[April 2025] A summary of the small-kawa collaborations! Also includes the latest information on bakery and ramen pork!

Chiikawa is now a hugely popular national character, so many days you don't see it on social media or merchandise.💖
The gap between his cute appearance and a slightly harsh worldview has captivated many fans.💡
In this article,Basic information about Chiikawa, the latest collaboration information released as of April 17, 2025, and reasons for its popularityI'll introduce you all to you 🥰
Whether you've never heard of Chiikawa or already a fan, be sure to check it out.🎶
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Recently, not only K-POP idols, but a wide range of fans are now appearing in favourite ads across genres, including athletes, Japanese idol artists, YouTubers, VTubers, actors, voice actors, characters, and more.📢
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What is Chiikawa?
"Something small and cute."
Commonly known as"Chiikawa" is a small, cute, unidentified creature that appears in a manga drawn by illustrator Nagano.is💡
It began serialization on X (formerly Twitter) in 2020, and has been adapted into a book and an anime, making it popular among people of all ages and genders 🥰
This work depicts the daily lives of Chiikawa and her friends, and at first glance it is often thought of as a heartwarming everyday work,
- You can't live without passing the work or qualification exam
- Suddenly attacked by enemies
- You'll face unreasonable things
There is a gap between them, not only cute but also realistic and harsh.⚔️
Introducing the main characters that appear in Chiikawa
We will introduce the personalities, catchphrases, and characteristics of Chiikawa and her friends.🎶
Little
- Name: Chiikawa
- Weapon: Sweet Mata (pink)
- Personality: She's hardworking, tearful, timid but kind
- Fast phrase: "W..." "Eh..." "N..." "Yah!!"
- Qualification: Challenge Grade 5 of the Grade Weeding Certification
- Features:
✅Small and white
✅Big eyes, tiny ears, fluffy body
Hachihuare
- Name: Hachiware
- Weapon: Blue
- Personality: cheerful, positive, highly sociable and optimistic, friendly
- Famous phrase: "What is XX...?!" "I cried." "Can I manage to get it!"
- Qualification: Grade 5 of the Grade
- Features:
✅A cheerful character with blue ears with a motif of a bachigare cat
✅I like guitars
Rabbit
- Name: Rabbit
- Weapon: Stick (apparently there are gunpowder on both ends of the stick...?)
- Chant: "Yah," "Behind," "Haa" (Conversation only through strange sounds)
- Qualification: Grade 3 of the Grade
- Features:
✅The chaotic act of unconventional action
✅He has a quick mindset and excellent athletic ability
Flying
- Name: Flying
- Personality: Sometimes he looks gross and gross, but he is actually a caring and pampering person.
- Fast phrase: "Scary! Scarce me!" "Shall me..."
- Features:
✅Cute big eyes and fluffy tail
✅I'll try to get what I want no matter what
✅Always cute
Cream bun
- Name: Kurimanju
- Personality: kind, caring
- Famous phrase: "Haaaa..."
- Qualification: Drinking (In the world of Chiikawa, a qualification is required to drink)
- Features:
✅Always wear a high alcohol chuhai with a handful of chouhai
✅After drinking alcohol, he makes a pleasant sound, "Haaaah!"
✅Give your coffee and food to the little ones
Otter
- Name: Otter
- Weapon: Sword
- Personality: Careful, always cool and cool
- Qualification: Driver's license
- Features:
✅The number one in the defeat rankings is the existence of the little ones who aspire to be
✅I love sweets like cakes and parfaits
✅There are cross scars on the forehead
Shisa

- Name: Shisa
- Personality: Serious and hardworking
- Famous words: "Kibi Shisa," "Ure Shisa," "Easy Shisa."
- Qualification: Super Alvaitar (working part-time at the ramen restaurant "Ro")
- Features:
✅I call Yori-san, a ramen shop, "master," and dream of drinking with her.
✅It is said that he is from Okinawa.
Crab

- Name: Crab
- Personality: Introverted but kind, kind and caring
- Occupation: second-hand bookstore owner
- Features:
✅He becomes an official character by placing the crab headband he received from the flying squirt on his head!
✅If the flying squirt is about to get into trouble, invite them to eat to avoid the situation.
✅A relationship of trust is built by being scolded by the relationship of flying squirt.
[April 2025] A summary of the Chiikawa collaboration
Chiikawa, which is a hot topic, is collaborating with a variety of companies and brands one after another.✨
There are many must-see events for fans, including a collaboration with Chiikawa Bakery, Chiikawa Ramen Pork, and Orion Beer.👀
We'll introduce you to all the latest information on Little Kawa collaborations at once!
Check out the details of sales methods and featured merchandise.✅Please try😎
Chiikawa Bakery
- Store name: Chiikawa Bakery
- Address: 3rd floor of Tokyu Plaza Omotesando Okamodo, 4-30-3 Jingumae, Shibuya-ku, Tokyo
- Opening hours: 11:00-20:00
- Advance reservation:L-Ticket
- Official information:Official website、X、Chiikawa Market
On October 29th, 2024, the permanent store of "Chiikawa Bakery" will grand open on the 3rd floor of Tokyu Plaza Omotesando OkamodoI did 🥐🥖
The entire store has an interior design that uses plenty of original illustrations exclusively from Chiikawa Bakery.🎨
Entering the entrance with a face-shaped face, there is a furnace object with an impressive long pink chimney in front of you, and characters such as Chiikawa, Hachiware, and Rabbit will greet you.💘
Chiikawa Bakery's bread is taught by Sawada Junichi, representative of HIJ Library LLC.It's built under the utmost!
Sawada will be participating in the decorative bread category at the Coupe du Monde de la Boulangerie 2026, the world baker's tournament to be held in France in 2026.🔥
The lineup includes a range of ideas and ingenuity, including face-shaped breads packed with custard, chocolate, caramel cream, and French bread with a soft texture made from face-shaped cookies and cream sandwiched there.🍞
In addition, there are many original goods available 🧡
There are so many practical items like unglazed coasters, heat-retaining and cold-retaining tumblers, mugs, and I can't choose them all... (I want them all...😭🩶)
You can purchase not only in the bakery store, but also at adjacent goods pop-up shops and online websites.😋
Chiikawa Ramen Pork
- Shop name: Chiikawa Ramen Pork
- Event period and location:
[Shibuya Store] Shibuya PARCO B1F, 15-1 Udagawacho, Shibuya-ku, Tokyo
Friday, August 23rd, 2024 - Tuesday, May 6th, 2025
11:00-22:00 (last entry 21:20)
[Ikebukuro Store] 8F, Main Building, Ikebukuro PARCO, 1-28-2 Minami-Ikebukuro, Toshima-ku, Tokyo, 1-28-2 Ikebukuro, Main Building, Toshima-ku, Tokyo
Saturday, May 31, 2025 - End date undecided
11:00-22:00 (last entry 21:00)
[Nagoya Store] 7F, Nagoya PARCO West Building, 3-29-1 Sakae, Naka-ku, Nagoya, Aichi Prefecture
Tuesday, March 19th, 2024 - End date undecided
11:00-21:00 (last entry 20:30)
[Shinsaibashi Store] Shinsaibashi PARCO B2F, 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka, Osaka Prefecture
November 15th, 2024 (Friday) - End date undecided
11:00-23:00 (last entry 22:00)
[Hiroshima Store] 10-1 Hondori, Naka-ku, Hiroshima City, Hiroshima Prefecture, Hiroshima Main Building B1F, Hiroshima PARCO
April 18th (Friday) - End date undecided
10:00-20:30 (last entry 20:00) - Advance reservation:LivePocket
- Official information:Shibuya Store X、Nagoya Store X、Shinsaibashi store X、Hiroshima Store X
Chiikawa Ramen Pork, inspired by the popular ramen restaurant that appears in Chiikawa, is opening one after another all over the country.is🍜
The ramen menu "ro" which has been gaining popularity at Chiikawa Collaboration Cafe is a highlight.😎
You can choose from three types of ramen: "mini (chiikawa)," "small (hachiware)," and "rabbit" and you can get it in an original bowl.💘
The drinks are all full of character-inspired menus!
Unique names and original labels are also attractive, such as Shisa mandarin orange juice, white soda with flying squid, and cola with kurimanju.🍹
When you eat and drink inside the restaurant, you can purchase original goods such as tableware used in the menu.🎶
If you can enjoy the atmosphere of "Chiikawaramen pork" at home, you'll probably end up buying lots of merchandise...🤣
The Shibuya PARCO store is scheduled to close on Tuesday, May 6th, 2025!
after that,Relocated to Ikebukuro PARCO (main building 8th floor)I'll do it💡
All stores are available for a limited time only, so if you are interested, please make an advance reservation early and come visit us.🍜😘
Chiikawayaki
- Sales start: Monday, April 7th, 2025 ~
- Address: 1F Yokohama World Porters, 2-2-1 Shinko, Naka-ku, Yokohama, Kanagawa
- Opening hours: 10:30-21:00
- Official information:Official website、X
Chiikawayaki isJapan's first permanent store in collaboration with Kurikoan, a specialty store for small-kawa and taiyaki.That's 🥰
Opened at Yokohama World Porters on April 7, 2025Baked goods and limited edition goods are on sale in the shape of small-kawa.💖
Advance reservations (lottery) are required to visit the storeis!
- Apply for a lottery from the official website 14 to 7 days before your desired date
- The lottery results can be confirmed 6 days before your visit
- If the capacity is not met or cancellations are received, first-come, first-served reservations will be held from 5 days in advance to the day before.
Fluffy dough stuffed with plenty of bean paste and cream"Chiikawayaki" is sold as a set, and can be purchased up to 6 pieces per person.is! (Set of 3 x 2 or 6 x 1)
Also on sale are goods with a motif of Chiikawayaki.😋
Get some interesting items such as key chains, lunch bags, and hand towels🎶
Chiikawa x Orion Beer collaboration goods sales
- Sales start: Friday, April 18th, 2025 from 10:00
- Stores:Orion Beer Official Online Shop, Orion Official Store Naha, Orion Official Store Motobu,Chiikawa POP UP STORE @ San A Urasoe West Coast PARCO CITY 2F Center Plaza
*San A Urasoe West Coast PARCO CITY will be on sale for a limited time from April 18th to June 1st, 2025
*Sales at Shisa's Souvenirya will be scheduled for June 2, 2025 - Official website:Orion Beer Official Website、Chiikawa Special Site
Starting April 18th, 2025, Chiikawa and Orion Beer, a long-established beer maker from Okinawa, will be collaborated with the first collaboration.Limited merchandise will be on sale🌴🍻
With the theme of "Shisa's souvenirs",Features original illustrations that are typical of Okinawais💖
There are 6 types of collaboration goods! The lineup is as follows:👇(All prices include tax)
- A thin face towel that feels good to the touch: 1,980 yen
- Large tote bag (A...uuu...): 3,630 yen
- Acrylic Magnet (Beer Can): 660 yen
- Hologram Clear File (Hibiscus): 385 yen
- T-shirt (Ah... / Hibiscus): 4,950 yen
- Stickers (4 types in total) that can be attached to your smartphone: 330 yen each
A limited number of collaboration goods from all 6 items will be on sale 🥹
Small kawaii, hachiware, rabbit, and kurimanju appear in Shisa, with hibiscus that gives off the impression of Okinawa's summer and beer can motifs.💕
Chiikawa x Post Office collaboration goods sales
- Sales start: Friday, April 18th, 2025, from 1:00pm
- Location:Post Office Online Shop、List of Chiikawa Goods 2025 Sales Bureaus
- Online shop shipping: 880 yen (tax included)
Collaborative goods between Chiikawa and Japan Post will be released on April 18th, 2025It will be📮✉️
It will be available at online post office shops and at approximately 195 post office stores nationwide.😎
The lineup is here👇(All prices include tax)
- Today's great reward bag: 990 yen
- Okini Iri card holder Branny: 1,320 yen
- Brown envelope set: 1,100 yen
- Craft tape: 1,320 yen
All four items are extremely practical and will add a touch of color to your everyday situations.💘
Please check out the limited edition goods that can only be purchased at the post office.📮✨
Little × Yomuku
- Event period: Around the end of April 2025 (planned)
- Venue: Fair participating bookstores nationwide
- Target books: "Books of the Middle School," "Books of Rice," "Books of Labor," "Books of Fighting," "Scary Books."
- Bonus: For each eligible book purchase, you will receive one special bookmark designed by Chiikawa and Yomuku (3 colors in total, no choice of colors)
Starting at the end of April 2025, Kodansha Bunko's spring fair "Chiikawa x Yomuk Collaboration Fair 2" will be held at participating bookstores nationwideIt will be📚
It's been about three years since the 2022 Spring Reading Fair 🥰
In addition to Chiikawa, Hachiware, and Rabbit, popular characters such as Kurimanju, Otter, Flying Gym, Shisa, and more are all in one place 🥹🪄
Limited illustrations drawn on obi and bookmarksAlso pay attention💖
Those who purchase the eligible books will be entered into a lottery to receive a special book card.There are also some so please enjoy meeting books along with cute bookmarks.📖✨
Limited quantity, so if you're interested, hurry!
Chiikawa x McDonald's Happy Set
- On sale: Friday, May 16th, 2025
- Sales location: McDonald's nationwide (except for some stores)
- Official information:McDonald's X
From May 16th, 2025, Little Kawa will appear in McDonald's Happy SetI'll do it🍔🍟
Original design goods will be available, depicting the scenes of Chiikawa and his friends working as a McDonald's crew.💕
The toys are randomly enclosed, so it might be a bit difficult to aim for a complete one...🔥
As you can expect adulthood, you can rest assured that you will be able to visit the store immediately after it is released!
You may be safer to check the availability of your nearest store.🍔💡
The small-kawa collaboration never stops! Why is it popular?
Chiikawa is a national character loved by a wide range of people, mainly on social media.It's now💖
Not only character goods, but also collaborations with various companies, new collaborations appear every month.🎶👀
"Cute" is not the only reason why it attracts so many people!
Chiikawa is packed with charm, including the difference between cuteness and realistic strictness, as well as a short manga style that suits the smartphone era.💡
We will introduce the charms of Chiikawa from three perspectives in depth.📲🌈
The gap between cuteness and harshness brings sympathy
It's easy to think that Chiikawa is a daily life story where heartwarming and cute characters play a part,The appeal of this film is that it also depicts the harsh and harsh reality of society.That's 🪄
It's not just a soothing thing that readers are more empathetic and resonating with each other 🥹
We'll introduce you to some specific episodes☝️
A society with labor and qualifications
Chiikawa and his friends earn a living by working every day💰
Weeding, defeating, cleaning, and getting rewards, then buying meals and items for the reward, making it a microcosm of real society.✨
— Chiikawa💫Anime Tue Gold (@ngnchiikawa) January 29, 2023
— Chiikawa💫Anime Tue Gold (@ngnchiikawa) January 30, 2023
You can't participate in the subjugation unless you pass the qualification exam, so it's memorable to see the cute characters living positively despite their struggles...🥹
— Chiikawa💫Anime Tue Gold (@ngnchiikawa) November 29, 2022
Incidentally, in the world of Chiikawa, you also need to be qualified to drink alcohol, so Kurimanju is often tested by surprise 🤣🍺
— Chiikawa💫Anime Tue Gold (@ngnchiikawa) January 8, 2024
The harshness of defeating and the danger of life
To defeat the weapon, you buy yourself, and if you can't defeat it, there's no reward...😣
When Hachiware passed the qualification exam and headed for his first actual battle,
Hachiware happily fights, saying, "It's fun!", but Chikawa and his friends are frightened by the giant snake and fight desperately.😫
There was also a scene where the rabbit screamed, "I'm dying!!", and the life-threatening scene was realistically depicted.💦
The sight of people feeling lonely and separated from their friends, or caught by enemies and feared in danger of their lives, feels like a modern day non-regular employment or employment front😭
— Chiikawa💫Anime Tue Gold (@ngnchiikawa) August 16, 2023
— Chiikawa💫Anime Tue Gold (@ngnchiikawa) August 26, 2023
Get instantly soothed with your smartphone! The reason why Little Kawa is buzzing is in the short manga
Little Kawa isA work that has exploded in popularity, mainly on social mediais📲🔥
The reason is in short comic format,Easy to read and highly spreadable fit for the smartphone eraYou can list 🤗
- "Super Short Scale Series" that can be read shortly in one episode
- The gap between darkness and punchline that is sure to be screenshot
- Expressions and lines are easily spread as social media memes
- Stable posting rhythm
Chiikawa is basically a short story,The appeal of this is the ease of reading quickly during commute times and "spacing times" before going to bedis✨
Furthermore, it is easier to spread on social media as it conveys the punchline in one image.👀
Also,There are many unique lines such as "Yaha" and "Oma...", and they are easily meme-made and widely used on social media.is🎶
Maybe the reason I want a Chiikawa stamp is because the manga is already like a LINE stamp 🥹💕
It's become a hot topic on social media! The small collaboration products are too cute
As mentioned in this article,In addition to the popularity of the main story, Chiikawa has collaborated with various companies and brands.A variety of collaboration products are on sale.💡
On release dateThe standard "#Chiikawa Collab" is becoming trendyis📲
There are three reasons why collaboration products are popular:💭
- The design is completely original and you can enjoy the "chiikawa" that can only be seen here
- There are many merchandise that combines practicality and cuteness
- Store-only, limited quantity, reservation-only, difficulty in obtaining the product encourages social media posts
The fact that you can naturally incorporate your favorite idol into your everyday life is a key that will appeal to fans.💖
Novelties distributed at collaboration cafes and events are also gaining popularity🎶
summary
This time, we've introduced the reasons why Chiikawa is so popular and the latest collaboration information for spring 2025.☝️💖
The world of Chiikawa is not only cute, but also depicts "severity" and "effort" that overlap with real society, and is packed with stories that resonate with many sympathy.
Furthermore, the collaboration with many companies has been realized because they have captured the hearts of fans through newly drawn designs that can only be seen here and the practical product development.💕
If you learn about the stories of Chiikawa and her friends before participating in a collaboration event, you may feel like it's that episode and end up picking up some merchandise...😭🌈
Please look forward to the upcoming new collaborations and try out the world of Chiikawa in a deeper depth.✨
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