[Interview No. 1] We bring you the secret stories of the support ads and mini live performances from Vtuber Unnämed! Mini live footage is also revealed!

What this time! He is a musician and also active as a Vtuber. We interviewed Mr. Unnamed.👏

August 2023,Unnamed's fans「Let me Root for U”Mr.BirthdayProject with ClafanLaunched and realized two vision advertisements in Shibuya and support advertisements for Adtrack✨

There was great excitement from the planning stage, and just as preparations were steadily progressing...

Unnämed's mini-live will be held at Shinjuku Alta Vision on the day the support advertisement is aired! !

I learned about the support advertisement for this mini-live.It was a surprise from Unnämed.😭

After the interview, click hereMini live video releasedSo please be sure to check it out.💙

The unprecedented support advertisement and mini-live were a success.I really want to talk to Unnämed! And,BirthdayI asked the JAPAN staff and they kindly agreed.😭

In this interview, we got a deep dive into the support advertisement, how they planned the mini-live, and the inside story of the day! !

This article is a must-read for everyone at U-rei.😊

Who is the nameless artist and Vtuber “Unnämed”? !

 

Source

"Unnämed" is a musician and VTuber who is active as a "nameless artist."😊

Amazingly, the number of YouTube channel subscribers has exceeded 310,000 in less than 8 months since the first post!

Furthermore, he is a very popular artist with several videos that have been viewed over 1 million times!

The reason there is no name is

「『I want to be recognized by my voice, not my name.』

『I want to be known for my singing voice, not my name.』

…

I thought it would be cool if there was a setting like that, but I just couldn't think of a name for the activity.''

What...? ! (lol)

Fans nicknamed him "U-san" after taking the first letter of his name.💙

The fan name is a play on Unnämed's "U" and "ghost," and is called "U-rei."

It seems that Unnämed liked what the fans were using voluntarily and is using it officially as it is.♪

Unnämed usually distributes original songs and Utagattemita music on YouTube, X (formerly Twitter), Spotify, etc.♪

In addition, the company's stance is to broadcast irregularly and not leave archives.

As a fan, I think it's frustrating, but I think that's what makes it so appealing🤭

Unnämed has a passion for music and continues to sing even though he has a diverse past.

He has a great sense of humor and mischief, and is truly a charming person.

In the interview, Unnämed himself talked a lot about his past, his thoughts on music, and his relationship with his fans, so please look forward to it! !😍

Unnämed will hold Alta's first mini live! A surprise for fans' support ads? !

It all started with the "Let me Rooting for U Summer Song Half Anniversary Project" planned by U-rei fans!

This project is to commemorate the half-year anniversary of the release of Unnämed's first original song "Summer Song".BirthdayThe idea was to advertise support through club fans.

The location of the support advertisement was also the setting for “Summer Song”109 Forum Vision in Shibuya！

of the planners

“I would like to express my gratitude to Unnämed through the street vision.

And I want to make that singing voice echo under the summer sky」

Many people agreed with this idea, and we achieved the initial target amount in just 3 hours from the start of recruitment!

After that, many supporters gathered, and finally, in addition to Shibuya 109 Forum Vision,Veats Shibuya VisionandLED ad trackSupport advertisement has been decided for✨

▼Shibuya 109 Forum Vision

I saw it! !
Everyone is good at drawing pic.twitter.com/BlGVs9g1Ij

— Takoyaki🐙💙🤍 (@takoyaki_rejiku) August 6, 2023

Real Thailand Shibuya NOW pic.twitter.com/BI8FdTL6m7

— Jänne (@satfilmac) August 6, 2023

▼Veats Shibuya Vision

I came here to relax after work!
The message was so warm that I cried the moment I saw it🥲It's a kind world...
#rootingfor_U pic.twitter.com/9f68r4UWCe

— Akane【Akäne】 (@eta056) August 7, 2023

▼LED ad track

#rootingfor_U #dear_u_san

ad truck revenge pic.twitter.com/lztXz0qPTM

— 🎧💙🤍NONÄ (@nona_urei) August 6, 2023

I also saw u-san surrounded by u-reis 🥺✨#rootingfor_U pic.twitter.com/rG2lIhZlsX

— Ouka :) (@38_oka) August 6, 2023

In fact, Unnämed has many overseas fans, and more than 50% of his supporters this time were overseas fans.😊

We had people who actually came to Japan from overseas to see us, and people who couldn't make it to Japan take photos of their own icons, goods, and support advertisements! Some people have posted reports!

It's truly full of kindness and love.😭

In fact, this project became a big topic on social media during the planning stage, and it even reached U-san himself.😳

And when Unnämed found out about this project...

Decided to hold a mini live at Shinjuku Alta Vision！！

／
🌟Unnamed( @unnamednow00 )🌟
This limited mini live event will be held❣️
＼

💙Rooting for U🤍
Special MINI CONCERT

@ Shinjuku ALTA Vision
August 6th 15:00-15:10 (JST)
—————————
8/6(Sun) 15:00-15:10
Mini live at Shinjuku Altavision
The event will be held! … pic.twitter.com/FRyOOO2dZj

— BirthdayJAPAN (@birthday_ad_jp) August 1, 2023

In return for the support advertisements from our fans, we have planned an unexpected surprise.😭

▼Shinjuku Altavision mini live performance

It was very touching to hear U's voice echoing in front of Shinjuku Alta and passersby turning their heads.😭👏
I'll be a ruminating geek for a while.#dear_u_san pic.twitter.com/chTCs3k6ai

— Nagami🫠 (@nagamin14) August 6, 2023

#dear_u_san #rootingfor_U
still so emo now too🥲How amazing it’s, there’re ppl who don’t each other from different countries, but we gather for U. And U always give us more than expected. I can’t tell how I love the way U sings Hello to all my friends…See U in the next stage!! pic.twitter.com/yFk24BQihv

— Shark (@sharkstk) August 6, 2023

U-san's Mini Live Digest🎤
[JP/ENG sub]
It started with a great project, and it was a mini live show in return. It was the happiest day to meet so many U-rei friends🤍🖤💙
Thank you so much to the planning staff, U-san, and everyone involved!
Let's create many unforgettable memories👊💥#rootingfor_U #dear_u_san pic.twitter.com/Zi1aX7pw3Z

— Stitches✂︎/Patches:) (@Stitches_key) August 6, 2023

Surprisingly... the hashtags "#rootingfor_U" and "#dear_u_san" were trending twice on X (formerly Twitter) on that day! !

The support advertisement and mini-live became a hot topic, and although it will be missed, it ended as a great success.

This time, we asked Unnämed to talk in detail about such support advertisements and mini-lives!

There are many stories that fans are interested in, such as how they felt when they found out about the support advertisement, what they wanted to convey in the mini-live, what Unnämed was doing that day...😊

Now, please enjoy the interview with Unnämed.💙

[Super valuable] Direct interview with Unnämed! Support advertisements and the behind-the-scenes stories of mini-lives...!

Ads of support from fans who “felt special”

Birthdaystaff:This time, to commemorate the release of "Summer Song" for half a year, fans have put out a support advertisement for Shibuya's street vision, ad track.

How did you find out about support advertising?

Mr. Unnamed: There is something called egosatag.

There is a hashtag "#dear_u_san" that was created by a fan.

It was a tag created by all the fans before we released ``Summer Song.''

So it was a tag where people could leave messages for themselves or messages like they've been waiting for us to do more.

It's my daily routine to check those tags frequently.

Most of my fans are from overseas.

This project itself was mainly done by Japanese fans, but the kids from overseas who didn't really understand the project ended up teaching it to themselves using tags (lol).

We took the opportunity to advertise in Shibuya, the setting for "Summer Song."

I learned that they are planning a project called ``Let's make U-san cry.''

So I thought I'd like to give something back by doing something that no one has ever done before.

Birthdaystaff: I think you learned about the support advertisement as a surprise (?), but how did you feel when you found out that the fans were preparing it?

Mr. Unnamed:If I say this, the fans will get angry, butI'm really grateful that you're doing something like that for me.

I really gave it my all.

Even though we are creating content for overseas, the Japanese U-rei kids are working hard to translate the project into English, Chinese, Thai, and Korean, and prepare it to reach as many people as possible.

That made me really happy.

It felt special.

We will respond to the support from our fans by doing something equally big!

Birthdaystaff:This project was a hot topic on social media even at the time of recruitment! How did you feel when you saw the excitement surrounding the project?

Mr. Unnamed: Hmm,I was so happy that I can't even put it into words.

To be honest, when it came to planning the project itself, I was thinking, ``Well, it would be great if about five people came to see the concert,'' but...

There were kids who came all the way from Korea, Hong Kong, and Taiwan to see us.

Birthdaystaff: You mean you went all the way to Japan, right?

Mr. Unnamed: That's right. It seems like Korean kids came the most.

Birthdaystaff：So, there was an announcement for a mini-live, so you decided to go see it?

Mr. Unnamed：Originally, there were some people who came to see the support advertisements, but U-san said that if he was going to come for a concert, he would buy tickets if it was within a week.

Since it was close and the show lasted about two hours, many people went out of their way to get tickets and come see it.

Birthdaystaff：The love from the fans really comes through.

Mr. Unnamed:Yes,Then I have to do something equally big! That's what I thought.

Giving back to U-rei by doing something no one has ever done before

Birthdaystaff:This time, I think they held a surprise mini-live as a thank you for the support advertisement. What were your thoughts on holding this event?

Mr. Unnamed：It's only been half a year since I started my activities, and my fan base isn't in Japan.

After all, our main fan base is from English-speaking countries, so even if we want to hold an event in Japan, it's a bit of a problem that we can't.

In the midst of all this, I wondered if there was anything I could do as a musician to help my Japanese fans.

It's the closest and easiest to do. That will become a hot topic!

I think that what makes my Japanese fans happy is that I become a hot topic of conversation.

In that sense, I don't think anyone has ever performed live at Alta! (lol)

Birthdaystaff: No, I think it was my first time!

Mr. Unnamed: Good!

I thought if no one has done it before, I should be the first! (lol)

When I came up with this idea and started talking about it, I saw a Vtuber called Mori Calliope from Hololive perform at Yunika Vision.

I'm sure there are people who have similar thoughts! I was a little disappointed! (lol)

But this is a project for U-rei, so why not! That's what I thought.

Birthdaystaff:But it's definitely my first time at Alta!

Vision staff also said to us, ``I'm really looking forward to it,'' as it was my first time holding the event!

Mr. Unnamed：We prepared a new song as an emergency.

At that time, there were only two songs. Also, it was rock solid (lol)

I thought people who came to Shinjuku would be surprised, so this time I prepared an EDM-style song for the first time.

Birthdaystaff: I see! I see that you were very considerate about that as well.

Mr. Unnamed：I also wanted to try making it.

Birthdaystaff: It became a hot topic on the day, and the hashtag was also trending, so I think it was a great success!

Mr. Unnamed:Thank you!

That's surprising. I was surprised that it became a trend.

Birthdaystaff: Is this the first time you've been trending?

Mr. Unnamed：It has been trending several times, but this may have been the first time on Japan's X (formerly Twitter).

What did Unnämed want to convey to his fans through the mini-live?

Birthdaystaff：How did you feel from the time you decided to hold the event to the time you actually performed support advertisements and mini-lives?

Mr. Unnamed:Hmm, I was preparing for the people I love...

I was also thinking, ``What if it doesn't work out?''

Whether it goes well or not, I hope it's something I can do for my fans.That's what I thought.

So I was able to move forward with this project without being too scared.

There was something that I really wanted to convey...Isn't support advertising part of the promotion?

So I'm definitely watching everyone's support ads!That's what I mean.

I'm looking forward to seeing you!I wanted to give back to you with all my might.

Birthdaystaff:(Impressed😭) It's a power word...! !

Are there any fans overseas who are running advertisements to support U-san?

Mr. Unnamed: It seems like there are a lot of projects going on right now thanks to this Rooting_for_U event.

If Japanese fans are doing it, we should do it too!

I just took a look (lol)

The kids who can't keep quiet again (spoilers ahead)...! (lol) 

When I saw an advertisement for support in Tokyo, a meaningful place...

Birthdaystaff：In the future, we might be able to see U-san overseas as well!

How did you feel when you actually saw your own advertisement appearing?

Mr. Unnamed:Can I express my feelings for a moment?

It's like this...

I was overwhelmed with emotion.

I'm only in my second year living in Tokyo, but this is something I couldn't have imagined two years ago.

I grew up overseas, so I had a lot of feelings towards my original song ``Summer Song.''

I felt very special about being active in Tokyo.

The fact that it was featured in an advertisement in Tokyo was really, really...

As a budding musician, I feel this is extremely meaningful.

Super inside story! What was Unnämed doing that day...? !

Birthdaystaff: That's right. Since the setting of "Summer Song" is Shibuya, what was it like having your advertisement appear in such a place?

Mr. Unnamed：This is just a little bit of a story...

I went to see it.

I wanted to go see it just because of the advertisement that the fans put up, I couldn't resist.

When I went nearby, I saw some kids who looked like fans...

Oh no! ! ! ! That's it! (lol)

I tied my hair right away, took my necklace, and ran into the building (lol).

I can't go out much, so I only go out about twice a month. 

Even though I went out for the first time in a while,

Is this it? It's like, oh no, it's so bad (lol)

After waiting for about an hour, all those people disappeared.

I think it was around 9pm, and the peach frappuccino was popular at a nearby Starbucks, so I bought it.

Birthdaystaff: So cute! (lol)

Mr. Unnamed:I love ice cream and milkshakes.

Fans even draw illustrations for it.

Even on Egosatag, there are many children who share photos saying things like ``I ate delicious ice cream'' and ``I ate delicious cake.''

It's hot while drinking that peach frappuccino.

I'm embarrassed, so I hide my face with my smartphone...

The 109 screen is right next to the police station at Shibuya Station.

I'm standing next to the police station and if something happens I can immediately run to the police (lol)

The police officer was also patient with me as I stood there feeling awkward (lol)

Then the advertisement started playing,When I saw what the fans had prepared, I cried.

I started crying...

So I felt even more awkward with the police officer (lol)

I was opening the LINE manga “Oshi no Ko” on my smartphone (lol)

That was a really cruel scene...I don't understand why she was crying (lol)

The police officer probably wouldn't know what was going on,

But I was giving off an aura asking me not to speak to her...

I was just one step away, until someone called out to me.

But after that, I ended up standing there for about two hours.

I've looked it over many times.

Birthdaystaff：Are there any messages you received from fans after seeing the support advertisement?

Mr. Unnamed：I think the Internet is an environment where it is difficult for both those who are promoting and those who are being promoted to get a real sense of what they are doing.

So, I was able to hear from the fans that they were really rooting for me.

I often say "I love you" on stream,

I really felt that he loved me.

Wow, I feel like crying again now that I remember something.

Birthdaystaff: I think the fans would be very happy to hear that.

Mr. Unnamed：I don't think there are many people who are this close to their fans.

But the reason why I'm like this is because I've never been loved this much in my life.

Isn't it important that when someone says I love you, I say I love you back?

I felt so much love.

What was the reaction to the mini-live, which was a huge success?

Birthdaystaff: I'll try to deliver U-san's words in an article!

I think you're hearing from your fans through hashtags and DMs, but what was the response to Street Vision's mini-live?

Mr. Unnamed：I tried doing a little bit of egosa myself.

“It went by so fast.”

“I’m glad I recommended it.”

I hear things like that.

Also, the video I'm posting on Instagram is likely to be viewed 100,000 times soon, and I'm receiving comments of support.

View this post on Instagram

A post shared by Unnämed (@u_san_des)

There were also people who came to see the live performance, filmed it, and posted it on YouTube.

We do plan to upload solid live footage later. 

The project planner's reaction was... "I don't understand!"

Birthdaystaff:I think the people who were able to see the mini-live were also happy, but the people who planned it, ``Let Me Rooting for U,'' were so happy that they died. What was your reaction?

Mr. Unnamed：I think there were two people at the center who were planning it, a girl called Mioka and a girl called Mai.

I was like, “I don’t understand” (lol)

It's like I don't really understand what's going on! I used to come here often for things like Supacha.

First, I received a DM.

The two planners told me that they were thinking of putting out an advertisement like this, but in order to play ``Summer Song,'' they would have to get permission from U-san, who has the rights to the song, so I was wondering if they could give me permission.

(Learn about support advertisements) This was the deciding factor.

It was this DM that led me to look into it.

When we announced that we were going to have a mini-live, people didn't seem to understand (lol)

If you received a DM like this, you wouldn't be able to keep quiet! 

[Video included! 】Message from Unnämed to everyone at U-rei

Birthdaystaff: Could you please give a message to the organizers of this event, those who supported us, and everyone at U-rei?

Mr. Unnamed：This is a line I said at the concert.

「I'm always by your side even if you can't see it. I'm looking at you all」

 I think it would be great if I could convey that through this episode.

Birthdaystaff：I feel like a god...(lol)

Mr. Unnamed:(lol)

Because... isn't it difficult! Doing something like this?

That's why I'm watching them closely, and I feel like I have to work even harder now that I've received their support.

I think it's wonderful.

Even in Oshikatsu, there are support advertisements like this.

As I said at the beginning, I think what makes the supporters happy is when the fans' recommendations become a hot topic.

I think it's great for fans to be able to promote the people they support in this way.

I think it's a really nice thing, there's a lot of freedom.

Wouldn't that be unthinkable in the past?

Continuing with the second part of the interview... 

Experience that excitement again! Unnämed releases a mini live video of Shinjuku Altavision!

I think everyone has been waiting for this video...! !

Finally,Video of Unnämed's mini live at Shinjuku Altavision has been released.was done👏 

 

We are delivering plenty of two songs: our first original song “Summer Song” and our new song “Flower”✨

This time, TokyoSupport advertisements and mini-lives were held at locations that are meaningful to Unnämed.

Watching this video is sure to bring back the emotion of that day over and over again.😭

With UnnamedThis video is filled with wonderful memories of everyone at U-rei, so please watch it.💙

newBirthdayThe Clafan project “Unnämed1st Anniv. Support Advertising Project” has been launched!

“Summer Song” half-anniversary support advertisement and mini-live continue to cool down, newBirthdayClafan project ``Unnamed1st Anniv.Support advertising project' has started!

This project isTo celebrate Unnämed's 1st anniversary,With FänFare To U” was planned by😊

To check further details of this project and apply for support, please contactThis pageYou can make it from♪

If the target amount is exceeded, we will prepare additional promotional advertisements!

This time, it is a project planned by U-rei from Taiwan.😳

Would you like to join us in celebrating Unnämed's 1st anniversary?✨

Summary

This time, an artist with no nameWe have sent you a very valuable interview with Unnämed!

What were your thoughts on Unnämed's support advertisement and mini-live, and what was the story behind the day?😍

This is a support advertising project that started with the fans' desire to express their gratitude and to let U-san's singing voice resonate.

This project became a hot topic during the recruitment stage, and many fans agreed with this idea, which made this support advertisement possible.✨

And then I found out what those fans thought.Unnämed has decided to hold Alta's first mini-live for his fans!

This wonderful support advertisement and mini-live were held because the fans thought of the artist and the artist thought of the fans.☺️

This time, we spoke directly to Mr. Unnämed, and there was love in every word.The first thing he said was, ``All the fans...'' It was very impressive to see him always thinking about his fans.

He was such a wonderful person that there was a reason why he was loved by so many fans.😊

In the second interview,Let's take a closer look at Unnämed's past, music, and relationship with his fans!

Please look forward to it! !

BirthdayLeave it to JAPAN!

After looking at the cases introduced this time, I thought, ``I also recommend this.BirthdayI want to advertise! Many people may have felt that♪

If you are worried that "I don't have the courage to advertise..." or "Isn't the procedure difficult?"BirthdayPlease feel free to contact JAPAN ^^

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

You can feel safe by chatting with our staff or by phone.♪

Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!

First of all, please try registering as a LINE friend ^^

★BirthdayJAPAN SNS information★