Explaining the mechanism and types of Rakidro! How do you enjoy the popular Korean otaku "opening ceremony"? Where is the recommended opening location?

Lately, when I was rooting for K-Pop idols, I saw a new album come out."Rakidoro" "Opening ceremony"You often hear the word💡　 　　

Rakidoro not only released an album,
live goods,BirthdayAt a cafe event
There is Rakidro!

And what otakus do when an album comes out is the ``opening ceremony.''😏

This time, what is Rakidoro?Rakidoro, an idol album bonus that was actually held,BirthdayAbout Rakidoro at the cafe, with videos and imagesLet me introduce you♪

Furthermore, about the album opening ceremony, how to enjoy it,
We will deliver recommended places with videos (＾∀＾)

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What is Rakidoro?
Introducing the types of Rakidoro♪

First of all, what is “Rakidoro”?It is an abbreviation of “Lucky Draw”!

In Japanese, it means random lottery, prize lottery.I think this applies to you!

When a new album is released, a Rakidro event will be held in-store or online as a store benefit.♪

Rakidoro's main prizes to commemorate the album release are:
As shown in the image below, there are trading cards by store! 

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Depending on the idolNot only trading cards, but alsoThere's even a luxurious Rakidoro game where you can get a yeonton (video call) as a prize.✨

Furthermore, there are a wide variety of prizes, including RakiDro that is only available at concert venues.

Next,BirthdayRakidoro at the cafe,At a cafe where events are held, it is 200 yen per session.Favorite goods created by fansYou can draw the lottery! 

Now, from here on, the album Rakidoro,BirthdayWe will provide detailed information about the cafe Rakidoro with images and videos.♪

Rakidoro from SEVENTEEN

 Sebuchi’s latest album “F.M.L.However, a Rakidro event was held as a store benefit.♪

Previously, it was only available on Korean sites and retailers, but a few years ago Japan's Tower Records and HMV started holding trading card RakiDro events!

Like all idols, like the image below,In the announcement image that each store will carry out Rakidoro, the image is announced in a blurred state.It will be done!

This is a system where fans who get trading cards after the release can post them on SNS and see clear trading cards (￣▽￣)!

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Rakidoro in Korea isThe number of trading cards will change depending on the number of albums purchased!

Press the button on the machine where the trading cards come out in the image below and get the RakiDro bonus trading cards.I will✌︎('ω'✌︎ )

There is a staff member next to the machine, so you can press the buttons for the number of tickets you have purchased.👍❤️

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This is from the time of the FML comeback performed by a fan.
This is the situation at the Rakidoro store.♪

When Rakidoro is held, the stores also have panel displays of the idols, so it's fun.😆

05:04〜Please check out the status of Rakidoro from♪( ´▽｀)

StrayKids Rakidro

Next, this year's K-POP album initial sales4.61 million copies, No. 1 in historyStrayKids’ latest album “5-STAR”Rakidoro!

This time,What a RakiDro store, soundwave is the only store that will hold RakiDro until the 3rd editionwas done😳

 

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In the trading card 〇〇Ver of the image below,
There is a cute and sorry version lol!

You're too curious (￣▽￣)♡

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Even in one store, not only the first version but also different photos
It is often held as part 2...

In addition to RakiDro, store benefits continue to increase!

The image below is a list of store bonus trading cards including Korea and Japan that were released during Sukizu's comeback!

You'll be surprised at how many there are, but there are so many cute trading cards that you can't stop collecting them...:*+.\(( °ω° ))/.:+

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Rakidro from ZEROBASEONE

ZEROBASEONE (hereinafter referred to as ZEBEONE) just debuted on July 10, 2023.

The 1st mini album released this time “YOUTH IN THE SHADE”ofWe will tell you about Rakidro♪

This image is a RakiDro store bonus in Korea.
This is the second list٩( 'ω' )و

Every store has the second edition out ^ ^

 Trading cards with close-ups, dog ears, and panda headgearSince this is Zebewan's debut album, all the Zeros (Zebewan's fans) are busy collecting them.😂

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 Here is the pattern of the do-up trading card that Zeros was particularly interested in this time.♪( ´▽｀)

The faces of all the cards are so cute🫠💛

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 In this video, you can see Korean fans visiting RakiDro stores ^ ^

02:02〜Please check it out from♪

BirthdayRakidoro at the cafe

From here on, it will not be Rakidoro at the time of the album release, butBirthdayIntroducing Rakidoro at the cafe😆

BirthdayRakidoro at a cafe is closer to a Japanese prize lottery than Rakidoro on an album!

Basically, you can participate for 100 yen to several hundred yen per session.

The first and second images below are of Zhebewan's Jian Hao.BirthdayHere is a list of Rakidro's prizes at the cafe ^ ^

Prizes vary depending on the fan hosting the event!

This is a hand mirror, a framed photo, a film camera, a trading card collectible book, a record, and an acrylic key ring.It's gorgeous, isn't it?😳

Too luxurious, too cute benefitsBirthdaycafe's
Characteristics of Rakidoro♪(´θ｀)ノ

Love O'clock
I want to know,

Lucky Draw#장하오_너를_사랑할_시간 #2023HAPPYZHDAY pic.twitter.com/fJoFWF2BYq

— Love O'clock (@LoveOclock_zh) July 21, 2023

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 The video below is for StrayKids Hyunjin fans.BirthdayThis is what it looks like at the cafe ^ ^

02:05〜You can see how Rakidoro is doing from here!

It's very cute so please check it out♪( ´▽｀)

Finally, I have previously written about Rakidoro at the cafe, so please read more about it here.hereAlso check out♪

What is the album opening ceremony that is all the rage among otakus?

First of all, the opening ceremony is when Oshi opens the album's inclusions (trading cards, posters, stickers, etc.) when the album is released.😊

You could say that you buy an album looking forward to the thrill of opening it, hoping that it will turn out well (￣▽￣)!

So,Recommended places to hold the opening ceremony and how to enjoy the opening ceremony with videosWe will deliver it to you😊

Where is the recommended place to hold the opening ceremony?

When you buy an album, you want to open it right away!

We will introduce recommended places in Japan and Korea.♪

First of all, opening albums at or near stores that sell Japanese albums is basically taboo.⚠️

There are also places where it is stated that trading activities such as trading cards are prohibited.

So, the recommended places to hold the opening ceremony in Japan are:BirthdayCafe, Korean cafe.

Or if you want to make as much noise as you like when opening the package, I think the best place is at home (lol)

BirthdayIf you're at a cafe, there's a good chance that the staff and customers are also otaku!

So I think you can enjoy it without worrying about other people's eyes than opening it at a regular cafe!

However, don't forget to be considerate of your surroundings, such as how crowded the store is!

Next, the recommended place for the unboxing ceremony in Korea is the opposite of Japan, and is at a store.😳！

In Korea, fans line up at stores to buy albums on the day of release!

And what is different from Japan is as shown in the image below.The album is in a cardboard box (lol) 

On the day of the release, many fans will come, so
There may not be enough time to put them on store shelves...

We recommend taking the album you want to the cash register from the cardboard box, opening it near the store after purchasing, as it will be easier to find a replacement🤩

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How do you enjoy the opening ceremony for nerds?
Introduced with video♪

Next, we will tell you how to enjoy opening the album ٩( 'ω' )و

In recent years,It's becoming popular to post your Oshikatsu activities on YouTube ^ ^

I think it's about 50-50 split between those who open the package with friends and those who open it alone at home.☺️

When opening the package at home, you can make as much noise as you want.
That's a good point♪

On YouTube, there are many fans who are good at talking and interesting even if they are opening the package by themselves🤣!

 The video below is an unboxing video for SEVENTEEN fans!
It's interesting so I recommend it (´∀｀)

 
Next is the unboxing ceremony for Korean fans ٩( 'ω' )و

In Korea,After purchasing the album, if there is space, you can immediately open it inside the store or outside the store, and then hold a trading card exchange event with other fans who are there.(lol)

In the video below, you can see how RakiDro is played, the opening ceremony, and trading cards exchanged between fans immediately after purchase ( ´∀｀)♡

If you are a fan near a store, line up the trading cards you want to trade, write who you are looking for on your iPad, etc., and look for someone to trade with!

09:25〜Please check out the real exchange site in Korea from😆

BirthdayIntroducing ADYA's Rakidro case study conducted by advertising agency JAPAN♪

 In fact, in 2023,BirthdayAs a first attempt by advertising agency JAPAN, we held a Rakidoro event!

From fans who purchased the albumWe will give away an autographed Polaroid and album to 10 people through a lottery.The content was♪( ´▽｀)

／
★Limited to first 100 people★#ADYA lucky draw event💖
＼

To commemorate the release of ADYA's 1st Single Album #luckydraw We will do 🤗

Out of 100 people, 10 people will be randomly selected to receive a Polaroid or album autographed by the members!🎁

🔽Click here to purchasehttps://t.co/2uk9w0juu6
✔️Until Friday, June 16, 2023 23:59 pic.twitter.com/TCOzdF7M4u

— BirthdayAdvertising Agency JAPAN (@birthday_ad_jp) June 12, 2023

Korean new girl group ADYAWe implemented RakiDro for album trading cards.👏❤️

Surprisingly, this time,BirthdayAdvertising agency JAPAN limited selfie & Japanese message on the backIt was 🤩

#에이디야 It's the place to be 📸 (birthdayadjp) pic.twitter.com/VyYKP9sodz

— 하루 (@haruS2___) July 14, 2023

Adiya, I heard that there was a trading card for Japan, so I secretly bought it.😁

There's a message in Japanese on the back.😱
This is aiming to debut in Japan 🤔
We are looking forward to your next event in Japan.♥️#ADYA #에이디야 #Aidiya pic.twitter.com/ohSD2BfnAw

— Shibasan/시바상 (@sibasan_kp) July 9, 2023

In the future, we may hold Rakidoro events in addition to commemorating the album release!BirthdayCheck out advertising agency JAPAN's SNS😊！

Summary

This time, we brought you information about RakiDro's unboxing ceremony. What did you think?♪( ´▽｀)

Along with the recent momentum of K-POP idols, the scale and passion of fans' otaku activities have increased significantly.🔥

The best place to enjoy real-time events such as album sales and opening ceremonies is the best in Korea!

Please come and visit Korea ( ´ ▽ ` )♡

BirthdayLeave it to advertising agency JAPAN!

After looking at the cases introduced this time, I thought, ``Me too.BirthdayI want to advertise! Many people may have felt that♪

If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to consult with advertising agency JAPAN ^^

BirthdayWhen you register the official LINE of advertising agency JAPAN,Auto-response chat will solve your problems regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!

First of all, please try registering as a LINE friend ^^

★BirthdayAdvertising agency JAPAN's SNS information★