Favorite ads on Instagram (Birthday/Support Advertisement) A must-see for those who want to post it! We will introduce how to submit, costs, and steps!

Idol endorsement ads on Instagram (Birthday/Support Ad)Birthday/I want to run a support advertisement)! ” I think there are many people who think that.

So this timeAds on Instagram (Birthday/Support Ads), how to view them, and how to post them., I would like to explain it in detail! 

Instagram x Oshii Ad (Birthday/Support Advertisement) Features

Promotional advertising on Instagram (Birthday/Support Advertisement) has the following three main features.

• Other recommended advertisements (Birthday/Supporting advertisement) Low price compared to
• Reach fans all over the world
• Allows for detailed targeting

The minimum charge for Instagram ads is 100 yen, making it easy for individuals to post.

(However, if you want many people to actually see it, it would be best to spend about 20,000 yen or more.)

Also, Instagram adsYou can send messages to people all over the world and target users in detail.You can!

Therefore, Instagram adsIt's a very cost-effective advertisement that can be sent to idol fans around the world at a low price!

Types of Instagram ads

Favorite advertisement (Birthday/Support Ads) What types of Instagram ads do you use?Mainly the following fourIt is. 

1. photo advertising
2. video ads
3. carousel ads
4. stories ads

I would like to introduce each of them!

Photo ads in feed1 image + textThis is the advertisement that will be displayed.

The image size is3 types: horizontal (1.91:1) / square (1:1) / vertical (4:5)It is♪ 

Video ads in your feedVideo (within 60 seconds) + textThis is the advertisement that will be displayed.

The video also has music, soAds that are more attractive than images (Birthday/ support advertisement). 

Carousel ads in feed3~10 images/videos + textThis is the advertisement that will be displayed.

Promotional advertisements with various designs (Birthday/ support advertisements) can be viewed at once♪

What you see most oftenstory adsIsn't it?

Stories ads are ads that use images and videos to cover the entire smartphone screen.It is the most visible to users!

5 seconds for images, up to 60 seconds for videos (divided into 15 seconds each)It can flow.

Case study

Promotional advertising using Instagram (BirthdayWhat kind of support advertisements are there?

We will introduce some examples!

TWICE Momo

EXO Sehun

Quote:https://pann.nate.com/talk/336597243

ATEEZ Hongjoong

JO1 Yonashiro Sho

Story ads (video)

How to run Instagram ads?

The flow of posting Instagram ads is as follows.

1. Instagram and facebook for business cooperation
2. Advertising design production
3. Ad settings 
4. Material examination
5. Traffic submission & advertisement broadcast

I would like to explain each step.

1. Link Instagram and Facebook pages

Instagram ads will be posted from Facebook ads, so we will link your accounts.

Instead of a regular Facebook account,You can only advertise on Facebook Pages.

Click here to learn how to create a Facebook page

You can run simple ads on your Facebook page alone, but you may not be able to run sophisticated ads such as detailed targeting.Most of the time, I create a separate Facebook advertising account and run ads from the Facebook Ads Manager!

You can learn more about Facebook Ads Manager in this article.

Explaining how to use Facebook Ads Manager

2. Advertising design production

Instagram adsscreen sizeYaAdjust resolution to recommended sizeLet's create advertising materials.

Also,The amount of text is within 20% of the imageLet's keep it within.

3. Ad settings

who distributes advertisementsTargeting by age, gender, region, interests, etc.You can.

By setting a budget, you can run ads within the budget during the set period.

4. Material examination 

If the content is appropriate and follows Facebook advertising guidelines,Ads will be reviewed within approximately 24 hours.

Also, if you are concerned about whether it is okay to use idol photos without permission, please see this article on copyright.

article➡︎Favorite advertisement (Birthday/Support Advertisement) Do I need permission from the idol agency? Thorough explanation of prohibitions and guidelines!

5. Traffic submission & advertisement broadcast

If the material passes the screening, it will be submitted and the advertisement will be aired during the set period.

Cost of Instagram ads

I think everyone is concerned about cost.

What is the average cost?

The cost basically depends on the broadcast period and reach.

Favorite advertisement (Birthday/Support Advertisements) tend to be aired only on the day of the birthday, or for two to three days before and after the birthday.

generallyAverage cost starts from about 20,000 yenYou can reach at least hundreds of thousands of people.

Advertising cost is not the number of reach!

In reality, the number of reaches depends not only on the cost but also on the quality of the advertising.

If people respond well to your ad, Facebook Ads knows it's a good ad and adjusts it to reach more people.

Some people reached 200,000 people with an advertising cost of 20,000 yen, while others reached 1.4 million people.

Therefore, not necessarilyAmount = not number of reachLet's be careful about this.

In order to be seen by as many people as possible, we recommend advertising with a design that attracts users (Birthday/Support Advertisement)♪

What are the advantages and disadvantages of advertising individually?

Personally advertise on Instagram (BirthdayBe sure to understand the advantages and disadvantages of issuing support advertisements.

Benefits

First, the benefits of doing it yourself are:Can keep costs lowThat's it.

There are no agency fees, so you only incur advertising costs.

Disadvantages

There are also disadvantages to advertising individually.

First, if you try to advertise on your own,You must create your own advertising design.

For those who are not good at working with computers, this may seem like a difficult task.

Also,You must open a Facebook page, not a personal Facebook account.

If you try to advertise on your own, the disadvantage is that it requires a lot of troublesome work.Let's understand that too.

BirthdayJAPAN will operate on behalf of Instagram!

Instagram advertising can be done by individuals, butYou have to create a Facebook Ads Manager account, which can seem like quite a hassle.

For those who find it difficult to operate on their own,BirthdayJAPAN will manage your Instagram ads on your behalf!

Our Instagram operation agency is15,000 yen / 30,000 yen / 50,000 yen / 70,000 yen / 100,000 yenThere is a plan forDepending on the cost, you can increase the broadcast period and distribution countries!

Since it is very cost-effective, I recommend it on Instagram (Birthday/Support advertising)The number of people doing support advertising is increasing recently^^♪

*The account used for managing advertisements on behalf ofBirthdayPlease note that this will be done from your JAPAN account.

BirthdayWhen you register for JAPAN's official LINE,Auto-response chat will solve your problems regarding support advertisements!

Of course you can chat with the staff, it is safe to consult over the phone.♪

Consultations, media arrangements, design production, and advertising implementation reports can be completed with just LINE!

First of all, please try registering as a LINE friend ^^