"SMTOWN LIVE2022" where popular artists of SM Entertainment gather

『SMTOWN LIVE 2022: SMCUEXPRESS @TOKYO”It will be revived for the first time in 3 years under the title `` and will be held in Japan!

August 27th and 28thSM will be held at Tokyo Dome inTOWN LIVE will be back for the first time in 3 years, so I think many fans are looking forward to it (^○^)

As expected, the lineup of performers is very luxurious!

This commemorative 10th performance will be held in Japan, marking the 20th anniversary of their debut in Japan.BoAStarting withTVXQ、SUPER JUNIOR、SHINee、EXO、Red Velvet、NCT

Furthermore, “The girl group's appearance on the Coachella Festival main stage became a hot topic.aespawill be appearing on the Tokyo Dome stage for the first time, so expectations are even higher.♪

Therefore, this time, To commemorate "SMTOWN LIVE 2022", we will introduce each performer!

We will also introduce support advertisements that were released in the past to commemorate the LIVE in Japan.♪

Let's all make "SMTOWN LIVE 2022", which will be revived for the first time in three years and will be held in Japan, even more exciting!

About “SMTOWN LIVE2022”

“SMTOWN LIVE2022” will be held at Tokyo Dome on Saturday, August 28th and Sunday, August 29th!

The main performers are artists belonging to SM Entertainment.

 

20th anniversary since debut in JapanBoAStarting withTVXQ、SUPER JUNIOR、SHINee、EXO、Red Velvet、NCT、aespa

Artists who are very popular in Japan will appear!

The event was decided to be held in Japan for the first time in three years, and it became a hot topic.♪

The title of “SMTOWN LIVE2022” that will be held this time is

『SMTOWN LIVE 2022: SMCUEXPRESS @TOKYO”

"SMCU" is an abbreviation for "SM Culture Universe," which is the future of entertainment that SM hopes will transcend the boundaries between the real and virtual worlds and connect the entire world through culture.virtual spaceThe content is for.

The theme of "SMCU EXPRESS" is an expansion of the artists' worldview, which has been newly named "Metaviral Origin Story" based on SMCU!

In January of this year, in order to bring healing and hope to the prolonged coronavirus pandemic,

 

“SMTOWN LIVE 2022: SMCU EXPRESS@KWANGYA”Held as a free performance, it was distributed worldwide on YouTube and recorded 51 million streams!

At this “SMTOWN LIVE 2022”, we will ride “SMCU EXPRESS”,

 

While visiting “STATION” around the world including KWANGYA, you can enjoy various contents of SM Entertainment and the worldview created by SM (^○^) 

Introducing the main performers!

From here, this time『SMTOWN LIVE 2022: SMCUEXPRESS @TOKYO”Introducing the main artists who will be appearing!

Which member is your favorite? (^○^)

I don't think there are many opportunities to see all these gorgeous artists together, so it's extremely valuable.♪

Whether you are participating in LIVE or not, let's take a look back at the artists who will be performing and make the Tokyo event even more exciting! !

BoA 

https://images.app.goo.gl/6wGEDYWR3Wxzyi1f7

Korean singer BoA celebrates her 20th anniversary since her debut in Japan this year!

BoA made her debut at the age of 14, debuted in Korea, and then made her debut in Japan in 2001.

After that, they achieved great success in Japan, winning the Record Award, participating in the Kohaku Uta Gassen, and performing at Tokyo Dome, and the foundation for K-POP in Japan was laid (^ ^)

 

Even now,K-POP queen who achieved great success in JapanWith the title ``, he has an overwhelming presence as a legend in Korea.♪

 

He even serves as a director at SM Entertainment, where he belongs!

BoA's signature song is "Merikuri," which has become a standard winter song in Japan.♪

BoA himself also said in an interview thatWhen asked what kind of existence “Merikuri” is for him, he answered,

「Japanese songs sung by foreign singers have become standard winter songs in Japan, right? As a singer, I'm proud to hear that singer's songs being played all over town during the season in a country where I wasn't born.」（Source）

is the answer.

In addition, she participated in the unit GOT the beat, which is the first unit of SM Entertainment's new project "Girls On Top (GOT)", and became a hot topic!

 He is the oldest member of the agency's group unit, which is known as the Avengers of the K-Pop world.

 

You can feel her charisma with her singing voice, which is the same as in her heyday, and her crisp dancing!

This SMTOWN LIVE 2022 will have all of these strongest members together, so I'm excited to see if it will be their first performance in Japan (^O^)

TVXQ

 TVXQ’s live show is so popular that it’s special.Yunho and Changmin's commitment to their respective productions and their passion for their fans. This is a packed live performance.

The audience seats and stage are integrated,Audience participation live”,

 

TVXQ's live performances are characterized by the fact that TVXQ and the audience are synchronized, their loud singing voices fill the entire venue, and the singing voices get louder with each stage of the tour, and the audience and the stage become one.♪

I'm looking forward to seeing what kind of performance they will captivate the Japanese fans with at SMTOWN LIVE2022!

SUPER JUNIOR

https://images.app.goo.gl/8UfVyU1W5mxWnBw6A 

 

As Asia's No. 1 multi-entertainment group, we are active in group and unit activities as well as individual activities.SUPER JUNIOR!

 

They made their debut in Korea in 2005, and then made their debut in Japan in June 2011.

 

The characteristics of SUPER JUNIOR are:

 

The aim is to produce not only singers but also top stars in various fields such as talents, actors, and composers.That's what it means!

 

That should be it,

The group name SUPER JUNIOR

「All of them are special beings who have the talent to be active in multiple ways.」

It has a meaning.

 

A leader who is active as an MC on numerous TV programs and radio programs.Leeteuk is

 

「It is better to acquire skills other than singing.」

Apparently, he learned his MC skills through advice from his seniors!

SMTOWN I'm really looking forward to seeing what kind of excitement it will bring at LIVE2022.♪

TAEYEON & HYOYEON (Girls' Generation)

https://images.app.goo.gl/kb8EaymHDDuktyLV7

Girls' Generation is an extremely popular group that has continued to grow in popularity, setting records for girl groups upon their debut!

 

After starting full-scale activities in Japan in 2010, its popularity exploded!

Not only has he appeared on numerous music programs, but he has also successfully completed a dome tour.♪

Recently, that girlhoodIt has been decided that they will make a comeback after 5 years.It became a big topic (^○^)

This timeSMTOWN Members Taeyeon and Hyoyeon will appear on LIVE2022!

Taeyeon said,Queen of K-POPHe is a very popular member in Korea, so much so that he is called "♪

 

Professes to be a fan of TaeyeonThere are many K-POP idols too!

 

In addition to being active as the leader of Girls' Generation, she is also active in a wide range of activities including solo activities, variety shows, radio, and modeling.

Hyoyeon is Girls' Generation's main dancer!

The members have such high dance skills that they even considered going to study abroad as a dancer before joining Girls' Generation.♪

 

Unique and cool fashion captivates female fans,He is also attracting attention due to his solo activities (^○^)

Even though the members have been active as individuals for a long time, you can see how deep the bonds of Girls' Generation are when you see them supporting each other when they make a solo comeback.♪

ONEW & KEY & MINHO (SHINee)

https://images.app.goo.gl/emmg3vxvHR1DYnAy7

 

SHINee has various talents and is very popular not only in Korea but also in Japan!

This timeSMTOWN Onew, Key, and Minho will appear on LIVE2022.

Onew, the leader, is characterized by his soft voice and sweet singing voice.♪

 

Also, he is fluent in Japanese,He often performs Japanese songs at concerts,When I sang Hideaki Tokunaga's "Rainy Blue", it was praised as the best stage!

The key isThe members have excellent singing, rapping, and dancing skills.♪

In addition to music, he is also active in various scenes such as variety shows, movies, dramas, and musicals!

 

Minho is active as a model and actor, taking advantage of his graceful appearance and height.♪

 

In addition, from February to March 2019, he held solo events in Korea, Japan, Taipei, and Thailand, attracting fans from all over the world!

Those three peopleI’m looking forward to seeing what kind of stage they will show at SMTOWN LIVE2022 ^ ^

SUHO ＆ CHEN ＆ KAI (EXO)

 

EXO is very popular in Japan, debuting in Korea in April 2012 and debuting in Japan in 2015!

 

The group's concept of ``new stars from an unknown world'' became a hot topic upon their debut, and they won the Newcomer of the Year award one after another.♪

 

This timeSMTOWN Suho, Chen, and Kai will appear on LIVE2022.

 

Suho, the leader of EXO,He has been a trainee for 6 and a half years and is known as one of the hardest working members!

 

Expectations are high for Suho's success as he will make his solo debut in March 2020.♪

Inside EXOChen is in charge of the main vocals.Among the vocals,In charge of high tone!

They were known as members whose singing ability was high even before their debut, even though their period as trainees was short.♪

 

Kai is the main dancer of EXO.He plays the center role in most of the songs!

 

When he was a trainee, he had such outstanding dancing skills that his trainer called him a genius.♪

 

Besides dancingShe is also active as a model and serves as a global ambassador for GUCCI. 

Red Velvet

 https://images.app.goo.gl/Yj7CPwLoa3dVrxYK8

 

Red Velvet has established themselves as the summer queens and continues to be at the top of the K-Pop world!

She is a very popular idol all over the world, including Japan and Korea.♪

 

After debuting in August 2014,The following year, he won three Newcomer Awards!

In 2018, it debuted in Japan, and the first showcase in Japan was held the previous year.

Even before her debut, there were over 20 times more applications than the capacity.It proved its popularity in Japan by doing♪

One of the characteristics of Red Velvet is their cuteness and high performance!

 

Red Velvet's

「Captivating the world with colorful and sophisticated music and performances」

That's calledAs the name suggests,

There are pop and cute songs that stick in your ear once you hear them, as well as dark and slightly poisonous songs.

Every time, they come up with a different concept and give a performance that perfectly matches it (^○^)

 

I'm really looking forward to seeing what kind of concept stage will captivate the fans at this SMTOWN LIVE 2022.♪

NCT

https://images.app.goo.gl/hEYExaxB2mtQsXGb6

 

NCT is a Korean idol group that has achieved rapid growth and is extremely popular all over the world!

 

NCT isThe members are of various nationalities and ages, and the members change depending on the concept of the song, which is unusual among idol groups.

 

The origin of NCT's name is

「Neo Culture Technology」

 

It's a group with a new concept: ``Activity group, no limit to the number of members.''♪

 

A unit whose members are not determined and can be freely combined according to the concept of the song.NCT U」、

 

The members have been decided,Mainly active in Korea and Japan.NCT127」、

 

The unit was made up of members in their teens when they first debuted, but now the graduation system has been abolished and the group currently consists of seven members.「NCT DREAM」、

 

中国レーベル「Label V」に所属し、Mainly active in China「WayV」、

 

The NCT comprehensive group was born in 2020, and consists of 23 members in total, with two new members added to the previously introduced NCT127, NCT DREAM, and WayV.「NCT2020」、

 

One of the characteristics of NCT, which is composed of , is that the group is released and expanded, so you can enjoy songs from various groups without getting bored!

Groups and members that fit the concept are selected, from upbeat songs to cool songs and sexy songs.

There are times when all NCT members work together, but by making use of members of various nationalities, the group is expected to grow even further in the future, with the potential to expand not only in Korea but also to other countries such as China and Japan!

aespa

https://images.app.goo.gl/XDMm7imYqE1aoRq96 

 

As a female idol group from SMAespa is a major newcomer who debuted in 2020 for the first time in about 6 years!

 

The group concept is

「Meet your ego and experience a new world」

This is a group that is working with a new concept that has never been seen before, such as releasing a music video that incorporates the latest technology!

 

The debut single “Black Mamba” recorded 24 million plays in less than 24 hours after its release!

This record is the fastest debut song for a K-Pop group in history, charting in more than 50 countries around the world.

Even though she is a newcomer, she is an idol who has received a lot of attention from all over the world, ranking second in the world category of the iTunes song chart.♪

Even in JapanEven before their debut, they have been attracting a lot of attention, reaching number one on Japan's iTunes charts (^○^)

Aespa will finally open its official Japanese Twitter account in May 2022!

Also,It was announced that the first event would be held in Japan, and it became a hot topic on social media.♪

We have high expectations for your success in Japan in the future!

Examples of support advertisements issued to commemorate Japan LIVE

From here, we will introduce support advertisements that were released in the past to commemorate the LIVE in Japan!

There are various ways to support idols, but have you ever done any of them? ^_^

Recently, cafe events such as cup holder events, which have become mainstream in Korea,BirthdayIt is also popular in Japan to issue support advertisements.♪

There are various types of support advertisements, such as advertisements to celebrate debut anniversary, advertisements to celebrate comeback, and advertisements to commemorate Live in Japan. 

View this post on Instagram

BirthdayA post shared by Advertising Agency JAPAN (@birthday.ad.jp)

This is a support ad released to celebrate TWICE's first Tokyo Dome performance in two years in April of this year!

A large number of people gathered around the support advertisements placed at the most popular event, Tokyo's Unica Vision, and everyone was transfixed, stopping to take pictures with their smartphones.♪

This situation isAlso featured on TVIt became a hot topic (^○^)

In this way,You can make the LIVE event in Japan even more exciting through support advertisements!

SMTOWN LIVE will be held for the first time in three years, so I hope the fans can make it even more exciting (^ ^)

View this post on Instagram

BirthdayA post shared by Advertising Agency JAPAN (@birthday.ad.jp)

Also, this is a support advertisement that was released in Hokkaido, Tokyo, Osaka, and Fukuoka in the past to commemorate SHINee's comeback!

By placing advertisements all over the country, you can make Oshii's comeback even more exciting (^O^)

「I'd like to try it out by myself, but I wonder if it's expensive...?If you think that, there are advertising media that even individuals can easily publish, so please feel free to contact us.hereCheck it out!

Also, “I would also like to run an ad to commemorate my comeback and LIVE in Japan!If you think,BirthdayWe offer free consultations on Advertising Agency JAPAN's official LINE, so please feel free to contact us.

Summary

So far, we have introduced the gorgeous performers of "SMTOWN LIVE 2022" which will be held in August this year, as well as examples of past support advertisements, etc. What did you think?

It's very rare to be able to see all these super talented artists together, and since it's being held in Japan for the first time in three years, expectations are high (^O^)

I hope the fans can make the event even more exciting in Japan.♪

For those participating in the LIVE, please enjoy! ! (≧∇≦)

 

BirthdayLeave it to advertising agency JAPAN!

After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪

If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to consult with advertising agency JAPAN ^^

BirthdayWhen you register the official LINE of advertising agency JAPAN,Auto-response chat will solve your problems regarding support advertisements!

 

Of course you can chat with the staff, it is safe to consult over the phone.♪

Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!

First of all, please try registering as a LINE friend ^^

 

 @birthday_ad_jp

instagram @birthday.ad.jp