Birthday(Birthday) Why are station advertisements so popular? Explanation of cases, fees, and how to obtain and issue permits!

In recent years, push advertising®︎ (Birthday/ support advertisements) are becoming popular. Push advertisement®︎(Birthday/Support Advertisements) are advertisements that fans put out to support their favorites on occasions such as their favorites' birthdays and debut anniversaries.

Push advertisement®︎(Birthday/Support Ads) can make your wishes come true, such as ``I want to post an ad about my favorite person!'' or ``I want to post an ad about my favorite person and have it seen by many people!''
We “BirthdayJAPAN” is Oshi Advertising® (BirthdayThis is an advertising agency that supports /support advertising)! ^^

By using our service, even people with no knowledge of advertising can post their favorite advertisements in public spaces such as stations.

In this article, Oshii Advertising®︎(BirthdayAfter confirming the reasons why station advertisements (supporting advertisements) are popular, we will explain the types of station advertisements, average costs, and how to choose where to display them.

If you're thinking, "I want to post an ad for promotion!", please refer to this article.♪

Birthday(Birthday) Why are station advertisements so popular?

💎 #TREASURE #HARUTO #BirthdayAdvertisement 💎

Celebrating Treasure Hart's birthday@haruto_maker will run a birthday advertisement🎂🩵

🗓️ 4/1-4/7
📍 Hakata City Vision

An advertisement will appear on the street vision of Haruto's hometown of Fukuoka.🌈✨
Ladies and gentlemen, please come and visit us.🐶⭐️ pic.twitter.com/VkS5kiX3Ng

— BirthdayJAPAN (@birthday_ad_jp) March 26, 2024

In recent years, ``Oshikatsu'' has become such a huge boom that it is no exaggeration to call it a social phenomenon.
Under such circumstances, I think there are many people who are grateful to their pushers for reasons such as ``My pusher always gives me energy,'' ``Every day is fun because I have my pusher,'' and ``I am able to work hard toward my goals because I have a pusher I admire.''

I'm sure many fans would like to express their feelings of "I love you!" directly to their favorites while expressing their gratitude by saying "Thank you!" ^^
One way to convey these feelings to Oshi is through Oshi advertising (Birthday/ support advertisement).

By posting station advertisements that can be seen by public transportation users on anniversaries such as Oshi's birthday, fans can express their love and congratulations and deliver them to Oshi.

Advertisements posted at stations may be endorsed by the person or other people involved by sharing the photo on SNS.♪Poster advertisements at the station are posted all the time, so there's a chance that you'll be able to get a verification shot taken! ^^

Gathering together with your fellow fans and taking photos in front of the advertisements can also be a wonderful memory of Oshikatsu.

The reason why station advertisements are so popular on birthdays can be said to be because fans' desire to ``properly convey their feelings for their Oshi'' overlaps with their desire to ``create more memories with fellow fans.''

In the first place, the push advertisement (Birthday/Support Advertisement) What is it?

Favorite advertisement (Birthday/Support advertisements) are advertisements that fans place for their "favorites" (idol, actor, character, etc.).

「Birthday'' means ``birthday'' in Korean, and is often used as a push advertisement in K-POP fan culture (Birthday/ support advertising) has been nurtured.

We will post advertisements in conspicuous places such as station posters, street visions, and digital signage to congratulate you on your favorite birthday.

In Japan, Oshii advertisements are used not only on birthdays, but also at various times such as the release date of a new song, debut anniversary, the first day of a live performance, and stage performance.Birthday/Supporting advertisement) = "Advertisement to support your favorite" is posted.

In recent years, push advertising (Birthday/Support Advertisements) are increasingly being seen at stations in major metropolitan areas in Japan. It is becoming established as part of the culture of oshikatsu!

BirthdayRecommended for (birthday)! Explaining the types of station advertisements, average costs, and how to choose the posting location

🎂 #Mori Calliope #Birthday Advertisement 🎂

Celebrating Mori Calliope's birthday
@sange_ringo will be running a birthday advertisement.💝✨

🗓️ 4/4
📍 unica vision

A recommended advertisement will appear in Shinjuku Unica Vision 🥰❣️
Everyone, please come and celebrate with us 🩷 pic.twitter.com/qxYzyFCgPg

— BirthdayJAPAN (@birthday_ad_jp) April 1, 2024

I'm sure there are many fans who have thoughts such as ``I want to celebrate my favorite's birthday in a big way!'' or ``I want to put up station advertisements for my favorite and surprise him on his birthday!'' ^^Here, we will explain the types of station advertisements, average costs, and posting locations.

What types of station advertisements are there?

When you walk around a station, you will see a variety of advertisements, and there are several types of station advertisements. The following are the main types of station advertisements:

📝poster advertising

Station poster advertisements are transportation advertisements that are displayed on walls and boards inside stations. They are installed in the flow line of people commuting to work and school, and because they are seen repeatedly every day, they tend to leave a lasting impression.

📝digital signage advertising

Digital signage advertisements are advertisements that deliver videos and still images to displays in stations and other locations. They tend to be highly visible and memorable due to movement and sound.

📝large board advertisement

These are large-sized billboard advertisements that are installed on walls, platforms, and concourses inside stations. They are significantly larger than regular station posters, making them noticeable even from a distance. Photos taken of large board advertisements will also look great on SNS.

Let's know the average cost of station advertising!

Even when combined with station advertisements, the cost varies greatly depending on the type of advertisement. In addition, our company handles "poster advertisements," "digital signage advertisements," and "large board advertisements." The approximate cost is as follows.

・Poster advertisement: ¥11,753 ([JR Kagoshima Station] B1 poster/7 days) ~

・Digital signage advertising: ¥50,440 ([JR Ebisu Station] Ebisu Station West Exit J・AD Vision/7 days) ~

・Large board advertisement: ¥174,534 ([JR Kokura Station] 10 consecutive B1 posters/7 days) ~

📝Advertising cost example
[JR Tokyo Station] (Tokyo Station Keiyo Passageway J・AD Vision)

Information on station advertising costs, placement methods, and frequently asked questions! What is the minimum cost for poster advertising?

Station advertising fees tend to be cheaper in rural areas than in Tokyo! ^^

Tips on choosing a posting location

When posting station advertisements for promotion, location selection is also important. Here, we will introduce the points you should pay attention to when choosing a place to post station advertisements.

・Considering the behavior of the target and the pusher
In addition to stations closest to Oshi's office and stations used by many fans, stations with many age groups and genders that are likely to be interested in Oshi.

・Fee
Posting fees tend to be high at stations with a large number of users and stations in metropolitan areas.

・Looks good on SNS
Station advertisements are easy to photograph and look good on social media

BirthdayIntroducing an example of a station advertisement that enlivened (birthday)!

Our company has posted numerous station advertisements in the past to help fans celebrate their favorite birthdays.Here,BirthdayIntroducing an example of a station advertisement that enlivened (birthday).

[Tokyu Shibuya Station Denentoshi Line B1 poster outside the ticket gate] Natsumezaka46

This is an advertisement posted by a fan to commemorate Natsumezaka46's victory in the "UNIDOL 2024 Summer Finals".

The advertisement features photos of the members on a yellow background, giving it a bright and pop design.

By including Natsumezaka46's SNS on the poster, it will also be an opportunity for many people to get to know this group.

[Tokyo Metro Nogizaka Station B1 Poster] Nogizaka46 Rika Sato

Speaking of Nogizaka46, Nogizaka Station is the place where fans placed an advertisement for the station to commemorate Rika Sato's 23rd birthday.

You can feel the love of his fans for Sato-san's cute portrait.

The design has a soft and gentle atmosphere, with a portrait of Mr. Sato as the main theme, and pink and green tones.

[Tokyu Shibuya Station B0 Poster] X-BORDER Akane Ryoto

To celebrate Ryoto Akane's birthday, fans placed an advertisement at Shibuya Station.

The red-based design is bright and stylish.

In addition, the advertisement includes new song release information and Akane's SNS information, conveying Akane's charm to many people.

BirthdayHow do I place a station advertisement on (birthday)? Explanation of the permission application process

Favorite advertisement (BirthdayI think there are many people who are considering station advertising (advertisements/support advertising) who have concerns such as, ``How should I put out station advertisements?'' or ``I'm interested in station advertising, but it seems difficult.''

``It seems difficult to post advertisements at stations.💦” is what everyone thinks, but posting an ad is surprisingly easy!

The steps to place an ad are as follows.

*Procedures may differ depending on the medium, so please check the product page of each medium for details.

The approval success rate is approximately 95%! If you are applying for permissionBirthdayLeave it to JAPAN!

Don't worry even if it's your first time advertising!BirthdayIntroducing JAPAN's strengths and services

"I want to run a promotional ad, but I don't know where to start..."

What I would like people to know is:BirthdayThis is a JAPAN service!

Our company has over 5,000 recommended advertisements (BirthdayWe have a track record of supporting advertising/support advertising, and have helped many fans turn their wishes of support into reality.😊

A total of over 5,000 support ads have been supported!

BirthdayJAPAN isSo far, we have supported over 5,000 recommended advertisements!

In a post-implementation survey, more than 95% of customers gave it a high rating.✨

We will continue to provide courteous and reassuring support in line with our desire to support our customers.😊

#advertisement If you give it out #BirthdayJAPAN🤗💖
Dedicated personnel such as idols, actors, YouTubers, VTubers, e-sports players, etc. will help you spread the word!

Acceptance rate 95%! Started acting on behalf of companies to apply for permission.📷✨
Also open on Saturdays, Sundays, and holidays! We will respond to your LINE inquiry within 1 business day.♪

BirthdayClick here for JAPAN's past achievements🔽… pic.twitter.com/I7uAhioBdp

— BirthdayJAPAN (@birthday_ad_jp) September 12, 2025

Over 500 types of advertising media!

BirthdayIn JAPAN,It is possible to place advertisements not only in Japan but also in countries around the world such as South Korea, the United States, and France.📣

We will suggest the most suitable advertising medium according to cost and purpose, so even first-time users can consult us with confidence.😊

Of course, we also have media plans perfect for those who want to keep costs down!

There are many media that we can handle even if they are not listed on the site!

Please feel free to contact us on LINE if you have any questions about ``I want to put it out in a place like this!''📲

New advertising media are being added all the time, so be sure to check back regularly for the latest information.✅Please try it✨

Free consultation available on LINE! Also available on Saturdays, Sundays, and holidays

BirthdayIn JAPAN,We accept free consultations regarding push advertising on LINE.✨

In order to value smooth communication with our customers,Also available on Saturdays, Sundays, and holidays📲

Our dedicated staff who are well-versed in promotional advertising will respond within one business day.

Please feel free to contact us with any questions you may have, such as "I'm nervous because it's my first time..." or "Can this advertisement be implemented?"

Reliable support in both Japanese and Korean! Compatible with Japan and Korea

BirthdayAt JAPAN, Korean staff are permanently stationed.We also handle permission applications and translations in Korean!

Even if you are unsure of your Korean language skills, we will provide you with detailed support so that you can place your Oshii ads with confidence in Japanese only🤲

In addition, approximately 90% of our staff are bilingual, and we can also respond in Japanese, Korean, English, and Chinese.✨

Make it come true with your friends with “Oshikura Fan”! Dream promotion advertisement (Birthday/support advertisement) project

I think there are many fans who think, ``I want to advertise for endorsements, but isn't it expensive?'' or ``It seems difficult to advertise on my own.''

By using “Oshi Club Fan”, anyone can easily place advertisements on Oshi.
Oshikura fans are Oshikura fans (Oshikura fan).BirthdayThis is a crowdfunding service specializing in support advertising.

Fans who share the same feeling of "I want to advertise for my support!" gather online and pool their funds to accomplish the project.

The characteristics of Oshikurafan are as follows.

Creating and posting projects is free!
→ If the goal is not achieved, no fees or cancellation fees will be charged. You can rest assured that your support money will be refunded.

Only when this goal is achieved, a portion of the support amount will be deducted as a fee.

You don't have to worry even if it's your first time, as a dedicated person in charge will support you from planning to advertising, shipping returns, and reporting income and expenditures.

"It's a high hurdle to reach out to your fan friends directly...💦” “I don’t have anyone around me who supports me, so I might not be able to do it alone.”💦For those who think, “Oshikura Fan” is recommended.

You can connect with friends from all over the country and the world online, and participate within a reasonable amount (starting from a small amount, such as 500 yen), making it easier to achieve big advertisements.

If you would like to know more about Oshikura Fan, please click below.📝

From templates to full customization! Design production agency by professional creators

“I want to create an original recommendation ad.”

For such people, we recommendBirthdayJAPAN“Design production agency” serviceIt is.

Our experienced exclusive creators will carefully listen to your desired image and create a design for your Oshi advertising.

Furthermore, you can also request a creator who is close to your favorite taste! (A separate nomination fee will be charged)

Even if you don't have time until the date you want to place your recommended advertisement, our company'sWith the express plan, you can create advertisements in a short period of time.It is!

Delivery times vary depending on the advertising medium, butPlease contact us at least once, even if it is less than 3 weeks away.📲

On the other hand, for those who want to create products more easily and at lower cost,“Canva template DL plan”is recommended!

We have over 160 types of still image templates created by our creators who have created over 1,400 promotional advertisements.

You can edit with Canva's free plan, and create a professional design by simply replacing photos and text on your smartphone or PC!

It can be used with peace of mind even for those who are not confident in their design or do not have the time to create it.😊

Don't worry even if it's your first time! Leave the permission application to the professionals

BirthdayIn JAPAN,We provide a service that handles the permission applications necessary for placing advertisements on your behalf.I'm doing it.

The permission application process takes time and can be difficult if you are not used to it.💦

“I’m not sure if I can do it well the first time.”

"I don't understand Korean, so it's difficult to translate..."

If so, please use our permission application agency service!

Our experienced staff will respond smoothly.📩

If you would like to know more about consent for Oshii advertising, please also see this article.💁

Record the situation after posting! On-site shooting report agency service

After posting a promotional ad, many people would like to see how it actually works in the field.✨

However, there are some people who live far away and find it difficult to go to the site, or who have multiple advertisements and don't have time to go see them all.

What I would like to recommend to such people is“On-site shooting report agency” serviceIt is📸

We will take pictures of the recommended advertisements posted on-site and deliver them as a report summarizing the photos and videos.

We will take pictures to convey the atmosphere of the scene, so you can enjoy the Ooshi advertisement with peace of mind even from a distance.😊

*Advertising report agency fees vary depending on the medium. Please contact the person in charge for details.

Frequently asked questions about station advertising

I would like to post a photo of my favorite in a station advertisement, do I need permission from the agency?

Yes, it is absolutely necessary. In order to post station advertisements, it is common to obtain information in advance from your agency. If you proceed without permission, you will see recommended advertisements (Birthday/Support Advertisements) may not be posted.

How long will it take for my ad to appear at the station?

Several procedures are required to post an advertisement at a station. If you would like to request design production or permission application services, we recommend making the request at least two months in advance.

Summary

Favorite advertisement (Birthday/Support Advertisement) By posting it at the station, your feelings may reach the Oshii (*'ω'*)

Also, if you place an advertisement on your favorite's birthday at the station closest to your favorite's office or the station in your favorite hometown, your favorite will be happy with a surprise present...

Favorite advertisement (Birthday/Support Advertisement) is one way for fans to give form to the feelings they have for their favorite fans.💕✨

BirthdayLeave it to JAPAN!

Read this article

“I also recommend advertising® (BirthdayI want to run an advertisement/support advertisement! ”

Isn't there a lot of people who thought so?✨

On the other hand, “But,Some people may feel that Oshii Advertising® seems difficult...'' or ``I'm worried about the procedure...''

In such a case, pleaseBirthdayPlease contact JAPAN!

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will quickly answer any questions you may have regarding Oshii Advertising®!

Additionally, you can chat with our staff or consult over the phone, so even first-time users can use our service with confidence.📞

Consultation about Oshi Advertising® → media arrangement → design production → post-posting report can all be completed with just LINE, so feel free to add us as a friend!

★BirthdayJAPAN SNS information★

BirthdayJAPAN delivers the latest information on "X (formerly Twitter)," "Instagram," "TikTok," and "YouTube."♪

In addition to information about Oshii Ads®, we also constantly send out trends related to actors, idols, VTubers, YouTubers, athletes, and information on advantageous campaigns.📱✨

Please follow us and check the latest information.

X (@birthday_ad_jp)

「BirthdayI want to check the information about JAPAN as soon as possible! ”, please follow X (old Twitter)!

In X,

• in progressOshi Advertisement® announcement
• Publication of Oshi Advertising® example photos and videos
• Distribution of blog articles about actors, idols, VTubers, YouTubers, and athletes
• Notice of advantageous campaigns

etc.,BirthdayWe deliver the latest information on JAPAN as soon as possible.

#advertisement If you give it out #BirthdayJAPAN🤗💖
Dedicated personnel such as idols, actors, YouTubers, VTubers, e-sports players, etc. will help you spread the word!

Acceptance rate 95%! Started acting on behalf of companies to apply for permission.📷✨
Also open on Saturdays, Sundays, and holidays! We will respond to your LINE inquiry within 1 business day.♪

BirthdayClick here for JAPAN's past achievements🔽… pic.twitter.com/I7uAhioBdp

— BirthdayJAPAN (@birthday_ad_jp) September 12, 2025

 

Instagram (@birthday.ad.jp)

On Instagram, we are introducing examples of Oshii Advertising® that have been implemented!

For those who are thinking, ``I want to try it myself,'' there are many posts that will surely be helpful!

If you save posts that interest you, you can conveniently refer back to them at any time.

Please follow us and use it for your daily promotion.

View this post on Instagram

A post shared by BirthdayJAPAN (@birthday.ad.jp)

 

TikTok (@birthday.ad.jp)

「I want to quickly see examples of Oshii Advertising® in my free time! ”, we recommend following us on TikTok!

You can view it in your spare time, such as while getting ready in the morning or commuting to work.♪

@birthday.ad.jp

🤍Our customer's #favorite advertisement certification shot📸🤍 #SKE48 #Makiko Saito uploaded a photo with #support advertisement😊💕 Source: https://x.com/saitomakiko_628/status/1876490520002011527

♬ Original song - BirthdayJAPAN

 

YouTube (@birthday_ad_jp)

Oshii Ad® examples are also being distributed on YouTube!

Please watch the short video to see the advertisements that interest you.