Promotional advertisement celebrating the debut anniversary (Birthday/Supporting advertisement) Case study summary! Explanation of recommended media, costs, how to submit, and permissions
Every fan wants to celebrate Oshi's memorable day in a special way this year.
Oshi Advertising® (Birthday/ support advertisement) isPerfect not only for birthdays but also for "debut anniversary"It is!
Of course, we celebrate the debut of the new group,"Korean debut XXth anniversary" "Japan debut XXth anniversary" "Solo debut XXth anniversary"There are actually many anniversaries related to debut!
Many fans, regardless of genre, such as idols, actors, or VTubers, use recommended advertisements (Birthday/Support Advertisement) to celebrate important anniversaries.📢
So this time,Debut anniversary push advertisement® (Birthday/ support advertisement)Based on the theme, we will introduce actual cases, recommended media, costs, how to submit, and permission applications!
usBirthdayJAPAN is Oshi Advertising® (Birthday/ support advertisement)We are an advertising agency that specializes in📢
After reading this article,I would also like to run an Oshi advertisement® on Oshi’s debut anniversary!」「I'm curious about Oshii Ads®!” If you think that, please feel free toBirthdayPlease contact JAPAN official LINE!
“I want to run Oshii Advertising®, but I don’t know where to start…”“What kind of media should I use to advertise?”If you are worried about this, please click here.Manual material listPlease also check out✨
In addition, Oshi Advertising® (Birthday/Support Advertisement) case page can now be searched by medium, genre, and artist!
It is being updated from time to time, so please check it out.✅
Debut anniversary promotion (Birthday/Support Advertisement) What is it?

Favorite advertisement (Birthday/Supporting advertisements) are "advertisements for fans to support their favorites."🌷
It is one of the Oshikatsu culture that started in Korea.BirthdayAlso called advertising, support advertising✨
Favorite advertisement (Birthday/ Support advertisement) may have a strong image of "birthday", but in reality,"Debut anniversary"Did you know that there are many fans who publish it?
Debut anniversary promotion (Birthday/ support advertisement) isRegardless of genre, such as idols, actors, VTubers, e-sports players, etc.It is being implemented.
Even though we say "debut anniversary" in a nutshell, there is more than just one time to celebrate.
- 🎀Korean debut anniversary
- 🎀Japan debut anniversary
- 🎀Debut 〇th anniversary
- 🎀solo debut anniversary
Even if you are a fan who says, "I forgot to send out an Oshii ad just in time for your birthday...", you can express your feelings towards your Oshi on the debut anniversary.💌
BirthdayIn JAPAN,Special article on idols celebrating their debut anniversaryWe have also made it public, so please take a look.♪
Debut anniversary promotion (Birthday/support advertisement) example
From here on, actuallyBirthdayFrom the examples supported by JAPAN, we will introduce debut commemorative advertisements of a wide range of genres such as idols, actors, VTubers, etc.
``There are other ways to celebrate!'' Please use this as a reference for your future activities.💖
[RESCENE] Korea/Gangnam Station Digital Board
- 🚩Medium: Digital board
- 📅Period: 2026/3/20-2026/4/19
- 📍Location: Gangnam Station
In order to celebrate RESCENE's debut anniversary (2nd anniversary), we have released a push advertisement (Birthday/Support Advertisement) has been posted at Gangnam Station, South Korea!
[Japanese actor Masahiro Kawakami] X advertisement
/
— BirthdayJAPAN (@birthday_ad_jp) March 11, 2026
actor
Mr. Masahiro Kawakami
Congratulations on your 10th debut anniversary!
\
We have packed the gratitude from our fans into the video!
If you are interested, please follow us from the link 🐶
- 🚩Medium:🔗X (formerly Twitter) advertising
- 📅Period: 2026/3/21-2026/3/23
- 📍Location: Japan/America
A promotional advertisement to celebrate the debut anniversary (10th anniversary) of actor Masahiro Kawakami (Birthday/Support Advertisement) was carried out on X!
[LUCAS] Digital signage at Incheon Airport T1 Station, South Korea
- 🚩Medium:🔗Incheon Airport T1 Station Airport Railroad Digital Signage
- 📅Period: 2026/4/1-2026/4/7
- 📍Location: Incheon Airport T1 Station
An advertisement to celebrate LUCAS's solo debut anniversary (2nd anniversary) was held at Incheon Airport T1 station in South Korea.Birthday/ support advertisement) has been posted✈️
[TIOT Shin Ye-chan] Korea Nonhyeon Station light box advertisement


- 🚩Medium:🔗light box advertising
- 📅Period: 2026/4/1-2026/4/30
- 📍Location: Nonhyeon Station
TIOT Shin Ye-chan's promotional advertisement to celebrate his group debut anniversary (2nd anniversary) and 19th birthday (Birthday/Support Advertisement) was held at Nonhyeon Station in South Korea!
[ME:I]X Advertisement
💖⋱⋰🪽⋰⋱🍑⋱⋰ 🐣⋱⋰🪐⋰⋱💖
— BirthdayJAPAN (@birthday_ad_jp) April 15, 2026
⋆⸜ 𝐌𝐄:𝐈 𝟐𝐧𝐝 𝐀𝐧𝐧𝐢𝐯𝐞𝐫𝐬𝐚𝐫𝐲 ⸝⋆
ME:I Happy 2nd anniversary of debut!
May your dreams and smiles spread forever
From YOU:ME with Love ♡
𝟐𝟎𝟐𝟒.𝟎𝟒.𝟏𝟕 »» 𝟐𝟎𝟐𝟔.𝟎𝟒.𝟏𝟕
💖⋰⋱⋰ 🐈⬛⋰⋱ 🔔⋱⋰ 🐹 ⋱⋰⋱💖
- 🚩Medium:🔗X (formerly Twitter) advertising
- 📅Period: 2026/4/17-2026/4/19
- 📍Location: Japan
An advertisement to celebrate ME:I's debut anniversary (2nd anniversary) (Birthday/Support Advertisement) was carried out at X!
[Korean actor Lee Min Ho] Japan, Shinjuku Unica Vision
- 🚩Medium:🔗[Tokyo] Shinjuku Unica Vision
- 📅Period: 2026/5/10
- 📍Location: 3-23-7 Shinjuku, Shinjuku-ku, Tokyo
An advertisement to celebrate the debut anniversary (20th anniversary) of Korean actor Lee Min Ho (Birthday/Support Advertisement) was posted at Shinjuku Unica Vision in Tokyo!
[2PM] Japan Cross Shinjuku Vision
- 🚩Medium:🔗[Shinjuku] Cross Shinjuku Vision
- 📅Period: 2026/5/4-2026/5/10
- 📍Location: RF Higashi-Shinjuku Building Cross, 3-23-18 Shinjuku, Shinjuku-ku, Tokyo
An advertisement to celebrate 2PM's Japan debut anniversary (15th anniversary) (Birthday/support advertisement) was posted on Shinjuku Cross Vision!
[VAYONN SEN] Korea Hapjeong Station CM monitor advertisement
- 🚩Medium:🔗Goi Station CM monitor advertisement
- 📅Period: 2026/6/20 to 2026/7/3
- 📍Location: Hapjei Station
Ads to commemorate VAYONN SEN's debut (Birthday/Support Advertisement) was held at Hapjeong Station in South Korea!
[TVXQ Yunho] South Korea, Gangnam area bus shelter advertisement


- 🚩Medium:🔗[Gangnam Area] Airport Limousine Bus Shelter
- 📅Period: 2026/6/1-2026/6/30
- 📍Location: Gangnam area (22-826)
TVXQ Yunho's promotional advertisement to celebrate his solo debut anniversary (Birthday/Support Advertisement) has been posted at the airport limousine bus shelter in the Gangnam area, South Korea!
[VAYONN MASATO] Gongdeok Station Digital Signage, South Korea
- 🚩Medium:🔗[Gongdeok Station] Airport Railway Digital Signage
- 📅Period: 2026/7/5-2026/7/11
- 📍Location: Gongdeok Station transfer passage
Ads to commemorate VAYONN MASATO's debut (Birthday/Support Advertisement) was held at Gongdeok Station in South Korea!
[VTuber Tsukimachi Nyamo] Japan Tokyu Shibuya Station B0 Poster

- 🚩Medium:🔗Tokyu Shibuya Station B0 Poster
- 📅Period: 2026/7/3-2026/7/9
- 📍Location: Tokyu Shibuya Station Toyoko Line
An ad to celebrate the debut anniversary (3rd anniversary) of VTuber Tsukimachi Nyamo (Birthday/ support advertisement) has been posted at Tokyu Shibuya Station!
[Korean actor No Min Woo] Digital signage at Yongsan I'Park Mall, South Korea
- 🚩Media: Yongsan iPark Mall digital signage
*As of September 2026, the product page is under construction. If you are considering implementation,BirthdayPlease feel free to contact us on JAPAN official LINE.
- 📅Period: 2026/7/16-2026/7/30
- 📍Location: Yongsan iPark Mall
An advertisement to celebrate the debut anniversary (22nd anniversary) of Korean actor Noh Min Woo (Birthday/Support Advertisement) was posted at Yongsan iPark Mall in South Korea!
[VTuber Yokato Maizuru] Japan Nishitetsu bus advertisement

- 🚩Media: Nishitetsu Bus outer sheet three-sided set
*As of September 2026, the product page is under construction. If you are considering implementation,BirthdayPlease feel free to contact us on JAPAN official LINE.
- 📅Period: 2026/8/1-2026/10/21
- 📍Location: Fukuoka
An ad to celebrate VTuber Yokato Maizuru's debut anniversary (8th anniversary) (Birthday/support advertisement) has been posted on Nishitetsu buses!
Recommended media and costs for promotional advertisements for debut anniversary
Here we actuallyBirthdayJAPAN's recommended debut anniversary advertisement (Birthday/Supporting Advertisement) From the case studies, we will introduce three particularly popular media.✨
We will also introduce the characteristics and estimated costs of each, so please use this as a reference when choosing a medium.♪
Shinjuku・YUNIKA VISION

- 🚩Media: Shinjuku/YUNIKA VISION
- 💰Cost: ¥93,700~
YUNIKA VISION is a large-scale vision that is known as a landmark in the east exit area of Shinjuku Station.
Shinjuku/YUNIKA VISION isBirthdayIn JAPAN's street vision advertisement (large vision advertisement),The most frequently used advertising media in 2025There is also👑
A unique feature of YUNIKA VISION is that it can be broadcast with audio, so it can deliver the appeal not only with the video but also with the supporting voices and songs.🎶
The music plays along with the image of the Oshi projected on a large screen, creating a gorgeous performance befitting the debut anniversary.💖
Furthermore, it is easily accessible as it is about a 3 minute walk from the east exit of JR Shinjuku Station!
Because it is located in the Shinjuku area where there is a lot of foot traffic,“I want many people to know about my recommendation!”This is a recommended medium for those who✨
Korea/CM monitor advertisement

| medium | cost |
|---|---|
| CM monitor advertisement (video advertisement) | ¥59,023~ |
| CM monitor advertisement (lighting advertisement) | ¥337,497~ |
"CM Monitor Advertisement" is a popular push advertisement (Birthday/ support advertisement).
BirthdayIn JAPAN,The most frequently used advertising medium in Korean transportation advertising in 2025There is also👑
Since it is posted inside the station where many people use the subway, its great appeal is that it can naturally convey the appeal of the recommendation in the daily flow of people.✨
The great thing about video-type commercial monitor ads is that they are relatively affordable, starting from ¥59,023!
"I would like to advertise in Korea, but I don't know which medium to choose."Recommended for those who💖
X Advertisement

- 🚩Media: X (formerly Twitter) advertising
- 💰Cost: ¥16,000~
"X advertising" can deliver the appeal of recommendation to many people regardless of location through SNS.
The big appeal is that it can be easily spread through likes and reposts.📱✨
Also, like station advertisements and street visions, you can see advertisements without having to visit the site, so you can celebrate your debut anniversary with fans who live far away or overseas.💖
The price range starts from ¥16,000, which is relatively easy to challenge.“First of all, I would like to casually run a promotional ad for my debut anniversary!”Recommended for those who♪
Debut anniversary promotion (Birthday/Support Advertisement) How to place/apply for permission?

“I would like to run an ad on my debut anniversary, but where should I start?” “Do I need to apply for permission?”Many people may feel uneasy about this.
From here,BirthdayThe basic flow of advertising on JAPAN and any concerns regarding permission applicationsI will explain it clearly!
First, check your desired medium!BirthdayConsultation/application from JAPAN official LINE
Debut anniversary promotion (Birthday/Support Advertisement) The process of publishing is very simple.✨
- ① Select the desired medium
- ② Check the details on the product page of each media
- ③BirthdayConsult and apply on JAPAN official LINE
The schedule and necessary preparations from application to publication vary depending on the medium.
Therefore, first check the product page of the media you are interested in and check the cost, posting period, application deadline, etc.📝
BirthdayIn JAPAN, Oshi advertising (Birthday/Support Advertisement) We accept free consultations and applications on LINE.✨
"It's my first time and I don't know where to start..." "Can I run this ad?"If you have any questions, our dedicated staff who are well-versed in advertising will support you!
Even if you haven't decided on a medium yet, please feel free to contact us on official LINE.♪
How to apply for permission
Debut anniversary promotion (Birthday/ support advertisement),You need to apply for permission from your agency.It is📝
Applications for permission can be made via email, DM, or inquiry form from your agency.
The required documents vary depending on the affiliation of the target person, the area of activity, and the advertising medium to be posted.
| Belongs to Japan Office/Activities in Japan | Belongs to an overseas office/active overseas | |
|---|---|---|
| Permission application form | Required ◎ | Required ◎ |
| permission certificate | Required ◎ *May not be necessary if your office has guidelines. |
Required only when publishing Japanese transportation advertisements |
- 📄 Permission application form: A document requesting the agency that they would like to place an advertisement like this. Submit by email/DM
- 📨 permission certificate:A document proving that permission has been obtained from the office. Screenshots of emails and DMs are also OK.
Please also refer to the following articles for detailed differences between permission application forms and permission certificates, and templates that can be used for application.💌
"I'm nervous about applying for permission myself..." "I don't know where to apply."For those who say,BirthdayYou can also take advantage of JAPAN's "Permission Application Agency Service (Agency fee: 10,000 yen + tax)"📝
My first push advertisement (Birthday/ support advertisement) but don't worry!BirthdayIntroducing JAPAN's strengths and services

My first push advertisement (Birthday/Support Advertisement)“Which agency should I contact?”Sometimes you get confused, right?😣
Here,BirthdayWe will introduce the benefits and service contents when you request JAPAN!
Over 7,000 Oshii advertising support results (as of September 2026)
*Total of advertising/crowdfunding support and creative production.
BirthdayJAPAN isFavorite advertisement (BirthdayAn advertising agency specializing in /support advertising)It is.
To all the fans “Give shape to your thoughts”We continue to support and have supported over 7,000 Oshii advertisements (as of September 2026).!
*Total of advertising/crowdfunding support and creative production.
In addition, we received high evaluations from over 95% of customers in post-implementation surveys.✨
We will continue to provide courteous and reassuring support while staying close to our desire to "support our favorites."😊
#advertisement If you give it out #BirthdayJAPAN🤗💖
— BirthdayJAPAN (@birthday_ad_jp) September 12, 2025
Dedicated personnel such as idols, actors, YouTubers, VTubers, e-sports players, etc. will help you spread the word!
Acceptance rate 95%! Started acting on behalf of companies to apply for permission.📷✨
Also open on Saturdays, Sundays, and holidays! We will respond to your LINE inquiry within 1 business day.♪
BirthdayClick here for JAPAN's past achievements🔽… pic.twitter.com/I7uAhioBdp
Over 500 types of advertising media!
BirthdayIn JAPAN,Oshii advertisements are carried out not only in Japan but also in countries around the world such as South Korea, the United States, Taiwan, and Thailand.Birthday/ support advertisement) can be posted.📣
We will suggest the most suitable advertising medium according to cost and purpose, so even first-time users can consult us with confidence.😊
Of course, we also have media plans perfect for those who want to keep costs down!
- [Japan] Street vision advertising
- [Japan] Transportation advertising
- [Japan] JOYSOUND karaoke advertisement
- [Japan] Adtrack/Mobile media/Special media
- [Japan] Oshi fireworks advertisement
- [Japan] Peel-off advertisement
- [Korea] Subway/bus/street vision advertising
- [Hong Kong] Street vision advertisement
- [America] Street vision advertising
- [France] Street vision advertising
- [Thailand] Tuk tuk advertisement
- SNS advertising
- cup holder event
- flower event
There are many media that we can handle even if they are not listed on the site!
Please feel free to contact us on LINE if you have any questions about ``I want to put it out in a place like this!''📲
Free consultation available on LINE! Also available on Saturdays, Sundays, and holidays
BirthdayIn JAPAN,Favorite advertisement (Birthday/Support Advertisement) We accept free consultations on LINE.✨
In order to value smooth communication with our customers,Also available on Saturdays, Sundays, and holidays📲
Favorite advertisement (Birthday/Support Advertisement) Our dedicated staff will respond within one business day.
Please feel free to contact us with any questions you may have, such as "I'm nervous because it's my first time..." or "Can this advertisement be implemented?"
- [Weekdays] 9:00-21:00
- [Saturdays, Sundays, and holidays] 10:00-12:00
- *Business hours may change without notice, so please check our website for the latest information.
Reliable support in both Japanese and Korean! Compatible with Japan and Korea
BirthdayAt JAPAN, Korean staff are permanently stationed.We also handle permission applications and translations in Korean!
Even customers who are not comfortable with Korean can feel safe using Ooshi advertising (only in Japanese).BirthdayWe will carefully support you so that you can publish /support advertisements🤲
In addition, approximately 90% of our staff are bilingual, and we can provide assistance in Japanese, Korean, English, and Chinese.✨
Make it come true with your friends with “Oshikura Fan”! Dream promotion advertisement (Birthday/support advertisement) project
I think there are many fans who think, ``I want to advertise for endorsements, but isn't it expensive?'' or ``It seems difficult to advertise on my own.''
By using “Oshi Club Fan”, anyone can easily place advertisements on Oshi.
What is Oshikurafan?
「Individuals launch and plan projectsSupporters pool their support money and promote advertising (Birthday/Support advertising) services that realize」
That's it!
A major benefit is that by pooling support funds among people who agree with the project, it is possible to issue large-scale advertisements that would be difficult to do alone.
BirthdayThis service operated by JAPAN provides full support from project launch to fund collection and management, advertising space arrangement, design production, and return shipping.💁
We will firmly promote the collected support funds and advertise (BirthdayIt is also attractive that it can be used for planning support advertisements.
Even if you are a first-timer and don't know where to start, our dedicated staff will carefully support you.🎶
In the unlikely event that the target amount is not reached, there will be no fees and a full refund will be given to supporters.Please be assured that this will be the case.
「I want to know more about Oshikura fans!”, please take a look here!
We will introduce in detail the types of advertisements that can be published on Oshikura Fan and the process to achieve them.♪
From templates to full customization! Design production agency by professional creators

“Original promotional advertising (Birthday/I want to make a support advertisement)! ”
For such people, we recommendBirthdayJAPAN「Design production agency” serviceIt is.
Our experienced exclusive creators will carefully listen to your desired image and create a recommended advertisement (Birthday/ support advertisement) We will create a design for you.
Furthermore, you can also request a creator who is close to your favorite taste! (A separate nomination fee will be charged)
On the other hand, for those who want to create products more easily and at lower cost,“Canva template DL plan”is recommended!
A total of more than 1,400 recommended advertisements (BirthdayWe have over 160 types of still image templates created by our creators who have worked on / support advertisements.
You can edit with Canva's free plan, and create a professional design by simply replacing photos and text on your smartphone or PC!
It can be used with peace of mind even for those who are not confident in their design or do not have the time to create it.😊
Don't worry even if it's your first time! Leave the permission application to the professionals

BirthdayIn JAPAN,We provide a service that handles the permission applications necessary for placing advertisements on your behalf.I'm doing it.
The permission application process takes time and can be difficult if you are not used to it.💦
"It's my first time and I don't know the steps."
"It seems difficult to do it on your own..."
If so, please use our permission application agency service!
Our experienced staff will respond smoothly.📩
| Permission application agency fee | 10,000 yen + tax |
|---|
Favorite advertisement (BirthdayIf you would like to know more about permission for /Support Ads), please also see this article.💁
Record the situation after posting! On-site shooting report agency service
Favorite advertisement (Birthday/Support Ads) After placing an advertisement, many people would like to see what it actually looks like in the field.✨
However, there are some people who live far away and find it difficult to go to the site, or who have multiple advertisements and don't have time to go see them all.
What I would like to recommend to such people is「On-site shooting report agency” serviceIt is📸
Posted recommended advertisements (Birthday/ support advertisement) will be taken on-site and delivered as a report containing photos and videos.
We will take pictures to convey the atmosphere of the place, so you can feel safe advertising from a distance (Birthday/ support advertisement) is content that allows you to enjoy the situation.😊
| Advertising report agency fee | 5,000 yen + tax~ |
|---|
*Advertising report agency fees vary depending on the medium. Please contact the person in charge for details.
Debut anniversary promotion (Birthday/Support Advertisement) Frequently Asked Questions
Summary
This time,Debut anniversary promotion (Birthday/ support advertisement)Based on the theme, we introduced actual examples, recommended media, and the process of publishing and applying for permission.✨
Even if it's your first time,BirthdayIf you use JAPAN's support, you can rest assured that your debut anniversary promotion (Birthday/ support advertisement).
On the anniversary of Oshi's debut, be sure to post an Oshi advertisement (Birthday/Support Advertisement) Please make your special celebration a reality.🌟
BirthdayLeave it to JAPAN!

Read this article
“I also recommend advertising® (BirthdayI want to run an advertisement/support advertisement! ”
Isn't there a lot of people who thought so?✨
On the other hand, some people may feel that ``But Oshii Advertising® seems difficult...'' or ``I'm worried about the procedure...''
In such a case, pleaseBirthdayPlease contact JAPAN!
BirthdayIf you register with JAPAN's official LINE, any questions you may have regarding Oshii Advertising® will be answered immediately via auto-response chat!
Additionally, you can chat with our staff or consult over the phone, so even first-time users can use our service with confidence.📞

Consultation about Oshi Advertising® → media arrangement → design production → post-posting report can all be completed with just LINE, so feel free to add us as a friend!
★BirthdayJAPAN SNS information★
BirthdayJAPAN delivers the latest information on "X (formerly Twitter)," "Instagram," "TikTok," and "YouTube."♪
Oshi Advertising® (Birthday/Support Ads), as well as trends related to actors, idols, VTubers, YouTubers, and athletes, as well as information on advantageous campaigns, etc.📱✨
Please follow us and check the latest information.
X (@birthday_ad_jp)
「BirthdayI want to check the information about JAPAN as soon as possible! ”, please follow X (old Twitter)!
In X,
- in progressOshi Advertising® (Birthday/support advertisement) announcement
- Oshi Advertising® (Birthday/Support Advertisement) Publication of example photos and videos
- Distribution of blog articles about actors, idols, VTubers, YouTubers, and athletes
- Notice of advantageous campaigns
etc.,BirthdayWe deliver the latest information on JAPAN as soon as possible.
#advertisement If you give it out #BirthdayJAPAN🤗💖
— BirthdayJAPAN (@birthday_ad_jp) September 12, 2025
Dedicated personnel such as idols, actors, YouTubers, VTubers, e-sports players, etc. will help you spread the word!
Acceptance rate 95%! Started acting on behalf of companies to apply for permission.📷✨
Also open on Saturdays, Sundays, and holidays! We will respond to your LINE inquiry within 1 business day.♪
BirthdayClick here for JAPAN's past achievements🔽… pic.twitter.com/I7uAhioBdp
Instagram (@birthday.ad.jp)
On Instagram, Oshii Ads® (Birthday/Support Advertisement) Introducing examples!
For those who are thinking, ``I want to try it myself,'' there are many posts that will surely be helpful!
If you save posts that interest you, you can conveniently refer back to them at any time.
Please follow us and use it for your daily promotion.
TikTok (@birthday.ad.jp)
「Oshi Advertising® (Birthday/Support Advertisement) I want to see a quick example of this in my free time! ”, we recommend following us on TikTok!
You can view it in your spare time, such as while getting ready in the morning or commuting to work.♪
@birthday.ad.jp 🤍Our customer's #favorite advertisement certification shot📸🤍 #SKE48 #Makiko Saito uploaded a photo with #support advertisement😊💕 Source: https://x.com/saitomakiko_628/status/1876490520002011527
♬ Original song - BirthdayJAPAN
YouTube (@birthday_ad_jp)
Oshi Ads® on YouTube (Birthday/Support Advertisement) is now being distributed!
Please watch the short video to see the advertisements that interest you.





