Special advertising (Birthday/ Support advertising) 3 media options | Introducing examples, costs, and permissions
A special and luxurious recommended advertisement that every fan dreams of at least once (Birthday/ support advertisement).
The appearance of the Oshi projected on a huge vision and the impactful production that takes over the city,
"I'd like to run a promotional ad like this someday...!"
I'm sure many of you have dreamed of it.
Recently,In conjunction with birthdays, anniversaries, concerts, etc., we offer "high-impact promotional advertisements" such as fireworks advertisements and large-scale overseas visions.Birthday/support advertisement)”The number of fans who do this is also increasing.
So this time,Special-feeling push advertising® (Birthday/ support advertisement)With this theme, we will carefully select and introduce popular media that fans will want to try!
Also, weBirthdayJAPAN is Oshi Advertising® (Birthday/ support advertisement)We are an advertising agency that specializes in📢
After reading this article,I would also like to run an Oshi no Oshi advertisement®!」「I'm curious about Oshii Ads®!” If you think that, please feel free toBirthdayPlease contact JAPAN official LINE!
“I want to run Oshii Advertising®, but I don’t know where to start…”“What kind of media should I use to advertise?”If you are worried about this, please click here.Manual material listPlease also check out✨
In addition, Oshi Advertising® (Birthday/Support Advertisement) case page can now be searched by medium, genre, and artist!
It is being updated from time to time, so please check it out.✅
Table of contents
Special advertising (Birthday/Support Advertisement) What is it?
Favorite advertisement (BirthdayThere are various media for support advertisements, but among them, there is one that stands out in terms of its "large impact," "special feeling," and "topicity."✨
Special advertising (BirthdayThe appeal of ``Support Advertisements'' is that it does not end with simply ``putting out advertisements.''
For example, fans flocked to the site to see the image of their favorites projected on a large screen, or it became a hot topic on SNS...!
Luxurious promotion advertisement (Birthday/Support Advertisement)A special event that will bring excitement to the entire fandomThere are many cases where this happens.
Another appeal is that by timing the event with special timings such as the ones below, you can create a limited edition feeling that you can only see it now.✨
- 🎀My favorite birthday
- 🎀debut anniversary
- 🎀comeback day
- 🎀Concert period
Recently,Oshii advertising not only in Japan but also overseas such as South Korea and the United States (Birthday/Support Advertisement)is increasing, and more and more people are finding it appealing to be able to celebrate with fans from all over the world.🌍
Furthermore,The fan himself or herself may react on SNS or distribution, making it an unforgettable memory for the fans!
“I want to try it at least once in my life” “I want to deliver a surprise to my favorite person”
The one thing that can give form to such feelings is special advertising (Birthday/ support advertisement) is a big attraction.💫
[Recommended media ①] Popular fireworks advertisement
- ⭐ Implementation period：
[January-March] From 19:00
[April-May] Due to the risk of fire, fireworks other than large fireworks such as shakudama are launched.
[June-October] From 20:00
[November-December] From 19:00 - ⭐ Launching location: Katagai Town, Ojiya City, Niigata Prefecture
- ⭐ Types of fireworks: Star Mine (continuous fireworks including shakudama)
- ⭐ Special performance：
① Paste a message of support (paste a message on a shakudama and launch it)
② Reading performance (message read out by staff)
③ Favorite color fireworks (can be specified from red, blue, green, purple, pink, yellow, orange)
The first thing we will introduce ispush fireworks advertisementIt is🎆
We will actually set off fireworks to support our favorites and deliver the footage to our fans.Experience-based push advertising (Birthday/ support advertisement)It is.
The launch site is a famous fireworks town that has been around since the Edo period.Katagai Town, Ojiya City, Niigata Prefecture。
It is a traditional place where votive fireworks are held at Asahara Shrine's annual autumn festival in September every year, and is also known for launching the world's largest four-foot ball in 1985.
The edited video of the Oshihanabi advertisement will be shown on the same day at Shibuya Ai Vision.📺
Therefore,Fans who can't go to the site can also enjoy the Oshi fireworks advertisement together.This can be said to be a major attraction.✨
Also, the Oshihanabi advertisement isYou can set off fireworks in your favorite colors (red, blue, green, purple, pink, yellow, orange)That's also a point.
Furthermore,
🎀A performance in which a fan's message is pasted on a shakudama and launched.
🎀Fireworks staff read out a message to the Oshi when the fireworks are launched.
You can enjoy the “special feeling” that only Oshi fireworks advertisements can provide.✨
Such a recommended fireworks advertisement,“I want to try it at least once in my life!”It is a highly recommended medium that has a great impact and is said to be popular among many people 🥰
Example of push fireworks advertisement
Here, we will introduce an example of an actual "Oshihanabi advertisement"!
ZEROBASEONE
ZEROBASEONE world tour
— Ninja Hachi@Shibuya Ai8 (@NinjaHachi_) February 19, 2026
In conjunction with the encore performance#Shibuya Ai Vision× #Katagai Fireworks Industry
"Oshi fireworks advertisement" was carried out🎆
This is
This is a special video broadcast on Shibuya Ai Vision.#ZEROBASEONE pic.twitter.com/cFzcGE99rd
- 📆Period: February 19, 2026
Oshii fireworks advertisement was carried out in conjunction with ZEROBASEONE's world tour encore performance.🎆
An interview article has also been published in which the person who planned the event, "ZB1_EVENT_JP", was asked about the Oshihanabi advertisement.📚
Please also take a look♪
Oshihanabi advertising cost: 550,000 yen ~
The cost of Oshihanabi advertising is¥550,000 (excluding tax) ~It is💰
The plan includes:
- ⭐Starmine launch (favorite color can be specified)
- ⭐ Paste a support message (up to 1 message)
- ⭐Launch costs and insurance costs included
- ⭐Shibuya Ai Vision broadcast and video production
*Fireworks footage will be shown in Shibuya on the same day.
*Edited video will be used instead of live broadcast.
- ⭐Providing fireworks video data to applicants
If you only look at the cost, it may seem expensive, but if you use "Oshikura Fan" provided by our company, it is possible to share the cost among fans.✨
While keeping the burden per person low, large-scale promotional advertisements with a special feeling (Birthday/ support advertisement).
Permission for Oshihanabi advertising
When implementing Oshihanabi advertising,You need to apply for permission from your agency.It is📝
Applications for permission can be made via email, DM, or inquiry form from your agency.
Required documents vary depending on the affiliation of the advertiser.
| Belongs to Japan Office/Activities in Japan | Belongs to an overseas office/active overseas | |
|---|---|---|
| Permission application form | Required ◎ | Required ◎ |
| permission certificate | Required ◎ *May not be necessary if your office has guidelines. |
Unnecessary ✕ |
- 📄 Permission application form: A document requesting the agency that they would like to place an advertisement like this. Submit by email/DM
- 📨 permission certificate:A document proving that permission has been obtained from the office. Screenshots of emails and DMs are also OK.
For details and templates for permission application forms and permission certificates, please refer to the explanatory article below.💌
If you are worried about applying for permission...BirthdayJAPANPermission application agency service (Agency fee 10,000 yen + tax)You can also use📝
[Recommended media ②] [NY] Times Square
Next we will introduce:Promotional advertisement in Times Square, NY (Birthday/ support advertisement)It is🗽✨
Have you ever seen "Times Square" in photos or videos?
Times Square is a world-class tourist attraction that represents New York.
It is known as an "entertainment center" with a Broadway musical theater district and attracts tourists from all over the world.♪
In such a world-famous place, you can see your favorite advertisement (BirthdayIt is a dream-like experience for fans to be able to post support advertisements.💫
The sight of your favorites being projected on a giant vision screen with people from all over the world is both special and impactful!
Easy to become a hot topic on SNS,“I want to advertise overseas!”It has attracted a lot of attention from fans.📸
Times Square advertising
🎀I want to support Oshi’s global success.
🎀I want to appeal to overseas fans as well.
🎀I want to celebrate Oshi at the “center of the world”
A recommended advertisement that is perfect for those who (Birthday/ support advertisement)✨
BirthdayJAPAN, as of May 2026,Times Square 10th big screenandtimes square 128We handle two types of media:
Times Square 10th big screen
- ⭐address: Times Square 10th big screen
41st street&7th avenue
- ⭐Publication period:1 day
- ⭐Broadcast plan:528 times/day
- ⭐audio: None
times square 128
- ⭐address: Between 46th and 47th streets
1568 Broadway, New York - ⭐Operating hours:0:00-23:00 (EST (Eastern Standard Time))
- ⭐standards:W16.8m × H9.4m = 157.92㎡
- ⭐number of seconds: 15 seconds 80 times/day (15 seconds 4 times/H x 20 hours)
- ⭐Publication period:1 day~
- ⭐audio: None
[NY] Times Square advertising example
Here, we will introduce an example of an actual "Times Square advertisement"!
n.SSign
- 📢Media: Times Square Big Screen 10
- 📆Period: August 21, 2023
JO1 Ruki Shiraiwa
- 📢Media: Times Square 128
- 📆Period: November 19, 2024
[NY] Times Square advertising cost: 347,080 yen ~
Times Square advertising costs vary depending on the medium.
- ⭐ Times Square 10th big screen：¥719,940 (excluding tax) ~
- ⭐ times square 128：¥347,080 (excluding tax) ~
In particular, the "Times Square 10th Big Screen" is sure to stand out on the big screen!
It is one of the popular media among fans, but it may seem a little expensive.
However, if you use the service "Oshikura Fan" provided by our company, it is possible to share the cost among fans.✨
While keeping the burden per person low, large-scale promotional advertisements with a special feeling (Birthday/ support advertisement).
[NY] Times Square advertising permission
When implementing Times Square advertising,You need to apply for permission from your agency.It is📝
Applications for permission can be made via email, DM, or inquiry form from your agency.
Required documents vary depending on the affiliation of the advertiser.
| Belongs to Japan Office/Activities in Japan | Belongs to an overseas office/active overseas | |
|---|---|---|
| Permission application form | Required ◎ | Required ◎ |
| permission certificate | Required ◎ *May not be necessary if your office has guidelines. |
Unnecessary ✕ |
- 📄 Permission application form: A document requesting the agency that they would like to place an advertisement like this. Submit by email/DM
- 📨 permission certificate:A document proving that permission has been obtained from the office. Screenshots of emails and DMs are also OK.
For details and templates for permission application forms and permission certificates, please refer to the explanatory article below.💌
If you are worried about applying for permission...BirthdayJAPANPermission application agency service (Agency fee 10,000 yen + tax)You can also use📝
[Recommended media ③] Nationwide Street Vision Jack Plan
- ⭐Operating hours：7:00～24:00
- ⭐number of seconds: 15 seconds 6 times/H@1 day
- ⭐Publication period:1 day~
- ⭐audio: None
The last thing I would like to introduce isNationwide Street Vision Jack PlanIt is✨
From Hokkaido to Fukuoka,Simultaneously posted on street visions in major areas across JapanYou can create special advertising with a lot of special feeling (Birthday/ support advertisement)🌟
“I want to fill every corner of the country with Oshi!”
“I want many people to know about my recommendation!”
Perfect for those people,A large-scale and impactful planIt becomes🎁
Push ads in multiple areas at the same time (Birthday/Supporting Advertisements), it is easy to become a hot topic on SNS,Able to create a “nationwide celebration”is a big attraction✨
As an example, we will introduce the street visions that we support below (arrangements for other media can also be negotiated).
- 📍Hokkaido: Sapporo Watanabe Building (Susukino Station)
- 📍Miyagi prefecture:Sendai Station Development Building (Sendai LOFT)
- 📍Tokyo: Shibuya Miami Building / Shinjuku Naganoya Building / Ikebukuro Nishi-Ikebukuro 39 Building / Omotesando Works Minami Aoyama / Aoyama Street Billboard
- 📍Aichi prefecture: Nagoya Sainteque Building (near Sakae Station)
- 📍Osaka Prefecture:Osaka Suncity Palace (Shinsaibashi)
- 📍Fukuoka prefecture: Hakata SN Building (in front of Canal City) / Shintencho Fukaya Building (Tenjin)
Nationwide Street Vision Jack Plan Cost: Inquiry required
For detailed costs of the National Street Vision Jack Plan, please seeBirthdayPlease contact us from JAPAN official LINE📩
Additionally, advertisements will be placed on multiple street visions nationwide (Birthday/Support Advertisements), the costs tend to be high, and there are cases where it is difficult for individuals or small groups to do so.
However, by using "Oshikura Fan", it is possible to implement a large-scale project by collecting support from fans who agree with the project!
When using Oshikura fans in the "National Street Vision Jack Plan", the key point is that the number of posted areas and street visions can be increased according to the amount of support collected.✨
With the sense of scale unique to “National Street Vision Jack,” you can celebrate your favorite birthday or anniversary in a grand manner.🎉
Would you like to fill up street visions all over Japan with your recommendation?🌈
National street vision jack plan approval
When implementing the National Street Vision Jack Plan,You need to apply for permission from your agency.It is📝
Applications for permission can be made via email, DM, or inquiry form from your agency.
Required documents vary depending on the affiliation of the advertiser.
| Belongs to Japan Office/Activities in Japan | Belongs to an overseas office/active overseas | |
|---|---|---|
| Permission application form | Required ◎ | Required ◎ |
| permission certificate | Required ◎ *May not be necessary if your office has guidelines. |
Unnecessary ✕ |
- 📄 Permission application form: A document requesting the agency that they would like to place an advertisement like this. Submit by email/DM
- 📨 permission certificate:A document proving that permission has been obtained from the office. Screenshots of emails and DMs are also OK.
For details and templates for permission application forms and permission certificates, please refer to the explanatory article below.💌
If you are worried about applying for permission...BirthdayJAPANPermission application agency service (Agency fee 10,000 yen + tax)You can also use📝
Special advertising (Birthday/Support Ads) to support your cause!
Do you know about "Oshii Advertising"?💡
「BirthdayMany people may be familiar with it by names such as "advertising" and "supporting advertising."♪
Here, such recommended advertisement (Birthday/Support Advertisement) will be introduced in detail.✊✨
Favorite advertisement (Birthday/Support Advertisement) What is it?
Favorite advertisement (Birthday/Support Advertisement) is, as the name suggests,"Advertisement for fans to support their favorites"It means🌷
It is one of the Oshikatsu culture that started in Korea.BirthdayAlso called advertising, support advertising✨
「I want to support the push!」「I want to celebrate my favorite birthday or anniversary!Fans from all over the world who have this idea are voluntarily placing advertisements for non-commercial purposes.😊
Also, recommended advertisements (Birthday/Support Advertisement) has the advantage of not only ``conveying our feelings to our supporters'' but also ``allowing us to advertise our support to various people!!''💡
“I also use my own recommended advertising (Birthday/I want to run a support advertisement)! If you think so, please feel free to contact us.🌟
Also,BirthdayOn the JAPAN site, there are recommended advertisements (Birthday/Support Ads) can now be easily searched for by keyword search or narrowed search.🔍
“Where is everyone advertising their recommendations?”
“What does this medium actually look like?”
“What kind of design are you celebrating with?”
You can check all the points you are interested in at once.BirthdayThis is JAPAN's "Oshi advertising case study introduction" page.
We are posting various recommended advertisement examples regardless of genre, such as idols, artists, actors, YouTubers, etc.
Actual advertisements posted (Birthday/Support Advertisement) While looking at the photos and information,"There's a place like this!" "This design is wonderful!"Please use this as a reference for ideas.
In addition, the latest recommended advertisement (Birthday/Support Advertisement)・If you want to know about the promotion information as soon as possible,BirthdayWe also recommend following JAPAN Official X!
New articles and recommended advertisements (BirthdayWe deliver useful information such as announcements of support advertisements.♪
Make it come true with your friends with “Oshikura Fan”! Dream promotion advertisement (Birthday/support advertisement) project
"I'd like to run a promotional ad, but I'm worried about the cost and it seems like a lot of preparation..."I'm sure there are people who are worried about this.
What I would like to introduce to such people is “Oshikura fan”.
What is Oshikurafan?
「An individual launches a project, people who agree with the project pool their support funds, and advertising (Birthday/Support advertising) services that realize」
That's it!
A major benefit is that by pooling support funds among people who agree with the project, it is possible to issue large-scale advertisements that would be difficult to do alone.
We work with planners to support everything from project launch to advertising arrangements, payment management, and delivery management.♪
So far, club fans such as "G-DRAGON", professional e-sports team "REJECT", and VTuber "Mashiro Nagino" have achieved the target amount and advertisements have been implemented!
Also, “I want to advertise, but I don't have time to prepare or plan...!If you are feeling frustrated, don't worry!
Even if you are such a person, by becoming a "supporter" of Oshi Club fans, you can receive Oshi advertising (Birthday/ support advertisement).
This is one of Oshikura fans' major strengths.
For those who support the project, we will provide return items made with a portion of the support funds.♪
In the unlikely event that the target amount is not reached, there will be no fees and a full refund will be given to supporters, so don't worry.
If you have any concerns about Oshikura fans, please feel free to contact us as we offer free chat and phone consultations on the official LINE!
「I want to know more about Oshikura fans!”, please take a look here!
We will introduce in detail the types of advertisements that can be placed on Oshikura Fan and the process to achieve them.♪
Special advertising (Birthday/Support Advertisement) Frequently Asked Questions
Special advertising (Birthday/Supporting Advertisements), what is the difference between Oshihanabi Advertisements, Times Square Advertisements, and the National Street Vision Jack Plan?
Oshi Fireworks Advertisement is an experiential advertisement in which fireworks are actually set off in Katakai-cho, Niigata, and even visualized and screened on Shibuya Ai Vision. Times Square advertising is a recommended advertisement in New York's world-famous tourist spot (Birthday/ support advertisements), making it ideal for appealing to overseas fans. The National Street Vision Jack Plan is a large-scale plan that can be displayed simultaneously on street visions all over Japan, from Hokkaido to Fukuoka.
Special advertising (BirthdayWhat should I do if I want to run a support ad) but the cost is too high for an individual to do so?
BirthdayPlease take advantage of "Oshikura Fan" provided by JAPAN. By launching a project as an individual and collecting support from fans who agree with the project, large-scale endorsement advertising (Birthday/ support advertising) is possible. With the National Street Vision Jack Plan, you can increase the posting area and number of media depending on the amount of support collected. If the target amount is not reached, you will receive a full refund, so you can use it with confidence.
Special advertising (BirthdayIs it necessary to apply for permission when placing a support advertisement?
It is necessary. For all Oshii Fireworks Advertisements, Times Square Advertisements, and National Street Vision Jack Plans, you must apply for permission from your agency. If the artist is affiliated with a Japanese agency, both a permission application and a license certificate are required; if the artist is affiliated with an overseas agency, only the license application form is required (the license certificate is not required). If you are unsure about applying for permission,BirthdayYou can also use JAPAN's permission application agency service (agency fee of 10,000 yen + tax).
Summary
This time,Special advertising (Birthday/ support advertisement)As, Oshi Fireworks Advertisement/[NY] Times Square Advertisement/Nationwide Street Vision Jack PlanWe introduced✨
The great appeal of any medium is that you can enjoy the special feeling that only ``experience-based'' offers, rather than just posting advertisements.💫
High-impact advertising such as fireworks, overseas advertisements, and large vision jacks (Birthday/Support Advertisement) will not only be fun for fans, but will also be an unforgettable memory!
If you are concerned about the cost, you can use "Oshikura Fan", where fans collect support funds from each other, and you can do large-scale Oshikura Fans (Birthday/Support Advertisement) is also a great feature.✨
Don't miss out on a once-in-a-lifetime push advertisement (Birthday/Support Advertisement)”🌟
BirthdayLeave it to JAPAN!
Read this article
“I also recommend advertising® (BirthdayI want to run an advertisement/support advertisement! ”
Isn't there a lot of people who thought so?✨
On the other hand, some people may feel that ``But Oshii Advertising® seems difficult...'' or ``I'm worried about the procedure...''
In such a case, pleaseBirthdayPlease contact JAPAN!
BirthdayIf you register with JAPAN's official LINE, your questions about Oshii Advertising® will be answered immediately by the auto-response chat!
Additionally, you can chat with our staff or consult over the phone, so even first-time users can use our service with confidence.📞
Consultation about Oshi Advertising® → media arrangement → design production → post-posting report can all be completed with just LINE, so feel free to add us as a friend!
★BirthdayJAPAN SNS information★
BirthdayJAPAN delivers the latest information on "X (formerly Twitter)," "Instagram," "TikTok," and "YouTube."♪
In addition to information about Oshii Ads®, we also constantly send out trends related to actors, idols, VTubers, YouTubers, athletes, and information on advantageous campaigns.📱✨
Please follow us and check the latest information.
X (@birthday_ad_jp)
「BirthdayI want to check the information about JAPAN as soon as possible! ”, please follow X (old Twitter)!
In X,
- Announcement of ongoing promotions
- Publication of Oshi Advertising® example photos and videos
- Distribution of blog articles about actors, idols, VTubers, YouTubers, and athletes
- Notice of advantageous campaigns
etc.,BirthdayWe deliver the latest information on JAPAN as soon as possible.
#advertisement If you give it out #BirthdayJAPAN🤗💖
— BirthdayJAPAN (@birthday_ad_jp) September 12, 2025
Dedicated personnel such as idols, actors, YouTubers, VTubers, e-sports players, etc. will help you spread the word!
Acceptance rate 95%! Started acting on behalf of companies to apply for permission.📷✨
Also open on Saturdays, Sundays, and holidays! We will respond to your LINE inquiry within 1 business day.♪
BirthdayClick here for JAPAN's past achievements🔽… pic.twitter.com/I7uAhioBdp
Instagram (@birthday.ad.jp)
On Instagram, we are introducing examples of Oshii Advertising® that have been implemented!
For those who are thinking, ``I want to try it myself,'' there are many posts that will surely be helpful!
If you save posts that interest you, you can conveniently refer back to them at any time.
Please follow us and use it for your daily promotion.
TikTok (@birthday.ad.jp)
If you want to see examples of Oshii Ads® in your free time, we recommend following us on TikTok!
You can view it in your spare time, such as while getting ready in the morning or commuting to work.♪
@birthday.ad.jp 🤍Our customer's #favorite advertisement certification shot📸🤍 #SKE48 #Makiko Saito uploaded a photo with #support advertisement😊💕 Source: https://x.com/saitomakiko_628/status/1876490520002011527
♬ Original song - BirthdayJAPAN
YouTube (@birthday_ad_jp)
Oshii Ad® examples are also being distributed on YouTube!
Please watch the short video to see the advertisements that interest you.
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