top🤭
AlsoLives in TokyoThere are more people, and their occupation isStudent/office workerMany people answered!📝
We asked 165 people! What is everyone's favorite activity? Some surprising results!
Of the 415 people who voted for April's monthly recommendation ranking,We conducted a Oshikatsu/Oshi advertising survey to 165 people!
What prompted you to start pushing?
Watching audition programs, SNS, YouTubeIt seems that many people start Oshikatsu in💖
There are many audition programs being aired these days, so I'm sure there are many people who have their favorites before their debut. 🤭
What do you usually do for promotion? What are the monthly costs?
"Buy goods"Go to see a live performance or stage performance” was the result of many responses!✨
Even if you can't meet your oshi again, just holding his oshi's goods will get you excited 🥰
Also, the cost spent on Oshikatsu every month isLess than 10,000 yenThe results showed that there were many items under 5,000 yen and under 20,000 yen!👛
It seems like you are enjoying Oshikatsu for about 5,000 to 20,000 yen every month.♪
Favorite advertisement (BirthdayDo you know the word/culture of advertising/support advertising? What kind of image?
Approximately 90% of people answered that they knew about recommendation advertising!💡
Recently, we have started to see many Oshii advertisements in Japan, so it seems that recognition is increasing.
Also, 90% of people had the image that it was filled with gratitude and love for their favorite people!💖
Also, there seems to be a strong image that it is a good way to spread the word and that fans are united.❤️🔥
We asked 40 Oshii advertising participants! What is the impact on investment amount and promotion?
Have you ever invested in and participated in a promotional advertisement planned by someone else? Have you participated or why not?
Approximately 20% of respondents answered that they had participated!
Reasons for answering “I have participated”“I want to convey my love and support to Oshi”Because "I want many people to know about Oshi"There were many answers!💖
On the other hand, the reasons for those who have never participated are:“I feel like it’s a financial burden.”Many respondents said they did not know about the project or how to participate.🌀
[Respondents who answered “Yes”] How much did you invest?
3 people said they invested “less than 10,000 yen”It took up a lot of weight!
Next is “3,000 yen or less”The results showed that there were many “less than 1,000 yen”!
[Respondents who answered “Yes”] Did you feel a connection between fans after participating in the endorsement advertisement? Did it have any impact on other activities?
After participating in Oshi advertising project, about 5Wari answered, ``I feel more connected to my fans than before''!
We sometimes talk about projects in open chats on SNS and LINE, so it seems like there will be more interaction between fans.😊
In addition, about 40% of respondents answered that they had "increased/slightly increased their push activities" compared to before participating in the project!💖
As the number of oshikatsu friends increases, it seems that the passion for oshikatsu will increase.🔥
[Respondents who answered “yes”] After participating in Ooshi advertising, what happened to your feelings about Oshi? Would you like to invest and participate again?
Approximately 80% of respondents answered that their feelings toward Oshi have increased since before participating in the project!😍
If the Oshii advertisement reaches the Oshi himself, it seems that his feelings towards Oshi will increase even more.♡
More than 90% of those who have invested in Oshii advertising projects answered, "I would like to participate again/I would rather participate!"
I'm glad so many people participated in the Oshii advertising project! It seems like you feel that 🤗
We asked the recommended advertising planner! What about funding and connections with fans?
Have you ever placed an ad on your own?
More than 90% of respondents answered that they have never run a promotional advertisement!
It seems that there are still very few people who advertise on their own.
There were various types of push advertisements such as "street vision advertisements", "station advertisements", "SNS advertisements", and "ad tracks"!✨
[Respondents who answered “Yes”] How much did you invest? How did you raise advertising funds?
Those who answered that they invested less than 50,000 yen in their own advertising project were 3It was worth it!
The results showed that many people invested ``less than 10,000 yen'' and ``less than 100,000 yen''!
I'm also surprised that there are individuals who have invested hundreds of thousands or even millions of yen...!!😳
In addition, advertising funds are Recruited and collected through X, open chat, etc.” was about 50% of the people!👛
There were many people who said, ``I shared it with a friend'' and ``I gave it all myself!''
[Respondents who answered “Yes”] Did you feel a connection between fans after planning the promotional advertisement? Did it have any impact on other activities?
After implementing the Oshii advertising project, approximately 90% of respondents answered, ``I feel more connected to my fans than before, or somewhat more so.''📝
Organizers have many opportunities to interact with participants, so it seems like they often feel connected to other fans!
Also,Approximately 50% of respondents answered that after implementing the project, ``Oshikatsu has increased/slightly increased compared to before''!
It seems that the enthusiasm for Oshi will increase even more if the Oshi advertisement reaches the Oshi himself/herself.❤️🔥
[Respondents who answered “yes”] After placing the Oshii advertisement, what happened to your feelings about Oshi? Want to host another promotion?
Approximately 60% of respondents answered that their feelings toward Oshi have increased since before participating in the project!😍
The planners spend a lot of time thinking about ways to make their oshis happy, so their feelings toward their oshis may become stronger.
Also,Approximately 80% of people answered, "I would like to plan another push advertisement, or rather, I would like to do so!"
It seems that many planners feel that ``I'm glad I planned a recommendation advertisement!''👏
Is push advertising difficult? We also asked about the criteria for choosing an agency!
What are the difficulties in implementing advertising? What are your criteria when choosing an agency?
The most common answer was that “raising funds” and “gathering friends” were difficult!👛
After all, if you want to run an ad that stands out, it will cost a lot of advertising and production costs...🌀
And it's also difficult to find someone to help you prepare.😢
Also,Approximately 30% of people prioritized "price" as a criterion when choosing an agency!
Do you want to advertise as cheaply as possible?👛
There were also many people who valued ``a lot of track record'' and ``ease of communication''!
Do you want to start a club fan project to support your favorites?
Crowdfunding for the purpose of gathering funds and friends to carry out push advertising!
Approximately 70% of people answered that they did not want to launch it.😢
“I don’t have confidence in my ability to plan and execute well.”Many people say that they are afraid of raising funds from others or getting into trouble with copyright issues.😣
I want to participate in the project as a supporter, not as a planner! Some people said🙋🏻♀️
On the other hand, about 30% of people want to start a project! I answered🔥
The people who launch the Kurafan Project are all people with strong enthusiasm, and our staff is also energized by it! !💪
Please try our“Oshikura fan”Let's make the project exciting together!☺️
Our companyBirthdayAt Clafan, there are cases where millions of yen have been raised for a single project.✨
Click here to learn more about Oshikurafan.💁🏻♀️
Summary
We have introduced the results of Oshii advertising so far, but what do you think?
There are few opportunities to hear details about how the people around you are advertising.
Please use the results of this survey as a reference and enjoy Oshikatsu! 🥰
AlsoBirthdayAt JAPAN, we would like to support anyone in making it easier for anyone to advertise based on surveys.♪
The results of the monthly favorite ranking, which was voted by 415 people, are announced in this article.👑✨
BirthdayLeave it to JAPAN!
After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪
If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to contact JAPAN ^^
BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!
You can feel safe by chatting with our staff or by phone.♪
Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!
First of all, please try registering as a LINE friend ^^
★BirthdayJAPAN SNS information★
BirthdayIn JAPAN, “X (Twitter)」「Instagram」「TikTokWe are also distributing SNS on ``♪
Birthday/Not only information on support advertisements, but also information on actors and idols, and great deals, so please be sure to follow us ^^
Twitter (@birthday_ad_jp)
「BirthdayI want to get information about JAPAN as soon as possible!”, please follow us on Twitter♪
Make dreams come true...! #crowdfunding Thorough explanation of the mechanism from the beginning 🫡
— BirthdayJAPAN (@birthday_ad_jp) February 15, 2023
We will introduce 5 recommended crowdfunding sites based on our track record.❤️
Birthday/Our company specializing in support advertising #BirthdayClafan Don't miss out on✍️https://t.co/ze37sUzoWx
On Twitter, we are currently implementingBirthday/We will quickly send you information about support advertisements and blogs about idols, actors, etc. that we update every week ^^
We also distribute campaign information, so don't miss it!
Instagram (@birthday.ad.jp)
「I want to get information in an easy-to-understand manner with images!”, please follow us on Instagram!
On Instagram, we provide easy-to-understand images of key points from blogs about actors and idols that we publish every week.♪
carried outBirthday/ We also introduce support advertisements, so if you are considering it, please refer to it!
You can "save" your favorite posts and revisit them anytime ^^
TikTok (@birthday.ad.jp)
「Focus on saving time! I want to get information quickly through videos!”, we recommend following you on TikTok♪
@birthday.ad.jp This is our thoughts on our promotion.😄I'm looking forward to connecting with everyone who has the same thoughts!#Oshikatsu #KPOP #Otakatsu #BirthdayAdvertisement #Birthdayadvertising agency japan #Korea #Japan #Korea information ♬ POP! - NAYEON
On TikTok,Birthday/We explain information about support advertisements and blog information in an easy-to-understand manner with videos ^^
It's a short video, so you can watch it in your morning time.♪
We plan to continue disseminating various information through SNS!
Please follow us so you don't miss out on the latest information ^^
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