We'll get to the secrets of how to brand and promote VTubers that are making them popular!

The VTuber world has been showing explosive growth and popularity these days!

Speaking of VTubers, they have an anime-looking appearance and are a virtual world, but they also interact with fans in real life through live streams and other streams.♪

Do you know why VTubers are so popular? 🧐

This time,Why VTubers are so popularAlong withHow to brand and promote VTuberLet's take a look!

This article summarizes the actual stories of the people who worked on the project for virtual singer YuNi and the president of the company that Hololive belongs to!

Is there an unexpected strategy behind VTubers' selling point? !

Read this articleWe recommend support ads for those who think, "I want to support my favorite Vtuber more!"

If you are interested in supporting advertising, please feel free to contact us.😊

We offer free consultations via LINE, so please register as a friend first!

 

What kind of person is a VTuber?

 

Source

Has anime character elements and YouTuber elementsVTuber (Virtial YouTuber).

People called VTubers use 2D/3D digital avatars to mainly post videos and live streams♪

Just like YouTubers, they chat and stream songs!

The Vtuber culture was sparked by Kizuna Ai, who debuted in 2016.

At the time, it attracted attention as a new entity, not just ordinary YouTubers, animations, or Vocaloids.✨

moreover,In 2017, new Vtubers were born one after another, and the Vtuber market rapidly expanded.

Video from Kizuna Ai's debut ↓

 

The market size of Vtubers is expected to reach approximately 14.4 billion yen in 2020, and is expected to reach approximately 85 billion yen in 2023. (As of 2022)

In this way, Vtubers are attracting attention as new and virtual figures.✨

(Reference: Yano Economic Research Institute, a market research companyhttps://www.yano.co.jp/press-release/show/press_id/3304）

Why is it popular? The number of fans who are getting bored of Vtubers is increasing rapidly!

Source

Why did VTubers become so popular and popular?

Here we will explain the appeal of the following Vtubers:

• Close to the fans
• Communication with anime-looking idols
• I want to support you

We'll explain each of them!

Close to the fans

The second attraction of VTubers isClose to the fancan be mentioned.

Many VTubers live streaming against YouTubers, who mainly stream videos.

During live streaming, you can also answer comments and questions from fans in real time!

Also, if you are a Vtuber who uses social media, you may be able to react to fans' tweets.♪

This wayDespite being a virtual person, VTubers can communicate in real life and feel a sense of affinity!

Communication with anime-looking idols

The anime market is said to have expanded over the past 10 years.

With VODs such as Netflix becoming popular, not only anime fans but also the public are seeing more and more anime.♪

Meanwhile, VTubers who look like anime characters have started to be looked down upon.

The biggest feature is that unlike anime characters, VTubers have a "person insider."

One of the reasons why VTubers are so popular is that they can communicate with their favorite anime look fan.😊

I want to support you

The third appeal of Vtubers is that they have a great support.

The presence of actual people inside the avatar makes the person more human, and fans feel "I want to support you!" or "I want to support you!"😊

Another unique feature is that it's easy to support.

As I explained earlier, VTubers can send comments and questions during live streaming, and interacting actively on social media.

If my "favorite" responds to the comments you put up, it's hard to stop you from falling in!

How to brand and promote VTubers that are popular?

Respect your worldview and uniqueness

Have you heard of YuNi, who debuted as a virtual singer in June 2018?

 

YuNi's project was started mainly by Akiyama and Hasegawa from Candee Co., Ltd.

Focusing on the fact that there were no VTubers who were mainly active in "sings" at the time, we launched a virtual singer-specific project that specializes in singing.

Even though the competition was lower than it is nowIn order to differentiate himself from other VTubers, he apparently focused on the field of expression.

In addition to singing, we also chat, stream games, and update social media, so we can also be virtual.We aimed to be the same as the talent in the real world.

He said that the key to success was not only to create the character YuNi, but also to establish the surrounding world view.

Nowadays, the number of VTubers streaming songs has increased, and the trend of live streaming is becoming quite mainstream.

but,The worldview, story, characters, and uniqueness that can only be created through virtual are probably essential for attracting fans.

"Increase the frequency of contact with VTuber

Tanigo, founder of Cover Co., Ltd.It is said that "frequency of contact" and "interactions between VTubers" are one of the keys to their popularity.

VTuber is mainly focused on live streaming, but considering there is someone inside, it can be difficult for one person to stream every day.

However, if you look at the entire Hololive, you'll see that someone is broadcasting live every day.

Then,It increases the frequency of contact between fans and VTubers who want to watch another stream.

Also, don't you often see VTubers collaborating?

Tanigo believes that a single content is achieved by collaborating with VTubers and interacting with each other.

Even in anime, the relationships and dialogue between the characters, not only the main characters, add interesting to the story.

In this way, one strategy seems to be to gain popularity by being a VTuber rather than each talent.

It's also possible that new fans can be created by increasing exposure and creating opportunities for people to be aware of.♪

summary

This time, we introduced the VTuber world, which is currently gaining explosive popularity.What did you think?

A virtual VTuber who is close to fans.

When I delve into the reasons for its popularity, I realized why it has captured people's hearts so much.😊

It was also very interesting to see the branding and promotion methods of VTubers, who actually produced hits!

We can't take our eyes off the world of VTubers, who are sure to continue growing!

Leave it to Senil JAPAN!

Looking at the example I introduced this time, I also said, "I tooBirthdayI want to post an ad! I'm sure many people have felt this way.♪

If you are worried about "I don't have the courage to post an ad..." or "Is the procedure not difficult?", pleaseBirthdayPlease feel free to consult with JAPAN ^^

Register Senil JAPAN's official LINE to seeAuto-answer chat will solve your concerns about support ads!

You can chat with staff as well as by phone, so you can feel safe.♪

From consultations to media arrangements to design and advertising implementation reports, you can complete everything from LINE to LINE!

First of all, please try registering as a LINE friend ^^

 

★SNS information for Senil JAPAN★