A must -see for those who want to release an advertisement on Instagram (Senil/Support Advertising)! Introducing the method, cost, and flow!

Many people see an idol's recommended advertisement (Senil/Support Advertisement) on Instagram and think, "I want to give me a recommended advertising (Senil/support ad!)"

So this timeWhat are the recommended ads on Instagram (Senil/Support Advertising), how to see and how to publishI will explain in detail! 

Features of Instagram x recommended advertising (Senil/Support Advertising)

The following three main features of the recommended advertisements (Senil/Support Advertisement) performed on Instagram are as follows.

• Low price compared to other recommended advertisements (Senil/support advertising)
• Reach to fans around the world
• You can make detailed targeting

The minimum fee for Instagram advertisements is 100 yen, and it is characterized by its easy to pay for it.

(However, about 20,000 yen or more is good for actually seeing many people.)

Instagram adsIt can be transmitted to people around the world and target users finelycan do!

Therefore, Instagram adsIt is a very good advertisement that can focus on idol fans around the world at a low price!

Type of Instagram advertising

What are the types of Instagram ads used in recommended ads (Senil/Supported Ads)?Mainly the following fouris. 

1. Photo advertisement
2. Video advertising
3. Carousel advertisement
4. Stories advertisement

I will introduce each!

Photo ads are on feedOne image + textIs an advertisement displayed.

The image size isThree types of horizontal long (1.91: 1) / square (1: 1) / vertical length (4: 5)is♪ 

Video advertisements are on the feedVideo (within 60 seconds) + textIs an advertisement displayed.

The video also has music, soIt will be a more attractive advertisement (Senil/support advertisement) than an image. 

Carousel advertisements are on feeds3 to 10 images / videos + textIs an advertisement displayed.

You can see the recommended advertisements (Senil/support advertising) of various designs at once♪

Everyone is the most commonStory advertisingit might be?

Stories advertisement is an advertisement that uses images and videos throughout the smartphone screen.It is characterized by the easiest to see for users!

The image is 5 seconds, the video is up to 60 seconds (divided into 15 seconds)You can flush it.

case study

What are the recommended ads using Instagram (Senil/Support Advertising)?

Here are some examples!

TWICE peach

EXO Sefun

Quote:https://pann.nate.com/talk/336597243

ATEEZ Honjun

JO1 Yona Castle recommendation

Story advertising (video)

How to issue Instagram ads?

The flow of publishing Instagram advertisements is as follows.

1. Facebook for Business linkage with Instagram
2. Advertising design production
3. Advertising settings 
4. Material examination
5. Submission & advertising broadcast

I would like to explain each procedure.

1. Coordinates Instagram and Facebook page

Instagram advertisements will be published from Facebook ads, so we will link your account.

Not a normal Facebook accountAdvertisements can be posted only on the Facebook page.

Click here for how to make Facebook page

Usually, you can hit simple ads with Facebook pages, but you can't hit high -performance ads such as detailed targeting.Most of the Facebook advertising accounts are used separately and advertising from Facebook advertising managers!

Facebook advertising manager is introduced in detail in this article.

Explain how to use Facebook Advertising Manager

2. Advertising design production

InstagramScreen sizeorAccording to the recommended sizeLet's produce advertisements.

Also,The amount of letters is within 20 % of the imageLet's put it in.

3. Advertising settings

People who deliver adsTargeting for age, gender, region, interest, etc.can.

If you set the budget, you can advertise within the budget during the set period.

4. Material examination 

If it is appropriate for Facebook advertising guidelines,We will pass advertising within 24 hours.

Also, if you are worried about "Is it okay to use an idol photo without permission?"

article➡︎Do you need permission from an idol office (Senil/Support Advertising)? Thorough explanation of prohibited items and guidelines!

5. Submit & advertising broadcast

If you receive the material examination, you will submit it, and the ad will be broadcast during the set period.

Expenses for Instagram ads

I think it's the cost of everyone.

What is the average cost?

The cost basically depends on the broadcast period and the number of reach.

It seems that the period of playing the recommended advertising (Senil/Support Advertisement) is often used only on the day of birthday or for 2-3 days before and after.

TypicallyThe average cost starts at about 20,000 yenSo you can reach at least hundreds of thousands of people.

Advertising expenses = not reach number!

In fact, the number of reach depends not only on cost but also depending on the goodness of ads.

If the user's response to the ad is good, Facebook ads determine that the advertisement is good and adjust to reach many people.

Some people reach 200,000 people over 20,000 yen for advertising expenses, while others reached 1.4 million.

Therefore, it is alwaysAmount = not reach numberBe careful.

To get as many people as possible to see, make a recommended design (Senil/support ad♪

What are the advantages and disadvantages of advertising on your own?

Make sure you understand the advantages and disadvantages of putting an advertisement on Instagram and issuing an advertisement (Senil/support advertising).

merit

First of all, the merit of doing it individuallyCosts can be reduced cheaplyThat is.

Since there is no agency fee, it costs only for advertising expenses.

Demerit

There is also a disadvantage of advertising by individual.

First, when you try to advertise yourself,You have to create an advertising design yourself.

For those who are not good at working on a personal computer, it may feel a lot of work.

Also,Facebook page must be opened instead of Facebook personal account.

If you try to advertise on your own, there are disadvantages that you will have a lot of troublesome tasks.Let's understand that.

BirthdayJapan will operate Instagram!

Instagram ads can be done individually,You have to create a Facebook advertising manager account, and you may feel a very troublesome task.

If you have difficulty operating by individuals,BirthdayJAPAN will take the operation of Instagram advertising!

The Instagram operation agency we are doing is15,000 yen / 30,000 yen / 50,000 yen / 70,000 yen / 100,000 yenThere is a planDepending on the cost, you can increase the broadcast period and distribution countries!

Because the cospa is very good, the number of people who recommend advertising on Instagram (Senil/support advertising) has increased recently ^^♪

* Please note that accounts for advertising and operations will be performed from the Senil JAPAN account.

BirthdayIf you register the official LINE of JAPAN,Automatic response chat solves concerns about cheering advertising!

Of course, chatting to the staff, It is safe to consult on the phone♪

You can complete LINE only from consultation -medium arrangement -design production to advertising reports!

First of all, please register as a LINE friend ^^