[April 2025] A summary of the small-kawa collaborations! Also includes the latest information on bakery and ramen pork!
Chikawa is now so popular as a national character that not a day goes by without seeing him on social media or merchandise.💖
She attracts many fans with the gap between her cute appearance and a slightly harsh worldview.💡
In this article,Basic information about Chikawa, the latest collaboration information as of April 17, 2025, and reasons for its popularityI will introduce you to everything 🥰
Whether you're hearing about Chikawa for the first time or are already a fan, please check it out.🎶
In addition, we have received requests from many fans for "Oshi Advertising®".✨
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These days, we have entered an age where a variety of fans are promoting and advertising not only K-POP idols but also athletes, Japanese idols/artists, YouTubers, VTubers, actors, voice actors, characters, etc.📢
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Table of contents
What is Chikawa?
“It’s kind of small and cute.”
Common name"Chiikawa" is a cute, small, unidentified creature that appears in the manga drawn by illustrator Nagano.It is💡
It started being serialized on X (formerly Twitter) in 2020, has been made into a book and an anime, and is gaining popularity among men and women of all ages.
This is a work that depicts the daily life of Chikawa and her friends, and at first glance you might think it's a warm, everyday work.
- You cannot live without working or passing qualification exams.
- suddenly attacked by an enemy
- be treated unreasonably
There is a gap that is not only cute but also realistic and serious.⚔️
Introducing the main characters that appear in Chikawa
Introducing the personalities, mannerisms, and characteristics of Chikawa and her friends.🎶
Chikawa
- Name: Chikawa
- Weapon: Asumata (pink)
- Personality: Hardworking, tearful, timid but kind
- Catchphrase: "Wa..." "E..." "N..." "Yah!!"
- Qualifications: Challenging the 5th grade weeding test
- Features:
✅small and white
✅Big eyes, small ears, fluffy body
Hachiware
- Name: Hachiware
- Weapon: Asumata (Blue)
- Personality: Bright and positive, highly sociable and optimistic, caring about friends
- Catchphrase: "What about ○○...?!" "I cried" "It'll be okay!"
- Qualification: Weeding test level 5
- Features:
✅A cheerful character with blue ears based on a hachiware cat motif.
✅good at guitar
Rabbit
- Name: Rabbit
- Weapon: Stick (apparently gunpowder is charged at both ends of the stick...?)
- Catchphrase: "Yaha", "Ura", "Haa" (conversation only with strange voices)
- Qualification: Weeding test level 3
- Features:
✅A crazy person who takes unconventional actions
✅Quick thinking and excellent athleticism
Momonga
- Name: Momonga
- Personality: He may seem brazen and foul-mouthed, but he is actually a caring and spoiled person.
- Catchphrase: "Scold me! Scold me!" "Look!"
- Features:
✅Cute big eyes and fluffy tail
✅I try to get what I want no matter what
✅always acting cute
Chestnut manju
- Name: Kurimanju
- Personality: kind, caring
- Catchphrase: "Huh..."
- Qualification: Drinking (in the world of Chikawa, drinking requires a qualification)
- Features:
✅Always with a Chuhai with high alcohol content in hand
✅When you drink alcohol, make a pleasant sound like “Haaaaaah”
✅Offer coffee and food to Chikawa and the others
sea otter
- Name: Otter
- Weapon: sword
- Personality: Caring, always cool and cool
- Qualification: Driving license
- Features:
✅Ranked 1st in the subjugation ranking, Chikawa and his friends admire him.
✅I love sweet things like cakes and parfaits.
✅I have a cross scar on my forehead.
shisa
- Name: Shisa
- Personality: Serious and hardworking
- Catchphrase: "Kibi Shisa", "Ure Shisa", "Yasa Shisa"
- Qualifications: Super part-time worker (works part-time at ramen shop "Ro")
- Features:
✅My dream is to call Mr. Yoroi at the ramen shop “master” and have drinks with him.
✅It is said that he may be from Okinawa.
crab
- Name: crab
- Personality: Introverted, but kind, good-natured, and caring.
- Occupation: Used bookstore owner
- Features:
✅She became an official character by wearing the crab headband she received from Momonga on her head!
✅When Momonga is about to get into trouble, invite him to dinner to avoid the situation.
✅A relationship of trust has been built by being able to scold Momonga.
[April 2025] Chikawa collaboration summary
Chikawa, which is currently a hot topic, is collaborating with various companies and brands one after another.✨
There are many must-see developments for fans, including collaborations with Chikawa Bakery, Chikawa Ramen Pork, and Orion Beer.👀
Introducing the latest Chiikawa collaboration information all at once!
Check out details on sales methods and featured goods as well.✅Please try it😎
Chikawa Bakery
- Store name: Chikawa Bakery
- Address: 3F Tokyu Plaza Omotesando Okamodo, 4-30-3 Jingumae, Shibuya-ku, Tokyo
- Business hours: 11:00-20:00
- Advance reservation:Low ticket
- Official information:Official website、X、Chikawa Market
“Chiikawa Bakery” permanent store will grand open on October 29, 2024 on the 3rd floor of Tokyu Plaza Omotesando OkamodoI did🥐🥖
The entire store has an interior design that uses plenty of original illustrations exclusive to Chikawa Bakery.🎨
When you enter through the entrance shaped like Chikawa's face, you will see a hearth object with an impressive long pink chimney installed in front of you, and you will be greeted by characters such as Chikawa, Hachiware, and a rabbit.💘
Chikawa Bakery's bread is made under the guidance of Junichi Sawada, representative of HIJ Library LLC.We are building it under!
Mr. Sawada is scheduled to represent Japan in the decorative bread category of the world bakery competition "Coupe du Monde de la Boulangerie 2026" to be held in France in 2026.🔥
The lineup is full of ideas and ingenuity, including face-shaped bread filled with custard, chocolate, and caramel cream, and soft-textured French bread sandwiched between face-shaped cookies and cream.🍞
In addition, there are many original goods available 🧡
There are so many practical goods such as unglazed coasters, thermal/cold tumblers, and mugs that it's hard to choose... (I want them all...😭🩶）
You can purchase it not only inside the bakery but also at the adjacent goods pop-up shop and online.😋
Chikawa Ramen Pork
- Store name: Chikawa Ramen Pork
- Event period/location:
[Shibuya store] Shibuya PARCO B1F, 15-1 Udagawacho, Shibuya-ku, Tokyo
August 23, 2024 (Friday) - May 6, 2025 (Tuesday)
11:00-22:00 (last entry 21:20)
[Ikebukuro Store] Ikebukuro PARCO Main Building 8F, 1-28-2 Minamiikebukuro, Toshima-ku, Tokyo
Saturday, May 31, 2025 - end date to be determined
11:00-22:00 (last entry 21:00)
[Nagoya store] Nagoya PARCO West Building 7F, 3-29-1 Sakae, Naka-ku, Nagoya, Aichi Prefecture
March 19, 2024 (Tuesday) - end date to be determined
11:00-21:00 (last entry 20:30)
[Shinsaibashi store] Shinsaibashi PARCO B2F, 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka-shi, Osaka
Friday, November 15, 2024 - end date to be determined
11:00-23:00 (last entry 22:00)
[Hiroshima Store] Hiroshima PARCO Main Building B1F, 10-1 Hondori, Naka-ku, Hiroshima City, Hiroshima Prefecture
Friday, April 18, 2025 - end date to be determined
10:00-20:30 (last entry 20:00) - Advance reservation:LivePocket
- Official information:Shibuya store X、Nagoya store X、Shinsaibashi store X、Hiroshima store X
"Chikawa Ramen Buta", which is inspired by the "popular ramen shop" that appears in Chikawa, is opening all over the country one after another.It is🍜
The ramen menu “Ro”, which has been popular at Chiikawa collaboration cafe, is the featured product.😎
You can choose from three types of ramen: mini (Chiikawa), small (Hachiware), and large (Rabbit), and it is served in an original bowl.💘
For drinks, there is a full lineup of menus inspired by characters!
Unique names and original labels are also attractive, such as Shisa's tangerine juice, Momonga's white soda, and Kurimanju's "prohibition period" cola.🍹
When you eat and drink in the store, you can purchase original goods such as tableware used in the menu.🎶
If you can enjoy the atmosphere of "Chiikawa Ramen Buta" at home, you'll probably want to buy a lot of goods...🤣
Shibuya PARCO store is scheduled to close on May 6, 2025 (Tuesday)!
After that,Moved and opened to Ikebukuro PARCO (main building 8F)I will💡
All stores are open for a limited time, so if you are interested, please make a reservation as soon as possible and visit.🍜😘
Chikawayaki
- Sales start: April 7, 2025 (Monday) ~
- Address: Yokohama World Porters 1F, 2-2-1 Shinminato, Naka-ku, Yokohama, Kanagawa Prefecture
- Business hours: 10:30-21:00
- Official information:Official website、X
Chikawayaki isJapan's first permanent store, a collaboration between Chikawa and taiyaki specialty store "Kurikoan"Here it is 🥰
Opening at Yokohama World Porters on April 7, 2025Chiikawa-shaped baked goods and limited edition goods are on sale.💖
Advance reservations (lottery) are required to visit the store.It is!
- Apply for the lottery from the official website 14 to 7 days before your desired date.
- You can check the lottery results 6 days before your visit.
- If the capacity is not reached or there is a cancellation, we will accept reservations on a first-come, first-served basis from 5 days in advance to the day before.
The fluffy dough is stuffed with plenty of sweet bean paste and cream."Chikawayaki" is sold as a set, and one person can purchase up to 6 pieces.It is! (3 pieces x 2 sets or 6 pieces x 1 set)
Goods with Chikawayaki motifs are also on sale.😋
Be sure to get your favorite items such as keychains, lunch bags, hand towels, etc.🎶
Chikawa x Orion Beer collaboration goods sales
- Sales start: April 18, 2025 (Friday) 10:00~
- Available stores:Orion beer official mail order site, Orion Official Store Naha, Orion Official Store Motobu,Chikawa POP UP STORE @ SAN-A Urasoe West Coast PARCO CITY 2F Center Plaza
*SANE Urasoe West Coast PARCO CITY will be available for a limited time from April 18th to June 1st, 2025.
*Sales at "Shisa's Souvenir Shop" are scheduled to begin after June 2, 2025. - Official website:Orion beer official website、Chikawa special site
The first collaboration between Chiikawa and Okinawa's long-established beer maker "Orion Beer" will be realized from April 18, 2025.Limited goods will be on sale🌴🍻
With the theme of "Shisa souvenir shop",Features original Okinawan illustrationsIt is💖
There are 6 types of collaboration goods! The lineup is as follows👇(All prices include tax)
- Thin face towel that feels good to the touch: 1,980 yen
- Large tote bag (aaah...): 3,630 yen
- Acrylic magnet (beer can): 660 yen
- Hologram clear file (hibiscus): 385 yen
- T-shirt (Ah...mm.../Hibiscus): 4,950 yen
- Stickers that can be attached to smartphones (all 4 types): 330 yen each
All 6 items of collaboration goods will be sold in limited quantities 🥹
Chikawa, Hachiware, rabbit, and chestnut manju appear in Shisa costumes, and the main points are hibiscus and beer can motifs that evoke the Okinawan summer.💕
Chikawa x Post Office collaboration goods sales
- Sales start: April 18, 2025 (Friday) 13:00~
- Sales location:Post office online shop、Chikawa Goods 2025 Sales Bureau List
- Online shop shipping fee: 880 yen (tax included)
Collaboration goods between Chikawa and Japan Post will be on sale from April 18, 2025will be📮✉️
It will be available at the post office's online shop and approximately 195 post office stores nationwide.😎
Click here for the lineup👇(All prices include tax)
- Today's best reward bag: 990 yen
- Okiniiri card holder Brannyu: 1,320 yen
- Brown envelope set: 1,100 yen
- Craft tape: 1,320 yen
All 4 items are highly practical and will brighten up your daily life.💘
Be sure to check out the limited edition goods that can only be obtained at post offices.📮✨
Chikawa x Yomuku
- Event period: Around the end of April 2025 (planned)
- Venue: Fair participating bookstores nationwide
- Target books: "Friends' Book", "Rice Book", "Labor Book", "Fighting Book", "Scary Book"
- Bonus: For every eligible book purchased, you will receive a special bookmark designed by Chikawa Toyomuku (all 3 colors, color cannot be selected)
From the end of April 2025, Kodansha Bunko's spring fair "Chikawa x Yomuku Collaboration Fair 2" will be held at participating bookstores nationwide.will be📚
This collaboration is attracting attention for the first time in about 3 years since the 2022 Spring Reading Fair 🥰
In addition to Chikawa, Hachiware, and rabbit, popular characters such as chestnut manju, sea otter, flying squirrel, shisa, and more are available🥹🪄
Limited illustrations drawn on obi and bookmarksAlso pay attention to💖
A special book card will be given to 100 people selected by lottery from those who purchase the eligible books.We also have cute bookmarks, so please enjoy your encounter with books.📖✨
Quantities are limited, so if you're interested, hurry!
Chikawa x McDonald's Happy Set
- Sales start: Friday, May 16, 2025
- Sales location: McDonald's nationwide (excluding some stores)
- Official information:mcdonalds x
Chikawa will appear in McDonald's Happy Set from May 16, 2025I will🍔🍟
Original designed goods depicting Chikawa and his friends working as McDonald's crew members will be on sale.💕
The toys are randomly packed, so it might be a little difficult to complete them...🔥
It's expected to be very popular, so it's best to visit the store as soon as it goes on sale!
It may be a good idea to check the stock status at your local store.🍔💡
Chikawa collaboration never stops! What is the reason for its popularity?
Chikawa is a national character that is loved by a wide range of people, especially on SNS.became💖
In addition to character goods, we collaborate with various companies, and new collaborations appear almost every month.🎶👀
The reason why it attracts so many people is not just because it's cute!
Chiikawa is full of charm, such as the gap between cuteness and realistic severity, and the short manga style that suits the smartphone age.💡
We will take a deep dive into the charms of Chikawa from three perspectives.📲🌈
The gap between cuteness and severity evokes sympathy.
Chikawa is often thought of as a daily life series with heartwarming and cute characters, butThe appeal is that it depicts the harsh and harsh reality of society.Here it is 🪄
Because it's not just a soothing story, readers are able to empathize and empathize more with it🥹
I will introduce it with some specific episodes.☝️
A society with labor and qualification systems
Chikawas earn their living by working every day.💰
You get paid by weeding, subjugating, and cleaning, and you buy meals and items with that money, so it's like a microcosm of the real world.✨
— Chikawa💫Anime Tuesday (@ngnchiikawa) January 29, 2023
— Chikawa💫Anime Tuesday (@ngnchiikawa) January 30, 2023
You can't participate in the subjugation unless you pass the qualification exam, so it's memorable to see the cute characters struggling with their lives with a positive attitude...🥹
— Chikawa💫Anime Tuesday (@ngnchiikawa) November 29, 2022
By the way, in the world of Chikawa, drinking alcohol requires a license, so chestnut steamed buns are often subjected to surprise inspections🤣🍺
— Chikawa💫Anime Tuesday (@ngnchiikawa) January 8, 2024
The harshness of subjugation and the danger of life
The reality is that you have to buy your own weapons to defeat the enemy, and if you can't defeat them, you get zero reward...😣
When Hachiware passed the subjugation qualification exam and headed for his first actual battle,
Hachiware happily fights, saying, "It's fun!", but Chikawa and the others are frightened by the giant snake and fight desperately.😫
There was also a scene where the rabbit screams "I'm going to die!!", which realistically depicts the danger of life.💦
The images of people being separated from their friends and feeling lonely, or being captured by the enemy and fearing for their lives are reminiscent of modern-day non-regular employment and employment fronts.😭
— Chikawa💫Anime Tuesday (@ngnchiikawa) August 16, 2023
— Chikawa💫Anime Tuesday (@ngnchiikawa) August 26, 2023
Relax quickly with your smartphone! The reason why Chikawa is so popular is because of the short manga.
Chikawa isA work that has exploded in popularity mainly on SNSIt is📲🔥
For that reason, in short comic format,Easy to read and highly disseminated, perfect for the smartphone eracan be mentioned🤗
🔻The reason why Chikawa is so popular🔻
- "Ultra short series" that can be read quickly with one episode completed
- Gap between darkness and punch line that inevitably takes screenshots
- Facial expressions and lines can easily be spread as SNS memes
- Stable posting rhythm
Chikawa is basically a short story, soThe appeal is that you can read it quickly during your commute or in your spare time before going to bed.It is✨
Furthermore, since the punch line can be conveyed in a single image, it is easy to spread on SNS.👀
Also,There are many unique lines such as "Yaha" and "Uma...", which are easily turned into memes and used widely on SNS.It is🎶
The reason you want Chikawa stamps may be because the manga already looks like LINE stamps🥹💕
A hot topic on SNS! Chikawa collaboration products are too cute
As introduced in this article,In addition to the popularity of the main story, Chikawa has collaborated with various companies and brands.and various collaboration products are on sale.💡
On the release date“#ChikawaCollaboration” is a regular trendIt is📲
There are three reasons why collaborative products become a hot topic:💭
- The design is completely new and you can enjoy "Chiikawa" that can only be seen here.
- There are many goods that are both practical and cute.
- Exclusive to stores, limited quantities, reservation required, and difficult to obtain encourage SNS posts
Being able to naturally incorporate Oshi into daily life is a point that sticks with fans.💖
Novelty items handed out at collaboration cafes and events are also gaining popularity.🎶
Summary
This time, we introduced the reasons why Chikawa is popular and the latest collaboration information for spring 2025.☝️💖
Chikawa's world is not only cute, but also depicts "severity" and "effort" that overlap with real life, and is filled with many stories that resonate with you🥹
In addition, the reason why we have been able to collaborate with so many companies is because we have firmly captured the hearts of our fans through original designs that can only be seen here and the development of practical goods.💕
If you participate in a collaboration event after knowing the story of Chikawa and her friends, you may find yourself thinking, "That's the episode!" and picking up the goods without thinking.😭🌈
Please look forward to future collaborations and experience Chikawa's world even more deeply.✨
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