Oct 18, 2024

How do you promote athletes? We've investigated the favourite activities of soccer and baseball fans!

In recent years, the number of Japanese athletes participating in world competitions such as the Olympics and World Championships has increased, and ``Oshikatsu'' has begun to penetrate the sports world!🙄💡

In various sports such as baseball, soccer, volleyball, and basketball, not only the technical aspects, but also fashion, accessories, and SNS posts are attracting attention.🙌

In this article, we will introduce in detail what athletes' Oshikatsu actually does and how to enjoy Oshikatsu.✨🎀

In addition, in the second half of the article, we will answer the question "What is Oshii advertising in the first place?" and introduce examples of Oshii advertising by athletes.✨

Our company has received many requests for Oshi advertisements from fans who support Oshi.♪

「I'm interested in advertising, but I don't know how to put it out...」「I'm concerned about the cost...”, please check it out.♪

If you are interested in recommended advertising, please register as a friend on LINE and feel free to contact us anytime ^^!

Table of contents

The Oshikatsu culture is also permeating the sports world!

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Because there were many international competitions such as the Olympics, World Championships, and World Cups,“Sports” ranks among the top recommended activity genresnow⚾🏃‍♂️

In the baseball world, Shohei Otani, who plays for the Dodgers, and his dog Dekopin are very popular all over the world.🐶

Neo Marketing Co., Ltd.“Survey on promotion of sports”According to the survey, 33.9% of people in the domestic league are "favoring" specific individuals.💡🙄

Most of the reasons I became a fan were watching games, such as ``watching the game on a screen'' and ``watching the game live at the match venue.''✨

Co., Ltd.Paidy's“Everyone’s favorite activity survey 2023”According to91.7% of fans support individual playersEmphasis on whether your favorite player is participating in the matchAnd

85.9% isPurchasing goods can improve time performance when watching sportsIt seems that the answer is that it will lead to⚽🏆

Also, how to enjoy watching sportsDivided into “experiential value type” and “pusher type”It is said that👀

How do you specifically enjoy it?

This time, I will introduce the promotion of soccer and baseball.🙌🔥

How to enjoy soccer promotion?

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As of October 2024, the FIFA World Cup Asia Final Qualifiers are being held, and some of you may be watching the Japanese national team in action on TV.

Soccer is an extremely popular sport with many fans of both men and women.💡🥰

Recently, the number of young female supporters has increased, and many of them go to the stadium not only to watch the game, but also to buy goods and enjoy stadium gourmet food.🙌

We will introduce you to the specific things you can enjoy while playing soccer! 🩷

Watching the match

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The best part of pushing is, above all,“Watching the game”Isn't it?🔥⚽

I'm sure many of you use social media to check when your favorite players will play or whether your team is winning or losing. 🤔✨

The Meiji Yasuda Life J League, which is held throughout the year, will include 20 teams in all categories, J1, J2, and J3, starting from the 2024 season, and will play against the same opponent twice, once at home and once away.🏃‍♂️

The J League off-season runs from mid-December to mid-February.Therefore, each team will complete their transfers in mid-January based on their performance and conduct training camps in warm areas such as Okinawa and Miyazaki.🔥

The annual match scheduleJ League official websiteAnnounced in late JanuaryWe recommend that you plan which game you want to go to.💡🤗

Also, currentlyThe 2026 FIFA World Cup Asian Qualifiers will be held, so don't miss out on the performance of the Japanese national team!💪👀

Japan representative🎌：SAMURAI BLUE match schedule/results

J league⚽：Domestic league match schedule/results

Taken with a camera

Many people would like to take photos of their favorite athletes in action, as well as random moments and images that are difficult to see through a screen.🙌

When you actually go to the match venue, you will see many fans taking pictures with full-fledged cameras such as mirrorless cameras.📸

For those whose hobby is taking pictures of people with a camera, we recommend:"Photo Support" is free and easy to start.It is👀💘

Photo support is``Even on days when you can't go to the game, you can still push the game.''With the concept ofYou can match the photos you want to show with the photos you want to see.😘

You can easily search for photos of your favorite players that have been posted, and you can leave comments and likes, so by discussing the charm of your favorite players with your friends, you may discover a new side of them.💞🔎

⚽Teams eligible for photo support⚽

Kawasaki Frontale
Cerezo Osaka
super formula
FC Tokyo
Hokkaido Consadole Sapporo
albirex niigata
alvark tokyo

Photo Support is scheduled to be expanded to other genres in the future, including sports.💡📸

Also, it is generally prohibited to take photos or videos during public practice, so be sure to follow good manners and enjoy the Oshikatsu event🥰💞

For details,Photo support official websitePlease check💞📣

Purchase goods

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One of the fun things about Oshikatsu is to buy supporting goods for Oshi players at the venue on the day of the match.💘🏃‍♂️

Many people enjoy fashion coordination with goods such as T-shirts and towels that have players' uniform numbers on them, or decorate their homes with acrylic stands.🤗💓

Although it is possible to purchase online,If you want to wear it on the day of the game, check the delivery date and time.We recommend that you keep🙌

💛Advantages of purchasing recommended goods💛

Be recognized by your favorite players when waiting for the event or taking photos.
Expand your circle of friends at the match venue
Random/lottery-based goods exchange can be done smoothly

Get the goods you want and enjoy Oshikatsu while considering the amount you can spend on Oshikatsu per year and per month.💡😝

Enjoy stadium gourmet food

Including J League,Soccer stadiums are named after teams or regions.stadium gourmetsold byhas been🌭🥰

“It is no exaggeration to say that the purpose of visiting the stadium is to enjoy the gourmet food!🍜」

Isn't there some people who say that?😝💓

Events are also held to sell stadium gourmet food from all 40 J1 and J2 clubs, so be sure to enjoy the gourmet food that you can't find anywhere else in the country.🍔😍

Waiting before and after the game

People who want to get an autograph from their favorite player or want to see their favorite player up closeHa,It is common to wait outside the stadium or hotel.It is💡📝

However, during and before big matches, players may be nervous and may not be willing to take autographs or take photos.😣

After the match, it is expected that the response will change depending on the result, soIt is important to check the athlete's condition carefully before making a request.It is🙌

For those who want to interact with the players, not just signing autographs, joining the official fan club will make it easier to get the latest information and increase your chances of getting exclusive events and goods.💓🥰

Observing public practice

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The schedule for public practice is posted on each team's official website!🙌🥰

Open practice, as the name suggests, is where you can watch the team practicing.After practice, there will be fan service time such as signing autographs and giving out gifts.⚽💞

From the perspective of condition management, fan service may be held in advance by lottery, so be sure to check the information carefully🤗

In addition, there are tours and fan services at camps during the off-season.👀✨

A camp tour that also serves as a trip has an extraordinary feel, making it a perfect event for promoting activities.It is😘💓

If you are interested, please check out the schedule of the Oshi team 🩷