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    • About return products
  • “Oshi Advertising®︎” media list
    • Complete guide to favourite ads! List of media manual materials
    • New media of attention
    • Recommended advertising jack plan
    • [Japan] Oshi fireworks advertisement
    • [Japan] Peel-off advertisement
    • [Japan] Street vision advertisement
    • [Japan] Transportation advertising
      • [Transportation Advertising] Group Overview Application Form
      • [Transportation Advertisement] Design Templates & Notes
      • [Popular advertisement] Deadline schedule calculation tool
    • [Japan] JOYSOUND Karaoke Advertising
    • [Japan] Adtrack/Mobile Media
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    • [France] Street Vision Advertisement
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Apr 23, 2026

How do I buy CDs that are reflected on Oricon? We also explain the 3-card rule and total ranking!

オリコンに反映されるCDの買い方は?3枚ルール・合算ランキングについても解説!

I'm sure there are some fans who think, ``I want to improve the Oricon ranking because I'm going to buy the CD!'' or ``I want to contribute even a little bit to the promotion!'' ^^

Even if you purchase a CD with the aim of ranking high in the recommendation ranking,You may end up in a situation where your song is not reflected in the Oricon rankings.

In order to prevent such situations, it is very important to know how to buy CDs that are reflected in Oricon.

Therefore, in this article, we will explain in detail how to buy CDs that are reflected in Oricon. Please feel free to use it as a reference.

One way to support Oshi is by purchasing CDs.Push advertisement®︎(Birthday/support advertisement) is also recommended.

Push advertisement®︎(Birthday/Supporting Advertisements) are advertisements posted by fans for support. Oshi advertising®︎ (BirthdayAn increasing number of people are issuing support advertisements.🎁💕

By using our service, individuals can easily place advertisements in stations, street visions, etc.


Table of contents
  1. Learn how to purchase items that are reflected in the Oricon rankings and contribute to your favorite sales!
  2. How to buy CDs reflected in Oricon rankings
    1. Purchase at Oricon affiliated stores
    2. Be aware of the Oricon collection period
    3. Ideally, reservations should be made 3 weeks before the release date.
    4. Avoid second-hand products and non-official channels
  3. Is it true that you can only buy up to 3 pieces?
  4. How to check Oricon cooperating stores/stores subject to aggregation
  5. How to reflect in Oricon total ranking
    1. How to reflect download purchases
    2. How to reflect streaming
  6. Ways to support other than CD sales! Favorite advertisement (Birthday/Support Advertisement) What is it?
  7. Make it come true with your friends with “Oshikura Fan”! Dream promotion advertisement (Birthday/support advertisement) project
  8. Frequently asked questions about Oricon
  9. Summary
  10. BirthdayLeave it to JAPAN!
  11. ★BirthdayJAPAN SNS information★

Learn how to purchase items that are reflected in the Oricon rankings and contribute to your favorite sales!

CD image

What is Oricon ranking?The estimated number of sales nationwide was calculated based on the sales results at participating stores nationwide (more than 17,000 stores) that sell music and video software.

By the way, the CD ranking also examines sales of both singles and albums, as well as cassette tapes and analog records. Items with the same title that are considered to be the same product are also totaled regardless of the media.

If you want to have the CD you purchased reflected in the Oricon ranking,Please note that if you do not purchase at an Oricon affiliated store, your purchase will not be reflected.

In addition, the Oricon ranking includes the Oricon combined ranking. In this ranking, the number of CD sales, digital downloads, and streaming plays are each converted into points.

How to buy CDs reflected in Oricon rankings

person who chooses a CD

"I purchased a CD, but my purchase was not reflected in the Oricon rankings.💦To avoid situations like this, you need to know how to buy CDs that are reflected in the Oricon rankings.

Here, we will explain in an easy-to-understand manner how to buy CDs that are reflected in the Oricon rankings.

Purchase at Oricon affiliated stores

In order for the CD you purchased to be reflected in the Oricon ranking,Please be sure to check whether the store you are purchasing from is an Oricon affiliated store.

The main target stores are as follows.

Main target stores
  • Amazon
  • TSUTAYA
  • Rakuten Books
  • HMV
  • seven net shopping

Many people are attracted to the low price and buy it at discount stores. However, in the case of low-cost stores, sales may not be reflected in the Oricon rankings.

Be aware of the Oricon collection period

When purchasing CDs, you should not buy them on a whim, but rather be aware of the Oricon collection period.

Oricon collection period isEvery Monday 0:00 to Sunday 23:59It is.

Sunday deadlines are as follows:

・For online purchases
Credit card payment: Shipping date
Convenience store pick-up: Receipt date (payment date)
Cash on delivery: Receipt date (payment date)

・For in-store purchases
Until 17:00 on Sunday

Ideally, reservations should be made 3 weeks before the release date.

The number of items in stock at stores and online stores is greatly affected by the number of reservations. Generally speaking, if the number of reservations is low, the number of items in stock will also be low.

If the number of items in stock is small, the store inventory will quickly run out of stock.There is a possibility that a situation may arise where fans who wish to purchase are unable to do so.

In addition, if inventory is low, large-scale displays such as piled-up displays will not be possible, and it will be difficult to catch the attention of customers visiting the store.

If you want your favorite CD to be actively promoted in stores, it is very important to make reservations early (at least 3 weeks before release) to increase the number of copies in stock.

Avoid second-hand products and non-official channels

In recent years, with the spread of flea market apps, it has become easier to purchase products in good condition at low prices. However,Please note that used items will not be reflected in the Oricon ranking.

Additionally, individual sellers and marketplaces on Amazon and Rakuten are unlikely to be reflected in Oricon rankings. Be careful when purchasing!

Is it true that you can only buy up to 3 pieces?

CD

According to Oricon's tally, there is something called the "three-card rule" regarding artist participation events.

This rule primarily applies to CDs with special features such as release events or handshake events in which the artist participates.

Regardless of the product format, the upper limit is "number of purchasers x 3 tickets" per event.

In other words, even if one purchaser purchases 4 or more tickets at the same event, only 3 tickets will be counted in the Oricon rankings.

Therefore, if you need 4 or more CDs and want to contribute to the promotion, you will need to devise measures such as separating the accounts.

Furthermore,This rule does not apply to regular non-bonus CDs.

How to check Oricon cooperating stores/stores subject to aggregation

tally

I think there are many people who are worried, "Where are the Oricon cooperative stores?" and "I want to buy at 〇〇, but won't it be reflected in the Oricon ranking even if I buy it at 〇〇?"

For those who want to know about Oricon cooperating stores and stores eligible for aggregation,ORICON BiZ onlineWe recommend that you check the participating stores.

Although some stores may not be listed due to the circumstances of the participating stores, almost all of the participating stores are listed in alphabetical order.

Please search (Ctrl+F) for the name of the store or mail order site where you plan to purchase and check it out.

Also, when you actually visit the store,"Oricon survey cooperation store"or"Oricon ranking cooperation store"Please check to see if there is a sticker or poster that says👀

If you are unsure or don't know for sure, you may want to ask the store staff, ``Will purchases made at this store be reflected in the Oricon rankings?''

How to reflect in Oricon total ranking

memo

Here we will explain how to reflect it in the Oricon combined ranking. Let's take a look at how to reflect download purchases and how to reflect streaming purchases.

How to reflect download purchases

In the Oricon ranking, digital download purchases are converted into points and added up in the same way as CD sales.

There are two ways to download.

  • ・Single song download (purchasing recorded songs one by one): 1 point is calculated by dividing the total number of single song downloads by 2.5
  • ・Bundle download (purchasing works all at once): Treated the same as a CD. 1 bundle download = 1 point

How to reflect streaming

Applies to "number of plays by paid members" and "number of plays by advertising models" of on-demand music distribution services.

The streaming rankings are reflected in the following ratios.

  • ・Paid playback: 1 playback
  • ・Playback of advertising models, etc.: Number of views 1/3 times
  • ・Prime Music playback: Number of plays 1/2 times

・In case of combined single ranking
Total number of views: 300 times = 1 point added to converted sales points

・For total album ranking
Total number of views: 1,440 times = 1 point added to converted sales points

Ways to support other than CD sales! Favorite advertisement (Birthday/Support Advertisement) What is it?

unica vision

Favorite advertisement (Birthday/Support Ads) are advertisements that fans place themselves to support their favorite ``favorites.''

Ads recommended by fans (Birthday/Support Advertisement), you can directly convey your feelings of ``thank you'' and ``I love you'' to your fan.

If you post at a special time, such as your favorite's birthday, the 10th anniversary of your debut, the last day of a tour, the release date of a new song, or the anniversary of XX sales, you will be able to convey your blessings and support even more strongly.

Also, when advertisements are placed inside stations or on street displays, they catch the attention of people who are not familiar with the idea."That idol is so cool! Who is she?" "This girl is cute! Is she an idol?"This often creates an opportunity for people to become interested and gain new fans.

In other words, push advertising is

・Send gratitude and congratulations to the person in question

・Expand your circle of fans ・Increase your popularity

Therefore, it is a very nice way to support others.

🔗ME:I's recommended advertisement (Birthday/Support Advertisement) Case study|Explanation of the latest support advertisement regulations & how to apply for permission

ME:I support advertisement

And,BirthdayOn the JAPAN site, there are recommended advertisements (Birthday/Support Ads) can now be easily searched for by keyword search or narrowed search.🔍

See Oshii advertising examples

Make it come true with your friends with “Oshikura Fan”! Dream promotion advertisement (Birthday/support advertisement) project

Clafan image

I think there are many fans who think, ``I want to advertise for endorsements, but isn't it expensive?'' or ``It seems difficult to advertise on my own.''

By using “Oshi Club Fan”, anyone can easily place advertisements on Oshi.

Oshikura fans are Oshikura fans (Oshikura fan).BirthdayThis is a crowdfunding service specializing in support advertising.

Fans who share the same feeling of "I want to advertise for my support!" gather online and pool their funds to accomplish the project.


The characteristics of Oshikura fan are as follows.👛👛

Creating and posting projects is free!
→ If you do not reach your goal, there will be no fees or cancellation fees. You can rest assured that your support money will be refunded.

Only when this goal is achieved, a portion of the support amount will be deducted as a fee.

You don't have to worry even if it's your first time, as a dedicated person in charge will support you from planning to advertising, shipping returns, and reporting income and expenditures.

"It's a high hurdle to reach out to your fan friends directly...💦” “I don’t have anyone around me who supports me, so I might not be able to do it alone.”💦For those who think, “Oshikura Fan” is recommended.

You can connect with friends from all over the country and the world online, and participate within a reasonable amount (starting from a small amount, such as 500 yen), making it easier to achieve big advertisements.

Oshikura fan

Frequently asked questions about Oricon

We have summarized the frequently asked questions about Oricon below.

Will the purchased CD be reflected in the Oricon ranking?
If you purchase a CD, your purchase will not necessarily be reflected in the Oricon rankings. If you do not purchase at an Oricon affiliated store, it may not be reflected in the ranking. If you want your purchases to be reflected in the Oricon rankings, please purchase at an Oricon affiliated store.
What is the combined ranking? How will things other than CDs be reflected?
The total ranking is the total ranking of CD sales + download purchases + number of streaming plays converted into points. Distribution can supplement rankings that cannot be reached with CDs alone.

Summary

It seems that there are many fans who think, ``I want my favorite CD to rank high in the rankings,'' and ``I want to do something for my favorite.''

To avoid situations where you have purchased a CD but it is not reflected in the ranking unexpectedly,We recommend that you carefully check the Oricon ranking aggregation method and Oricon ranking aggregation rules.

If your CD ranks high in the Oricon rankings, there are benefits such as increased media exposure and increased attention for your next single/album.✨✨

It's great for fans when their favorite CD ranks high in the rankings.💕

BirthdayLeave it to JAPAN!

Read this article

“I also recommend advertising® (BirthdayI want to run an advertisement/support advertisement! ”

Isn't there a lot of people who thought so?✨

On the other hand, “But,Some people may feel that Oshii Advertising® seems difficult...'' or ``I'm worried about the procedure...''

In such a case, pleaseBirthdayPlease contact JAPAN!

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will quickly answer any questions you may have regarding Oshii Advertising®!

Additionally, you can chat with our staff or consult over the phone, so even first-time users can use our service with confidence.📞

Consultation about Oshi Advertising® → media arrangement → design production → post-posting report can all be completed with just LINE, so feel free to add us as a friend!

★BirthdayJAPAN SNS information★

BirthdayJAPAN delivers the latest information on "X (formerly Twitter)," "Instagram," "TikTok," and "YouTube."♪

In addition to information about Oshii Ads®, we also constantly send out trends related to actors, idols, VTubers, YouTubers, athletes, and information on advantageous campaigns.📱✨

Please follow us and check the latest information.

X (@birthday_ad_jp)

「BirthdayI want to check the information about JAPAN as soon as possible! ”, please follow X (old Twitter)!

In X,

    • in progressOshi Advertisement® announcement
    • Publication of Oshi Advertising® example photos and videos
    • Distribution of blog articles about actors, idols, VTubers, YouTubers, and athletes
    • Notice of advantageous campaigns

etc.,BirthdayWe deliver the latest information on JAPAN as soon as possible.

#advertisement If you give it out #BirthdayJAPAN🤗💖
Dedicated personnel such as idols, actors, YouTubers, VTubers, e-sports players, etc. will help you spread the word!

Acceptance rate 95%! Started acting on behalf of companies to apply for permission.📷✨
Also open on Saturdays, Sundays, and holidays! We will respond to your LINE inquiry within 1 business day.♪

BirthdayClick here for JAPAN's past achievements🔽… pic.twitter.com/I7uAhioBdp

— BirthdayJAPAN (@birthday_ad_jp) September 12, 2025

 

Instagram (@birthday.ad.jp)

On Instagram, we are introducing examples of Oshii Advertising® that have been implemented!

For those who are thinking, ``I want to try it myself,'' there are many posts that will surely be helpful!

If you save posts that interest you, you can conveniently refer back to them at any time.

Please follow us and use it for your daily promotion.





View this post on Instagram











A post shared by BirthdayJAPAN (@birthday.ad.jp)

 

TikTok (@birthday.ad.jp)

「I want to quickly see examples of Oshii Advertising® in my free time! ”, we recommend following us on TikTok!

You can view it in your spare time, such as while getting ready in the morning or commuting to work.♪

@birthday.ad.jp

🤍Our customer's #favorite advertisement certification shot📸🤍 #SKE48 #Makiko Saito uploaded a photo with #support advertisement😊💕 Source: https://x.com/saitomakiko_628/status/1876490520002011527

♬ Original song - BirthdayJAPAN

 

YouTube (@birthday_ad_jp)

Oshii Ad® examples are also available on YouTube!

Please watch the short video to see the advertisements that interest you.

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