Internal lighting ad trailer

basic information

What is an internally illuminated ad trailer?Pulling an ad truck-sized signboard with a passenger car,This is an advertising medium that travels around town!🛻

The internally illuminated ad trailer is a type that can be printed and pasted onto a sheet!

According to Tokyo regulations, driving LED trucks in Tokyo is prohibited.With internal lighting, you can drive around Tokyo! (*Design examination by Tokyo Metropolitan Government)

It has a great impact compared to other advertising media, so you can celebrate your favorite birthday in a big way.✨

*For KPOP idols. For Japanese artists, it is mandatory to submit a permission certificate.

Driving route

The driving route can also be decided based on the customer's wishes while consulting with the media company!

We also have existing routes available in the city center such as Shibuya, Harajuku, Omotesando, Shinjuku, Shin-Okubo, Akihabara... and around live venues such as Tokyo Dome and Makuhari Messe.🗺️

Also,The truck is equipped with GPS functionality, so you can track its current location and go see it!

Submission specifications

When applying, please refer to the Tokyo Outdoor Advertising Association's ``Self-examination standards for advertising designs using car bodies (common to car bodies)」、「Self-examination standards for each mediumPlease use this as a reference in addition to ``.
Please note that results will vary on a case-by-case basis.

⚫ Basics of design review

• Takes up space and is easy to see
• Be careful with expressions that are erotic, gory, ideological, etc.

⚫ At the time of application

• Seal (confirmation) of the bus company's posted approval stamp (examined)

⚫ Roof part (above the top of the window)

• Not allowed in principle
• Stars, sky, etc. are not descriptive.
• Single color gradation level

⚫ front part

• Not allowed (excluding train head marks)
• The front of the advertising vehicle is limited to one area at the top.
• Avoid under the windshield

⚫ window part

• I don't approve
• Lay everything out in the space under the window.

⚫ character

• Be careful not to be too large or too small (about 4 lines)
• Especially the rear part has explanations, things to read, English letters, etc. or! Be careful with symbols that make you think.
• QR codes and displays encouraging you to take pictures of the relevant media are not allowed in all directions (front, rear, left and right sides).
• Telephone numbers, homepage addresses, search windows, etc. are not allowed in the back.

⚫ shape

• Do not line up items of the same shape (polka dots, lattice patterns, pachinko balls)
• As a guideline, the size of the "face" posted should fit within 80% of the design space vertically and within 50% of the vehicle body.

⚫ Base color

• Attach a color sample (be sure to use the ground color)
• When illustrations, text, etc. are in noticeable colors, do not use any color (be careful of the number of colors)
• Single color gradation level (be especially careful with red colors)

⚫ same color

• Attach a color sample when the space of the same color is large or a special color is used.

⚫ Color of text/illustrations

• Attachment of color samples for special occasions (attachment of color chips such as DIC, Toyo Ink, etc.)
• Special colors: Colors that spoil the aesthetic appearance (dirty colors, harsh colors, pink, red, etc.)

⚫ Range of prohibited colors for base colors red and yellow (Munsell value)

1. red

• Hue: 10RP~10R
• brightness:
  • 10RP~6R → 4~5
  • 6RP~7.5R → 4~6
  • 7.5R~10R → 5~6
• Saturation: 12 or more

2. yellow

• Hue: 10YR ~ 10Y
• Brightness: 7.5 or higher
• Saturation: 10 or more

Reference value: Approximate value in CMYK

1. In addition to specifying color chips such as the DIC color guide, be sure to include CMYK 4 color specification.
2. Regarding yellow: If you use yellow as a background color on almost the entire surface, use Y70% or less.
3. Regarding red: Red (color corresponding to M100% + Y100%) should be less than one-third of the area. If you use it almost entirely as a ground color, it should be less than M70% + Y70%.

⚫ Banned from posting

• Alcoholic beverages (non-alcoholic beverages are also equivalent to alcoholic beverages)
• Store advertisements for pubs, bars, beer halls, etc., and photographs and illustrations of alcoholic beverages, sake bottles, glasses, etc. that are associated with drinking.
• Tobacco (including electronic cigarettes)

Application/submission deadline