[Must-read article for beginners to favourite ads] First timeBirthday/Support ads. A summary of frequently asked questions!
Recently, one type of “Oshikatsu” that has become a hot topic is “Oshi Advertising®︎” (BirthdayAdvertisement/support advertisement)”!
This is a culture of support that originated in Korea, but recently many idols, actors, and YouTubers' "Oshii advertisements" have been aired in Japan as well (^○^)
However, even if you want to try advertising on your own,
"Where should I start...?"
“How does the work proceed?”
You probably have many concerns and questions.
Therefore, this time, for those who are planning to run Oshii Ads for the first time, we will introduce the process of running Oshii Ads and frequently asked questions.♪
Our company has supported over 7,000 Oshii advertisements (as of September 2026)., we have helped many fans realize their desire to support them.😊
*Total of advertising/crowdfunding support and creative production.
Ads that can be searched by medium, genre, and artist®The case study page is being updated from time to time, so please check it out.✅
We have compiled a detailed list of preparation schedules and methods for applying for permission so that you can proceed from planning to advertising with peace of mind."Complete manual of push advertising"Also available💡
Please check it out as well.😊
recommended advertisement®If you have any questions, please feel free to contact us via LINE.📲
- Favorite advertisement (BirthdayWhat is advertisement/support advertisement)?
- Favorite advertisement (BirthdayWhat is the process for issuing advertisements/support advertisements?
- Thorough answers to frequently asked questions by medium!
- Japanese street vision
- japan transportation advertising
- korean advertising
- LED ad track
- times square
- SNS advertising
- Capho event
- About data submission
- Safe even for beginners! Oshikura fan Oshi advertising (BirthdayHow do I place an advertisement/support advertisement?
- Summary
Favorite advertisement (BirthdayWhat is advertisement/support advertisement)?
What is push advertising?Advertisement for fans to support their favoritesThat's it!
For those who are hearing this for the first time, you may be a little confused and wonder, ``Are the fans...? Advertising their favorites...?''
Favorite advertisement (Birthday/Support Advertisement) is a unique support culture that originated in Korea, and has recently spread to Japan and other countries!
People who want to support their favorites or celebrate birthdays or anniversaries place advertisements in various places, including city visions and station premises.😘
The recommended genres are wide-ranging, including idols, artists, YouTubers, and VTubers.💡🙄
Why not take on the challenge of making a memorable Oshikatsu campaign by referring to the characteristics and cost rates of each advertising medium?🙌😋
🔽For those who want to know more about Oshii advertising🔽
Favorite advertisement (BirthdayWhat is the process for issuing advertisements/support advertisements?
From here, we will introduce the flow to placing an ad for those who want to place an Oshii ad for the first time.
If you are advertising for the first time,
「How will it be published?」「Where should I start?」「I wonder how long it will take?」
I'm sure you have many concerns and questions.
So, I will explain in detail how the process goes until placing an advertisement (^○^)
First of all, let's decide which advertising medium to use for advertising!
Please refer to the following advertising media that we handle.♪
If you are not sure which advertising medium is best for you, we also offer free phone and chat consultations on LINE.
If you can't decide on your own, please feel free to contact us ^_^
Next, once you have decided which advertising medium to air, Please apply for permission to place an advertisement from the agency of the person you are advertising in advance!
If you apply for permission in advance at the application stage, the subsequent process will be smoother.
Depending on the media, you may be required to submit documents (email screenshots, etc.) proving that you have obtained permission from your agency.
We have provided examples of email texts for applying for permission to your agency.herePlease refer to.
From here, we will explain the process after you have decided on your desired advertising medium and applied for permission!
Furthermore,Until one month before the advertisement start datePlease apply. (For Nippon Transportation Advertisements, one and a half months in advance）
Only the flow of transportation advertisements is different. Regarding the flowherePlease check⚠️
First of all, on LINE,whose” Do you want to air an ad?when」「Which advertising mediumPlease let us know via LINE chat if you would like to have it aired on ``!
We also offer free consultations, so please feel free to contact us with any questions or concerns you may have.♪
(Bank transfer)
Thorough answers to frequently asked questions by medium!
Japanese street vision
Q By when should I apply?
Please apply at least one month before the broadcast start date.
⚠️When requesting design production/permission application agency, we recommend at least one and a half months in advance.
*In principle, the submission deadline is 14 business days before the broadcast start date.
Q When will we know the broadcast schedule?
1-3 days before the broadcast, the media company will share it with your email address or we will notify you via LINE (excluding some media, sharing will basically be done via email).
Q Is it okay to give advance notice on SNS?
Rules for advance notice vary depending on the media, so please contact the person in charge for details. Please note that if advance notice is made in a media that prohibits advance notice, the broadcast may be cancelled. (No refunds) Advertisers cannot make any announcements on the day of the broadcast.
Q Is it possible to take a video of the advertisement and send it to me?
Please check our website for information on whether it is possible to take broadcast photos for each vision.
Q Is there any place other than the recommended visions?
Yes, we have visions all over the country, so please contact us if you have a desired location or vision.
Q If I create a video myself, could you please check to see if it meets the upload specifications?
If you create a video yourself, please follow the submission specifications listed on our website.
For video and image data that you have created yourself, before submitting it to the media company, our staff will check to see if it has been produced in accordance with the submission specifications. If there are any parts that do not comply with the submission specifications, we will revise the data to the extent possible. Please note that if the size, ratio, resolution, number of seconds, etc. need to be significantly revised or re-produced, we may ask the customer to do so. Please check the following page for detailed coverage.
https://birthdayadjp.shop/pages/design-retouch-service
Q When will the ad space be confirmed?
After completing the application form and payment, the person in charge will confirm the available space with the media company and secure it.
Q Is it possible to use Oshi's songs in advertisements?
If you want to use a song by someone who is advertising, we generally recommend using a song that has not been registered with a copyright management organization. If you wish to use a song that is registered with a copyright management organization, you will be required to apply for the use of the song and pay the usage fee to the copyright management organization such as JASRAC or NexTone. We do not provide application agency or support, so please do so at your own risk. (We are unable to answer questions about how to apply, etc. Please contact the copyright management organization directly.) If your work is not registered with a copyright management organization, please apply to our office.
Q I have received permission from the agency to post promotional advertisements before application and payment, but since I am unable to apply for the use of the music to the copyright holder in time, is it possible to cancel the advertisement application itself?
If you wish to use a sound source, you must obtain permission to use the sound source from the copyright holder of the song before applying. Please also note that we cannot accept cancellations due to customer circumstances after the application has been submitted. If you are unable to obtain permission for the sound source in time, please create the ad using silent or free sound sources.
japan transportation advertising
Q Is it possible for individuals to place advertisements?
Basically, advertisements will only be posted in the name of the organization.
If you are considering publishing as an individual, please contact us.
Q Is it necessary to submit a permission certificate from my agency?
Yes. In the case of Nippon Station advertisements, it is necessary to submit a certificate of permission for advertising from the agency of the person to be advertised. (You can also use a screenshot of the email)
Q Is it possible to place an advertisement even if the target person is not affiliated with the agency?
Basically, you can only place advertisements if you are affiliated with an agency, but depending on the railway, you may be able to place advertisements even if you are not affiliated with an agency.
Q By when should I apply?
Please apply at least one and a half months before the advertising start date. (Please contact us at least two months in advance as it may take longer than usual during Golden Week and New Year holidays.)
Please note that if you apply less than 45 business days before the advertisement start date, the application will proceed under the express plan (+10,000 yen excluding tax).
Q Please tell me the process to start advertising.
The flow to start advertising is as follows. (Please note that this is slightly different from the flow of Japanese street vision and Korean advertising.)
①Payment & application form filling (up to 1 month and a half in advance)
*If you would like us to handle the licensing application or design production for you, we recommend applying at least two months in advance.
②Group examination
・Group screening takes approximately 2 days to 1 week (excluding weekends and holidays).
③ Check available slots & secure slots
④ Design examination (up to 4 weeks)
・Please be sure to confirm the design with the office. (If there are regulations, please proceed according to the regulations.)
⑤ Submission
⑥Release application (until 2 weeks in advance)
⑦Start advertising
Q Can I receive the poster after it has been published?
Posters will not be accepted. We can reprint and deliver it to our customers.
Q Is it possible to arrange advertisements for stations that are not listed on our website?
Yes, it is possible. We can arrange station advertisements throughout Japan, so please feel free to contact us.
Q Is it possible to give advance notice?
In principle, this is not allowed in transportation advertisements. Announcements can be made after publication begins only if an application is received in advance.
Q What is an advertising report?
For those who are unable to visit the site, we have an option where we take photos of the site and send them to you.
Q I am unable to fill in the group overview form.
We will create it based on the information you enter in the application form. Please rest assured.
Q Do the prices listed on our website include design production costs?
No, it's not included. If you would like us to create your design for you, an additional fee will be charged.
Q What costs are included in the prices listed on the site?
The prices listed on the site include advertising costs, printing costs, and agency fees.
Q Is it possible to use Oshi's songs in advertisements?
If you want to use a song by someone who is advertising, we generally recommend using a song that has not been registered with a copyright management organization. If you wish to use a song that is registered with a copyright management organization, you will be required to apply for the use of the song and pay the usage fee to the copyright management organization such as JASRAC or NexTone. We do not provide application agency or support, so please do so at your own risk. (We are unable to answer questions about how to apply, etc. Please contact the copyright management organization directly.) If your work is not registered with a copyright management organization, please apply to our office.
Q Is it possible to check availability in advance?
Please apply in advance to check availability, and you will be able to check on the availability after the group screening by the railway has been approved. For this reason, we are unable to confirm availability in advance, but in the unlikely event that your desired slot is full, you may be able to change to another station or cancel (refunding advertising costs).
korean advertising
Q When can I reserve an advertisement?
Basically, you can secure advertising space from one month before the start of advertising. Please note that cancellations are not possible once the slot has been secured. Bus shelters can be reserved up to two months in advance.
Q Is it okay to give advance notice on SNS?
Yes. There is no problem in giving advance notice after submission is complete.
Q Is it possible to take a video of the advertisement and send it to me?
Once the advertisement has been published, we will send the data taken by the media person to the customer. Please note that broadcast reports may not be provided depending on the media. For media that come with free broadcast reports, please check the product page. Additionally, if the posting starts on a weekend or a holiday in Japan or South Korea, the media person in charge will not be able to respond until the next business day, so the sending of broadcast photos, videos, etc. will also be done after the holiday. Thank you for your understanding in advance.
Q Does it include design production costs?
No, the price is not included on the site, and the design production will be charged separately.
Q Is it possible to use Oshi's songs in advertisements?
If you want to use a song by someone who is advertising, we generally recommend using a song that has not been registered with a copyright management organization. If you wish to use a song that is registered with a copyright management organization, you will be required to apply for the use of the song and pay the usage fee to the copyright management organization such as JASRAC or NexTone. We do not provide application agency or support, so please do so at your own risk. (We are unable to answer questions about how to apply, etc. Please contact the copyright management organization directly.) If your work is not registered with a copyright management organization, please apply to our office.
LED ad track
Q Can I stream videos?
Videos cannot be shown. It is possible to display still images or multiple still images by switching between them.
Q How many still images can I stream?
You can stream as many images as you want as long as the data capacity for each piece is less than 500MB. Still images can be switched at least every 60 seconds.
Q Is it possible to use Oshi's songs in advertisements?
If you want to use a song by someone who is advertising, we generally recommend using a song that has not been registered with a copyright management organization. If you wish to use a song that is registered with a copyright management organization, you will be required to apply for the use of the song and pay the usage fee to the copyright management organization such as JASRAC or NexTone. We do not provide application agency or support, so please do so at your own risk. (We are unable to answer questions about how to apply, etc. Please contact the copyright management organization directly.) If your work is not registered with a copyright management organization, please apply to our office.
Q How many songs can I play?
You can stream as many videos as you want as long as each data capacity is 500MB or less.
Q Is it possible to stream separate left and right data to the sides of the track?
It is possible to stream different data simultaneously on the left and right sides.
Q Is it possible to specify a driving route?
You can freely specify the driving route. (Driving is prohibited in Tokyo due to ordinances.)
Q How many hours do you drive per day?
The maximum driving time per day is 9 hours from 11:00 to 22:00. (Includes 1 hour of travel and rest.)
times square
Q Is it possible to take a video of the advertisement and send it to me?
Once the advertisement has been published, our media staff will take a picture of the advertisement and send it to you.
Q Is it possible to arrange for other media other than those listed on the website for Times Square?
As of July 2025, only the media listed on the site can be arranged.
Q Can I know the broadcast time in advance?
Confirmation will be available on the day of broadcast.
Q What time does the broadcast start?
Broadcasting will start in local time. (It will not be aired in Japan time.)
Q Is it possible to use Oshi's songs in advertisements?
If you want to use a song by someone who is advertising, we generally recommend using a song that has not been registered with a copyright management organization. If you wish to use a song that is registered with a copyright management organization, you will be required to apply for the use of the song and pay the usage fee to the copyright management organization such as JASRAC or NexTone. We do not provide application agency or support, so please do so at your own risk. (We are unable to answer questions about how to apply, etc. Please contact the copyright management organization directly.) If your work is not registered with a copyright management organization, please apply to our office.
SNS advertising
Q Is it possible to distribute advertisements from a personal account?
Advertising can only be distributed from our account.
Q What is the approximate number of impressions for Instagram ads?
The 15,000 yen plan will display approximately 30,000 to 100,000 reaches. (It will vary depending on the response rate such as likes and shares.) Reel ads and feed ads are recommended.
Q What is the approximate number of times an ad will be displayed?
The 15,000 yen plan will display approximately 30,000 to 200,000 reaches. (It will vary depending on the response rate such as likes and retweets.)
Q What does the gender section of the form say?
You can specify delivery only to women or only men in the settings.
Q Can advertisers always see their ads?
Ads are completely random, so just because you're an advertiser doesn't mean you'll always see them. However, in the case of X ads and Instagram Reel Feed ads, it is possible to send a preview of the ad to the organizer in advance after completing the ad settings. Therefore, it is possible to prevent situations such as ``advertisers not being able to see the actual advertisement.'' Once the ad starts, it will be visible as an ad, and the organizer can also share it with fans who want to see it, so we recommend it.
Q Does the advertising cost include design production costs?
Q Do I have to apply for permission even for SNS advertisements?
Permission applications are required for all advertising targets, regardless of whether they are overseas or in Japan. In addition, if the target audience is overseas, it can be implemented by simply applying.
Capho event
Q Can I divide the 500 air holders into 250 pieces and ship them to another location?
There are 500 pieces per box, so we cannot ship them separately in 250 pieces.
Q Is it possible to change the air holder to a cup type holder?
It cannot be changed to a cup-shaped holder.
Q Is it possible to increase/reduce the number of some products in the Capho event set?
Some of the numbers in one set cannot be changed.
Q Is it possible to order individual items such as trading cards and stickers?
We are unable to accept single orders for trading cards/stickers/mini banners/acrylic stands/cafe arrangements. Air holder production/design production/announcement flyer production can be ordered individually^^
Q Is it possible to make 1000 air holders into two different designs of 500 pieces each?
It's possible. However, the price will be 2 times the price when ordering 500 pieces.
Q Is it possible to order only 100 pieces?
No. Air holders are ordered in units of 500 pieces, and cup-shaped holders are ordered in units of 1000 pieces.
Q Could you just decorate the cafe for me?
We do not provide decoration services alone.
Q Do I have to apply for permission at a Kapho event?
It is also required for cup holder events. If the target audience is overseas, you can apply only by applying.
Q Can you ship a single cup holder to Korea?
Only Korean Capho event sets can be shipped to Korea.
Q Is it possible to order 100 individual cup holders?
You can only order 500 pieces of air holders for single cup holders, and 1000 pieces for paper cup types.
Q Is it possible to design the cup holder myself?
Of course, you can also create your own. However, you will need to create it using a template specified by our company, so please download the template and check if it is possible to create it.
Q Is it possible to increase the number of Capho in the Capho event set?
The number of Capho in the event set is fixed and cannot be changed.
About data submission
Q Are there any materials that can be used?
If your idol agency has regulations, please use materials that comply with the regulations. In the case of Korean idols, please use materials whose copyright belongs to the Korean agency, such as SNS photos and Korean songs that are released free of charge by the agency.
Q Is it possible to receive an illustrator file of data created on your behalf?
Basically, we cannot provide AI data or PSD data. (It is possible to deliver the item if the layers are combined.)
Others
Q How will I pay?
Bank transfer, Paypal, and credit card payments are possible.
Safe even for beginners! Oshikura fan Oshi advertising (BirthdayHow do I place an advertisement/support advertisement?
Among those who are placing a push advertisement for the first time,
「I'd like to put out a support advertisement, but I don't have the courage to do it on my own...」I think there are some people who say that.
Therefore, we recommend advertisingCrowdfunding (hereinafter referred to as “Oshikura Fan”)!
Oshikura fanhas launched a project to issue support advertisements for their favorite idols and YouTubers.
In my thoughtsIt is a service in which supporting advertisements are realized by people who support the cause and donate money to each other.♪
Oshikura Fan is characterized by many benefits even for those who are posting Oshi advertising for the first time.
The first feature isThis means that you can carry out large-scale support advertisements that cannot be carried out by individuals!
In fact, it costs hundreds of thousands to millions of dollars to run a large-scale advertisement, so it is difficult for individuals to raise funds...(;;)
However, if you use Kurafan, you can implement large-scale projects such as Times Square together with supporters who agree with your plans and ideas! !
The second isAnyone can plan and start a project for free, so anyone can start with confidence.♪ (If the project is completed, a portion of the support will be collected as a fee.)
Also, to get started, all you have to do is create a project using a template Google Doc created by our company that is easy to use even for first-time users (^O^)
The third one isThis means that we will provide comprehensive support for troublesome procedures such as deposit management, delivery management, and advertising arrangements!
Therefore, it is a service that you can use with confidence even if you are posting a recommendation advertisement for the first time.♪
For more information about Oshikura fans, please click here!
- From here, I will explain the detailed flow of Oshikura Fan.
First of all, let's launch a project with our dedicated staff on our LINE! If your plan is difficult, our staff will be happy to help.♪
Summary
Up until now, we have answered questions about the process of placing an ad and frequently asked questions for people who are putting out Oshii ads for the first time.What do you think?
I want to support my favorite! Even if you feel that way, actually advertising yourself in places like Japan and Korea can be both scary and courageous.
However, at our company, we would like to support you! In order to do our best to answer that feeling, we provide support so that you can place advertisements with peace of mind (^O^)
I would be happy if you could use this article as a reference and enjoy your life with peace of mind.♪
![(Updated 10.1) [Galpura] Latest ranking of Girls Planet 999! ~ Introducing the highly anticipated trainees/performances~](http://birthdayadjp.shop/cdn/shop/articles/2021-09-10_18.09.54_400x.png?v=1774335412)
