Favorite ads (Birthday/Support ads) do I need permission from the idol agency? A thorough explanation of prohibited items and guidelines!

Recently in Japan, Oshii advertising (Birthday/Supporting advertisements) I started to see a lot of advertisements (supporting advertisements) on my favorite idol's birthday.Birthday/I want to run a support advertisement)! ” I think there are many people who think that.

However, many people may wonder, ``I don't know which photos to use'' or ``Do I need permission to use idol images?''

So this time,Favorite advertisement (BirthdayWe would like to thoroughly explain the copyright and advance notice guidelines regarding /Support Advertisements!

If you read this article and think, “I want to run Oshi no Oshi Ads®!” or “I’m interested in Oshi no Oshi Ads®,”BirthdayPlease contact JAPAN official LINE!

  

Introducing advertisements that are rapidly increasing in Japan (Birthday/ support advertisement)

In Korea, a popular way to support idols is through advertising (Birthday/Support Advertisement) However, recently it has been seen more often in large-scale visionaries in Japan.

There are various types of general support advertisements, such as street vision, transportation advertisements (stations, buses, airplanes), and SNS advertisements.

There is also a cup holder event where cup holders are distributed.

Favorite advertisement (BirthdayIf you would like to know more about /Support Ads, please read this article first.

article➡︎What is support advertisement?BirthdayA professional agent explains the latest cases in Korea and Japan, costs, benefits of hiring an agent, etc. from the basics.

  

Favorite advertisement (Birthday/Support Advertisement) Do I need permission from the agency for the copyright?

Favorite advertisement (Birthday/Support Advertisement) When creating an idol's image, you may feel anxious, wondering, "Is it okay to use an idol's image without permission?"

In conclusion,Be sure to submit an advertisement application form to the idol's agency.

Also, depending on the advertising medium,from my agencyPermission certificateYou may not be able to air your ad without it.

I would like to explain in detail the copyright regulations provided by each medium.

 

Advertising media that can be posted even without a permission certificate

The advertising media that can be published without a certificate of permission from the agency to which you belong are listed below.

You can place advertisements in these advertising media without submitting a permission application form from your agency.

Depending on the medium, street vision may require permission certificates.

However, even if there is no need to submit a permission application,Be sure to apply for advertising such as ``I will place an advertisement'' or ``I will hold an event'' to your agency.

 

Advertising media that always requires a permission certificate

The following advertising media require a certificate of permission from the agency to which they belong.

Transportation advertising in Japan has strict regulations.Favorite advertisement (Birthday/Support Advertisements) All materials used must be approved by the agency.

If you do not have permission to use the ad, it will be judged as a copyright violation and you will not be able to air the ad.

Therefore,You will need to submit an advertisement application form and receive a permission certificate (email is also acceptable) from the idol's agency.

 

How to obtain permission for idol agency

 I think there are many people who don't know what kind of text to send to an idol's agency to get permission to use it.

Below is an example of an email you can send to your agency to inquire about permission to use the site.

《Example of application form》

*If the office is in Korea, it must be sent in Korean.

Some agencies will issue you with a certificate of permission, butIn most cases, we will ask for permission via email.

If you receive permission in the form of an email, be sure to submit a certificate of permission to the advertising medium stating, ``I have received permission with this content,'' as shown in the example below.

If you do not have a license certificate, your application will not pass the Japanese transportation advertising examination.

It also varies depending on the idol's agency.

Some of them like JO1 and OWVDisplaying available image materials on the official websiteIn this case, there is no need to obtain permission from the agency, as the agency is also there.

Please download and use the materials you wish to use from the site.

Guidelines regarding “JO1” support advertisements:https://jo1.jp/news/detail/843

Guidelines for “OWV” support advertisements:https://fc.owv.jp/news/detail/103

Is it not possible to place advertisements under an individual's name in Japan?

Transportation advertisements in Japan areYou cannot submit an advertisement as an individual, only in the name of an organization. (Even through an agency, if the advertiser is not in the name of an organization, the application will not pass the examination.)

For this reason, advertisers often create support groups and use social media to recruit investors.

Quote:https://twitter.com/__jo1_and_me__/status/1235835187625259011

 

Favorite advertisement (Birthday/Support Advertisement) What are the items required for the design?

According to the regulations regarding transportation advertising in Japan, ``advertisements where the responsibility, actual status, and content of the advertisement are unclear'' cannot be placed.

Therefore, in the images and videos used,The "organization name" and "group contact information" must be listed.

(It would be a good idea to include a warning message to prevent crowds of fans from forming and causing inconvenience to station users.)

 

Guidelines regarding advance notice

Favorite advertisement (Birthday/Support Advertisement) Once the broadcast date and time have been decided, you want to make advance announcements on SNS so that as many people as possible can see it.

However, whether advance notice is possible or not depends on each advertising medium.

Depending on the advertising medium,In some cases, advance notice is prohibited to avoid crowding.

To avoid trouble, be sure to understand the rules for advance notice stipulated by each media. 

 

In addition, even in cases where announcements are permitted, there have been cases where security guards have been called out due to a rush of fans.

In the worst case scenario, there is a possibility that the broadcast will be canceled, so please do not make an announcement.Please use the discretion of the advertiser.

 

Rules for advance notice specified by each media

We will introduce some of the regulations regarding advance notice for each advertising medium. 

Media name	Advance notice
Shinjuku Unica Vision	OK *After material screening is completed
Shibuya street vision	NG *Available after the broadcast starts
Station advertisement (partial)	OK *Announcement content will be reviewed

Please feel free to contact us for detailed regulations regarding other media.

 

Summary

Japan has strict regulations regarding advertising, so in Korea Ooshi advertising (BirthdayThe current situation is that it is more difficult than doing support advertising.

However, if you follow the prescribed guidelines, Oshi advertising (Birthday/ support advertising) is possible!

If you feel uneasy, we can help you with your recommended advertising (Birthday/ support advertising), so please feel free to contact us!

BirthdayWhen you register for APAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

Of course you can chat with the staff, it is safe to consult over the phone.♪

Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!

First of all, please try registering as a LINE friend ^^